In this episode of E-Coffee with Experts, our host Austin Willman sits down with Ramón Cordero Amado, Head of Global SEO at Holafly, to break down how modern SEO leaders are adapting to AI, LLMs, and brand-driven search visibility. Ramón shares how his background in journalism shaped a user-first SEO mindset, why traffic without revenue is meaningless, and how SEO teams must rethink success metrics in the era of AI Overviews, ChatGPT, and Perplexity. You’ll learn how Holafly approaches: - SEO measurement beyond rankings- Brand visibility inside LLMs- Prompt-based search vs keyword research- Topic-driven content strategies- Localization mistakes most global teams make- SEO’s growing alignment with PR and brand teams- Preparing for AI-powered commerce and search experiences If you’re a founder, marketing leader, or SEO professional trying to future-proof your strategy for 2026 and beyond, this conversation will change how you think about search.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:05: Introduction01:05 - 02:20: From journalism to user-first SEO02:20 - 03:55: Why traffic without revenue is useless03:55 - 04:45: SEO metrics that no longer matter04:45 - 05:40: SEO as a brand-building channel05:40 - 06:55: Measuring visibility in AI tools06:55 - 07:45: Why AI attribution is so hard07:45 - 09:10: How to show up in LLM answers09:10 - 10:25: Link building is changing10:25 - 11:35: How social media supports SEO11:35 - 12:30: Keywords vs AI prompts12:30 - 13:45: Why topics matter more than keywords13:45 - 15:05: SEO across the full customer journey15:05 - 16:00: Teaching users about eSIMs16:00 - 17:30: The biggest SEO localization mistake17:30 - 18:45: One language is not one market18:45 - 19:55: Managing a global SEO team19:55 - 21:00: Setting goals with OKRs21:00 - 22:05: SEO priorities for 202622:05 - 23:10: Preparing for AI-driven buying23:10 - 24:20: How SEO teams use AI daily24:20 - 25:05: The biggest bet for the future25:05 - 26:20: Favorite AI tools right now26:20 - 27:10: Why being first in AI matters27:10 - 28:10: Final advice for SEO leaders28:10 - 28:46: Closing thoughts  Connect with Ramón Cordero Amado  https://www.linkedin.com/in/ramón-cordero-amado-414b5591/ http://holafly.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Ramón Cordero Amado, Head of Global SEO at Holafly, to break down how modern SEO leaders are adapting to AI, LLMs, and brand-driven search visibility.Ramón shares how his background in journalism shaped a user-first SEO mindset, why traffic without revenue is meaningless, and how SEO teams must rethink success metrics in the era of AI Overviews, ChatGPT, and Perplexity.You’ll learn how Holafly approaches:- SEO measurement beyond rankings- Brand visibility inside LLMs- Prompt-based search vs keyword research- Topic-driven content strategies- Localization mistakes most global teams make- SEO’s growing alignment with PR and brand teams- Preparing for AI-powered commerce and search experiencesIf you’re a founder, marketing leader, or SEO professional trying to future-proof your strategy for 2026 and beyond, this conversation will change how you think about search. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:05: Introduction01:05 - 02:20: From journalism to user-first SEO02:20 - 03:55: Why traffic without revenue is useless03:55 - 04:45: SEO metrics that no longer matter04:45 - 05:40: SEO as a brand-building channel05:40 - 06:55: Measuring visibility in AI tools06:55 - 07:45: Why AI attribution is so hard07:45 - 09:10: How to show up in LLM answers09:10 - 10:25: Link building is changing10:25 - 11:35: How social media supports SEO11:35 - 12:30: Keywords vs AI prompts12:30 - 13:45: Why topics matter more than keywords13:45 - 15:05: SEO across the full customer journey15:05 - 16:00: Teaching users about eSIMs16:00 - 17:30: The biggest SEO localization mistake17:30 - 18:45: One language is not one market18:45 - 19:55: Managing a global SEO team19:55 - 21:00: Setting goals with OKRs21:00 - 22:05: SEO priorities for 202622:05 - 23:10: Preparing for AI-driven buying23:10 - 24:20: How SEO teams use AI daily24:20 - 25:05: The biggest bet for the future25:05 - 26:20: Favorite AI tools right now26:20 - 27:10: Why being first in AI matters27:10 - 28:10: Final advice for SEO leaders28:10 - 28:46: Closing thoughts Connect with Ramón Cordero Amado https://www.linkedin.com/in/ramón-cordero-amado-414b5591/ http://holafly.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

E-Coffee with Experts

How This Company Uses AI To Scale Global SEO

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Bhushan Satghare, Sr SEO Director at Impressive, to break down how enterprise brands are adapting their SEO strategies for AI-driven search, Google core updates, and changing user behavior. Bhushan shares why traditional SEO tactics are no longer enough, how digital PR impacts visibility in AI overviews and LLMs, and why budget constraints are creating a growing gap between SMB and enterprise SEO performance. They also explore the growing overlap between SEO, UX design, and CRO, and why poor landing page experiences can silently kill rankings. You’ll learn: - How enterprise SEO differs from SMB SEO today- Why CRO and design are now essential for SEO success- How to diagnose traffic drops after Google core updates- How to analyze ranking losses using page types and intent- Why commercial-intent keywords should come first- The SEO tools Bhushan uses to monitor performance at scale This conversation is a must-watch for founders, CMOs, SEO leaders, and marketers who want to future-proof organic growth and turn traffic into revenue.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:05: Introduction01:05 - 03:10: SMB vs enterprise SEO differences03:10 - 05:10: How AI search is changing SEO05:10 - 07:05: Why digital PR needs bigger budgets07:05 - 09:00: SEO, design, and CRO now work together09:00 - 11:00: How bad user experience hurts rankings11:00 - 13:15: Page speed vs strong visual design13:15 - 15:10: Core Web Vitals explained simply15:10 - 17:10: What to do after Google updates17:10 - 19:00: Finding where traffic really dropped19:00 - 21:10: Blog pages vs commercial pages21:10 - 23:00: How to check competitors properly23:00 - 24:40: SEO tools used by enterprise teams24:40 - 26:30: Why keyword intent matters most26:30 - 28:20: Commercial keywords that drive revenue28:20 - 30:20: Content that helps buyers decide30:20 - 31:40: Final advice for founders and marketers  Connect with Bhushan Satghare  https://www.linkedin.com/in/bhushan-satghare-68b5b5b5/ https://impressive.com.au/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Bhushan Satghare, Sr SEO Director at Impressive, to break down how enterprise brands are adapting their SEO strategies for AI-driven search, Google core updates, and changing user behavior.Bhushan shares why traditional SEO tactics are no longer enough, how digital PR impacts visibility in AI overviews and LLMs, and why budget constraints are creating a growing gap between SMB and enterprise SEO performance. They also explore the growing overlap between SEO, UX design, and CRO, and why poor landing page experiences can silently kill rankings.You’ll learn:- How enterprise SEO differs from SMB SEO today- Why CRO and design are now essential for SEO success- How to diagnose traffic drops after Google core updates- How to analyze ranking losses using page types and intent- Why commercial-intent keywords should come first- The SEO tools Bhushan uses to monitor performance at scaleThis conversation is a must-watch for founders, CMOs, SEO leaders, and marketers who want to future-proof organic growth and turn traffic into revenue. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:05: Introduction01:05 - 03:10: SMB vs enterprise SEO differences03:10 - 05:10: How AI search is changing SEO05:10 - 07:05: Why digital PR needs bigger budgets07:05 - 09:00: SEO, design, and CRO now work together09:00 - 11:00: How bad user experience hurts rankings11:00 - 13:15: Page speed vs strong visual design13:15 - 15:10: Core Web Vitals explained simply15:10 - 17:10: What to do after Google updates17:10 - 19:00: Finding where traffic really dropped19:00 - 21:10: Blog pages vs commercial pages21:10 - 23:00: How to check competitors properly23:00 - 24:40: SEO tools used by enterprise teams24:40 - 26:30: Why keyword intent matters most26:30 - 28:20: Commercial keywords that drive revenue28:20 - 30:20: Content that helps buyers decide30:20 - 31:40: Final advice for founders and marketers Connect with Bhushan Satghare https://www.linkedin.com/in/bhushan-satghare-68b5b5b5/ https://impressive.com.au/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Bhushan Satghare: How Enterprise Brands Turn SEO Traffic Into Revenue

In this episode of E-Coffee with Experts, host Ranmay chats with Conor Shea, Head of Marketing at Cube Exchange, about what crypto marketing really looks like behind the scenes. Conor shares his path from agency life to leading go-to-market strategies for Fortune 500 companies, unicorn startups, and now a next-generation hybrid crypto exchange. Together, they unpack how marketing in crypto differs from traditional finance, why owning the customer relationship is more important than ever, and what it takes to market effectively in a fast-moving, 24/7 industry. In this conversation, you’ll learn: - What Conor prioritizes before choosing any marketing channel- Why multi-touch attribution plays a key role in long-term growth- The most overlooked channel driving strong institutional ROI- Why in-person experiences are making a comeback in financial marketing- How AI is boosting marketing productivity, and where it can fall short Whether you’re a founder, marketer, or leader working in fintech, crypto, or B2B, this episode offers practical insights on building trust, launching products, and scaling marketing in high-stakes environments.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:36: Introduction 00:36 - 01:53: Conor’s journey into digital marketing01:53 - 03:10: What Cube Exchange does and why it’s different03:10 - 05:05: Agency marketing vs client-side marketing05:05 - 07:36: What makes crypto marketing unique07:36 - 10:07: Why Conor chose crypto as a career10:07 - 11:55: How to build a go-to-market strategy11:55 - 13:57: Most underrated marketing channels today13:57 - 15:32: How financial buyer behavior is changing15:32 - 17:52: AI impact on marketing and productivity17:52 - 18:47: Final thoughts and how to connect  Connect with Conor Shea  https://www.linkedin.com/in/conor-shea-99065919 https://www.cube.exchange/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, host Ranmay chats with Conor Shea, Head of Marketing at Cube Exchange, about what crypto marketing really looks like behind the scenes.Conor shares his path from agency life to leading go-to-market strategies for Fortune 500 companies, unicorn startups, and now a next-generation hybrid crypto exchange. Together, they unpack how marketing in crypto differs from traditional finance, why owning the customer relationship is more important than ever, and what it takes to market effectively in a fast-moving, 24/7 industry.In this conversation, you’ll learn:- What Conor prioritizes before choosing any marketing channel- Why multi-touch attribution plays a key role in long-term growth- The most overlooked channel driving strong institutional ROI- Why in-person experiences are making a comeback in financial marketing- How AI is boosting marketing productivity, and where it can fall shortWhether you’re a founder, marketer, or leader working in fintech, crypto, or B2B, this episode offers practical insights on building trust, launching products, and scaling marketing in high-stakes environments. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 00:36: Introduction 00:36 - 01:53: Conor’s journey into digital marketing01:53 - 03:10: What Cube Exchange does and why it’s different03:10 - 05:05: Agency marketing vs client-side marketing05:05 - 07:36: What makes crypto marketing unique07:36 - 10:07: Why Conor chose crypto as a career10:07 - 11:55: How to build a go-to-market strategy11:55 - 13:57: Most underrated marketing channels today13:57 - 15:32: How financial buyer behavior is changing15:32 - 17:52: AI impact on marketing and productivity17:52 - 18:47: Final thoughts and how to connect Connect with Conor Shea https://www.linkedin.com/in/conor-shea-99065919 https://www.cube.exchange/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Conor Shea: How Crypto Marketing Really Works Behind The Scenes

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Dave Carlson, President at Wildflower Cases, to unpack how a family-run ecommerce brand scaled globally by committing to one thing most businesses quit too early: consistent content creation. Dave shares how Wildflower evolved from handmade phone cases into a culture-driven brand with loyal customers, viral collaborations, and organic growth fueled by social media, SEO, and brand storytelling. He explains why Wildflower sees itself as a content production company that happens to sell phone cases, and how that mindset has driven 14+ years of sustained growth. The conversation also dives deep into: - How AI is reshaping SEO and consumer behavior- Why ChatGPT is becoming a new “search engine”- What ecommerce brands must change post-Black Friday traffic shifts- How collaborations drive backlinks, trust, and authority- Why transparency matters more than ever in the AI era- The danger of building businesses alone with AI If you’re a founder, marketer, SEO, or agency owner navigating ecommerce, content marketing, organic search, or AI-driven discovery, this episode is a must-listen.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:10: Introduction01:10 - 03:30: What 30 years on the internet teaches marketers03:30 - 05:10: From marketing agency to E-commerce brand05:10 - 07:20: Why content has always been the key07:20 - 09:10: Building Wildflower without outside funding09:10 - 11:20: Treating the brand like a content company11:20 - 13:40: Creating daily content without burning out13:40 - 16:00: Using real life moments to create content16:00 - 18:30: Expanding beyond phone cases18:30 - 20:30: Building community through events and experiences20:30 - 23:00: Launching a cookware brand with the same strategy23:00 - 25:30: Why collaborations help brands grow faster25:30 - 28:10: Managing influencers and creator partnerships28:10 - 30:20: The risks of building alone with AI30:20 - 33:10: How AI is changing search and SEO33:10 - 36:10: What E-commerce brands must change for AI36:10 - 38:30: Why backlinks and PR matter more than ever38:30 - 39:59: Final advice for founders and marketers  Connect with Dave Carlson  https://www.linkedin.com/in/brandstrategist/ http://wildflowercases.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Dave Carlson, President at Wildflower Cases, to unpack how a family-run ecommerce brand scaled globally by committing to one thing most businesses quit too early: consistent content creation.Dave shares how Wildflower evolved from handmade phone cases into a culture-driven brand with loyal customers, viral collaborations, and organic growth fueled by social media, SEO, and brand storytelling. He explains why Wildflower sees itself as a content production company that happens to sell phone cases, and how that mindset has driven 14+ years of sustained growth.The conversation also dives deep into:- How AI is reshaping SEO and consumer behavior- Why ChatGPT is becoming a new “search engine”- What ecommerce brands must change post-Black Friday traffic shifts- How collaborations drive backlinks, trust, and authority- Why transparency matters more than ever in the AI era- The danger of building businesses alone with AIIf you’re a founder, marketer, SEO, or agency owner navigating ecommerce, content marketing, organic search, or AI-driven discovery, this episode is a must-listen. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:10: Introduction01:10 - 03:30: What 30 years on the internet teaches marketers03:30 - 05:10: From marketing agency to E-commerce brand05:10 - 07:20: Why content has always been the key07:20 - 09:10: Building Wildflower without outside funding09:10 - 11:20: Treating the brand like a content company11:20 - 13:40: Creating daily content without burning out13:40 - 16:00: Using real life moments to create content16:00 - 18:30: Expanding beyond phone cases18:30 - 20:30: Building community through events and experiences20:30 - 23:00: Launching a cookware brand with the same strategy23:00 - 25:30: Why collaborations help brands grow faster25:30 - 28:10: Managing influencers and creator partnerships28:10 - 30:20: The risks of building alone with AI30:20 - 33:10: How AI is changing search and SEO33:10 - 36:10: What E-commerce brands must change for AI36:10 - 38:30: Why backlinks and PR matter more than ever38:30 - 39:59: Final advice for founders and marketers Connect with Dave Carlson https://www.linkedin.com/in/brandstrategist/ http://wildflowercases.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Dave Carlson: How AI Is Forcing E-commerce Brands To Rethink SEO

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Mar Pages, Co-founder of Solo Female Travelers, to unpack how she and her partner scaled a global community from under 20,000 members to nearly 500,000 women worldwide—while staying purpose-driven and profitable. Mar shares her journey from a 20-year career in strategy consulting and Google to building a community-led travel company focused on social impact. You’ll learn how listening to your audience daily can replace expensive market research, why emotional connection drives referrals better than systems, and how value-based pricing supports long-term sustainability. This conversation dives deep into: - Turning online communities into sustainable businesses- Using data and surveys to validate new offers- Creating referral growth through authentic customer experience- Balancing premium pricing with mission-driven impact- Building remote teams aligned around shared values- Preparing your business for economic uncertainty and cash-flow risk If you’re a founder, marketer, or agency owner looking to grow through community, trust, and word-of-mouth, this episode is packed with practical insights you can apply immediately.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:00: Introduction01:00 - 03:00: What Solo Female Travelers is about03:00 - 06:00: From corporate career to travel founder06:00 - 08:30: Taking over the community in 201908:30 - 11:00: How COVID accelerated community growth11:00 - 13:30: Turning a free community into a business13:30 - 16:00: Building tours with real social impact16:00 - 18:30: Creating loyal customers and advocates18:30 - 21:00: Why word of mouth works better than ads21:00 - 23:30: Hiring a remote team with shared values23:30 - 26:00: Referral and ambassador programs explained26:00 - 28:30: Using data to guide business decisions28:30 - 31:30: Pricing, value, and luxury positioning31:30 - 34:00: Staying intentionally small and focused34:00 - 36:30: Advice for founders in uncertain times36:30 - 37:40: Final thoughts  Connect with Mar Pages  https://www.linkedin.com/in/marpages/ https://tours.solofemaletravelers.club/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Mar Pages, Co-founder of Solo Female Travelers, to unpack how she and her partner scaled a global community from under 20,000 members to nearly 500,000 women worldwide—while staying purpose-driven and profitable.Mar shares her journey from a 20-year career in strategy consulting and Google to building a community-led travel company focused on social impact. You’ll learn how listening to your audience daily can replace expensive market research, why emotional connection drives referrals better than systems, and how value-based pricing supports long-term sustainability.This conversation dives deep into:- Turning online communities into sustainable businesses- Using data and surveys to validate new offers- Creating referral growth through authentic customer experience- Balancing premium pricing with mission-driven impact- Building remote teams aligned around shared values- Preparing your business for economic uncertainty and cash-flow riskIf you’re a founder, marketer, or agency owner looking to grow through community, trust, and word-of-mouth, this episode is packed with practical insights you can apply immediately. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:00: Introduction01:00 - 03:00: What Solo Female Travelers is about03:00 - 06:00: From corporate career to travel founder06:00 - 08:30: Taking over the community in 201908:30 - 11:00: How COVID accelerated community growth11:00 - 13:30: Turning a free community into a business13:30 - 16:00: Building tours with real social impact16:00 - 18:30: Creating loyal customers and advocates18:30 - 21:00: Why word of mouth works better than ads21:00 - 23:30: Hiring a remote team with shared values23:30 - 26:00: Referral and ambassador programs explained26:00 - 28:30: Using data to guide business decisions28:30 - 31:30: Pricing, value, and luxury positioning31:30 - 34:00: Staying intentionally small and focused34:00 - 36:30: Advice for founders in uncertain times36:30 - 37:40: Final thoughts Connect with Mar Pages https://www.linkedin.com/in/marpages/ https://tours.solofemaletravelers.club/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Mar Pages: How This Founder Built a 500k Community Without Ads

In this episode of E-Coffee with Experts, Austin Willman sits down with Sophie Brannon, Co-Founder & Director of StudioHawk US, to break down how leading SEO agencies are actually using AI workflows to scale delivery, improve margins, and retain clients — without sacrificing trust or quality. Sophie shares practical, real-world insights from managing SEO teams across the US, UK, and Australia, including: - How to implement AI workflows without over-engineering systems- Where AI creates real leverage for SEO agencies (and where it doesn’t)- Why time tracking is critical before automating anything- How StudioHawk reports SEO ROI to C-suite stakeholders- Using AI for content briefs, audits, digital PR, and client sentiment analysis- Why brand mentions and relevancy are becoming more important than DR links- The future of link building, citations, and authority in AI-driven search- Why StudioHawk doesn’t niche — and how segmentation beats specialization If you’re a founder, SEO agency owner, marketing leader, or consultant trying to balance AI adoption with client trust, this episode delivers actionable frameworks you can apply immediately.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 01:00: Welcome & guest introduction01:00 – 02:30: Sophie’s AI talk at Ahrefs Evolve02:30 – 04:05: Why most AI workflows fail04:05 – 06:00: First AI steps for SEO agencies06:00 – 07:30: Why time tracking matters07:30 – 09:00: Simple tools to track agency time09:00 – 10:30: Using AI to improve profit per client10:30 – 12:30: SEO reports clients actually care about12:30 – 14:30: Metrics that show real SEO ROI14:30 – 16:30: What makes a good lead16:30 – 18:30: Using AI to improve lead quality18:30 – 20:15: AI for SEO specialists vs leaders20:15 – 22:00: AI for content and SEO workflows22:00 – 24:00: AI and link building today24:00 – 26:00: Digital PR mistakes with AI26:00 – 28:00: Why relevance matters more than DR28:00 – 30:00: Measuring links and brand mentions30:00 – 32:00: Why StudioHawk doesn’t niche down32:00 – 33:20: Advice for agencies using AI33:20 – 34:05: Where to find Sophie & closing  Connect with Sophie Brannon  https://www.linkedin.com/in/sophie-brannon-081bb294/ https://studiohawk.com.au/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, Austin Willman sits down with Sophie Brannon, Co-Founder & Director of StudioHawk US, to break down how leading SEO agencies are actually using AI workflows to scale delivery, improve margins, and retain clients — without sacrificing trust or quality.Sophie shares practical, real-world insights from managing SEO teams across the US, UK, and Australia, including:- How to implement AI workflows without over-engineering systems- Where AI creates real leverage for SEO agencies (and where it doesn’t)- Why time tracking is critical before automating anything- How StudioHawk reports SEO ROI to C-suite stakeholders- Using AI for content briefs, audits, digital PR, and client sentiment analysis- Why brand mentions and relevancy are becoming more important than DR links- The future of link building, citations, and authority in AI-driven search- Why StudioHawk doesn’t niche — and how segmentation beats specializationIf you’re a founder, SEO agency owner, marketing leader, or consultant trying to balance AI adoption with client trust, this episode delivers actionable frameworks you can apply immediately. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 – 01:00: Welcome & guest introduction01:00 – 02:30: Sophie’s AI talk at Ahrefs Evolve02:30 – 04:05: Why most AI workflows fail04:05 – 06:00: First AI steps for SEO agencies06:00 – 07:30: Why time tracking matters07:30 – 09:00: Simple tools to track agency time09:00 – 10:30: Using AI to improve profit per client10:30 – 12:30: SEO reports clients actually care about12:30 – 14:30: Metrics that show real SEO ROI14:30 – 16:30: What makes a good lead16:30 – 18:30: Using AI to improve lead quality18:30 – 20:15: AI for SEO specialists vs leaders20:15 – 22:00: AI for content and SEO workflows22:00 – 24:00: AI and link building today24:00 – 26:00: Digital PR mistakes with AI26:00 – 28:00: Why relevance matters more than DR28:00 – 30:00: Measuring links and brand mentions30:00 – 32:00: Why StudioHawk doesn’t niche down32:00 – 33:20: Advice for agencies using AI33:20 – 34:05: Where to find Sophie & closing Connect with Sophie Brannon https://www.linkedin.com/in/sophie-brannon-081bb294/ https://studiohawk.com.au/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Sophie Brannon: How This Agency Uses AI To Deliver Faster SEO Results

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Rob Timmermann, Founder & CEO of Timmermann Group, to break down what SEO really looks like in a post-AI world. Rob explains why traditional funnel thinking is broken, how his team shifted to a flywheel model, and why conversions, not traffic, are the only KPI that matters. They dive deep into post-AI SEO strategy, including information architecture, internal linking, offsite authority, brand mentions, and why the noisiest brands win in generative search. You’ll also hear Rob’s perspective on leadership in 2026, hiring for excellence, managing performance in an AI-driven economy, and why most SEO agencies fail to deliver real business results. If you’re a founder, CEO, CMO, or agency owner trying to figure out how to win visibility in Google, ChatGPT, and beyond, this conversation is a must-watch.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:00: Welcome & Rob’s SEO background01:00 - 02:00: Why SEO became the agency’s main focus02:00 - 04:00: Funnels are broken, flywheels work better04:00 - 06:00: Client expectations in the AI era06:00 - 08:30: Building a culture of excellence08:30 - 11:00: Hiring A-players vs average performers11:00 - 13:00: Managing underperforming team members13:00 - 15:30: Workload, focus, and getting better15:30 - 17:00: Is SEO dead after AI?17:00 - 19:30: Search everywhere, not just Google19:30 - 22:00: Content that still works in AI search22:00 - 25:00: Links, brand mentions, and authority25:00 - 27:30: Capturing demand that converts27:30 - 29:00: Traffic vs conversions29:00 - 30:21: Where leads come from now & final thoughts  Connect with Rob Timmermann  https://www.linkedin.com/in/rob-timmermann/ https://www.wearetg.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin Willman sits down with Rob Timmermann, Founder & CEO of Timmermann Group, to break down what SEO really looks like in a post-AI world.Rob explains why traditional funnel thinking is broken, how his team shifted to a flywheel model, and why conversions, not traffic, are the only KPI that matters. They dive deep into post-AI SEO strategy, including information architecture, internal linking, offsite authority, brand mentions, and why the noisiest brands win in generative search.You’ll also hear Rob’s perspective on leadership in 2026, hiring for excellence, managing performance in an AI-driven economy, and why most SEO agencies fail to deliver real business results.If you’re a founder, CEO, CMO, or agency owner trying to figure out how to win visibility in Google, ChatGPT, and beyond, this conversation is a must-watch. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:00: Welcome & Rob’s SEO background01:00 - 02:00: Why SEO became the agency’s main focus02:00 - 04:00: Funnels are broken, flywheels work better04:00 - 06:00: Client expectations in the AI era06:00 - 08:30: Building a culture of excellence08:30 - 11:00: Hiring A-players vs average performers11:00 - 13:00: Managing underperforming team members13:00 - 15:30: Workload, focus, and getting better15:30 - 17:00: Is SEO dead after AI?17:00 - 19:30: Search everywhere, not just Google19:30 - 22:00: Content that still works in AI search22:00 - 25:00: Links, brand mentions, and authority25:00 - 27:30: Capturing demand that converts27:30 - 29:00: Traffic vs conversions29:00 - 30:21: Where leads come from now & final thoughts Connect with Rob Timmermann https://www.linkedin.com/in/rob-timmermann/ https://www.wearetg.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Rob Timmermann: How This CEO Builds Authority In AI-Driven Search

In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing. Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets. The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale. This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:05: Introduction01:05 - 03:00: What makes Coalition different today03:00 - 05:10: Why SEO is getting harder05:10 - 07:20: Is PPC becoming the safe option07:20 - 10:00: AI search and ecommerce explained10:00 - 12:20: Reviews and social proof in AI rankings12:20 - 14:40: Turning reviews into SEO assets14:40 - 17:00: Visual content, video, and AI tools17:00 - 18:40: SEO now works across many platforms18:40 - 21:10: Hiring in a modern agency21:10 - 23:30: Testing skills without overusing AI23:30 - 25:10: Avoiding bottlenecks as a leader25:10 - 27:40: Incentives, transparency, and culture27:40 - 28:44: Final thoughts  Connect with Jordan Brannon https://www.linkedin.com/in/jordanbrannon/https://coalitiontechnologies.com/https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale. This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:05: Introduction01:05 - 03:00: What makes Coalition different today03:00 - 05:10: Why SEO is getting harder05:10 - 07:20: Is PPC becoming the safe option07:20 - 10:00: AI search and ecommerce explained10:00 - 12:20: Reviews and social proof in AI rankings12:20 - 14:40: Turning reviews into SEO assets14:40 - 17:00: Visual content, video, and AI tools17:00 - 18:40: SEO now works across many platforms18:40 - 21:10: Hiring in a modern agency21:10 - 23:30: Testing skills without overusing AI23:30 - 25:10: Avoiding bottlenecks as a leader25:10 - 27:40: Incentives, transparency, and culture27:40 - 28:44: Final thoughts Connect with Jordan Brannonhttps://www.linkedin.com/in/jordanbrannon/https://coalitiontechnologies.com/https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Jordan Branno: How This 250-Person Agency Stays Competitive In AI Marketing

In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs. Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative. We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies. We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy. If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:15: Introduction01:15 - 03:40: What Linqia is and how the company helps brands03:40 - 06:00: Why influencer marketing is growing fast again06:00 - 08:55: Influencers as content creators vs media channels08:55 - 12:00: Big influencers vs small influencers explained12:00 - 14:45: How influencer marketing fits the full funnel14:45 - 17:20: Using influencer content across ads and websites17:20 - 19:40: Long-term creator partnerships and ambassadors19:40 - 22:30: Using trends and cultural moments the right way22:30 - 25:10: Team values, speed, and decision making at Linqia25:10 - 28:10: AI, trust, and the future of influencers28:10 - 29:24: Final thoughts  Connect with Daniel Schotland  https://www.linkedin.com/in/dschotland/ http://linqia.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs. Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative. We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies. We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy. If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:15: Introduction01:15 - 03:40: What Linqia is and how the company helps brands03:40 - 06:00: Why influencer marketing is growing fast again06:00 - 08:55: Influencers as content creators vs media channels08:55 - 12:00: Big influencers vs small influencers explained12:00 - 14:45: How influencer marketing fits the full funnel14:45 - 17:20: Using influencer content across ads and websites17:20 - 19:40: Long-term creator partnerships and ambassadors19:40 - 22:30: Using trends and cultural moments the right way22:30 - 25:10: Team values, speed, and decision making at Linqia25:10 - 28:10: AI, trust, and the future of influencers28:10 - 29:24: Final thoughts Connect with Daniel Schotland https://www.linkedin.com/in/dschotland/ http://linqia.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Daniel Schotland: How a Silicon Valley CEO Scales Influencer Marketing With AI

In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO. Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts. You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:45: Introduction00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead02:20 - 03:30: What Second Nature does and who they help03:30 - 05:00: Managing multiple roles in a startup05:00 - 06:30: How to manage time and set priorities06:30 - 08:10: Using AI to publish content faster08:10 - 09:50: AI for research and content creation09:50 - 11:10: SEO challenges in health and nutrition11:10 - 12:30: Helpful content vs ranking-focused SEO12:30 - 14:00: Ranking in AI search and Google overviews14:00 - 15:30: Why subject-matter expertise matters15:30 - 17:10: The future of SEO with AI17:10 - 18:20: One key SEO tip for health brands18:20 - 18:53: Final Thoughts  Connect with Robbie Puddick  http://linkedin.com/in/robert-puddick https://www.secondnature.io/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 00:45: Introduction00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead02:20 - 03:30: What Second Nature does and who they help03:30 - 05:00: Managing multiple roles in a startup05:00 - 06:30: How to manage time and set priorities06:30 - 08:10: Using AI to publish content faster08:10 - 09:50: AI for research and content creation09:50 - 11:10: SEO challenges in health and nutrition11:10 - 12:30: Helpful content vs ranking-focused SEO12:30 - 14:00: Ranking in AI search and Google overviews14:00 - 15:30: Why subject-matter expertise matters15:30 - 17:10: The future of SEO with AI17:10 - 18:20: One key SEO tip for health brands18:20 - 18:53: Final Thoughts Connect with Robbie Puddick http://linkedin.com/in/robert-puddick https://www.secondnature.io/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Robbie Puddick: How This Health Startup Wins SEO Without Chasing Rankings

In this episode of eCoffee with Experts, Austin Willman sits down with Angie Nwandu, CEO/ Founder at The Shade Room Media Company, to unpack how media, culture, and trust are evolving in a post-AI, social-first world. Angie shares how launching The Shade Room during a major media disruption shaped her mindset as a founder and why every new wave of change presents opportunity for leaders who stay adaptable. From AI-generated news and declining trust in traditional media to the rise of streamers, TikTok creators, and niche communities, this conversation dives deep into the future of media and marketing. You’ll hear how The Shade Room uses social listening to build one of the most loyal online communities, why brand perception now matters more than impressions, and how authenticity is becoming the biggest differentiator as AI content floods the internet. Angie also explains what she looks for when hiring, how intuition and psychology drive virality, and why niche communities outperform mass audiences. This episode is a must-watch for founders, marketers, media executives, and creators navigating AI, content strategy, digital PR, and modern brand building.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 01:00: Introduction01:00 – 03:00: How media shifted from websites to social feeds03:00 – 05:00: Why disruption creates new opportunities05:00 – 06:40: Why bad news gets clicks but isn’t shared06:40 – 07:45: How social media changes content behavior07:45 – 09:00: What success metrics matter today09:00 – 10:20: Why brand trust beats impressions10:20 – 12:00: How AI is changing and confusing media12:00 – 13:30: Why people trust The Shade Room13:30 – 15:10: How community shapes content decisions15:10 – 17:30: How Angie hires for intuition and taste17:30 – 19:00: Why psychology matters more than analytics19:00 – 21:00: How social listening built The Shade Room21:00 – 22:30: Why naming the community increased loyalty22:30 – 24:00: Why niche communities are the future24:00 – 25:30: New ways brands partner with media25:30 – 27:10: Why small creators drive bigger impact27:10 – 28:40: TikTok Shop and creator trust28:40 – 29:41: Final thoughts  Connect with Angelica Nwandu  https://www.linkedin.com/in/angelica-nwandu-2a866753/ http://theshaderoom.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of eCoffee with Experts, Austin Willman sits down with Angie Nwandu, CEO/ Founder at The Shade Room Media Company, to unpack how media, culture, and trust are evolving in a post-AI, social-first world.Angie shares how launching The Shade Room during a major media disruption shaped her mindset as a founder and why every new wave of change presents opportunity for leaders who stay adaptable. From AI-generated news and declining trust in traditional media to the rise of streamers, TikTok creators, and niche communities, this conversation dives deep into the future of media and marketing.You’ll hear how The Shade Room uses social listening to build one of the most loyal online communities, why brand perception now matters more than impressions, and how authenticity is becoming the biggest differentiator as AI content floods the internet. Angie also explains what she looks for when hiring, how intuition and psychology drive virality, and why niche communities outperform mass audiences.This episode is a must-watch for founders, marketers, media executives, and creators navigating AI, content strategy, digital PR, and modern brand building. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 – 01:00: Introduction01:00 – 03:00: How media shifted from websites to social feeds03:00 – 05:00: Why disruption creates new opportunities05:00 – 06:40: Why bad news gets clicks but isn’t shared06:40 – 07:45: How social media changes content behavior07:45 – 09:00: What success metrics matter today09:00 – 10:20: Why brand trust beats impressions10:20 – 12:00: How AI is changing and confusing media12:00 – 13:30: Why people trust The Shade Room13:30 – 15:10: How community shapes content decisions15:10 – 17:30: How Angie hires for intuition and taste17:30 – 19:00: Why psychology matters more than analytics19:00 – 21:00: How social listening built The Shade Room21:00 – 22:30: Why naming the community increased loyalty22:30 – 24:00: Why niche communities are the future24:00 – 25:30: New ways brands partner with media25:30 – 27:10: Why small creators drive bigger impact27:10 – 28:40: TikTok Shop and creator trust28:40 – 29:41: Final thoughts Connect with Angelica Nwandu https://www.linkedin.com/in/angelica-nwandu-2a866753/ http://theshaderoom.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Angelica Nwandu: How This CEO Built Community Trust In A Post-AI Era

In this episode of E-Coffee with Experts, our host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments. Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies. With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years. You’ll learn: - How to build trust before sales conversations even begin- Why traffic is a misleading metric in the age of AI summaries- The role of authority content, case studies, and brand perception- How to market to engineers, executives, and stakeholders simultaneously- Why focusing on conversions beats chasing clicks If you sell high-consideration B2B services or products, this conversation will change how you think about growth.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:41: Introduction00:41 - 02:20: Eric’s Journey Into Web Development & Optimization02:20 - 03:55: Bootstrapping BuildCreate From a Basement03:55 - 05:55: Early Challenges: First Clients & Cash Flow05:55 - 07:45: Identifying the Right B2B Client Fit07:45 - 09:30: Niching Down Into Manufacturing & B2B Tech09:30 - 11:15: Systems for Predictable Project Delivery11:15 - 12:40: Why B2B Sales Cycles Take So Long12:40 - 14:30: Content That Keeps Long Deals Alive14:30 - 16:00: Marketing to Multiple B2B Stakeholders16:00 - 18:05: AI Search, Reduced Traffic & Visibility Shifts18:05 - 19:20: Why Traffic Is a Vanity Metric19:20 - 21:10: Client Story That Led to Acquisitions21:10 - 22:41: Final Thoughts  Connect with Eric Lynch  https://www.linkedin.com/in/eric-lynch-87233728/ https://buildcreate.com/services/digital-marketing/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments.Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies. With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years.You’ll learn:- How to build trust before sales conversations even begin- Why traffic is a misleading metric in the age of AI summaries- The role of authority content, case studies, and brand perception- How to market to engineers, executives, and stakeholders simultaneously- Why focusing on conversions beats chasing clicksIf you sell high-consideration B2B services or products, this conversation will change how you think about growth. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 00:41: Introduction00:41 - 02:20: Eric’s Journey Into Web Development & Optimization02:20 - 03:55: Bootstrapping BuildCreate From a Basement03:55 - 05:55: Early Challenges: First Clients & Cash Flow05:55 - 07:45: Identifying the Right B2B Client Fit07:45 - 09:30: Niching Down Into Manufacturing & B2B Tech09:30 - 11:15: Systems for Predictable Project Delivery11:15 - 12:40: Why B2B Sales Cycles Take So Long12:40 - 14:30: Content That Keeps Long Deals Alive14:30 - 16:00: Marketing to Multiple B2B Stakeholders16:00 - 18:05: AI Search, Reduced Traffic & Visibility Shifts18:05 - 19:20: Why Traffic Is a Vanity Metric19:20 - 21:10: Client Story That Led to Acquisitions21:10 - 22:41: Final Thoughts Connect with Eric Lynch https://www.linkedin.com/in/eric-lynch-87233728/ https://buildcreate.com/services/digital-marketing/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Eric Lynch: How B2B Brands Win Without Chasing Website Traffic

In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification. Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026. He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency. If you're a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 00:45: Introduction00:45 – 01:55: How Cassiopeia started during the pandemic01:55 – 03:05: Early challenges of running an agency alone03:05 – 04:15: How Arthur qualifies and filters clients04:15 – 05:45: Marketing channels that bring warm leads05:45 – 06:45: SEO and AI readiness checklist overview06:45 – 08:20: Content, authority, and technical SEO basics08:20 – 09:00: Website speed and performance checks09:00 – 10:20: French vs English market SEO differences10:20 – 11:15: AI impact on SEO in 202611:15 – 12:10: Why content should be written for humans12:10 – 13:20: Favourite client success story13:20 – 14:00: Helping clients own their digital assets14:00 – 15:01: Final Thoughts  Connect with Arthur Cotton  https://www.linkedin.com/in/arthurcotton/ https://cassiopea.ca/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification.Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026.He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency.If you're a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 – 00:45: Introduction00:45 – 01:55: How Cassiopeia started during the pandemic01:55 – 03:05: Early challenges of running an agency alone03:05 – 04:15: How Arthur qualifies and filters clients04:15 – 05:45: Marketing channels that bring warm leads05:45 – 06:45: SEO and AI readiness checklist overview06:45 – 08:20: Content, authority, and technical SEO basics08:20 – 09:00: Website speed and performance checks09:00 – 10:20: French vs English market SEO differences10:20 – 11:15: AI impact on SEO in 202611:15 – 12:10: Why content should be written for humans12:10 – 13:20: Favourite client success story13:20 – 14:00: Helping clients own their digital assets14:00 – 15:01: Final Thoughts Connect with Arthur Cotton https://www.linkedin.com/in/arthurcotton/ https://cassiopea.ca/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Arthur Cotton: How This Agency Founder Built Reliable SEO Systems From Scratch

In this episode of E-Coffee with Experts, host Ranmay speaks with Raycheal M. Proctor, Founder & Marketing Director at Unlimited Mixed Marketing, about what’s really happening in SEO, omnichannel marketing, and B2B growth as we move toward 2026. Raycheal shares her journey from the early days of digital marketing, when SEO was still experimental, to building an agency focused on strong systems, delegation, and scalable foundations. She explains why many agencies struggle to serve enterprise clients and why true growth starts with clear processes and aligned teams. The conversation explores how AI and LLM-driven search are reshaping marketing, why SEO still plays a critical role in omnichannel success, and what kind of content actually influences long B2B buying cycles. Raycheal also breaks down common mistakes teams make with account-based marketing, omnichannel execution, and sales-marketing alignment — even when using advanced tools.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 00:45: Introduction00:45 – 02:15: Raycheal’s Early Digital Marketing Journey02:15 – 03:05: Why She Started Her Own Agency03:05 – 04:10: Moving From Job to Agency Founder04:10 – 05:20: The Key Change Agencies Must Make to Scale05:20 – 06:35: Decisions That Helped the Agency Grow06:35 – 07:55: What Really Changed in SEO During 202507:55 – 09:05: Preparing for Marketing in 202609:05 – 10:35: Why SEO Still Matters in an AI World10:35 – 12:05: What Content Works Best in B2B Today12:05 – 13:30: Why Omnichannel Campaigns Often Fail13:30 – 14:45: The Biggest ABM Mistake Teams Make14:45 – 15:55: Thoughts on AI Tools and Automation15:55 – 18:30: A Client Story That Shows SEO Power18:30 – 19:23: Final Thoughts  Connect with Raycheal M. Proctor  https://www.linkedin.com/in/raychealproctor/ https://www.unlimitedmixedmarketing.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, host Ranmay speaks with Raycheal M. Proctor, Founder & Marketing Director at Unlimited Mixed Marketing, about what’s really happening in SEO, omnichannel marketing, and B2B growth as we move toward 2026.Raycheal shares her journey from the early days of digital marketing, when SEO was still experimental, to building an agency focused on strong systems, delegation, and scalable foundations. She explains why many agencies struggle to serve enterprise clients and why true growth starts with clear processes and aligned teams.The conversation explores how AI and LLM-driven search are reshaping marketing, why SEO still plays a critical role in omnichannel success, and what kind of content actually influences long B2B buying cycles. Raycheal also breaks down common mistakes teams make with account-based marketing, omnichannel execution, and sales-marketing alignment — even when using advanced tools. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 – 00:45: Introduction00:45 – 02:15: Raycheal’s Early Digital Marketing Journey02:15 – 03:05: Why She Started Her Own Agency03:05 – 04:10: Moving From Job to Agency Founder04:10 – 05:20: The Key Change Agencies Must Make to Scale05:20 – 06:35: Decisions That Helped the Agency Grow06:35 – 07:55: What Really Changed in SEO During 202507:55 – 09:05: Preparing for Marketing in 202609:05 – 10:35: Why SEO Still Matters in an AI World10:35 – 12:05: What Content Works Best in B2B Today12:05 – 13:30: Why Omnichannel Campaigns Often Fail13:30 – 14:45: The Biggest ABM Mistake Teams Make14:45 – 15:55: Thoughts on AI Tools and Automation15:55 – 18:30: A Client Story That Shows SEO Power18:30 – 19:23: Final Thoughts Connect with Raycheal M. Proctor https://www.linkedin.com/in/raychealproctor/ https://www.unlimitedmixedmarketing.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Raycheal M. Proctor: The Marketing Shift Every Founder Must Understand

In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands. Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers. We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November. If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 00:33: Introduction00:33 – 02:55: Danielle’s Journey Into Marketing02:55 – 04:10: Building Her First Website04:10 – 05:35: Advice For New Marketers05:35 – 07:40: Why Client Retention Matters More07:40 – 08:55: Selling The Right Services08:55 – 11:00: Managing Remote Teams11:00 – 12:45: Creating Team Culture Remotely12:45 – 14:30: How Search And SEO Are Changing14:30 – 15:55: Preparing For AI And LLM Search15:55 – 16:55: Favorite AI Marketing Tools16:55 – 18:45: Future Of Ecommerce Shopping18:45 – 20:30: Black Friday Success Story20:30 – 21:30: Where To Find Danielle21:30 – 21:54: Final Thoughts  Connect with Danielle Schermerhorn  https://www.linkedin.com/in/danielleschermerhorn/ https://ateliercommerce.com/solutions/  FOLLOW US Website: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands. Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers. We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November.If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 – 00:33: Introduction00:33 – 02:55: Danielle’s Journey Into Marketing02:55 – 04:10: Building Her First Website04:10 – 05:35: Advice For New Marketers05:35 – 07:40: Why Client Retention Matters More07:40 – 08:55: Selling The Right Services08:55 – 11:00: Managing Remote Teams11:00 – 12:45: Creating Team Culture Remotely12:45 – 14:30: How Search And SEO Are Changing14:30 – 15:55: Preparing For AI And LLM Search15:55 – 16:55: Favorite AI Marketing Tools16:55 – 18:45: Future Of Ecommerce Shopping18:45 – 20:30: Black Friday Success Story20:30 – 21:30: Where To Find Danielle21:30 – 21:54: Final Thoughts Connect with Danielle Schermerhorn https://www.linkedin.com/in/danielleschermerhorn/ https://ateliercommerce.com/solutions/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./

Danielle Schermerhorn: How Brands Can Stay Visible As Search Engines Change

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

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E-Coffee with Experts

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