Cristiano Winckler, Director of Digital Operations at Somebody Digital, joins E-Coffee with Experts with our host Ranmay Rath to discuss how AI is changing digital marketing, agency workflows, and the way brands earn trust. Drawing on more than 25 years in digital marketing, Cristiano explains why AI should augment teams rather than replace them, how to map a workflow before choosing tools, and where human understanding still matters most. The conversation also covers the growing need for technical skills, the relationship between SEO and paid media, and why healthcare brands must build trust across their full digital footprint, including content, reviews, social media, Reddit, and third-party publications. Cristiano shares practical advice on showing authorship, turning expert conversations into useful content, responding to negative reviews, testing new channels, and building demand before a buyer searches. He also explains why the next generation of marketers needs broad digital knowledge, technical curiosity, and practical AI fluency. If you want a grounded view of AI adoption, full-funnel strategy, E-E-A-T, healthcare marketing, and modern digital leadership, this conversation is a useful place to start. You will also hear why agencies need to keep testing and adapting, how a technical foundation helps marketers explain change to clients, and why a brand’s reputation is shaped by what people find across the wider web. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:32: Introduction01:32 - 04:08: Cristiano’s digital marketing journey and Somebody Digital04:08 - 04:34: How Google search changed before the AI era04:34 - 06:36: Brazil, the UK, and different marketing cultures06:36 - 09:10: Why technical foundations matter for digital marketers09:10 - 12:19: How Somebody Digital stays adaptable12:19 - 17:02: Using AI without replacing human judgment17:02 - 19:08: Brighton SEO, PPC, and agency AI lessons19:08 - 22:30: How healthcare brands build trust across the funnel22:30 - 28:51: E-E-A-T, expert authorship, and social proof28:51 - 32:40: Winning before the search begins32:40 - 34:27: Advice for the next generation of marketers34:27 - 36:35: Rapid fire36:35 - 36:42: Closing thoughts  Connect with Cristiano Winckler  https://www.linkedin.com/in/cristianowinckler/ somebodydigital.com  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Cristiano Winckler, Director of Digital Operations at Somebody Digital, joins E-Coffee with Experts with our host Ranmay Rath to discuss how AI is changing digital marketing, agency workflows, and the way brands earn trust. Drawing on more than 25 years in digital marketing, Cristiano explains why AI should augment teams rather than replace them, how to map a workflow before choosing tools, and where human understanding still matters most. The conversation also covers the growing need for technical skills, the relationship between SEO and paid media, and why healthcare brands must build trust across their full digital footprint, including content, reviews, social media, Reddit, and third-party publications. Cristiano shares practical advice on showing authorship, turning expert conversations into useful content, responding to negative reviews, testing new channels, and building demand before a buyer searches. He also explains why the next generation of marketers needs broad digital knowledge, technical curiosity, and practical AI fluency. If you want a grounded view of AI adoption, full-funnel strategy, E-E-A-T, healthcare marketing, and modern digital leadership, this conversation is a useful place to start. You will also hear why agencies need to keep testing and adapting, how a technical foundation helps marketers explain change to clients, and why a brand’s reputation is shaped by what people find across the wider web. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:32: Introduction01:32 - 04:08: Cristiano’s digital marketing journey and Somebody Digital04:08 - 04:34: How Google search changed before the AI era04:34 - 06:36: Brazil, the UK, and different marketing cultures06:36 - 09:10: Why technical foundations matter for digital marketers09:10 - 12:19: How Somebody Digital stays adaptable12:19 - 17:02: Using AI without replacing human judgment17:02 - 19:08: Brighton SEO, PPC, and agency AI lessons19:08 - 22:30: How healthcare brands build trust across the funnel22:30 - 28:51: E-E-A-T, expert authorship, and social proof28:51 - 32:40: Winning before the search begins32:40 - 34:27: Advice for the next generation of marketers34:27 - 36:35: Rapid fire36:35 - 36:42: Closing thoughts Connect with Cristiano Winckler https://www.linkedin.com/in/cristianowinckler/ somebodydigital.com FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

E-Coffee with Experts

Cristiano Winckler: Why Full-Funnel Marketing Matters More in the AI Era

In this episode of E-Coffee with Experts, Michael Hamburger, CEO of Ezzey Digital Marketing, shares how he thinks about leadership, agency growth, AI adoption, SEO, local visibility, and building offers that convert. Michael explains why accountability and extreme ownership shape the way he leads, why the right people in the right seats matter more than founder micromanagement, and what he learned when rapid growth exposed weak systems. He also discusses how Easy is using AI across teams, internal operations, and custom CRM development to deliver more with fewer people, while acknowledging that the technology is still changing quickly. The conversation covers the relationship between traditional SEO and AI-mediated discovery, including why strong content, third-party visibility, reviews, and consistent authority still matter. Michael shares his approach to human-sounding content for medical and legal brands, the research behind an irresistible offer, and why businesses should understand what converts before putting serious ad spend behind traffic. He also explains how Google Maps, directories, backlinks, listings, and repeated foundational work create commercial value for local businesses. Finally, Michael offers a simple warning for marketers and founders: the next six and twelve months will look different, so be prepared to learn, adapt, and start again when the market changes. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:35: Introduction01:35 - 03:24: Leadership, accountability, and the right people in the right seats03:24 - 04:58: What rapid growth taught Michael about systems and business partners04:58 - 06:25: Building Easy beyond the founder06:25 - 08:30: Scaling onboarding and activation through the Shopify experience08:30 - 13:51: Why agencies must lean into AI13:51 - 15:29: SEO, AEO, GEO, and AI-mediated discovery15:29 - 16:44: Reviews, third-party mentions, and showing up across platforms16:44 - 20:00: Human credibility in AI-assisted content for medical and legal brands20:00 - 22:05: Building the offer before spending on traffic22:05 - 24:50: Google Maps, local SEO, and qualified leads24:50 - 25:44: Systems, people, and the capabilities that matter next25:44 - 26:48: Measuring visibility across search and AI platforms26:48 - 27:46: Closing advice: be ready to adapt and start over  Connect with Michael Hamburger  https://www.linkedin.com/in/michaelhamburger ezzey.com  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Michael Hamburger, CEO of Ezzey Digital Marketing, shares how he thinks about leadership, agency growth, AI adoption, SEO, local visibility, and building offers that convert. Michael explains why accountability and extreme ownership shape the way he leads, why the right people in the right seats matter more than founder micromanagement, and what he learned when rapid growth exposed weak systems. He also discusses how Easy is using AI across teams, internal operations, and custom CRM development to deliver more with fewer people, while acknowledging that the technology is still changing quickly. The conversation covers the relationship between traditional SEO and AI-mediated discovery, including why strong content, third-party visibility, reviews, and consistent authority still matter. Michael shares his approach to human-sounding content for medical and legal brands, the research behind an irresistible offer, and why businesses should understand what converts before putting serious ad spend behind traffic. He also explains how Google Maps, directories, backlinks, listings, and repeated foundational work create commercial value for local businesses. Finally, Michael offers a simple warning for marketers and founders: the next six and twelve months will look different, so be prepared to learn, adapt, and start again when the market changes. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:35: Introduction01:35 - 03:24: Leadership, accountability, and the right people in the right seats03:24 - 04:58: What rapid growth taught Michael about systems and business partners04:58 - 06:25: Building Easy beyond the founder06:25 - 08:30: Scaling onboarding and activation through the Shopify experience08:30 - 13:51: Why agencies must lean into AI13:51 - 15:29: SEO, AEO, GEO, and AI-mediated discovery15:29 - 16:44: Reviews, third-party mentions, and showing up across platforms16:44 - 20:00: Human credibility in AI-assisted content for medical and legal brands20:00 - 22:05: Building the offer before spending on traffic22:05 - 24:50: Google Maps, local SEO, and qualified leads24:50 - 25:44: Systems, people, and the capabilities that matter next25:44 - 26:48: Measuring visibility across search and AI platforms26:48 - 27:46: Closing advice: be ready to adapt and start over Connect with Michael Hamburger https://www.linkedin.com/in/michaelhamburger ezzey.com FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Michael Hamburger: The Systems People and AI Behind a Modern Marketing Agency

What happens when AI takes over more of the work marketers used to do every day? Patrick Gilbert, CEO of AdVenture Media, joins Michael Barber for a practical conversation about staying valuable in an AI-first marketing world. Patrick explains why the advantage is shifting from execution to strategy, judgment, business understanding, and the ability to make good decisions when there is no universal playbook. He shares how AdVenture grew by resisting pressure to chase headcount and big-name clients, why the agency committed to AI before the market was ready, and how that conviction shaped the company over time. Patrick reflects on the limits of best-practice checklists and why marketers need to understand product, pricing, distribution, creative, and storytelling before choosing tactics. The conversation then moves to the modern buyer’s “messy middle,” where people move between search, ads, social platforms, and tools such as ChatGPT while researching what to buy. Patrick shares a real example of a prospective client receiving incorrect information about Adventure from ChatGPT, showing why accurate AI visibility is now part of the buyer journey. He also explains why companies need to rebuild around AI instead of simply adding another tool to an old operating model. His final advice is simple: stay curious, build something with low stakes, and learn by doing. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:38: Introduction01:38 - 04:14: Building a sustainable agency through patience and conviction04:14 - 07:10: What really drives long-term client retention07:10 - 08:33: Why strategy matters more as AI handles execution08:33 - 15:52: Moving beyond automation, best practices, and fixed playbooks15:52 - 20:00: The marketing capabilities machines cannot replace20:00 - 27:16: Why businesses need to rebuild around AI27:16 - 33:21: Showing up in the messy middle of the buyer journey33:21 - 39:49: Education, thought leadership, and AI transformation39:49 - 41:58: Become a builder and learn by doing  Connect with Patrick Gilbert  https://www.linkedin.com/in/patrickjamesgilbert/ https://adventuremedia.ai/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

What happens when AI takes over more of the work marketers used to do every day? Patrick Gilbert, CEO of AdVenture Media, joins Michael Barber for a practical conversation about staying valuable in an AI-first marketing world. Patrick explains why the advantage is shifting from execution to strategy, judgment, business understanding, and the ability to make good decisions when there is no universal playbook. He shares how AdVenture grew by resisting pressure to chase headcount and big-name clients, why the agency committed to AI before the market was ready, and how that conviction shaped the company over time. Patrick reflects on the limits of best-practice checklists and why marketers need to understand product, pricing, distribution, creative, and storytelling before choosing tactics. The conversation then moves to the modern buyer’s “messy middle,” where people move between search, ads, social platforms, and tools such as ChatGPT while researching what to buy. Patrick shares a real example of a prospective client receiving incorrect information about Adventure from ChatGPT, showing why accurate AI visibility is now part of the buyer journey. He also explains why companies need to rebuild around AI instead of simply adding another tool to an old operating model. His final advice is simple: stay curious, build something with low stakes, and learn by doing. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:38: Introduction01:38 - 04:14: Building a sustainable agency through patience and conviction04:14 - 07:10: What really drives long-term client retention07:10 - 08:33: Why strategy matters more as AI handles execution08:33 - 15:52: Moving beyond automation, best practices, and fixed playbooks15:52 - 20:00: The marketing capabilities machines cannot replace20:00 - 27:16: Why businesses need to rebuild around AI27:16 - 33:21: Showing up in the messy middle of the buyer journey33:21 - 39:49: Education, thought leadership, and AI transformation39:49 - 41:58: Become a builder and learn by doing Connect with Patrick Gilbert https://www.linkedin.com/in/patrickjamesgilbert/ https://adventuremedia.ai/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Patrick Gilbert: Why Strategy Matters More Than Execution in an AI World

Emma Robinett, Chief Strategy Officer at Relevance, joins our host Ranmay Rath on E-Coffee with Experts to talk about what sustainable growth looks like when SEO, AI visibility, content, and digital PR work together. Emma shares how Relevance evolved from a small PR and backlinking firm into a growth marketing agency, and why modern marketing strategies need to connect activity to revenue, retention, and the client’s broader business goals. She explains where backlinks still fit, how to identify the external sources that influence AI citations, why budgets should follow outcomes rather than channels, and how technical SEO, useful content, and third-party credibility build on each other. You’ll also hear how to turn one campaign into a compounding system through iteration, internal linking, content refreshes, outreach, and measurement. If you want to turn audience insights into marketing strategies that drive long-term results, this conversation is for you. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:39: Introduction01:39 - 03:26: Scaling Relevance through repeatable processes03:26 - 06:09: Why backlinks still matter for SEO and AI visibility06:09 - 07:35: Connecting SEO strategy to pipeline and revenue07:35 - 08:41: Staying close to clients as a strategy leader08:41 - 10:32: Using technology without creating distractions10:32 - 11:07: Turning SEO growth into recurring revenue11:07 - 12:54: Start with the audience, not the algorithm12:54 - 14:23: How campaigns become compounding systems14:23 - 16:02: The sequence: technical SEO, content, then PR16:02 - 17:16: Finding the external sources that influence AI citations17:16 - 19:10: Budget around outcomes, not channels19:10 - 20:41: Curiosity as a career advantage in marketing20:41 - 21:30: Rapid fire: AI tools, search, and first paycheck21:30 - 22:04: What Emma would change in her career22:04 - 23:52: Closing thoughts  Connect with Emma Robinett  https://www.linkedin.com/in/emmarobinett/ relevance.com  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Emma Robinett, Chief Strategy Officer at Relevance, joins our host Ranmay Rath on E-Coffee with Experts to talk about what sustainable growth looks like when SEO, AI visibility, content, and digital PR work together.Emma shares how Relevance evolved from a small PR and backlinking firm into a growth marketing agency, and why modern marketing strategies need to connect activity to revenue, retention, and the client’s broader business goals. She explains where backlinks still fit, how to identify the external sources that influence AI citations, why budgets should follow outcomes rather than channels, and how technical SEO, useful content, and third-party credibility build on each other. You’ll also hear how to turn one campaign into a compounding system through iteration, internal linking, content refreshes, outreach, and measurement. If you want to turn audience insights into marketing strategies that drive long-term results, this conversation is for you. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:39: Introduction01:39 - 03:26: Scaling Relevance through repeatable processes03:26 - 06:09: Why backlinks still matter for SEO and AI visibility06:09 - 07:35: Connecting SEO strategy to pipeline and revenue07:35 - 08:41: Staying close to clients as a strategy leader08:41 - 10:32: Using technology without creating distractions10:32 - 11:07: Turning SEO growth into recurring revenue11:07 - 12:54: Start with the audience, not the algorithm12:54 - 14:23: How campaigns become compounding systems14:23 - 16:02: The sequence: technical SEO, content, then PR16:02 - 17:16: Finding the external sources that influence AI citations17:16 - 19:10: Budget around outcomes, not channels19:10 - 20:41: Curiosity as a career advantage in marketing20:41 - 21:30: Rapid fire: AI tools, search, and first paycheck21:30 - 22:04: What Emma would change in her career22:04 - 23:52: Closing thoughts Connect with Emma Robinett https://www.linkedin.com/in/emmarobinett/ relevance.com FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Emma Robinett: From Traffic to Revenue: Building Marketing Systems That Compound

Kevin Daisey, Founder & Director of Business Development at Array, has spent more than 20 years building digital agencies and now runs specialized businesses serving law firms and home service companies. In this episode of E-Coffee with Experts, Kevin explains why niching can create stronger expertise, clearer messaging, and better client fit instead of limiting growth. He also breaks down how Array and Rival use different business-development strategies, from referrals and industry communities to search and bookings. The conversation covers what agencies often miss when lead volume looks healthy but signed cases are not moving: response time, follow-up, empathy, CRM tracking, intake, and the client experience. Kevin shares why account managers should own the relationship, how to diagnose the real source of a growth problem, and why a landing page needs to help people make a decision rather than simply rank. Watch the full episode for practical lessons on agency specialization, law firm marketing, lead intake, conversion, and client retention. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:25: Introduction01:25 - 03:13: Why agencies should specialize03:13 - 06:27: How to choose a durable niche06:27 - 10:11: Finding business through SEO, referrals, and communities10:11 -12:00: When a channel needs more investment12:00 - 16:42: Client experience and account manager ownership16:42 - 19:32: Why leads do not become signed cases19:32 - 23:03: Diagnosing growth leaks beyond marketing23:03 - 25:15: Fixing legal landing pages and conversion25:15 - 28:34: Digital PR, brand building, and AI visibility28:34 - 31:08: What firms get wrong about GEO and AEO31:08 - 34:05: What to invest in for AI visibility34:05 - 35:30: Closing thoughts  Connect with Kevin Daisey  https://www.linkedin.com/in/kevindaisey/ https://arraydigital.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Kevin Daisey, Founder & Director of Business Development at Array, has spent more than 20 years building digital agencies and now runs specialized businesses serving law firms and home service companies. In this episode of E-Coffee with Experts, Kevin explains why niching can create stronger expertise, clearer messaging, and better client fit instead of limiting growth. He also breaks down how Array and Rival use different business-development strategies, from referrals and industry communities to search and bookings. The conversation covers what agencies often miss when lead volume looks healthy but signed cases are not moving: response time, follow-up, empathy, CRM tracking, intake, and the client experience. Kevin shares why account managers should own the relationship, how to diagnose the real source of a growth problem, and why a landing page needs to help people make a decision rather than simply rank. Watch the full episode for practical lessons on agency specialization, law firm marketing, lead intake, conversion, and client retention. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:25: Introduction01:25 - 03:13: Why agencies should specialize03:13 - 06:27: How to choose a durable niche06:27 - 10:11: Finding business through SEO, referrals, and communities10:11 -12:00: When a channel needs more investment12:00 - 16:42: Client experience and account manager ownership16:42 - 19:32: Why leads do not become signed cases19:32 - 23:03: Diagnosing growth leaks beyond marketing23:03 - 25:15: Fixing legal landing pages and conversion25:15 - 28:34: Digital PR, brand building, and AI visibility28:34 - 31:08: What firms get wrong about GEO and AEO31:08 - 34:05: What to invest in for AI visibility34:05 - 35:30: Closing thoughts Connect with Kevin Daisey https://www.linkedin.com/in/kevindaisey/ https://arraydigital.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Kevin Daisey: Why More Leads Do Not Always Mean More Signed Cases

Amanda Schomaker, Head of Growth at 1905 New Media, joins Michael Barber to talk about growing an agency while adopting AI and protecting the client experience. Amanda shares lessons from running her own boutique agency, why poor scoping can damage profitability, and how acquisitions should add capabilities without creating a disjointed business. She explains how 1905 uses its in-house tool Kirk to help clients interact with marketing data, how her team is beginning to measure AI visibility, and why branded search trends can offer useful signals when attribution is changing. The conversation closes on what agencies can offer when clients arrive with an AI-generated marketing plan: human touch, critical thinking, judgment, logic, and taste. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:35: Introduction01:35 - 02:52: Running a Boutique Agency02:52 - 04:52: Building a Brand for Live Production04:52 - 06:32: Feasibility Studies and Market Demand06:32 - 09:09: Growing a 120-Year-Old Agency09:09 - 11:44: Integrating Acquisitions11:44 - 14:07: Layering New Processes Into Legacy Businesses14:07 - 18:05: Why Build AI Tools In-House18:05 - 19:44: Letting Clients Interact With Their Data19:44 - 23:00: Measuring SEO in AI Search23:00 - 24:49: What Makes Content Credible to AI24:49 - 26:28: A Cross-Industry Growth Lens26:28 - 28:47: Why Traffic Does Not Equal Demand28:47 - 30:21: The Human Advantage in AI30:21 - 32:04: Closing Thoughts  Connect with Amanda Schomaker  https://www.linkedin.com/in/aschomaker https://1905newmedia.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Amanda Schomaker, Head of Growth at 1905 New Media, joins Michael Barber to talk about growing an agency while adopting AI and protecting the client experience. Amanda shares lessons from running her own boutique agency, why poor scoping can damage profitability, and how acquisitions should add capabilities without creating a disjointed business. She explains how 1905 uses its in-house tool Kirk to help clients interact with marketing data, how her team is beginning to measure AI visibility, and why branded search trends can offer useful signals when attribution is changing. The conversation closes on what agencies can offer when clients arrive with an AI-generated marketing plan: human touch, critical thinking, judgment, logic, and taste. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:35: Introduction01:35 - 02:52: Running a Boutique Agency02:52 - 04:52: Building a Brand for Live Production04:52 - 06:32: Feasibility Studies and Market Demand06:32 - 09:09: Growing a 120-Year-Old Agency09:09 - 11:44: Integrating Acquisitions11:44 - 14:07: Layering New Processes Into Legacy Businesses14:07 - 18:05: Why Build AI Tools In-House18:05 - 19:44: Letting Clients Interact With Their Data19:44 - 23:00: Measuring SEO in AI Search23:00 - 24:49: What Makes Content Credible to AI24:49 - 26:28: A Cross-Industry Growth Lens26:28 - 28:47: Why Traffic Does Not Equal Demand28:47 - 30:21: The Human Advantage in AI30:21 - 32:04: Closing Thoughts Connect with Amanda Schomaker https://www.linkedin.com/in/aschomaker https://1905newmedia.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Amanda Schomaker: How Agencies Can Adopt AI Without Losing the Human Advantage

Danny Lima, Senior Paid Media Manager at Kanbar Digital, joins Michael Barber to unpack how modern performance marketers should think about paid media, channel expansion, and growth. With more than 15 years across Google, YouTube, Amazon, and Meta, Danny explains what organic search taught him about patience, customer language, and the full search journey. They discuss how to decide whether a new platform deserves a real budget, why brands should earn the right to expand beyond their core channels, and how budget realities affect testing, creative, learning, and profitability. Danny also shares how he approaches YouTube as a measurable full-funnel channel, how to structure Performance Max around different funnel jobs, and why campaign metrics alone cannot tell the whole story. The central lesson is simple: before asking which platform deserves more money, identify what is limiting growth, determine what needs to change, and fund the channels or business functions capable of changing it. Watch the full conversation for a practical perspective on smarter paid media strategy and incremental growth. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:20: Introduction01:20 - 04:15: From organic search to paid media04:15 - 07:16: How to test a new platform fairly07:16 - 09:41: When to think beyond individual campaigns09:41 - 12:40: The cost of expanding too quickly12:40 - 14:45: Choosing core marketing channels14:45 - 17:23: Why budget realities get ignored17:23 - 20:07: Deciding where the next dollar should go20:07 - 25:17: When YouTube deserves performance budget25:17 - 30:15: Keeping Performance Max aligned to the funnel30:15 - 33:24: Measuring incremental growth across campaigns33:24 - 35:10: The constraint limiting growth35:10 - 36:52: Closing thoughts  Connect with Danny Lima  https://www.linkedin.com/in/dannyraylima/ https://kanbar.digital/ugc-creators/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Danny Lima, Senior Paid Media Manager at Kanbar Digital, joins Michael Barber to unpack how modern performance marketers should think about paid media, channel expansion, and growth. With more than 15 years across Google, YouTube, Amazon, and Meta, Danny explains what organic search taught him about patience, customer language, and the full search journey.They discuss how to decide whether a new platform deserves a real budget, why brands should earn the right to expand beyond their core channels, and how budget realities affect testing, creative, learning, and profitability. Danny also shares how he approaches YouTube as a measurable full-funnel channel, how to structure Performance Max around different funnel jobs, and why campaign metrics alone cannot tell the whole story.The central lesson is simple: before asking which platform deserves more money, identify what is limiting growth, determine what needs to change, and fund the channels or business functions capable of changing it. Watch the full conversation for a practical perspective on smarter paid media strategy and incremental growth. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:20: Introduction01:20 - 04:15: From organic search to paid media04:15 - 07:16: How to test a new platform fairly07:16 - 09:41: When to think beyond individual campaigns09:41 - 12:40: The cost of expanding too quickly12:40 - 14:45: Choosing core marketing channels14:45 - 17:23: Why budget realities get ignored17:23 - 20:07: Deciding where the next dollar should go20:07 - 25:17: When YouTube deserves performance budget25:17 - 30:15: Keeping Performance Max aligned to the funnel30:15 - 33:24: Measuring incremental growth across campaigns33:24 - 35:10: The constraint limiting growth35:10 - 36:52: Closing thoughts Connect with Danny Lima https://www.linkedin.com/in/dannyraylima/ https://kanbar.digital/ugc-creators/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Danny Lima: Stop Asking Which Channel Deserves More Budget

Monique Rice, VP of Sales and Marketing at Effective Web Solutions, explains what it takes for local businesses to turn search visibility into real revenue. In today's episode with our host Michael Barber, she shares how local SEO has evolved from Yellow Pages to Google Maps and AI-driven discovery, while the fundamentals of being found, trusted, and easy to contact have stayed the same. You’ll hear why entity-based content needs to show who a business is, what it does, where it works, and which problems it solves; why qualified demand matters more than raw lead volume; and how reviews, branding, site structure, call handling, AI follow-up, and attribution fit together. Monique also explains how to separate a ranking problem from a being-chosen problem, measure what happens after the click, and build local pages with genuine geographic relevance. Watch the full episode for a practical look at local marketing as one connected revenue system. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:32: Introduction01:32 - 04:30: What Makes Local Businesses Get Chosen04:30 - 06:18 Tracking Marketing ROI to Revenue06:18 - 09:16: Entity Strategy and Meaning-Based Search09:16 - 12:23: Optimizing for Better Leads, Not More Leads12:23 - 16:14: Using AI in the Sales Process16:14 - 20:24: Separating Visibility From Being Chosen20:24 - 24:14: Building Trust Into Service Business Websites24:14 - 25:51: Lead Economics and Search Value25:51 - 29:50: AI Search and the Local Marketing Ecosystem29:50 - 34:43: Authority, Brand Clarity, and Third-Party Validation34:43 - 38:09: Simple Site Architecture With Intent38:09 - 41:04: Creating Genuine Geographic Relevance41:04 - 43:20: The Full Local Search Revenue System43:20 - 43:52: Closing Thoughts  Connect with Monique Rice  https://www.linkedin.com/in/moniquerice1/ https://www.effectivewebsolutions.biz/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Monique Rice, VP of Sales and Marketing at Effective Web Solutions, explains what it takes for local businesses to turn search visibility into real revenue. In today's episode with our host Michael Barber, she shares how local SEO has evolved from Yellow Pages to Google Maps and AI-driven discovery, while the fundamentals of being found, trusted, and easy to contact have stayed the same. You’ll hear why entity-based content needs to show who a business is, what it does, where it works, and which problems it solves; why qualified demand matters more than raw lead volume; and how reviews, branding, site structure, call handling, AI follow-up, and attribution fit together.Monique also explains how to separate a ranking problem from a being-chosen problem, measure what happens after the click, and build local pages with genuine geographic relevance. Watch the full episode for a practical look at local marketing as one connected revenue system. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:32: Introduction01:32 - 04:30: What Makes Local Businesses Get Chosen04:30 - 06:18 Tracking Marketing ROI to Revenue06:18 - 09:16: Entity Strategy and Meaning-Based Search09:16 - 12:23: Optimizing for Better Leads, Not More Leads12:23 - 16:14: Using AI in the Sales Process16:14 - 20:24: Separating Visibility From Being Chosen20:24 - 24:14: Building Trust Into Service Business Websites24:14 - 25:51: Lead Economics and Search Value25:51 - 29:50: AI Search and the Local Marketing Ecosystem29:50 - 34:43: Authority, Brand Clarity, and Third-Party Validation34:43 - 38:09: Simple Site Architecture With Intent38:09 - 41:04: Creating Genuine Geographic Relevance41:04 - 43:20: The Full Local Search Revenue System43:20 - 43:52: Closing Thoughts Connect with Monique Rice https://www.linkedin.com/in/moniquerice1/ https://www.effectivewebsolutions.biz/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Monique Rice: Local SEO Is Not Enough: How to Turn Search Visibility Into Revenue

Roger Cooney, Co-founder at MoonSauce Agency, joins E-Coffee with Experts to discuss how paid search teams can improve Google Ads performance by connecting campaign optimization to real business outcomes. Roger shares lessons from more than a decade in digital marketing, including the differences between white-label agency work and working directly with businesses, why an overarching strategy matters as tools and platforms change, and how personal authority can help an agency stand out. The conversation goes deep on conversion tracking, offline conversion imports, CRM data, lead quality, and why optimizing for revenue can influence the search terms and targeting Google Ads chooses. Roger also discusses negative keywords, AI-driven search experiences, AI Overviews, Demand Gen campaigns, and choosing channels based on the customer’s actual intent. If you work in PPC, performance marketing, lead generation, or agency growth, this episode offers practical guidance for building a more focused and outcome-driven paid search strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 02:57: Introduction02:57 - 05:05: White-Label Agency Work vs. Direct Clients05:05 - 06:26: Why Strategy Matters More Than New Tools06:26 - 07:35: Winning Clients in a Crowded Agency Market07:35 - 09:22: Building Authority Through Thought Leadership09:22 - 12:57: Connecting Ad Spend to Revenue12:57 - 15:12: AI Search, Negative Keywords, and Changing Intent15:12 - 16:49: The Future of Paid Search and Demand Gen16:49 - 18:14: Final Thoughts  Connect with Roger Cooney  https://www.linkedin.com/in/roger-cooney/ https://www.moonsauceagency.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Roger Cooney, Co-founder at MoonSauce Agency, joins E-Coffee with Experts to discuss how paid search teams can improve Google Ads performance by connecting campaign optimization to real business outcomes. Roger shares lessons from more than a decade in digital marketing, including the differences between white-label agency work and working directly with businesses, why an overarching strategy matters as tools and platforms change, and how personal authority can help an agency stand out.The conversation goes deep on conversion tracking, offline conversion imports, CRM data, lead quality, and why optimizing for revenue can influence the search terms and targeting Google Ads chooses. Roger also discusses negative keywords, AI-driven search experiences, AI Overviews, Demand Gen campaigns, and choosing channels based on the customer’s actual intent.If you work in PPC, performance marketing, lead generation, or agency growth, this episode offers practical guidance for building a more focused and outcome-driven paid search strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 02:57: Introduction02:57 - 05:05: White-Label Agency Work vs. Direct Clients05:05 - 06:26: Why Strategy Matters More Than New Tools06:26 - 07:35: Winning Clients in a Crowded Agency Market07:35 - 09:22: Building Authority Through Thought Leadership09:22 - 12:57: Connecting Ad Spend to Revenue12:57 - 15:12: AI Search, Negative Keywords, and Changing Intent15:12 - 16:49: The Future of Paid Search and Demand Gen16:49 - 18:14: Final Thoughts  Connect with Roger Cooney https://www.linkedin.com/in/roger-cooney/ https://www.moonsauceagency.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Roger Cooney: How Better Conversion Tracking Improves Google Ads Results

What does it really take for a brand to become visible in AI-generated answers? In this episode of E-Coffee with Experts, Sam Gibb, Head of Digital Marketing at ICAAL, shares how SEO fundamentals continue to shape visibility across Google, ChatGPT, Gemini and other AI platforms. Sam explains why useful content, strong brand signals, reviews, case studies and unique insights still matter—and how brands can improve their chances of being cited positively in AI search. He also discusses how ICAAL approaches SEO and PPC as connected parts of one customer journey, why competitor analysis is becoming more accessible through AI, and why digital marketing reporting needs to move beyond rankings, clicks and sessions. You’ll learn how to diagnose gaps in AI visibility, build content that adds something valuable to the conversation, connect marketing activity to business outcomes, and prepare for a more complex search landscape. Watch the full conversation with Sam Gibb for a practical perspective on SEO, AI visibility, AEO, GEO and modern digital marketing strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:44: Introduction01:44 - 03:11: Sam Gibb’s journey into SEO and digital marketing03:11 - 05:01: Building compounding SEO growth05:01 - 07:13: SEO, AEO, GEO and AI discovery07:13 - 08:25: Sam’s favourite AI platforms08:25 - 10:33: Connecting SEO and PPC around customer demand10:33. - 14:58: Diagnosing gaps in AI visibility14:58 - 17:23: Client success story: building AI visibility with SEO fundamentals17:23 - 20:29: Using AI for competitor analysis20:29 - 22:23: The future of digital marketing measurement22:23 - 23:41: Closing thoughts  Connect with Sam Gibb  https://www.linkedin.com/in/sam-g-67a279199 internetconsultancy.pro  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

What does it really take for a brand to become visible in AI-generated answers?In this episode of E-Coffee with Experts, Sam Gibb, Head of Digital Marketing at ICAAL, shares how SEO fundamentals continue to shape visibility across Google, ChatGPT, Gemini and other AI platforms.Sam explains why useful content, strong brand signals, reviews, case studies and unique insights still matter—and how brands can improve their chances of being cited positively in AI search. He also discusses how ICAAL approaches SEO and PPC as connected parts of one customer journey, why competitor analysis is becoming more accessible through AI, and why digital marketing reporting needs to move beyond rankings, clicks and sessions.You’ll learn how to diagnose gaps in AI visibility, build content that adds something valuable to the conversation, connect marketing activity to business outcomes, and prepare for a more complex search landscape.Watch the full conversation with Sam Gibb for a practical perspective on SEO, AI visibility, AEO, GEO and modern digital marketing strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:44: Introduction01:44 - 03:11: Sam Gibb’s journey into SEO and digital marketing03:11 - 05:01: Building compounding SEO growth05:01 - 07:13: SEO, AEO, GEO and AI discovery07:13 - 08:25: Sam’s favourite AI platforms08:25 - 10:33: Connecting SEO and PPC around customer demand10:33. - 14:58: Diagnosing gaps in AI visibility14:58 - 17:23: Client success story: building AI visibility with SEO fundamentals17:23 - 20:29: Using AI for competitor analysis20:29 - 22:23: The future of digital marketing measurement22:23 - 23:41: Closing thoughts Connect with Sam Gibb https://www.linkedin.com/in/sam-g-67a279199 internetconsultancy.pro FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Sam Gibb: How Brands Can Earn Positive Mentions in AI Search

Davis Bauman, Director of Digital Experience at Noble Studios, joins E-Coffee with Experts to talk about what websites need to do as AI tools take on more of the early research. When visitors arrive with basic questions already answered, Davis says the site has to make the brand’s purpose, point of difference, and “why” easy to understand. It also needs to give people a useful next step. Davis explains why every page should be treated as a possible first impression, including blog articles that need to educate visitors and help them move toward a relevant action. He shares how SEO teams can look beyond raw traffic and rankings, build website dashboards around each site’s purpose, and use engagement signals when conversions are difficult to attribute. The conversation also covers integrated project discovery, where teams agree on goals and measures before the work begins. Davis discusses using AI to find efficiencies and generate options while keeping people responsible for critical thinking and creative direction. He warns that asking AI to define a brand from the start can make the result look like everyone else’s. For SEO leaders, his advice is to start with the people coming to the site: what they need, what they expect to find, and how the website serves the business. Watch the full episode for a practical conversation about UX, SEO, brand, measurement, and AI. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:42: Introduction01:42 - 02:37: Leadership and trust02:37 - 04:42: Aligning teams during discovery04:42 - 07:49: Measuring website health beyond traffic07:49 - 11:46: Engagement in destination marketing11:46 - 17:17: AI search and the role of brand17:17 - 21:28: Treating every page as a landing page21:28 - 23:58: Building a website-specific dashboard23:58 - 32:02: Using AI without losing brand identity32:02 - 34:08: Advice for SEO directors34:08 - 36:10: Closing thoughts  Connect with Davis Bauman  https://www.linkedin.com/in/davis-bauman https://noblestudios.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Davis Bauman, Director of Digital Experience at Noble Studios, joins E-Coffee with Experts to talk about what websites need to do as AI tools take on more of the early research. When visitors arrive with basic questions already answered, Davis says the site has to make the brand’s purpose, point of difference, and “why” easy to understand. It also needs to give people a useful next step.Davis explains why every page should be treated as a possible first impression, including blog articles that need to educate visitors and help them move toward a relevant action. He shares how SEO teams can look beyond raw traffic and rankings, build website dashboards around each site’s purpose, and use engagement signals when conversions are difficult to attribute. The conversation also covers integrated project discovery, where teams agree on goals and measures before the work begins.Davis discusses using AI to find efficiencies and generate options while keeping people responsible for critical thinking and creative direction. He warns that asking AI to define a brand from the start can make the result look like everyone else’s. For SEO leaders, his advice is to start with the people coming to the site: what they need, what they expect to find, and how the website serves the business. Watch the full episode for a practical conversation about UX, SEO, brand, measurement, and AI. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:42: Introduction01:42 - 02:37: Leadership and trust02:37 - 04:42: Aligning teams during discovery04:42 - 07:49: Measuring website health beyond traffic07:49 - 11:46: Engagement in destination marketing11:46 - 17:17: AI search and the role of brand17:17 - 21:28: Treating every page as a landing page21:28 - 23:58: Building a website-specific dashboard23:58 - 32:02: Using AI without losing brand identity32:02 - 34:08: Advice for SEO directors34:08 - 36:10: Closing thoughts Connect with Davis Bauman https://www.linkedin.com/in/davis-bauman https://noblestudios.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Davis Bauman: How to Make Every Website Page a Better First Impression

Devon Vocke, Co-Founder at Evoke Strategy, joins E-Coffee with Experts to talk about full-funnel digital PR, SEO, and how brands are discovered through AI search. Drawing on Evoke’s AI visibility research, Devon explains why a brand’s presence can change with the model, wording, buyer intent, geography, and context. He shares four factors behind durable visibility: clarity, consistency, credibility, and coverage, and explains why repeated appearances across relevant buyer questions tell more than a single visibility score. The conversation looks at how a company’s website makes claims while third-party coverage can corroborate them, why traditional SEO remains foundational, and how backlinks and unlinked mentions can contribute to authority and context. Devon also discusses turning proprietary research into conversations and distribution, measuring conversions and pipeline when clicks decline, and using self-reported attribution alongside other imperfect signals. For marketing teams planning their next steps, his advice is to get out of the boardroom, listen to how buyers describe their needs, benchmark those questions, build evidence, and connect visibility to business impact. Watch the full episode for a practical discussion of digital PR, AI discovery, and the measures marketers can use when traffic no longer tells the whole story. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:13: Introduction01:13 - 03:42: Career path across agency, tech, and e-commerce03:42 - 05:55: Why PR and digital marketing work better together05:55 - 07:11: Scaling Evoke and letting specialists lead07:11 - 08:47: Rebrand, authority, and AI discovery08:47 - 11:47: Why AI visibility changes by prompt and context11:47 - 14:05: The four Cs of durable AI visibility14:05 - 16:21: Where traditional SEO still matters16:21 - 18:45: Website claims and third-party corroboration18:45 - 20:07: Backlinks, unlinked mentions, and authority20:07 - 22:51: Turning original research into conversations22:51 - 24:55: Keeping a consistent brand narrative24:55 - 27:01: Measuring visibility when clicks decline27:01 - 27:59: Listen to buyers and benchmark their questions27:59 - 28:56: What Devon and Evoke are working on next28:56 - 29:43: Closing thoughts  Connect with Devon Vocke  https://www.linkedin.com/in/devonvocke/ https://evokestrategy.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Devon Vocke, Co-Founder at Evoke Strategy, joins E-Coffee with Experts to talk about full-funnel digital PR, SEO, and how brands are discovered through AI search. Drawing on Evoke’s AI visibility research, Devon explains why a brand’s presence can change with the model, wording, buyer intent, geography, and context. He shares four factors behind durable visibility: clarity, consistency, credibility, and coverage, and explains why repeated appearances across relevant buyer questions tell more than a single visibility score. The conversation looks at how a company’s website makes claims while third-party coverage can corroborate them, why traditional SEO remains foundational, and how backlinks and unlinked mentions can contribute to authority and context. Devon also discusses turning proprietary research into conversations and distribution, measuring conversions and pipeline when clicks decline, and using self-reported attribution alongside other imperfect signals. For marketing teams planning their next steps, his advice is to get out of the boardroom, listen to how buyers describe their needs, benchmark those questions, build evidence, and connect visibility to business impact. Watch the full episode for a practical discussion of digital PR, AI discovery, and the measures marketers can use when traffic no longer tells the whole story. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:13: Introduction01:13 - 03:42: Career path across agency, tech, and e-commerce03:42 - 05:55: Why PR and digital marketing work better together05:55 - 07:11: Scaling Evoke and letting specialists lead07:11 - 08:47: Rebrand, authority, and AI discovery08:47 - 11:47: Why AI visibility changes by prompt and context11:47 - 14:05: The four Cs of durable AI visibility14:05 - 16:21: Where traditional SEO still matters16:21 - 18:45: Website claims and third-party corroboration18:45 - 20:07: Backlinks, unlinked mentions, and authority20:07 - 22:51: Turning original research into conversations22:51 - 24:55: Keeping a consistent brand narrative24:55 - 27:01: Measuring visibility when clicks decline27:01 - 27:59: Listen to buyers and benchmark their questions27:59 - 28:56: What Devon and Evoke are working on next28:56 - 29:43: Closing thoughts Connect with Devon Vocke https://www.linkedin.com/in/devonvocke/ https://evokestrategy.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Devon Vocke: The Four Cs Behind Repeat AI Recommendations

Adam Smartschan, Chief Strategy Officer at Altitude Marketing, joins Michael Barber on E-Coffee with Experts to discuss how B2B buyers are finding and evaluating technical providers as AI becomes part of their research. Drawing on Altitude’s work across technology, life sciences, and manufacturing, Adam explains why niche companies need to be clear about the problems they solve, the applications they support, and the experience they can share. In the CDMO context, that may mean describing work tied to a specific development stage or type of drug while respecting client confidentiality. Adam also explains why technical documentation, integrations, and buyer-focused content can matter more than a polished homepage or broad company claims. The conversation covers how to break marketing work into smaller tasks and assign suitable work to AI, while keeping human judgment in the final presentation. Adam discusses software budgets, AI-referred inquiries, zero-click discovery, and why he sees today’s conversational AI ads as better suited to brand awareness than precise conversion. Watch or listen for practical ideas on making technical expertise easier to find, assess, and trust. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:03: Introduction01:03 - 03:07: Build versus buy for marketing tools03:07 - 05:20: Agency partnerships that last05:20 - 08:07: Designing websites for technical buyers08:07 - 11:58: Where AI helps, and where people matter11:58 - 14:33: Marketing budgets and the SaaS layer14:33 - 18:31: SEO and AI search for CDMOs18:31 - 20:39: Building a CDMO marketing team20:39 - 23:35: Showing technical credibility to AI and buyers23:35 - 26:44: Making a B2B website easier to understand26:44 - 29:59: Do AI platforms need different strategies?29:59 - 34:02: AI discovery, ads, and user intent34:02 - 35:28: Advertising inside AI conversations35:28 - 37:28: Reducing friction in AI-guided buyer journeys37:28 - 39:24: What is next for Adam and Altitude39:24 - 41:07: Closing thoughts  Connect with Adam Smartschan  https://www.linkedin.com/in/adam-smartschan https://altitudemarketing.com/contact-altitude/  Subscribe to Digital Web Solutions Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_global/LinkedIn: https://www.linkedin.com/company/digital-web-solutions.

Adam Smartschan, Chief Strategy Officer at Altitude Marketing, joins Michael Barber on E-Coffee with Experts to discuss how B2B buyers are finding and evaluating technical providers as AI becomes part of their research. Drawing on Altitude’s work across technology, life sciences, and manufacturing, Adam explains why niche companies need to be clear about the problems they solve, the applications they support, and the experience they can share. In the CDMO context, that may mean describing work tied to a specific development stage or type of drug while respecting client confidentiality. Adam also explains why technical documentation, integrations, and buyer-focused content can matter more than a polished homepage or broad company claims. The conversation covers how to break marketing work into smaller tasks and assign suitable work to AI, while keeping human judgment in the final presentation. Adam discusses software budgets, AI-referred inquiries, zero-click discovery, and why he sees today’s conversational AI ads as better suited to brand awareness than precise conversion. Watch or listen for practical ideas on making technical expertise easier to find, assess, and trust. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:03: Introduction01:03 - 03:07: Build versus buy for marketing tools03:07 - 05:20: Agency partnerships that last05:20 - 08:07: Designing websites for technical buyers08:07 - 11:58: Where AI helps, and where people matter11:58 - 14:33: Marketing budgets and the SaaS layer14:33 - 18:31: SEO and AI search for CDMOs18:31 - 20:39: Building a CDMO marketing team20:39 - 23:35: Showing technical credibility to AI and buyers23:35 - 26:44: Making a B2B website easier to understand26:44 - 29:59: Do AI platforms need different strategies?29:59 - 34:02: AI discovery, ads, and user intent34:02 - 35:28: Advertising inside AI conversations35:28 - 37:28: Reducing friction in AI-guided buyer journeys37:28 - 39:24: What is next for Adam and Altitude39:24 - 41:07: Closing thoughts Connect with Adam Smartschan https://www.linkedin.com/in/adam-smartschan https://altitudemarketing.com/contact-altitude/ Subscribe to Digital Web SolutionsWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_global/LinkedIn: https://www.linkedin.com/company/digital-web-solutions.

Adam Smartschan: How Technical B2B Brands Earn Visibility in AI Search

Bernie Clark, Founder at Majux, brings more than 20 years of marketing and business development experience from inside the legal industry to this conversation about digital marketing for law firms. He explains why a useful legal SEO strategy has to account for both practice area and geography, from the different research needs of workers’ compensation and criminal defense to the role of local pages. Bernie also shares how his team watches for content cannibalization, decides when pages should be combined, and revisits content that earns impressions but is not reaching the first page. The conversation moves beyond rankings to what happens after a prospect calls. Bernie describes reviewing calls, checking after-hours and Spanish-language coverage, and working with firms on intake scripts and call flows so leads do not disappear unnoticed. He discusses the value of client knowledge and local data when expanding into new areas, and why a polished website or standard call prompt may not fit every audience. Bernie then looks at AI search visibility: citations and reputational signals overlap with local search, though reliable measurement is still developing. For law firm marketers, agency teams, and SEO practitioners, this episode connects search strategy with the real questions prospects ask and the intake experience that follows. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:54: Introduction01:54 - 04:26: Marketing from the Client Side04:26 - 05:52: Building a Legal Marketing Agency05:52 - 08:14: Search Intent and Purchase Decisions08:14 - 09:35: Balancing Research and Local SEO Content09:35 - 12:03: Commercial Value vs Search Volume12:03 - 14:19: Diagnosing Content Cannibalization14:19 - 19:34: Law Firm Intake and Missed Leads19:34 - 23:41: Planning Geographic Expansion23:41 - 25:08: Learning from Lead Conversations25:08 - 27:41: What Call Listening Reveals27:41 - 30:01: Consistent Content and Site Cleanup30:01 - 32:07: AI Search Visibility for Law Firms32:07 - 33:59: Local Search and AI Reputation Signals33:59 - 35:42: What’s Next for Bernie and Majux?35:42 - 36:33: Closing Thoughts  Connect with Bernie Clark  https://www.linkedin.com/in/bernie-clark/ https://www.majux.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Bernie Clark, Founder at Majux, brings more than 20 years of marketing and business development experience from inside the legal industry to this conversation about digital marketing for law firms. He explains why a useful legal SEO strategy has to account for both practice area and geography, from the different research needs of workers’ compensation and criminal defense to the role of local pages. Bernie also shares how his team watches for content cannibalization, decides when pages should be combined, and revisits content that earns impressions but is not reaching the first page. The conversation moves beyond rankings to what happens after a prospect calls. Bernie describes reviewing calls, checking after-hours and Spanish-language coverage, and working with firms on intake scripts and call flows so leads do not disappear unnoticed. He discusses the value of client knowledge and local data when expanding into new areas, and why a polished website or standard call prompt may not fit every audience. Bernie then looks at AI search visibility: citations and reputational signals overlap with local search, though reliable measurement is still developing. For law firm marketers, agency teams, and SEO practitioners, this episode connects search strategy with the real questions prospects ask and the intake experience that follows. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:54: Introduction01:54 - 04:26: Marketing from the Client Side04:26 - 05:52: Building a Legal Marketing Agency05:52 - 08:14: Search Intent and Purchase Decisions08:14 - 09:35: Balancing Research and Local SEO Content09:35 - 12:03: Commercial Value vs Search Volume12:03 - 14:19: Diagnosing Content Cannibalization14:19 - 19:34: Law Firm Intake and Missed Leads19:34 - 23:41: Planning Geographic Expansion23:41 - 25:08: Learning from Lead Conversations25:08 - 27:41: What Call Listening Reveals27:41 - 30:01: Consistent Content and Site Cleanup30:01 - 32:07: AI Search Visibility for Law Firms32:07 - 33:59: Local Search and AI Reputation Signals33:59 - 35:42: What’s Next for Bernie and Majux?35:42 - 36:33: Closing Thoughts Connect with Bernie Clark https://www.linkedin.com/in/bernie-clark/ https://www.majux.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Bernie Clark: How AI Search Is Changing Visibility for Law Firms

Brad Casper, CEO of Heart & Soul Marketing, joins E-Coffee with Experts to discuss what it takes to build sustainable growth across consumer brands, agencies, and private-equity-backed businesses. Drawing on more than three decades of leadership experience with companies including Procter & Gamble, Church & Dwight, the Dial Corporation, and the Phoenix Suns, Brad explains why leaders should focus on their strengths, choose partnerships that fill capability gaps, and build the processes and role clarity that make growth repeatable. The conversation also explores what Brad learned from leading across the United States, Japan, and China; why enthusiastic listening can change the way a leader understands people; and how Heart and Soul is using AI to accelerate research, meeting summaries, analysis, and creative thinking without replacing human judgment. Brad shares lessons from private equity, the tension between short-term financial returns and long-term brand equity, and why modern marketers need to balance demand capture with future demand creation. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:43: Introduction01:43 - 03:41: Principles for sustainable growth03:41 - 06:04: Scaling through partnerships06:04 - 07:40: Building repeatable agency growth07:40 - 10:22: The ingredients of sustainable growth10:22 - 14:12: Culturally adaptive leadership14:12 - 16:26: Listening beyond language16:26 - 20:33: Enthusiastic listening and consensus20:33 - 23:51: Where AI is earning its place23:51 - 26:20: AI makes the work faster26:20 - 30:25: Private equity and value creation30:25 - 33:25: Balancing brand equity and performance33:25 - 35:24: Heart and Soul’s national ambition35:24 - 36:57: Closing thoughts  Connect with Brad Casper  https://www.linkedin.com/in/brad-casper/ http://www.gotheartandsoul.com  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Brad Casper, CEO of Heart & Soul Marketing, joins E-Coffee with Experts to discuss what it takes to build sustainable growth across consumer brands, agencies, and private-equity-backed businesses. Drawing on more than three decades of leadership experience with companies including Procter & Gamble, Church & Dwight, the Dial Corporation, and the Phoenix Suns, Brad explains why leaders should focus on their strengths, choose partnerships that fill capability gaps, and build the processes and role clarity that make growth repeatable.The conversation also explores what Brad learned from leading across the United States, Japan, and China; why enthusiastic listening can change the way a leader understands people; and how Heart and Soul is using AI to accelerate research, meeting summaries, analysis, and creative thinking without replacing human judgment. Brad shares lessons from private equity, the tension between short-term financial returns and long-term brand equity, and why modern marketers need to balance demand capture with future demand creation. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:43: Introduction01:43 - 03:41: Principles for sustainable growth03:41 - 06:04: Scaling through partnerships06:04 - 07:40: Building repeatable agency growth07:40 - 10:22: The ingredients of sustainable growth10:22 - 14:12: Culturally adaptive leadership14:12 - 16:26: Listening beyond language16:26 - 20:33: Enthusiastic listening and consensus20:33 - 23:51: Where AI is earning its place23:51 - 26:20: AI makes the work faster26:20 - 30:25: Private equity and value creation30:25 - 33:25: Balancing brand equity and performance33:25 - 35:24: Heart and Soul’s national ambition35:24 - 36:57: Closing thoughts Connect with Brad Casper https://www.linkedin.com/in/brad-casper/ http://www.gotheartandsoul.com FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Brad Casper: How to Scale an Agency Without Trying to Do Everything Yourself

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

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E-Coffee with Experts

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