In this interview, we discussed some great copywriting tips for writers and brands and her journey of building a copywriter's community on Twitter, which eventually transitioned into live events across London and other parts of the world. She also recommended a famous artist and a book she ...(Read more).

DTC Growth

Vikki Ross on copywriting, working with brands, and building a community

Robbie is open about his struggles with addiction and has been for a long time. At one point, his addiction got so bad he ended up losing his first company and going bankrupt. Soon after, he had to move into his parent’s basement. What saved him, in the end, was moving to Israel and doing a Vipassana meditation retreat that included ten days of meditation for ten hours a day—all conducted in complete silence.“For the first time in my life, I felt the benefits of meditation everybody had been talking about.”Robbie became obsessed, eventually flying to Peru to participate in four Ayahuasca ceremonies, which are drug-induced experiences wherein he learned a lot about himself.Today he’s now been sober for five years, and...(read more)

How to find your center in a world of distraction with Robbie Bent of Inward Breathwork

For Kristen LaFrance, commerce is all about the people. Known as the Mayor of DTC Twitter and head of Shopify’s Resilient Retail podcast, Kristen hosts discussions with entrepreneurs on a plethora of topics surrounding commerce, exploring how brands can find success within DTC and retail spaces. “I describe the Resilient Retail podcast as this kind of digital property or brand. It’s a space to bring the retail conversations Shopify needs to be having to the merchants we need to be reaching.”–Kristen LaFranceHuman-centered commerce is near and dear to Kristen’s heart, and I spoke to her about why she considers it so important and how to achieve it through community-building, thinking locally, and...  [Read more]

Advice on how to humanize your brand from Resilient Retail’s Kristen LaFrance

Connie Lo and Laura Burget believe beauty products should be 100% natural and affordable. The rockstar duo co-founded Three Ships almost four years ago. Frustrated by not being to find affordable and clean skincare options, they decided to create their own. Three Ships represents a line of all-natural certified cruelty-free skincare products.

The rise of vegan skincare and skincare intellectuals

Are growth marketers just modern marketing managers?  We sit down with Tracey Wallace to discuss all things hiring, marketing trends, and what exactly a growth marketer is.We dive into how to find the best social media manager. We get Traceys to find and hired a great SMM and the struggle many face trying to sources one. Finally, we ask about the trends that she sees in brand hiring. A lot are going social first, but the number one asked for and placed, according to Tracey, is Growth Marketers, followed by email and content marketers. 

MarketerHire—Director of Marketing, Tracey Wallace

In this episode, we talk to Austin Rief, the COO of Morning Brew, a daily email that makes reading the news actually enjoyable.In this chat, we talk to Austin about how Morning Brew got started and its humble beginnings, from a pdf file with a watermarked logo to now having over 2 Million subscribers.Austin also gives his insight into the now-famous advice "every company is a media company" and what that really means for brands and how to be successful at it.We even asked him if we fast forward ten years, what do you think morning brew will look like?"Let's call it a lifestyle company, where we represent the lifestyle of young business professionals. We make them smarter it's our job. We help them invest their money and help them save their money. We help them make all the big decisions in their lives. We make them better professionals. I think that comes in the way of content and education. It probably comes in the way of subscription and community, and you know, commerce. So they'll probably be 8 to 10 revenue streams of different things that, you know, we can engage these people with." - Austin Rief  

Morning Brew—COO, Austin Rief

Before founding Magic Mind, James created a company called Tilt, which was acquired by Airbnb. He has been a big supporter and investor in the DTC community, with a lot of cool companies under his belt. In the episode we talk to James about his background, founding two companies, and how a scary reaction to caffeine led him to create Magic Mind. 

James Beshara, Founder of Magic Mind & Tilt.

Pattern brands is the parent company of these really cool brands in the home good space, like Open Spaces and Equal Parts. Gin Lane is the creative agency behind some really notable companies like Hims, Sweet Green, Quip, and Harry's.In this conversation with Emmett, we talk about how he was drawn away from the classroom and into doing his own thing, as many founders do. We discuss his ability to do an incredible job organizing people who are just incredibly talented, which is one of the reasons that made Gin Lane so successful. Emmet dives into what makes Gin Lane so special and successful. 

Pattern Brands—Co-Founder, Executive Creative Director, Emmett Shine

During his extensive career, Dave has created not one, not two, but three successful podcasts. When he was working at HubSpot, he produced, hosted, and marketed The Growth Show with HubSpot CMO Mike Volpe. Over at Drift, he created and hosted "Seeking Wisdom," and currently at Privy, he has the "Ecommerce Marketing Show." 

Privy—CMO, Dave Gerhardt

In this episode, we talk to Katy Marshall, the General Manager of Pattern Brands. We talk to Katy about the importance of impact versus complexity, so that she can not just execute something for one brand, but execute across the family of Pattern Brands.

Pattern Brands—General Manager, Katy Marshall

In this episode, we talk to Matt Mullenax, the Founder & CEO of Huron a men's grooming brand. After spending time at Bonobos in the early days, Matt witnessed first-hand what it meant to build a brand around a customer and fell in love with dtc business models. Huron was built with the same mentality. Hear him talk about his experiences, why he founded Huron, and how he built such an iconic brand. 

Group chat: Huron—Founder & CEO Matt Mullenax

Two giant ecommerce thinkers had a conversation—and it was epic! Join Web Smith and David Perell as they discuss everything from creator marketing to building a brand community.

The Passion Economy ft. Web Smith and David Perell

Nick created Candid for a personal reason. He needed to straighten his teeth but was presented with a market full of limited, outdated options. He wanted something more affordable that fit into his busy lifestyle.Through his work with his Cheif Dental Officer, who has nearly thirty-five years of experience in the industry, Candid could provide something unique in the oral health space, a high-quality aligner with remote monitoring at a fraction of the cost. They set out to shake up an outdated industry and bring it into the present.Nick talks about his experiences with Lyft and how that experience helped guide his first few years with Candid. From how to staff the initial team - what experts to bring in and why they wanted to start with the 10,15, 20-year experience executives - to when he knew it was time to expand the team.One of the most exciting parts of this interview is how they signed Simone Biles as their spokesperson. Nick covers why she was the absolute perfect person for not only the brand but the audience serve, and his team. 

Candid—Founder & CEO, Nick Greenfield

Val runs Fix My Churn, and they work with brands to... fix churn. And the main channel she uses for onboarding and customer communication is email. Lots of other great channels, but that's the main one. Don't pit acquisition and retention. They're friends. Marketers need to learn to split their focus, and adjust it at different times throughout the year. And if you don't know how to approach your retention, ask yourself what you'd do  if you could never acquire another customer again. I love that question.I also appreciate the dinner party approach to building welcome and onboarding email sequences. Val calls it the dinner party strategy, and you can get her full guide for free. If you don't follow Val on Twitter, you're missing out. Connect with her.  

Fix My Churn—Founder & CEO, Val Geisler

Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.

hubhopper

DTC Growth

hubhopper