Do you have a hard time pinpointing exactly why your marketing plan isn't producing the results you're looking for? It could be a lack of focus. BJ walks through how to identify your business' target and what steps you should take to make them your customer. Do you want a free copy of BJ's book Growth Factor: 7 Keys to Define Your Message, Target the Right Customers, and Win Big in Business? Simply text the word "growth" to 678-506-7543 and get a free PDF version of the book for free! The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose: http://drivenforpurpose.org/

Driven For Purpose Podcast

015: Focus on Your Target

Whether you're the CEO, Marketing Director, or an aspiring entrepreneur, there is something in this episode for you. BJ digs into these 5 rules that affect every aspect of your marketing strategy. Hear several timeless marketing truths as well as practical steps to be intentional with your marketing strategy today. 8:28 - #1. You don't know everything! 13:10 - #2. Pick your lanes and stay in them 18:31 - #3. Branding wins hands down 23:40 - #4. What is your unique selling position? 28:56 - #5. Become a marketing follow-up machine Have you ever wondered how the leading marketers and even your competitors utilize Facebook Ad targeting? We have a free resource for you! Text the word "target" to 678-506-7543 for a free PDF on understanding Facebook ads and how you can use them to advertise your brand to your ideal customer. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose: http://drivenforpurpose.org/

014: The 5 Secret Rules of Marketing

Do you want to make clear cut goals to guide your business in 2017? If you want great tips for the new year along with some practical wisdom and advice, this episode is for you. Chris Hogan joins us on the podcast and gives some great insight into personal finance, setting goals, finding your purpose, etc. Chris is the host of the Retire Inspired Podcast and is a key contributor of the EntreLeadership Podcast - both of which are also great resources for your business. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Chris Hogan: https://www.chrishogan360.com/  Driven For Purpose: http://drivenforpurpose.org/

013: Chris Hogan - Focusing on the Main Thing and Planning for 2017

Do you have a plethora of projects and ideas on your plate? If you do and you find that you have a hard time managing and maximizing all of your investments as an entrepreneur, this episode is for you. Eric Nordhoff is, as BJ says, the quintessential entrepreneur. He has dreamed and started several businesses and ventures over the years, and today on the podcast he gives us a look into his world and how he keeps all of the plates spinning while keeping balance in his life. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose: http://drivenforpurpose.org/

012: Eric Nordhoff - Building a Business with Purpose and Passion as an Entrepreneur

If you have a hard time defining and communicating your brand or if you could use some tips for writing better copy, then this episode is for you. Mike Kim, a marketing consultant, communications strategist, and copywriter, joins us on the podcast to give practical advice on the development and implementation of your brand. He also gives some great tips for improving your copywriting for social media, advertising, etc. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Mike Kim: http://mikekim.com/ Driven For Purpose: http://drivenforpurpose.org/

011: Mike Kim - How to Invest in Your Brand and Tell Your Story

If you've lost some of the passion and focus in your business or if you just need a little motivation to keep hustling today, this episode is for you. BJ discusses some great points from Scott Alexander's book Rhinoceros Success and shows you how living with "crash" focus can lead to incredible things for your business. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Rhinoceros Success: https://www.amazon.com/Rhinoceros-Success-Scott-Alexander/dp/0937382000  Driven For Purpose: http://drivenforpurpose.org/

010: Living Life with Rhinoceros Success

Hear the story behind the start of one of America's fastest growing health and wellness companies. Coach Scott Oatsvall joins us on the podcast and talks about how he rebounded from being minutes from death to creating and running the rapidly growing, world-class health and weight loss program known as LT 360. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Coach Scott: http://lt360.com/home/  Driven For Purpose: http://drivenforpurpose.org/

009: Coach Scott - Going All In on Your Business

If you have a hard time looking at the big picture or if you are an ideas person, this episode is for you. BJ is an ideas guy and he had to learn how to mark his mission and let it guide his decision making in business. In this episode, he talks about how to find your purpose, which ideas are right for you, and why we need people - not just marketing campaigns. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose: http://drivenforpurpose.org/

008: Defining Your Purpose to Win Big in Business

Whether you have a business that is 3 weeks or 3 years old, this episode is for you. Christy Wright joins us on the podcast to explain what a business plan should look like and why you should create one this week. She defines dreams, goals, visions, mission statements and how they can be practically used in your business plan. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Christy Wright: https://www.businessboutique.com/ Driven For Purpose: http://drivenforpurpose.org/

007: Christy Wright - How to Create a Business Plan to Reach Your Goals

When should I make the jump into entrepreneurship? What can I expect during the first months of running my own business? If you have questions like this about your business or are just beginning the journey of entrepreneurship, this episode is for you. Grant Baldwin joins us on the podcast to talk about risk, work/life balance, and when you should make the jump into entrepreneurship. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Grant Baldwin: http://grantbaldwin.com/ Driven For Purpose: http://drivenforpurpose.org/

006: Grant Baldwin - Making Money with Your Passion: The Journey of Entrepreneurship

If you're looking for advice on how to better lead your team or if you're thinking about acquiring an existing business, this episode is for you. Entrepreneur and CEO of Roots Academy Kyle Chowning joins us this week on the podcast. Kyle talks about how he came to own Roots and now manages 40+ employees between his multiple businesses. Kyle also discusses how he became a self-proclaimed bacon chef. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Kyle Chowning: http://kylechowning.com/ Driven For Purpose: http://drivenforpurpose.org/

005: Kyle Chowning - Owning and Managing a New Business

Whether you know absolutely nothing about Facebook Advertising or you've been using it for months, there is something you can learn from this episode. BJ explains all of the basics of Facebook Ads, as well as how much you should expect to spend, how long you should stick with your campaign and more. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose: http://www.drivenforpurpose.org/

004: 4 Ways to Save Money on Facebook Advertising

Hear the incredibly inspirational story of Bo Parrish - a personal finance coach who went from death's doorstep to being an author and globally sponsored, semi-pro triathlete. Bo tells his story about conquering fear and gives great advice for achieving your business' goals and having focus while dreaming big. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Bo Parrish: http://bo-parrish.com/ Driven For Purpose: http://www.drivenforpurpose.org/

003: Bo Parrish - Hospital Patient to IRONMAN Triathlete

Which type of media marketing is best for my business? How frequently should I use these platforms? If you have questions like this about your business' marketing strategy, this episode is for you. BJ goes over several types of media, from traditional to digital, and explains how you can diagnose your business’ media needs. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Driven For Purpose: http://www.drivenforpurpose.org/

002: Using the Right Media

If you are looking for strategies to continue building your business or if you have an idea to start a business but aren’t sure where to begin, this episode is for you. Christy Wright is a Ramsey Personality, business coach, and speaker. Christy’s Business Boutique, an event that helps entrepreneurial-minded women get started and succeed in business doing what they love, is happening on November 4-5, 2017. The Driven for Purpose Podcast was designed to help entrepreneurs, business owners, and all business professionals balance purpose, passion, and profits in the marketplace. Christy Wright: https://www.businessboutique.com/ Driven For Purpose: http://www.drivenforpurpose.org/

001: Christy Wright – 5 Important Steps for Building a Business

The pursuit of passion, purpose & profits in the marketplace! That's the foundation of the Driven For Purpose community. Created for today's entrepreneurs, business owners, marketing directors and sales professionals, this podcast is designed to encourage and educate how to develop balance between passion, purpose and profits. We will also earn specific strategies on how to grow your business from today's leading experts, authors and speakers. If you're looking for a place to "sharpen the saw", strategies on how to grow your business, and develop key insights on strengthening your purpose in what you do.... then this is the podcast for you!

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Driven For Purpose Podcast

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