Today on the show we’re learning from Ashley Selman, one of the co-founders behind heywell. If you&apos;re in the beverage industry THIS is an episode for you. We talk through how to approach a launch and some real game changing alternative channels to market through.  Ashley and Britt founded heywell on a mission to make wellness more simple and accessible for everyone every day. They found wellness solutions often prioritized function over flavor, and wanted to make something that was good for them, delicious and inclusive. Their line of functional beverages are made with adaptogens, antioxidants, and organic caffeine to help when people want a little energy, immunity, focus or help managing stress. Low in calories and sugar, their functional waters are refreshing, tart and sweet. As part of heywell&apos;s mission, they donate 1% of sales to nonprofits advocating inclusion.LINKS WE MENTION: Heywell InstagramFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

Female Startup Club

The all female-founded functional sparkling water brand that’s taking on big players in the bev CPG industry like Recess, with heywell’s Ashley Selman

Today on the show we are learning from Olivia (or Liv as I know her!)  Koennecke, Founder of luxury pyjamas brand Maison Essentiele. If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high priced products to influencers. Maison Essentiele creates LUXURY HOME ESSENTIALS FOR YOUR DAILY RITUALS OF SLEEP, LOUNGE AND SELF CARE.LINKS WE MENTION:Maison Essentiele&apos;s InstagramOlivia&apos;s InstagramFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

How to get a $100,000 order with retailers like Net-a-porter with Liv Koennecke from Fashion brand Maison Essentiele

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

The concept of starting at the end: Female founders should speak up when it comes to money goals.

Today we are learning from Sarah Forrai, the female founder of Contour Cube™ which you might be familiar with on TikTok. From 3D printed prototype to sell out success the revolutionary facial icing product Contour Cube is now TikTok famous having been viewed by over 25M people, gaining a global customer base and a following of over 150K. The Australian designed Contour Cube™ is a facial icing tool that has been uniquely designed to sculpt your face, de-puff eye bags and address your facial skincare needs from breakouts to fine lines.We’re talking through her launch where she generated 20k and sold out of her products, how she’s capitalising on her TikTok strategy and what she’s doing when it comes to copycats. LINKS WE MENTION:Contour Cube&apos;s InstagramSarah&apos;s Instagram Female Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayWebsite: World Intellectual Property OrganizationWebsite: Ted Talks

Contour Cube™’s Sarah Forrai sold 20k worth of product during her launch after her TikTok video went viral amassing (6M views!)

Today we’re learning from Britta Cox who is the founder behind a brand I am sure you’ve heard about - AQUIS. She started this brand in 1990 which makes it almost as old as me and she’s still showing up everyday as excited as ever to learn and expand and grow which is truly something special to see. We’re talking through her journey in the early years when she was literally faxing her manufacturing company and taking out ads in the newspaper to sell her products through to today being a brand that’s partnered with folks like Kourtney Kardashian. I think we can all take some key insights and learnings from Britta’s laser focus on building this brand, her resilience and approach to keep building this company and what she would do differently if she were starting this thing again tomorrow. To rewind a little bit: Britta felt like her hair routine was holding her back instead of helping her. Her haircare routine meant tons of time wasted washing her hair and waiting forever while it dried. She didn’t want rough terry towels that cause breakage and she also didn’t want to wait hours for her to air dry or be damp enough to blow-dry. That all changed when she had her aha! moment, taking note of the high-performance fabrics found in ski wear that rapidly wick away moisture to keep skiers dry. From that inspiration, Britta developed the first AQUIS hair towel. It was lightweight and easy to use, with a proprietary microfiber called AQUITEX™ that rapidly wicks water away from hair. She had found her time-saving solution. This innovation led to the original hair turban shape. 20 years later, with a full line of Rapid Dry Hair Wraps and Towels selling over a million units every year, AQUIS continues to champion the message that less is more for hair—focusing on hair when it’s at its weakest (when it’s wet) to protect vulnerable strands and lock in strength. LINKS WE MENTION: AQUIS HAIR&apos;s InstagramBritta&apos;s InstagramFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayBook: Shoe Dog by Phil Knight

Britta Cox shares her secrets to building AQUIS & selling millions of units each year (after 31 years in the game)

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

5 steps to building an impactful community in 2021 with tips from ex Glossier community lead Kim Johnson (solo episode)

Today we’re learning from a swimwear entrepreneur about how she’s built her brand and what she attributes the success to, Oleema Miller. MIKOH is the bikini brainchild of Oleema and Kalani Miller, the California born & bred sister duo. The sisters were raised as a family of creatives and surfers inspiring their authentic love for the ocean. Founded in 2009, MIKOH was conceptualized from the simple idea of the lack of fashion forward, modern swimwear in the industry and the passion for all things surrounding travel, surf, and beach culture. LINKS WE MENTION: Oleema&apos;s InstagramMIKOH&apos;s InstagramFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayMIKOH:  2018 Sports Illustrated Swimsuit IssuePodcast : The Goop By Gwyneth Paltrow and Elise Loehnen

Top advice for Entrepreneurs building fashion swimwear brands in 2021 with MIKOH Founder, Oleema Miller

Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be familiar with their 5 minute journal that is frequently used by people like Tim Ferris and Hailey Bieber and has sold more than a million units worldwide. I loved our conversation so much, Mimi has a view on business and life that we can all take inspiration from. I hope you loved the episode as much as I do and if you’re feeling generous please do take the time to share this with someone in your life who would benefit, or shout loudly about it on social media! We love it when you do that.LINKS WE MENTION: Intelligent Change&apos;s WebsiteIntelligent Change&apos;s InstagramMimi&apos;s Instagram Mimi&apos;s YouTubeFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

Mimi Ikonn on selling more than 1,000,000 units of The 5 Minute Journal (& why Tim Ferris uses it daily)

Today on the show we are chatting with Alyssa, the founder of Donni. Rooted in comfort and born out of the need of a creative outlet to cope with grief, Alyssa founded the Los Angeles-based brand DONNI in 2009 after the death of her father, Donald. Established first as a brand that created oversized scarves designed to be worn in countless ways, DONNI has now grown into a lifestyle brand offering ready-to-wear, accessories and jewelry. Years later, DONNI remains dedicated to empowering women with wardrobe essentials that make them feel confident and comfortable in their own skin.In this episode we’re going through what it&apos;s been like to bootstrap a brand for more than 10 years, how to stand out in the fashion industry and what entrepreneurs should keep in mind when they’re starting a business in today’s world. LINKS WE MENTION: DONNI&apos;s InstagramAlyssa&apos;s InstagramFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away

How to differentiate your fashion brand in a saturated market & why you shouldn’t make what already exists, with DONNI founder Alyssa Wasko

Today on the show we are learning from Vanessa, one of the co-founders behind Omsom. We chat through how she validated and landed on what their product was going to be, what made them sell out in 72 hours after launch (and multiple times since then) as well as some of her key pieces of advice peppered throughout. If you haven’t met Omsom yet, they bring proud, loud Asian flavors into your home kitchen. Vanessa and Kim Pham are first-generation Vietnamese-American sisters who started Omsom to reclaim the cultural integrity of Asian cuisines that are often diluted in the mainstream grocery aisle. They partner with iconic Asian chefs to craft rip-and-pour starters with all the specialty sauces, seasonings, and aromatics needed for specific Asian dishes. LINKS WE MENTION: Omsom&apos;s WebsiteVanessa PhamOmsom&apos;s InstagramVanessa&apos;s InstagramOmsom&apos;s TikTokVanessa&apos;s LinkedInFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

Omsom is the rowdy Asian pantry brand founded by two Vietnamese-American sisters that sold out in 72 hrs after launch... Here’s how with Vanessa Pham

We’ve got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It’s crazy but the story is even crazier. I don’t want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours. LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée. But it’s more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores). Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.LINKS WE MENTION:Michelle&apos;s InstagramLIVELY&apos;s InstagramLIVELY&apos;s WebsiteLIVELEY&apos;s TwitterLIVELY&apos;s FacebookCommunity: Female Founder CollectiveFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

She sold her business for $105 Million in less than 3 years. This is Michelle Cordeiro Grant’s inspiring story (with tactical insights!)

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

I used the the 1% Method to grow Female Startup Club’s podcast 4125% YoY

Today we are learning from Shai, the founder of Bubble. We’re talking through the approach they took with community and a specific blueprint for how they actually got 5000 teens involved before launch, they use gene pap too btw - which I thought was really cool - and a few thoughts on fundraising and why we should question what’s being celebrated in the media.If you haven’t heard of it just yet, Bubble is a skincare brand for teens that’s replace those brands we’ve been using for decades, while being super fun. Highly recommend checking them out on tiktok. it’s definitely a vibe. When I asked Shai what she would do with $1000 no strings attached cash, she immediately said market research on the platform perksy - which was a first time being mentioned - if you would like $1000 no strings attached cash remember we just kicked off our monthly cash giveaway and you can put yourself forward by going to femalestartupclub.com/1000-cash-giveaway.LINKS WE MENTION: Bubble&apos;s InstagramBubble&apos;s WebsiteFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayPodcast: NPR’s How I Built this with Guy RazCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

This Gen-Z brand asked 5000 teens what they wanted from a skincare company, and then created exactly that, with Shai Eisenman

Today we’re learning from Sarah, the founder of Curie. Launched in 2018, Curie is a female-owned direct-to-consumer brand that sells clean, performance-based body care products. They are on a mission to make clean, safe, and effective products for people who move. We’re chatting through the bootstrap to funding model, how to get on QVC and why you should prioritise building your network - which of course is cue for me to mention our private network for cpg entrepreneurs, hype club. Do come join us! LINKS WE MENTION:Curie&apos;s InstagramSarah&apos;s InstagramSarah&apos;s TwitterFemale Startup Club&apos;s InstagramDoone&apos;s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club&apos;s YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayNewsletter by Web SmithNewsletter by LeanluxeBoo: Untethered Soul by Michael A. SingerCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/

This DTC brand grew 500% last year through a partnership with SoulCycle & QVC, with Curie’s Sarah Moret

Welcome to a new corner of the internet called Female Startup Club! The concept is simple, I ask 6 easy Q’s to the worlds most successful female founders and women in biz, and deliver the knowledge straight to you in the form of this podcast or once a week to your inbox. Subscribe to the newsletter at ? femalestartupclub.com if you want to double up and follow the IGTV vids on my channel [@dooneroisin]. Made with love by Doone Roisin?

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Female Startup Club

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