Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  Also covered in our episode this week is the low performance of WordPress in Core Web Vitals and Google’s podcast knowledge panels discoveries!  Yup - we’re in there.  Have a seat around the campfire and listen in. [00:03:55] WordPress Proposes Team to Improve Core Web Vitals [00:13:16] Podcast knowledge panels go live in Google Search [00:17:38] Google rolling out continuous scroll on mobile

Edge of the Web - An SEO Podcast for Today's Digital Marketer

456 | News from the EDGE | Week of 10.18.2021

Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has as it tries to move users away from the Ten Blue Links. [00:06:26] MuM’s the word at Google’s SearchOn event last week [00:17:47] Google search gets larger images, enhances so much. [00:22:33] Google wants to bring a richer, deeper search experience to its users. 

454 | News from the EDGE | Week of 10.04.2021

George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing. [00:03:15] Ad Transparency from Google Ads by way of the “About This Advertiser” page [00:12:08] Google Ads also now preferring phrase match or broad match keywords that are identical to a query [00:20:44] TikTok and Instagram might get indexed by Google News from Search Engine Land [00:28:05] SMX Next: November 20-22nd, 2021 [00:31:12] Search Engine Land Award for Diversity and Inclusion in Search Marketing  

452 | News from the EDGE | Week of 09.27.2021

Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week.  We’re talking Title tags yet again, but there’s much more in this episode.  450 episodes and still going strong! [00:06:14] Google speaks out about recent title changes, it’s not nearly as bad as we think it is…. [00:19:45] Are your website redirects a ranking factor? [00:27:02] What should you be aware of for eCommerce websites into next year?

450 | News from the EDGE | Week of 9.20.2021

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been indexed for a year.  This is how you do content, folks!  Providing value every step of the way, here on the EDGE.   [00:07:28] What spurred you to actually start your own business?  [00:09:26] Olga’s initial strategy for her site. The uniqueness of her content. [00:16:30] How she’s keeping her knowledge sharpened. [00:24:06] Google Tools: Google Search Console Insights [00:25:19] Google Tools: Core Web Vitals [00:31:25] Google Tools: Page Speed Insights and Lighthouse [00:35:05] Google Tools: Google Chrome Dev tools [00:36:47] Google Tools: Data Highlighter [00:38:48] SEO Chrome Extensions: Olga’s Best Pics!

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey have the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach.  Is Google taking too much of our own content for its uses?  Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google?  Is there a Plan “B”? Welcome to the SCRUM!   [00:05:48] Perspectives of Google domination [00:09:40] Taking you away from websites and keeping you on the SERP itself. [00:14:28] An old media consumption pattern [00:16:10] Is Google taking too much?  [00:19:44] Google Ads eroding away the separation of Ad versus Organic [00:26:35] Are they giving us what we’re asking for? [00:29:45] Can Google be replaced?

The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community.  With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “SEO Audit Tools: 65 Tools For SEO auditing” and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought leader in our digital marketing community.  Give a listen as we go through her SEO Audit Tools list as Erin tries not to be a SEO Veruca Salt!  [00:11:49] The Fail of SEO Auditing: Relying on a Single Tool Too Much [00:16:47] What Factors Kept Some Tools Out of the List? [00:20:19] First Tools: Errors, Warnings and Notice Audit Tools: Screaming Frog and Site Bulb [00:24:16] A Focus on the Semrush SEO Technical Audit Tool [00:25:29] The Requirement of SEO and Site Context When Reading Audit Results [00:28:24] On Crawl [00:29:00] Net Speak [00:30:28] DeepCrawl: The Enterprise-Level SEO Audit Tool [00:32:34] AHRefs Website Analysis Tool: Best Site Monitoring Tool [00:34:20] Check My Links [00:35:12] Link Redirect Trace [00:36:01] Why Javascript Rendering Analysis is So Important as an SEO Audit Tool [00:38:20] Log Analyzer Tools:  Why is it so important to focus on the logs? [00:40:30] Volatility Sensors [00:44:37] Great Guidance: How to Start Your SEO Audit Process

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data from your ads.  The State of SEO 2021 from Search Engine Journal was The guys cut up again, so dive in today! [00:03:23] Twitter’s Communities might be different - and have better context [00:08:37] Historical Query Data without Clicks from Google’s Search Terms report [00:15:34] Search Engine Journal’s State of SEO 2021 Report

448 | News from the EDGE | Week of 9.13.2021

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your continued education inside of the organization you work for.  Improving the value or your own SEO skill sets is just as important as the SEO talent you bring to your company. [00:03:08] The John Mueller tweet that should be heard around the SEO world. SEO audit tools create “Hundreds of Recommendations. Most of these are not going to be relevant to your sites” [00:07:32] Do we need to shield our clients from spam notifications of SEO issues? [00:14:05] Lack of Structure is your enemy. [00:18:17] SEO knowledge structure should be like shelves [00:21:29] How do you keep learning a priority, in an agency or organization [00:27:40] Bringing value to yourself, not just the company you work for.

445 | Continued SEO Education and Personal Value with Kristina Azarenko

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk about the Google SERP Title debacle as well as other news items of the week. [00:02:36] GMB posts can actually now appear on third party sites without your knowledge. [00:04:17] Google dropped HTML title tags usage by 77%! Analysis from Mordy of Semrush. [00:11:32] Carolyn Lyden chimes in on her own article. Discussing the Google/SEO relationship.

446 | News from the EDGE | Week of 8.30.2021

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital reviews her recent article, her observations and the SEO climate at hand.  This is NEW, folks. And it is an Earthquake. [00:02:55] Holy Jumbled Titles, Batman! What is Google doing?! [00:19:01] Google Search Console has Cross-Language Results [00:20:36] Timestamp Previews and Translated Captions coming to YouTube

444 | News from the EDGE | Week of 8.23.2021

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. Plus, any of our listeners can use the code EDGE at her course’s checkout to receive a special surprise—she didn’t pay us to promote; we just love it and want to pass it along.   [00:07:54] Starting SEO with the right mindset. [00:00:00] Is there a particular attitude that we should have while performing SEO? [00:16:06] Obsession can be a good thing at times, but “out-of-context” panic on technical SEO issues are harmful [00:16:37] Reactive SEO - Is it worse that FOMO? [00:22:31] Agency SEO starts with communication and a deeper understanding. [00:24:01] Setting SEO priorities.

443 | Dismantling SEO Perfectionism with Kristina Azarenko

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.   [00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we’ve experienced through the pandemic [00:14:52] How Big Tech’s efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers. [00:16:59] Are Ad platforms too hyper-sensitive? [00:19:00] We will have more inclusive marketing in the future. [00:23:43] Audiences are smart, passionate and the most vocal they have ever been. [00:25:26] You can’t please everyone [00:23:43] The world of product marketing and demand generation

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if you want your podcast featured on Google, you need to meet new requirements. [00:05:07] Podcasts featured on Google have new requirements [00:11:33] Pages are dropping and re-appearing in Google’s index [00:15:12] Facebook Ads are aiming at user privacy [00:24:30] 500 errors cause Googlebot to crawl less often

442 | News from the EDGE | Week of 8.16.2021

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] Yelp is Adding Searchable Covid related attributes [00:07:56] Recommendation from Google: Author URLs [00:13:23] Was there an Algorithm Update that Started Friday? Barry thinks it’s possible.  [00:17:44] The Legacy Structure Data Testing tool is gone

440 | News from the EDGE | Week of 8.9.2021

Edge of the Web is a weekly digital marketing podcast discussing all things within SEO, Social Media, Content Marketing and more!. Hosts Erin Sparks and Tom Brodbeck discuss the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at http://www.edgeofthewebradio.com/ to see all of our past shows and videos.

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Edge of the Web - An SEO Podcast for Today's Digital Markete...

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