This week TribalScale CEO Sheetal Jaitly is joined by Intuitive Branding Specialist Sunil Godse to talk about the power of intuition. Sunil takes us through his journey with intuition and how trusting his intuition changed his life. Want to crush your competition? Sunil dives into the three pillars that will help you overcome your competition and how they intertwine to make the right decisions. Plus, hear Sunil’s insights into intuitive branding, the four types of intuition, living in the present moment, trusting your intuition. All this and more packed into an hour of this First Name Basis episode! 

First Name Basis

Trusting Your Intuition to Crush Your Competition with Sunil Godse, Intuitive Branding Specialist

This week we chat with two extraordinary kids from The Knowledge Society. They're not even finished high school and they're already planning on changing our world's future. From research on longevity to how VR will improve healthcare, to quantum computing and key takeaways for machine learning's next five years - this is a conversation you can't miss. Also, a 14-year old's tips for living longer! 

How to Live Longer and The Next 5 Years of Machine Learning with the Kids of The Knowledge Society

Everyone and their uncle are talking about NFTs. Non-Fungible Tokens, unique digital files such as audio clips or art pieces, have stirred up quite the frenzy in the cryptocurrency world, and tech innovators, creatives, and namely musicians are finding ways to take advantage of this spotlight. Lead vocalist & songwriter of Canadian rock band Our Lady Peace, Raine Maida, speaks with TribalScale CEO Sheetal Jaitly about the platform S!NG, the company he's COO of, and how NFTs  are re-creating that unique fan experience we held close in the days of live concerts. How are platforms like S!NG  protecting this new generation of creators as well as producing NFTs to their benefit? All this and more jammed packed into one half hour of First Name Basis! 

NFTs and Protecting New Creators with Raine Maida, Lead Singer & Songwriter of Our Lady Peace

[Episode recorded in December 2020] TribalScale CEO Sheetal Jaitly is joined by Serial Technology Entrepreneur, Cofounder of Tinder, and Tech Investor & Adjunct Professor Dinesh Moorjani for an in-depth analysis of the non-linear path that led him to a path of chemical engineering to esteemed co-founder, investor, and CEO. The magic that created Tinder, sustainable technology within this changing landscape, what he’s keeping his eye on as an investor, and what specific characteristics make for the world’s top performing leaders. All this and more packed into this episode of First Name Basis!

The Non-linear Path to Leadership with Dinesh Moorjani, Co-founder of Tinder, Tech Investor, and Adjunct Professor

This week TribalScale CEO Sheetal Jaitly is joined by the CEO at Digital Theatre, Neelay Patel! The essential strategy of thought leadership and pro bono work in the early days of COVID-19, how Neelay's company survived when schools (his clients) were all closed, accessibility of learning materials for teachers and students, and running the world’s leading digital on-demand platform for the performing arts. Plus, from London and back, Neelay's story of entrepreneurship and engineering pre-internet, his work at The Economist, BBC, AOL, and more! 

Digital Product & New Business Strategies with Neelay Patel, CEO, Digital Theatre

Jeremiah Zinn has had an extensive and incredible run through some of the most ambitious e-commerce companies. Now Chief Product Officer at Freshly, he fills us in about his learnings at Viacom, conducting dog shopping research at Bark & Co., and how to understand your users - canines and humans alike. The secrets to success of lifestyle brands, the costs of ownership, and  what mindset to have to tackle the startup world. All this and more this week on First Name Basis with Sheetal Jaitly! 

A Product Manager's Holy Grail: Insights from a Career in Commerce with Jeremiah Zinn, CPO, Freshly

It's been five years of TribalScale. Flipping through the pages of our history, it's hard to believe all the experiences we've amassed in what is a short amount of time. Epic highlights, immense expansion, humbling lows, and decisions that kept the boat afloat. In this short podcast, we hear from six leaders at TribalScale, across all departments, about their perspectives on TribalScale's successes and challenges, and at the end of the day, what is most important for leading a team in the competitive world of app development. Take an inside peek into our internal processes, discovery processes, business development, cadences, remote working, and the healthy friction that keeps us finding the right clients and the right team members. 

TribalScale's Leadership Reflects on the First 5 Years: Special Feature Podcast

These days, it's all about retail and customer experience. TribalScale CEO Sheetal Jaitly talks with Co-CEO of American Dream, Mark Ghermezian about the mega amusement park he helped launch this fall, after 23 years in the making. Part retail, part food, the indoor experience lies just outside Manhattan complete with indoor ski hill, water park, rollercoasters, and brand partnerships with Nickelodeon and DreamWorks to name a few.  Establishing a platform for retail is an amazing prospect, until the world shuts down just days before your grand opening. Now operating at 25% capacity, American Dream is still somehow moving forward. Mark talks about keeping his team motivated, opening the largest indoor amusement park right before COVID-19's second wave in the States, and adjusting digitally to make it work. Also - they talk about the obvious - the election that is still being determined, Sheetal's opinions on how we shouldn't be shocked at the razor edge results, and Mark's origin story launching Braze. All this week on First Name Basis!

Secrets to Succeed in Retail & Customer Experience in 2020 w. Mark Ghermezian, Co-CEO, American Dream

TribalScale CEO Sheetal Jaitly is joined by Mike Stern, CEO at Connected for a transparent conversation and swapping of industry expertise between two XtremeLabs alumni. "Go Fail Fast," is the classic line - and it's shaped through stories of doing just that. Where future does Mike urge enterprises to look for post-COVID-19? "Prioritize product and features beneficial not just for your end user but for your business, too. Among the toxic aspects of Facebook, there's still a commitment to evolving their mission statement to create more meaningful connections."Hear the key takeaways of tools, techniques, and methodologies between two CEO's, and what kind of company survives not only recessions, but ones that hit during a global health crisis.

Product Thinking, Key Techniques, and Origin Story with Mike Stern, CEO at Connected

TribalScale CEO Sheetal Jaitly is joined by the CMO of Cadillac, Melissa Grady! This day and age, there's so much to ask of someone in an industry like automotive: their COVID-19 era advertising strategy, how'd she get to wear she is now? Autonomous vehicles? What can we expect from America's luxury car brand we all know so well? It's all covered in this episode of First Name Basis! Melissa shares her epiphany when deciding to rent a aar and driving west without destination in mind, the importance of unplugging, her experience at Jaguar, Motorola and more.

Meditation, COVID-19 Era Marketing, and Future of Automotive with CMO at Cadillac, Melissa Grady

TribalScale CEO Sheetal Jaitly is joined by CEO & Co-Founder of Feminuity, Dr. Sarah Saska for an incredibly in-depth, transparent, and eye-opening conversation about the glaring Diversity and Inclusion effort mis-steps and equity and equality injustices currently plaguing the tech scene globally.  "We need to call BS on Canadian tech sector for their diversity tout" Saska says. "There's still so much work to be done." From her explanation of taking an intersectional approach to problem solving, to how to view AI algorithms properly, to how tech companies are working rightly, and wrongly, to establish more diverse seats at their tables, this is our most illuminating and revealing episode yet. Feminuity partners with leading technology startups through to Fortune 500 companies to embed diversity, equity, and inclusion into their business.

Recognizing Injustice in Tech with Dr. Sarah Saska, CEO & Co-Founder of Feminuity

Host Sheetal Jaitly, CEO, TribalScale is joined by Rory Capern. An industry titan in the Canadian Tech Space throughout the past two decades, Rory has advised and overseen the rapid growth of the early days of Google and Twitter in Canada, as well as been a part of teams at Microsoft, The Weather Network, Torstar, and Bell. So what makes the most dangerous sales person? Also, Rory tell us about his "random walk down Bay Street," innovation in early days, competing with Google and ending up working on the same side, and the four things to know to capture revenue in any industry space! 

Rise of a Strategic Salesman: Advice from 20 Years in Digital with Rory Capern

TribalScale CEO Sheetal Jaitly is joined by Director of Communications at OMERS Ventures, Jennifer Janson! How is a company built, and what are the key takeaways on how not  to build it? What's the strategy to communicating with journalists, to spreading your company's message across a specific medium? This episode grants us an insightful convo on how to inject purpose into your business, how to be "relentless" in your expectations, and how to utilize your core values. 

Reputation, Communication & Core Values with Jennifer Janson, Director of Comms, OMERS Ventures

TribalScale CEO Sheetal Jaitly is joined by Human Rights Activist, enterprise advisor, Exec Team Building Strategist, and change-maker Jay Rosenzweig. Humanitarian efforts, anti-racism initiatives that use tweeting, and how to get back on the horse when a COVID-19 economy knocks you off. Jay's journey to advocate, act, and encourage societal change comes from a place of passion to help others, and we get to hear all about how his law degree led to a career of advising people to live a better life, and improve the lives of others! 

Human Rights & Enacting Change with Jay Rosenzweig, CEO, Expert Team Strategist & Human Rights Activist

TribalScale CEO Sheetal Jaitly is joined by fellow martini lover Helen Kontozopoulos, Co-Founder& CGO of ODAIA.ai. Artificial Intelligence is on everyone's minds lately - how can it help society as a whole? How can it help my company sell better, understand our clientele better? Helen breaks it down for us. ODAIA.ai helps companies understand their customers through the power and seemingly "magic" intelligence of the newly emerging AI world. From being a Computer Science prof at the University of Toronto to co-founding the idea of truly grasping and knowing the customer journey, Helen chats her story and those privacy issues that keep coming up, contact tracing, partnerships, and how the business of AI has only just begun to take the world by storm!  

What AI Can Tell Us About Consumer Behaviour with Helen Kontozopoulos, Co-Founder, ODAIA.ai

#FirstNameBasis is TribalScale’s podcast series. In each episode, we sit down with TribalScale employees or special guests to have authentic and candid conversations on a variety of tech, business, and innovation topics.

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First Name Basis

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