One of the core assets of a brand is its typeface. Most design and marketing people would agree. The challenge, however, is getting the everyday user to grasp the importance of this and empower them to use fonts consistently to improve brand integrity. But how do brands with thousands of employees roll out fonts to the entire organization? Mathias Jepersen talks us through the value in choosing an immediately recognizable font. Templafy Co-Founder, Christian Lund, joins Mathias to discuss the need for seamless solutions to get all employees to embrace and use corporate fonts. Key takeouts from this episode: - How easily customers can recognize a brand by reading a few words in a bespoke typeface, and why small details matter - The technical and change management difficulties of getting all employees in a company to use custom fonts in their daily work - The key reasons behind the ever increasing demand for bespoke typefaces - A success story from Playtype on creating a new typeface for Københavns Kommune (Copenhagen Municipality) for their communications across the city - Whether it is possible to measure the ROI of bespoke fonts in a company For show notes and links, visit:https://www.templafy.com/blog/the-rise-of-bespoke-typeface-for-brands-with-playtype-head-mathias-jepersen For more information on Playtype's Font Foundry, visit:https://playtype.com/

Enterprise Innovation

Head of Playtype - Mathias Jespersen - The rise of bespoke typefaces for brands

Chief Digital Designer of Danske Bank, Marge Aru, shares her expertise in design thinking and digital transformation for big business. Learn about digital transformation developments at Danske Bank, how to get companies to understand why UX is vital, and some inspirational thought leaders to follow. Key takeouts from this episode • How digital disruption is starting to permeate larger companies, and the challenges they face • The importance of looking beyond trendy words and understanding why design and UX are so essential in digital transformation • Why small teams are vital, alongside trust and buy-in from leaders • The importance of a consistent customer experience, and why everybody needs to understand this • Why user needs are paramount and how initiating a “clean-up phase” can help avoid overwhelming the user • A unique insight into the innovative development behind Danske Bank’s June project, an app making investment simple for Danes • How IBM breathed new life into an old company with an internal digital disrupting start-up unit and the IBM Design Language • Some thought leaders to look out for, including Steven Gates and his podcast “The Crazy One” and Gary Vee’s Chief Heart Officer, Claude Silver. For show notes and links, visit:https://www.templafy.com/blog/pushing-digital-transformation-in-big-businesses-with-danske-bank-chief-digital-designer-marge-aru For more information about Danske Bank's digital success:https://danskebank.com/news-and-insights/news-archive/news/2019/11042019

Chief Digital Designer at Danske Bank - Marge Aru - How UX and Design Thinking can impact Banks

Most companies have some kind of style guide, but what exactly is a design system? According to Alberto Vitullo, a design system is a home for all your design knowledge and elements – from tone of voice and color, to logo and button shape. And although they are still evolving, they’re quickly becoming a must-have for successful businesses everywhere. So how do companies go about implementing a design system – and doing it well? Get expert insight into the details of design systems in enterprises, the many benefits of doing it well, and how large organizations need to start thinking differently about brand overhauls. Key takeouts from this episode - An introduction to “design systems” and how they can be used in daily work - Examples of some companies with the best design systems in the world, including AirBnb, Google and Apple - Why employees are key to evaluating whether a design system is good or not - Why adaptive change with familiar tools works better than sudden change when implementing a design system - Why brands need to start their design change journeys with an initial focus on digital design, not offline design - Why we need to strike a balance between accessibility and good user experience for brand expression For show notes and links, visit:https://www.templafy.com/blog/successfully-working-with-design-systems-with-charlie-tango-head-of-design-alberto-vitullo For more information on Charlie Tango, visit: https://www.charlietango.dk/about-us

Head of Design at Charlie Tango - Alberto Vitullo - How great Design Systems impact large organizations

Satjiv shares his incredible career journey that took him from top leadership positions in IBM, HP, Xerox to Apple and beyond. Get insight into Satjiv's innovative marketing techniques to drive global adoption of technology and how he partnered with stars including Claudia Schiffer, Jerry Seinfeld and LeBron James to win people’s hearts and build big business. Key takeouts from this episode Hear the story of Satjiv’s incredible career journey that took him from IBM to Xerox to Apple and beyond What Satjiv first thought of Steve Jobs when he met him early on his career Why a positive, energetic work environment is so important for marketing – a.k.a “The transfer of enthusiasm” Why inspiration and motivation are key for diversity – not a checklist How inclusiveness builds strong companies with vibrant communities  How to get more marketing bang for your buck by making friends with the right people and targeting specific groups What makes Silicon Valley so special compared to other innovation hubs around the world The next big innovation trends coming out of Silicon Valley For show notes and links, visit:https://www.templafy.com/blog/win-hearts-not-wallets-to-build-a-global-megabrand-with-satjiv-chahil

Former Apple and HP marketing leader - Satjiv Chahil - How to win hearts and build big business

On the first episode of Enterprise Innovation we have David Haigh, CEO of Brand Finance, joining Lucy to talk about brand valuation. David will be sharing with you - Why brand valuation was historically considered 'hocus pocus' by finance and why it’s clearly far from that- Brand Finance’s methodology behind listing the global Top500 most valuable brands- A key reason why relatively new brands such as YouTube, Uber and Facebook have made it to the Top500 list- What the global Top 20 brands have in common - Why Amazon is the most valuable brand globally- Why Chinese brands are topping the list and predictions are that this trend will continue for the next years- Why luxury brand employees (such as those from Ferrari, Gucci and Chanel) are in the core of the brand success- What consulting firms, such as PwC and Deloitte, have taught other firms in the professional services space about turning employees into brand ambassadors ---Brand Finance >> brandfinance.com/Top500 brands >> brandfinance.com/images/upload/gl…019_locked_1.pdfAmazon >> fortune.com/2019/01/07/amazon-m…ble-public-company/PwC >> www.pwc.com/Deloitte >> goingconcern.com/according-to-som…ns-in-the-world/Follow Brand Finance on Twitter >> twitter.com/BrandFinance---Templafy >> www.templafy.com/ & www.templafy.com/most-valuable-brands/Follow Templafy on Twitter >> twitter.com/Templafy

CEO of Brand Finance - David Haigh - What top brands are doing to maximize brand value

Experts sharing insights on the unique challenges and opportunities of enterprise-scale innovation, design and technology.

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