Transforming retail organisations from the inside out The retail industry continues to feel the pressure of the changing customer with declining sales, rising costs and intense competition. What better way to understand the significance of improving operational effectiveness than to look at a brand that’s done just that. Tune in to hear Suzi Bentley Tanner (Strategy Director at ENGINE Transformation) in conversation with Danny Barrasso (Esprit’s Regional CEO - Europe & Americas), to hear about his experience of transforming the European fashion house and his views on the future of retail.

ENGINE Presents

ENGINE In Conversation With: Danny Barrasso (Esprit) on Transforming Retail

From cricket to women's football and rugby to American favourites, 2019 has been a bumper year for incredible sporting events. With so much going on, what have been the highlights that will stand out in the future? Our favourite ENGINE Sport duo, Matthew Fletcher-Jones (Head of Comms) and Tom Gladstone (Head of Strategy), are back again to look at the big sports business moments of the year and weigh in on what's in store for 2020.

A Year of Excellence: ENGINE Sport's 2019 Highlights

From a bit player on the fringe of the Epstein scandal to the star of a full-blown crisis – Prince Andrew has had quite the week. But how did he manage to turn a simple interview into a full-on car crash? We pull back the curtain on the infamous Newsnight interview to see how the Queen’s ‘favourite son’ failed to follow crisis comms basics and what’s next for the Crown’s PR strategy. Tune in to hear Barnaby Fry, Head of Crisis and Risk at ENGINE MHP, and Keith Gladdis, MHP Director and member of the Strategic Media Unit, share their perspective on what went wrong and what should have been done.

Notes on a Scandal: Crisis PR and the Crown

Faced with more data than we know what to do with and consumer expectations outstripping the ability to respond, the marketing mix continues to fragment. Are marketing departments properly equipped to deal with mounting demands - and are they doing enough to ensure they're fit for the future? Bree Throssell, ENGINE's Head of Comms, chats to ENGINE Transformation Strategy Director, Suzi Bentley Tanner, to discuss marketing transformation programmes and what brands need to do to adapt and thrive - not just survive.

Fit For Future: Marketing Transformation

This weekend the Rugby World Cup concludes. Ahead of the final, Matthew  Fletcher-Jones, Director of Comms at ENGINE Sport, and Tom Gladstone,  ENGINE Sport's Head of Strategy, are back from Tokyo to discuss all things Japan ’19 - from sponsors to shirt sales and typhoons to Tbilisi trips. Tune in to hear their thoughts on what’s next for rugby and is it time to say goodbye to the Haka?

Tokyo, Typhoon Hagabis & Hakas: ENGINE Sport and RWC’19

The influencer is dead. Long live... the influencer? Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to be a £10 billion industry by 2020, there's no sign of brands slowing down on their spends - and while there's plenty of change, we think the form is stronger than ever. Tune in to hear two industry veterans - Gemma Glover, ENGINE's Head of Influencer,  and Ellie Wilcox, Social Media Manager at Next - discuss their experiences and they think is in store for the future.

Under the Influence: Ellie Wilcox on Brands' Best Friends

Let's be honest; despite adapting to increasingly complex demands and requiring a broad skill set, marketing still has a bit of a reputation as being a department for colouring in. So how can the industry shake off this perception once and for all and prove that we deserve to be at the top table? We sit down with marketing legend, Mark Ritson, at the 2019 Festival of  Marketing to discuss the heavyweight side of the practice and how it can make a real difference when it comes to organisational success.

Mark Ritson on Heavyweight Marketing

The words 'influencer marketing'  are perhaps the most contentious in our industry today. Whether you love  or loathe them, these popular figures have an undeniable place in the  world of marketing.  And given the statistics – 63% of brands plan to  increase their budget for influencer marketing; by 2020 influencer  marketing is expected to be a $10bn industry; in the past 3 years Google  searches for ‘influencer marketing’ grew by 1500% - it's clear that  influencer marketing is a force not to be ignored. Our recent  panel event brought together industry leaders to discuss how brands can  harness the power of influencer marketing and how to avoid potential  pitfalls. Chaired by Gemma Glover, Head of Influencer Strategy at  ENGINE, our guests included: Karl Loko – Influencer Adrienne Herbert – Influencer Zoe de Pass – Influencer Eleanor Wilcox – Social Media Manager, Next Louise Cole – General Counsel, ENGINE

The Power of Influencer Marketing

We are living in a golden age of  entertainment, in which anything and everything is at our fingertips and  is increasingly available to enjoy free from unwanted brand intrusions.  However, we're also living in a time where our social feeds are  increasingly curated by commercially-driven platform algorithms which  prohibit organic exposure, forcing brands back into an ad-centric  cul-de-sac. To relook at the way brands approach storytelling, our  panel discussion, ‘Setting Stories Free: New adventures in storytelling  beyond the spot’, brought together industry thought leaders to  understand the power of stories, the channels available to contemporary  storytellers, and the opportunities that exist for forward-thinking  brands. With: Dave Roberts – Chief Content Officer, ENGINE Will Storr – Author, The Science of Story Telling Adam Harris – Director of Custom Solutions, Twitch Megan Wastell - Podcast Director, Global Entertainment Connor Boals - Supervisor Producer, Great Big Story

Setting Stories Free

So you've invested a lot in the  latest marketing tech, but have yet to see any real value come out of  it. Sound familiar? If implementation is taking too long to demonstrate a  tangible ROI and you want to gain continuous results, our approach  might just be the answer to your problems. Tune in to hear from  ENGINE's CDO, Will Lowe, and Senior Consultant, Matt Tilling, to learn  how to avoid the 'Dip of Doom', ride the 'Sawtooth of Success', and get  the most out of your Martech.

Getting More From Your Martech

ENGINE Transformation's A Future that Works report explores how  business can adapt to and re-design the employee experience to make the  most of today's rapid disruption. To launch the report, we welcomed a  panel of industry experts to explore how workplaces can thrive and where  the nature of work is heading. Chaired by Helen Shaw, Principal  Consultant at ENGINE Transformation, our panel was composed of several  experts in the field: Bruce Daisley, VP EMEA, Twitter and author of The  Joy of Work; Clare Kelliher, Professor of Work and Organisation,  Cranfield School of Management and author of Work, Working and Work  Relationships in a Changing World; and Andy Freeman, Marketing Lead,  Santander.

A Future That Works: Winning Workplaces

"If not now, when? If not you, who?" A  rousing speech from Ama Agbeze as England captain when she led the  Vitality Roses to their historic gold medal at the 2018 Commonwealth  Games. She's won over 100 England Netball caps to date, is a  qualified lawyer and just this weekend it was announced that Ama has  been appointed an MBE in the Queen’s Birthday Honours for services to  Netball. In this episode Lisa Parfitt, MD of ENGINE Sport, talks  to Ama about her career to date, her future plans and how we can change  the narrative around women's sport.

The Gold Standard: Ama Agbeze, England Netball star

As we approached another  compelling summer of sport, including the Vitality Netball World Cup and  FIFA Women’s Football World Cup, ENGINE Sport hosted a panel discussion  to change the narrative around women in competition. Lisa  Parfitt, MD of ENGINE Sport and ENGINE Brand Experience, chaired the  event and was joined by five experts in this field to discuss where the  narrative for women’s sport goes next - and how it can continue to  challenge and drive long term societal change. Anna Kessel, Women’s Sports Editor, The Telegraph Joanna Adams, CEO, England Netball Georgina Lewis, Head of Marketing, The FA Nick Read, Managing Director, Vitality Group Ama Agbeze, England Netball & Commonwealth Gold Medalist

Women In Sport: A Changing Narrative

This March, we welcomed Jason Fox - ex-Royal Marine Commando, author and  presenter of SAS: Who Dares Wins - to Engine HQ. In conversation with  Engine Transformation's CEO, Emma Robertson, the pair discussed  resilience in the workplace and performing in high-pressure  environments.

Jason Fox: Resilience Under Pressure

For Mental Health Awareness Week  2019, our Head of Relationship Marketing, Emma Honeybone, was asked to  write a piece for Campaign to share her personal journey with depression  and offer advice on how to support colleagues struggling with their  mental health. In this episode, Grace Nuttall, Engine colleague and host  of the Simply Walk the Talk podcast, talks to Emma about her  experiences. You can read Emma's article here: https://uk.enginegroup.com/blogs/2019-05-17

Being Frank: Emma Honeybone on Mental Health Awareness Week

Here at ENGINE, we've been thinking about the many brilliant and wonderful people that come through our doors and their many different stories - and it just makes sense to us to share them. Bringing together people from all over the business and different industries, our carefully curated series of conversations is an informal journey through current issues. We’ll be releasing some quickfire interviews on all kinds of subjects – from the challenges facing workplaces to the future of data, and from the art of storytelling to the realities of influencer marketing.

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ENGINE Presents

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