Consistency is key for so many things, and especially on social media, but creating all of that content can feel overwhelming or impossible. How do you show up consistently without social media taking your attention from all of your other responsibilities to your clients, your team, and your life outside of work? Jon Goode joins India to discuss moving the conversation from constant creation to content curation. In this discussion: How content curation saves you and your audience time Crediting creators and why branding your curated content is worth it Curating content based on where you want to go, not where you are How amplifying other creators builds connections and creates opportunities Connect with Jon Goode: Instagram: @jon_goode Facebook: @jon.goode Connect with India Jackson and Flaunt Your Fire: Flaunt Your Fire Instagram: @FlauntYourFire, @theIndiaJackson Your actions for this episode: Visit PauseOnThePlay.com/community to learn more about joining a community that provides an incubator where members can test ideas, ask for support and feedback and build trusting relationships that expand the ethical marketplace.

Flaunt Your Fire

Creating Consistent Curated Content with Jon Goode

Marketing your business on social media can be daunting, whether you’re just starting out or you’re trying to optimize your ad performance to take your business to the next level. Jeraud Norman of Jeraud Marketing joins India to discuss why social media marketing is so powerful, and tips and best practices so your ads get you in front of your people, not lost in the noise. In this discussion: The homework you need to do before you place your first ad Tactics that just don’t work in today’s social advertising marketplace The metrics that let you write your own paycheck How to approach advertising on multiple platforms Connect with Jeraud Norman: Jeraud Marketing Instagram: @jeraud_gave Connect with India Jackson and Flaunt Your Fire: Flaunt Your Fire Instagram: @FlauntYourFire, @theIndiaJackson Sign up for From Implicit to Explicit: Leading Through Your Values Masterclass Your actions for this episode: Learn more from Jeraud about running your own social media ads. Visit PauseOnThePlay.com/community for full details and the additional benefits of belonging to our hub of entrepreneurs and change-makers connecting at the intersection of values and visibility.

Using Social Media To Grow Your Business On Your Own Terms with Jeraud Norman

How do we create deeply connected communities? In this conversation, Kelli Manzano joins India to dig into why we have a need for social connection and how that’s hardwired into our brains. They’ll discuss how risk is related to connection, why online connections are more challenging than in-person ones, and the dynamics around why and when people respond to good news versus please for help or support in online communities and memberships. You’ll hear tips for connecting in person and getting outside of your comfort zone as things are opening up more in the world. And they dig into something that’s been on the radar for many of us: emotional burnout. In this discussion: Why social rejection can engender intense fear Why social media can leave us feeling so isolated Why it’s harder to engage your empathy online Tangible steps to create and maintain safe, connected communities Connect with Kelli Manzano: Summit Health Works Connect with India Jackson and Flaunt Your Fire: Flaunt Your Fire Instagram: @FlauntYourFire, @theIndiaJackson Pause on the Play, the Community Your actions for this episode: Sign up for From Implicit to Explicit: Leading Through Your Values Masterclass --- Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com

52. Building a Deeply Connected Community with Kelli Manzano

Values. Core beliefs that support every aspect of your brand or business? The code by which you live your personal life? Vague buzzwords floating around your website?  If you’re struggling to integrate the concept of values in a meaningful way, India and Erica offer expert guidance. Using client anecdotes and experiences from their own lives, they connect the professional with the personal, showing that operating with integrity becomes automatic when you purposefully consider your values. In this discussion: Defining the concept of core values Identifying the intersection of your personal and professional values Auditing your values and aligning them with your brand or business  Determining your values now, before you’ve built your brand or business Attracting clients/relationships/partnerships with intentionality YOUR ACTIONS FOR THIS EPISODE Identify your core values, then move your business, brand, and life into true alignment with those beliefs! From Implicit To Explicit: Leading Through Your Values is your opportunity to receive expert real-time guidance from India Jackson and Erica Courdae. In this small-cohort masterclass, you’ll establish a foundation from which to lead, attracting the team members, clients, and partners who support your vision for the future. Two sessions remaining in 2021: Thursday, September 16 and Thursday, October 13 Let us know what you think about the conversation! Leave us a review at https://ratethispodcast.com/fire. Co-Host Contact & Bio www.pauseontheplay.com/community www.ericacourdae.com Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com.

Integrating brand values into your professional and personal lives

The private pieces that we rarely share in public are integral to creating our whole multifaceted selves. What pursuits bring us joy when no one’s looking? How does sharing our genius affect us and those around us? Joining India once again is her co-host, the co-founder of Pause On The Play The Community, and talented poet Erica Courdae for a poetry reading and a brief discussion about the soul of inspiration.  In this discussion: Poetry by Erica Courdae Honoring our vulnerability in private, in public Letting inspiration be our guide   Acknowledging our humanity and witnessing it in others  Read detailed articles: http://www.flauntyourfire.com/theshow Your Actions For This Episode Engage with people navigating and exploring their genuine selves and applying that honesty to their own visibility. Live out loud as you’ve always intended––for your brand, your business, your life.   Join India Jackson and Erica Courdae at Dropping The Veil, their 3-day virtual event featuring a diverse panel of guests. Thursday, August 12 - Saturday, August 14. See what’s possible when you expose your multifaceted self to the light—details at pauseontheplay.com/events.  Co-Host Contact & Bio www.pauseontheplay.com/community www.ericacourdae.com Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com. Let us know what you think about the conversation! Follow us and leave a review at www.flauntyourfire.com/rate.

50. Connecting with others through your shared humanity featuring poetry by Erica Courdae

The first step toward living out loud personally and professionally is to drop the veil. But integrating all that honest visibility into your business, your brand, and your day-to-day can be challenging. No wonder. Society has long kept women, Black folks, and people of color from showing up as fully realized, multi-faceted humans––to the point that we impose these restrictions on ourselves. Time to reclaim our agency, experiment with identity, and share our joy! India is joined by her occasional co-host and co-founder of Pause On The Play The Community, Erica Courdae. Together, they explore how all of us can create impact by becoming more of ourselves through the liberating act of dropping the veil, which, coincidently, happens to be the name of their brand new virtual event. In this discussion: Aligning the soul of your brand with what the world sees Making space for ease by promoting the work you genuinely want to do Experimenting with and sharing what brings you joy Rewriting the narrative around our past, present, and future selves Letting go of expectations in favor of exploring possibilities in work, in life Committing to the process of uncovering our genuine identity Redefining personal and professional integrity Introducing Dropping The Veil virtual event Read detailed articles: http://www.flauntyourfire.com/theshow Your Actions For This Episode Drop.That.Veil. This is your invitation to live out loud once and for all. Integrate honest visibility into your business, your brand, your life. India Jackson and Erica Courdae welcome you to Dropping The Veil, their 3-day virtual event featuring a diverse panel of guests. Explore what’s possible when you commit to being more of yourself. Details at pauseontheplay.com/events.  Co-Host Contact & Bio www.pauseontheplay.com/community www.ericacourdae.com Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com. Let us know what you think about the conversation! Follow us and leave a review at www.flauntyourfire.com/rate.

49. Dropping the veil with Erica Courdae

You've got that entrepreneurial fire. You have a logo, a social presence, a menu of offerings, maybe even several years' worth of doing business under your brand name. The question is: Do you have legal protections in place to defend all of your hard work from business relationships gone sour or deliverables not met? India talks with Autumn Witt Boyd, founder of The AWB Firm, and Chanteé Hallett, lawyer, and team member at The AWB Firm, to address some of the most common legal considerations associated with doing business as a service provider, a brand, a thought leader. Whether you're a content creator, a coach, a podcaster, a digital designer, or anything in between, this conversation offers robust legal insight for professional endeavors in every stage of existence - and doesn't require a law degree to interpret.  In this discussion: How contracts legitimize and safeguard your business When to use contract templates for simple, thorough protection Trademark considerations every brand needs on their radar Scale your business with advanced legal support The number one recommendation to take for overall business security Read the article: http://www.flauntyourfire.com/theshow Your Actions For This Episode Get the legal support your business needs - no matter what stage your business is in! Visit www.pauseontheplay.com/contracts to shop The AWB Firm’s extensive contract templates.   *Use promo code PLAY at checkout to receive 20% off any contract template you purchase. From blog or podcast sponsor agreements to non-disclosure agreements, The AWB Firm has a template that you can tailor to your specific needs. Level up your professionalism and protections with one of their expertly crafted documents.  Advance your goals, articulate your dreams, and align your values with your vision. Join us at Pause On The Play The Community, our virtual hub for entrepreneurs and change makers. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Let us know what you think about the conversation! Follow us and leave a review at www.flauntyourfire.com/rate.

48. How to protect your brand + visibility with Autumn Witt Boyd and Chanteé Hallet

As social media followers, newsletter subscribers, and podcast listeners, you spend a lot of time observing the front-facing branding and visibility strategies of others. You rarely get the chance to witness a behind-the-scenes assessment of those efforts - until now. India is joined by her client, best friend, and occasional co-host Erica Courdae for a revealing look at their branding and visibility efforts over the last 18 months. They’re celebrating wins, tracking their evolution, and plotting the future. In this discussion: Exploring how your personal and professional personas intersect;  Defining ease and facilitating flow;  Fostering reciprocal growth within your communities;  Amplifying your authentic identity; and Highlight your accomplishments. Read the article: http://www.flauntyourfire.com/theshow Your Actions For This Episode Give yourself permission to evolve! Become a member of  Pause On The Play The Community. Benefit from branding and visibility expertise from India Jackson and skilled DEI guidance from Erica Courdae. The Community provides an incubator where members can test ideas, ask for support, and build trusting relationships that expand the ethical marketplace. There’s even an app for that! Let us know what you think about the conversation! Leave us a review at https://ratethispodcast.com/fire. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

47. Celebrating branding & visibility wins with Erica Courdae

What happens when India commits to integrating a pandemic hobby into her life going forward? A one-of-a-kind book club for rebellious readers! In this solo conversation, the Flaunt Your Fire CEO shares the inspiration behind her “no rules!” book club, hosted inside Pause On The Play The Community. She also explains how fewer guidelines encourage participants to engage more with the content and each other.  Whether you like taking your time with a book or prefer to devour one per week, this book club is home to every kind of reader. Join India on a tour of our virtual hub and discover which of her many quarantine reads made the inaugural reading list.  In this discussion: Integrating quarantine hobbies into everyday life as social restrictions ease Reading as both an introverted pursuit and extroverted activity  Giving yourself permission to just get started Why individual reading pace shouldn’t dictate one’s ability to participate in book club discussions Supporting a favorite independent, Black-owned bookstore Read the article: http://www.flauntyourfire.com/theshow Your Actions For This Episode Purchase your next book from Uncle Bobbie's Coffee & Books (Black-Owned). Join the book club for rebellious readers! Visit PauseOnThePlay.com/community for full details and the additional benefits of belonging to our hub of entrepreneurs and change makers connecting at the intersection of values and visibility.  We’re here to take imperfect action together, creating a global impact that extends far beyond what we sell, as we weave our beliefs into our brands. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

46. You're invited to our transformational book club for rebellious readers

Grab your favorite notes app or an old-school legal pad. India shares tangible actions that’ll help you audit your social media presence with ease. Getting a handle on your myriad platform handles lays the groundwork for establishing a more focused brand visibility strategy. That awareness can open up so much room to create change; this detailed social media audit is an essential element in that process.  In this discussion: The why behind conducting a social media audit Itemizing your digital past and present  Breaking down individual page personas and follower characteristics Assessing your emotional energy when engaging with each platform Taking control of your active and abandoned accounts Identifying who’s supporting Getting real about which social media channel/s allow you to truly flaunt your fire Read the article: http://www.flauntyourfire.com/theshow Your Actions For This Episode A successful social media audit is fueled by your passion, your persistence, and the support of expert facilitators. Get on over to  PauseOnThePlay.com/community now and start your journey today.  What’s in The Community for you? How about a monthly coaching and consulting session with a committed small-group cohort? Plus visibility strategies, perspective, and experience from India Jackson. Oh, and don’t forget values integration as well as experiential DEI practices and coaching from Erica Courdae. Want more? The Community also offers virtual co-working sessions and networking opportunities to help you amplify your visibility. Join us! We’d love to see you in The Community.   *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

45. Before you audit your brand’s social media, do this.

Screw the template, own your values, and amplify your influence. While you may recognize the Flaunt Your Fire catchphrase, have you ever stopped to identify your values? Have you ever taken the time to express them in written form? Clearly defined values are the foundation for everything within your brand. They inform how you engage with your team, your clients, your audience - and set standards by which those same entities can hold you accountable. In this solo conversation, India provides a primer on clarifying and communicating brand or company values with examples and ideas for further exploration. In this discussion: Defining the basics - values vs. beliefs Demonstrating the difference - personal vs. brand values When, where, and how to express both internal and forward-facing values Words and actions that uphold values-driven decision making How explicit values help you attract the best fit and hold you accountable The growing client/consumer demand for transparency and values-informed choices  Examples from FYF’s own values integration Bringing our whole human self to the values process Read the full show notes: www.flauntyourfire.com/theshow/44 Your Actions For This Episode Defining your personal values can feel intimidating. Our one-day From Implicit to Explicit: Leading Through Your Values masterclass is an excellent place to engage with the process.  Our next session takes place on April 22. Enroll at PauseOnThePlay/events.  Enrollment is open! We limit the number of participants to foster an intimate experience. When you join, you get to network with other brands or entrepreneurs and explore value traits together. India Jackson and Erica Courdae guide everyone through the process of defining their personal values. Then, they help members translate those values into appropriate expressions of their brand or business. Get feedback. Give feedback. Offer support. Make a difference in the lives of your cohorts. Do something magical for your brand or business.  Register now as our remaining seats go quickly and we’d love to have you with us!  *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

44. Own your values

No one does it alone - even the solo entrepreneur. In this conversation, India celebrates Women’s History Month by acknowledging some of the amazing women who support her and her team professionally at Flaunt Your Fire as well as personally. These aren’t the women behind India; these are the women beside her, each sharing their unique talents and experiences. In this discussion: The top ten women-owned brands you need to know Why we disagree with the common phrase “behind every successful man is a strong woman.” How we set and achieve our goals India’s favorite resources for inviting more ease, legal protection and creativity into your business How holistic wellness plus being boss equals...crystals? Why aligning your values with your actions and aligning who you are with what other people see is necessary in your business Read the full show notes: www.flauntyourfire.com/theshow/43 Check out the brands featured in this episode: Ginkgo Public Relations AWB Law Firm - Contract Templates Pattern of Purpose  Racheal Cook - Promote Yourself to CEO Podcast Laura Sprinkle - Rock Your Affiliate Program RealHer Makeup - use the code FIRE for 20% your purchase The Creative Impostor Studios LucidLivingRVA Almanac Supply Co Erica Courdae  Lynya Floyd Selena Soo - Publicity Calendar Note: This list contains affiliate links. If you click and choose to make a purchase, FYF may receive "thank you compensation" at no additional cost to you. Sometimes you'll also receive a discount or bonus for using the specific links that we have provided. FYF only recommends products and services that we love. Thank you for your support! Your Actions For This Episode Visit all of the incredible women-owned businesses above, then join us over at Pause On The Play The Community for our March deep dive: Can You Feel It? Visibility That Entices Your People To Feel Something.  *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

43. Women-owned brands you need to know

There’s so much content out there that’s intended to sell audiences on something, providing pros and cons, tips and tricks, or features and benefits. Creating content, however, that is designed to entice people to follow, listen, and subscribe to your brand, that gives them something to feel that will live on in their hearts forever -- that can be profoundly more challenging. For this discussion, India shares insight into crafting content that expresses your individuality, connects on an emotional level, and transforms your followers into superfans. In this discussion: Why heartfelt content is the most important content you can create Examples from India’s life that provide context for crafting messaging that is divergent from what is expected How stereotypes and assumptions diminish the power of our voice The power of reclaiming our choices The value of disrupting expectations Honoring what makes you and your brand stand out Activating your superfans How to craft evolutionary content Read the full show notes: www.flauntyourfire.com/theshow/42 Your Actions For This Episode Join us over at Pause On The Play The Community for our March deep dive: Can You Feel It? Visibility That Entices Your People To Feel Something.  Remember that bit about fitting in being easier than standing out? Visibility done differently takes time and concerted effort to craft. For less than $100 for one month, you’ll get to experience our March deep-dive via training, live community conversation, and a live coworking session.  The Pause On The Play The Community is a space for people just like you whose brand and team (if you have one) have evolved, especially over the last year, but whose content no longer reverberates with the emotion inherent to that journey. The March 2021 theme is an experience made just for you, delivered so as not to feel in any way like what India’s business partner and DEI consultant Erica Courdae would call virtue signaling or centering or white saviorism, or saviorism of any sort for that matter.  There’s so much value in doing this work under the professional guidance of India and Erica. Come on over to Pause On The Play The Community. You owe it to your brand. You owe it to yourself.  *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

42. Crafting content that makes your followers feel something

In support of Pause On The Play The Community’s February theme - Sustainability! - India chats with Sustainable Business Consultant and founder of Mama Eco, Shannon Kenny, about eco-conscious values from a brand perspective. What does sustainability mean, anyway? How can a service-based business integrate eco-conscious decisions into standard operating procedures? What do companies get out of adopting eco-friendly values? It’s a broad topic - one that can, understandably, lead to feelings of overwhelm and confusion. Shannon helps us sort fact from fiction, and provides simple steps we can take right now, right where we are. In this discussion:  Demystifying sustainability How to offset information overwhelm Best practices for sharing eco-conscious values What is greenwashing? Doing a sustainability self-audit The value of engaging, honest transparency Resources for businesses and service providers Read the full show notes: www.flauntyourfire.com/theshow/41  Connect With Shannon Kenny Mamaeco.com Free resources to get started Instagram Facebook Pinterest Shannon Kenny is a Sustainable Business Consultant who helps eco-conscious businesses become more sustainable without sacrificing profit. Growing up on the Caribbean island of Trinidad instilled a deep sense of environmental responsibility within her, and in 2017, she turned that conviction into her career with the launch of Mama Eco, a business dedicated to helping eco-conscious people make better decisions for the environment. Shannon has spoken at sustainable events as well as been on panels with thought leaders in the environmental world. And has been featured in several publications, including USA Today, MarketWatch, mindbodygreen and Grateful.  Your Actions For This Episode Visit Mama Eco for more resources including her free resource guide Top 5 Mistakes Most Businesses Make When Becoming More Sustainable.  Join Shannon, Erica, and India for an exclusive evergreen workshop on sustainability when you join the Pause On The Play Community. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

41. Sustainability: Get ahead of the eco-conscious curve with Shannon Kenny, Mama Eco

Flaunt Your Fire brand values are front and center as India and Erica welcome Brittany Dunn, chief operating officer of Safe House Project. The organization’s mission to support survivors of human trafficking is especially meaningful to India. As a sexual assault survivor herself, she takes the opportunity and access afforded by FYF’s platform to increase awareness of those causes she holds dear.  Survivors of human trafficking experience multiple traumas. They are forced to operate in plain sight yet invisible to those who could provide safety. Each survivor experiences a unique situation, but their stories share the same refrain: I was seen by many, I was ignored by most, and I was saved by one. Be the one. In this discussion: Why it benefits brands to communicate their core values to clients and customers The origins of Safe House Project Factors contributing to the low survivor identification rate in the United States What trafficking looks like in real life scenarios How shifting terminology and attitudes can break the cycle of survivor victimization How to become “the one” via OnWatch™ Training, a free virtual program that teaches individuals to spot, report, and prevent human trafficking in their communities If conversations about sexual violence in general and the sexual exploitation of children specifically trigger you, please pause your listening to take care with material and of yourself.  Read the full show notes article: www.flauntyourfire.com/theshow/40  Connect With Safe House Project Safe House Project Facebook Instagram Twitter LinkedIn Brittany Dunn has the honor of helping lead Safe House Project as the Chief Operations Officer. Prior to Safe House Project, Brittany Dunn spent 10 years in International Business Development at CareerBuilder.com working around the world. Brittany Dunn has a BA in Economics and English from Wellesley College. She has her MBA and graduated top of her class from Thunderbird School of Global Management. She is a military spouse, mother of two, continual learner, world traveler, and protector of the vulnerable.  Your Action for This Episode Complete the free OnWatch™ Training. *** Get support with YOUR brand visibility. Book a discovery call with The Flaunt Your Fire team: www.flauntyourfire.com Tell us what you want to hear more of on the podcast. Rate and review the show: www.flauntyourfire.com/rate

40. Using your voice can save someone’s life with Brittany Dunn, Safe House Project

Join host and Flaunt Your Fire CEO India Jackson as she disrupts the way people view marketing, branding, visibility, career titles, and ultimately themselves. No preconceived notions of what people in your business industry SHOULD be + do. Ain’t nobody got time for that! Explore what it means to be your whole self in-person and online as you unapologetically flaunt the fire that burns within you. Keep the fire burning over at flauntyourfire.com

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Flaunt Your Fire

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