We're bringing you an exclusive episode of Feel More Buy More, from the Uncensored CMO podcast feed. Orlando is going to be revealing some brand new research building on his seminal work of Lemon from last year about right-brained online advertising. He's got some genuinely, really powerful insights, not just advertising, but on culture in general. I wanted to find out what has changed in the last year, and what new insight does he has, particularly when it comes to advertising online.

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Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood

The season of Christmas ads is upon us and we've already tested over 100 that have hit screens in the UK. Editor in chief, Tom Ewing, sits down with James McKinven to discuss our top 10 Christmas ads already this year and why it's such a phenomenon this side of the pond.

Christmas Ads - Our Top 10 So Far

In the third part of our Lemon podcast trilogy, author Orlando Wood sits down with Sarah Carter, Global Planning Partner at adam&eveDDB to discuss right-brained creative development. The episode dips in and out of the approach to advertising taken by the late John Webster, who was the Creative Director at adam&eveDDB and how this relates to chapter four of Lemon.

Lemon. Lessons on right-brained creative development

This year’s marketing effectiveness must-read, Orlando Wood’s Lemon, is published this week by The IPA. In part 2 of our Lemon podcast special, Orlando sits down with Tom Ewing for a chapter by chapter tour. Get the highlights of Lemon from the man who did the work, and squeeze even more out of the book. Lemon: brains have never been so juicy.

Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

When life gives you lemons, make lemonade. But life has not given us lemons, it has given us a book called Lemon. A book written by Orlando Wood and published by the IPA which talks about why the advertising brain has turned sour. In this episode, we speak with Orlando Wood to discuss what's in the book and why he wrote it.

Why has the advertising brain turned sour? A preview of Lemon, an IPA publication

In this episode, we're going to be talking about how and why ads perform so differently across markets. We have examples of those that test very well in some territories and those very same ads completely flop in another. We'll look into why this is and how brands can ensure that their ads can perform effectively across all markets.

How do ads perform in different markets? US vs UK

In this episode, it’s just Tom Ewing, System1 Head of Marketing, and Jon Evans, the UncensoredCMO, as our regular host James McKinven is in Boston at HubSpot’s INBOUND conference. We’re are going to commemorate his absence by talking all about absence. The growing trend of big brands leaving their logos and branding out of their advertising. We all know how important distinctive assets are to brands, so why are brands like Cadburys and Doritos trying to do without them, let’s find out.

Why are brands removing their logos?

We've seen our fair share of weird ads over the years so we thought it would be interesting to take a look back at some of the wackiest TV ads from brands that left the public speechless. With our interest sparked by Coca Cola's new 'tongue' ad, we look at an enlarging Perrier bottle, seductive dancing animals from Orangina, Reebok's Belly and a cute little sloth from Eve Mattresses - among a few more surprises.

When ads get weird

We're discussing fluent devices today, joined by System1's Chief Innovation Officer, Orlando Wood, and our Head of Marketing, Tom Ewing. Orlando has some fascinating insights into some of the most recognisable ads that include fluent devices, such as Gio Compario of GoCompare, the Honey Monster and the Hoffmeister Bear.

What are fluent devices and why are they effective?

In this episode, we're joined by Jill Schaefer, our Associate Research Director, and Jack Mayor, Head of Ad Ratings in the UK. We're joined by Jack and Jill to talk about the Women's World Cup ads that started airing this June, which ones were successful and which ones didn't quite hit the mark.

Which ads won the Women's World Cup?

In this episode, we're live from Cannes joined by our very own CEO, John Kearon and ex-Brewdog CMO, Jon Evans once more. We talk with the Jo(h)ns about our study of the 75 Cannes Gold and Grand Prix winning ads over the past decade and answer the question - are they really more effective?

Are Cannes Lions winning ads more effective?

In the first episode of the Feel More Buy More podcast from System1, we talk with Jon Evans (ex Brewdog & Lucozade CMO) about the Robert De Niro Warburtons Ad and the Brewdog anti-ad. We also discuss the effectiveness of beer brands in Singapore with Xinyu Tok, one of our Senior Associates in APAC.

Warburtons vs Brewdog - which advert performed best?

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings

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