Episode Description How does Marketing look like in COVID times? Which elements should we focus on to achieve higher ROI?&nbsp; In this episode, learn some tips on how to make a local business online and deliver the right message to the audience. Learn how to capitalize the recent happenings in the market! Episode Highlights In this podcast of “Dude, Where’s My ROI?” meet the man who can decipher the madness behind social media, Shreyas Deshmukh. He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media. He shares his journey in marketing for the last couple of years and what does it look like in COVID times. Notable Quotes &amp; Examples Exchange of information in social groups has increased during the pandemic. Use of Marketing Tools help the brand make right decisions. The trend of Moment Marketing and Data-driven Marketing has become essential for brands to achieve higher followers and reach. Personal Branding by brands is a requirement, not an option in the present era. Building Connections through LinkedIn, Instagram, or e-webinars help generate ROI for a brand. Use the Power of Google, SEO and YouTube to turn a local business into an online business. Recommended Resources Google Alerts and Twitter for Trends and Updates Social Samosa for Recent Data and Trends Unmetric and Socialbakers for Social Analytics Salesforce and Talkwalker for Social Listening Global Web Index for Planning and Strategizing SimilarWeb for Website Analytics

Episode DescriptionHow does Marketing look like in COVID times? Which elements should we focus on to achieve higher ROI?&nbsp;In this episode, learn some tips on how to make a local business online and deliver the right message to the audience. Learn how to capitalize the recent happenings in the market!Episode HighlightsIn this podcast of “Dude, Where’s My ROI?” meet the man who can decipher the madness behind social media, Shreyas Deshmukh. He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media.He shares his journey in marketing for the last couple of years and what does it look like in COVID times.Notable Quotes &amp; ExamplesExchange of information in social groups has increased during the pandemic.Use of Marketing Tools help the brand make right decisions.The trend of Moment Marketing and Data-driven Marketing has become essential for brands to achieve higher followers and reach.Personal Branding by brands is a requirement, not an option in the present era.Building Connections through LinkedIn, Instagram, or e-webinars help generate ROI for a brand.Use the Power of Google, SEO and YouTube to turn a local business into an online business.Recommended ResourcesGoogle Alerts and Twitter for Trends and UpdatesSocial Samosa for Recent Data and TrendsUnmetric and Socialbakers for Social AnalyticsSalesforce and Talkwalker for Social ListeningGlobal Web Index for Planning and StrategizingSimilarWeb for Website Analytics

Dude! Where's My ROI?

Dude! Where's My ROI? Ep.1 Shreyas Deshmukh

Episode DescriptionHow the digital transition can help achieve higher ROI?In this podcast, let’s understand the transition of brands from offline to online marketing! Find out the secrets this Marketing expert used to help brands grow with his amazing skills and hard-hitting campaigns.Episode Highlights Aaryendr Rajpurohit is an International Digital Marketing &amp; Sales Trainer and is currently the Head of Training at CleverTap. He has trained over 5000 Individuals which includes Professionals, Corporates, SMBs, and Institutes on Digital Marketing across 20 countries. He is also the author of "Bullock Cart to ECart!”Aaryendr shares his experience of how he helped brands grow and achieve ROI with his Digital Marketing knowledge. He has seen and experienced the transition of brands from going offline to online.&nbsp; Notable Quotes &amp; Examples The World is going digital, so the digital precedence on different platforms can be the Essence for brands to achieve higher followers and reach. Marketing and Technology go hand in hand! Thus, it’s essential to spread the word to your audience about how your brand adds value to them. The marketing campaign done by Heinz Ketchup tells viewers to skip the ad is a&nbsp; great example of Marketing with Reverse Psychology! By telling its viewers to hit the skip button, the brand created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint. The strategic and quirky retargeting campaign executed by Vaibhav Sisinty for his LinkedIn Marketing course.&nbsp; How B2B firms or institutes can gain the trust of their audience? “Remarketing - It is the best way to optimize your ROI!” Long-term Relationships with the clients helps Brands and Marketers to survive in the district times like COVID-19.

Episode DescriptionHow the digital transition can help achieve higher ROI?In this podcast, let’s understand the transition of brands from offline to online marketing! Find out the secrets this Marketing expert used to help brands grow with his amazing skills and hard-hitting campaigns.Episode HighlightsAaryendr Rajpurohit is an International Digital Marketing &amp; Sales Trainer and is currently the Head of Training at CleverTap. He has trained over 5000 Individuals which includes Professionals, Corporates, SMBs, and Institutes on Digital Marketing across 20 countries. He is also the author of "Bullock Cart to ECart!”Aaryendr shares his experience of how he helped brands grow and achieve ROI with his Digital Marketing knowledge. He has seen and experienced the transition of brands from going offline to online.&nbsp;Notable Quotes &amp; ExamplesThe World is going digital, so the digital precedence on different platforms can be the Essence for brands to achieve higher followers and reach.Marketing and Technology go hand in hand! Thus, it’s essential to spread the word to your audience about how your brand adds value to them.The marketing campaign done by Heinz Ketchup tells viewers to skip the ad is a&nbsp; great example of Marketing with Reverse Psychology! By telling its viewers to hit the skip button, the brand created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint.The strategic and quirky retargeting campaign executed by Vaibhav Sisinty for his LinkedIn Marketing course.&nbsp;How B2B firms or institutes can gain the trust of their audience? “Remarketing - It is the best way to optimize your ROI!”Long-term Relationships with the clients helps Brands and Marketers to survive in the district times like COVID-19.

Dude! Where's My ROI? Ep.1 Aaryendr Rajpurohit

How the digital transition can help achieve higher ROI?In this podcast, let’s understand the transition of brands from offline to online marketing! Find out the secrets this Marketing expert used to help brands grow with his amazing skills and hard-hitting campaigns.

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Dude! Where's My ROI?

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