When Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class, the USWNT is the choice. In this podcast, Mike discusses the USWNT fandom and why it may best exemplify the new era in sports fandoms. Mike and his co-host Doug also discuss declining ratings for the Olympics and what rebrand would have best suited the Cleveland Indians/Guardians.

Fanalytics with Mike Lewis Podcast

USWNT & The Cleveland Guardians

In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss what's wrong with Team USA (men's basketball) after Sunday's loss to France. Then, Doug proposes a complete restructuring of college football conferences in a discussion sparked by Oklahoma's potential move to the SEC.

USA Basketball Struggles & A College Football Super Conference

In this week’s episode, we dive into a different type of fandom. Fandom for the sports-themed show “Ted Lasso.” The episode is structured in three parts. The first part considers the Ted Lasso show. The nuts and bolts of the program. The second part considers sports TV shows and movies. In part three, we diagnose why the show works. We finish with a quick look ahead to season 2. We do this all while trying to avoid spoilers.

Ted Lasso Episode

Professor Mike Lewis breaks down the next big thing in the business of sports: NFTs.

NFTs & Sports

Emory Marketing Professor Mike Lewis and his co-host Doug Battle discuss a wild first week of NIL deals.

Name, Image, Likeness... and Madness

Emory Marketing Professor Mike Lewis and his co-host Doug Battle breakdown a wild first week of NIL partnerships.

Professor Mike Lewis and his co-host Doug Battle discuss this week's events in the world of sports through a fandom-focused lens. First off, the two discuss the manhunt in France after a fan-caused crash altered the outcome of the race. Then, politics take precedence once again as a number of Olympics-related stories seem to give us a sneak peak of what's to come in Tokyo. After discussing the Olympic US Men's Basketball Team as well as the NBA Playoffs, Mike and Doug conclude the episode with a brief discussion on why the Women's College World Series has out-rated this year's NHL Playoffs.

Tour de France Crash, Political Olympics, NBA Update, & WCWS Ratings

Professor Mike Lewis and co-host begin this episode with a discussion of the NBA's most chaotic postseason in recent memory. This features a conversation on the Atlanta Hawks' future, Philadelphia's failed "Process," and what a small market Finals could mean for the league. Mike and Doug then observe a number of recent stories that highlight the infiltration of politics in sports - Ronaldo, Rapinoe, and the NCAA's recent Supreme Court loss.

NBA Madness & the Infiltration of Politics in Sports (Again)

In this podcast episode, Professor Mike Lewis and his co-host Doug Battle break down recent storylines from the star-driven NBA. Then, Mike breaks down what the Aaron Rodgers saga reveals about the ever-changing NFL. In the show's final segment, Mike and Doug continue last week's discussion of soccer fandom in the US.

Star-Driven NBA, Team-Driven NFL, & Soccer's Sleeping Giant

Floyd Mayweather's exhibition fight with Logan Paul stole the spotlight in a weekend that featured the US Men's National team defeating Mexico as well as a number of NBA Playoffs stories. In this episode, Emory Marketing Professor Mike Lewis discusses what the Mayweather-Paul exhibition means for the future of boxing. He and co-host Doug Battle then discuss what LeBron's first round exit means for the future of the NBA and what player(s) have the opportunity to take on the mantle as the NBA's best. In the show's final segment, Mike and Doug discuss fan support (or lack thereof) for the US Men's National Team as well as the measures taken to control fan behavior that many consider to be problematic.

Money Mayweather, Ice Trae's Rise, & USMNT Fandom

Today’s episode hits two points. First, Professor Mike Lewis continues through an area of passion for his co-host Doug Battle - the NBA playoffs. The power of passion leads the two to a second topic - how fandom changes across generations.

Play-In, Playoffs, & Generational Fandom

In this episode, Professor Mike Lewis and his co-host Doug Battle break down storylines from the upcoming NBA Playoffs. Then, Mike discusses the only league to grow its viewership amidst the 2020 pandemic - the WNBA. Mike explores why this league has struggled in years past, and what it will take for the WNBA to generate lifelong fans.

Building Fan Equity: The NBA and WNBA

In this episode, Professor Mike Lewis breaks down ramifications of recent Name, Image, and Likeness legislation for leagues, teams, players, and marketing minds. Professor Lewis and co-host Doug Battle also discuss how the transfer portal may work hand-in-hand with NIL legislation to intensify competitive imbalance in college football as well as college basketball.

Positioning for the Coming NIL Chaos

Whereas quarterbacks like Trevor Lawerence, Zach Wilson, and Trey Lance may determine the future of the NFL, no player holds more power over the league's present than reigning MVP Aaron Rodgers. In this week's podcast, we discuss what Rodgers' public dissatisfaction with the Packers organization reveals about the modern NFL. We then discuss the aftermath of the 2021 NFL Draft as well as a recent trend toward gimmicks in sports following a devastating financial year across leagues.

Aaron Rodgers, NFL Draft, & NBA Gimmicks

Ahead of this week's NFL Draft, Emory Sports Analytics Professor Mike Lewis gives an academic outlook on Justin Fields' perceived drop in a loaded QB class. He and co-host Doug Battle then break down the NFL Draft's biggest storylines through an analytical lens.

The Fall of Justin Fields? An Information Cascade Theory

Emory University Marketing Professor Mike Lewis weighs in on sports analytics – the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.

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Fanalytics with Mike Lewis Podcast

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