In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Gracia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and what advertisers can do to bring data privacy out of its own silo and integrate it into the overall consumer experience and relationship. If you like what you hear and what to know more about the 2021 UM Innovation Annual, to which Arielle contributed a fantastic piece on consumer privacy and preference settings, you can find the link on our dedicated Teams channel here (open to the IPG Mediabrands family only), or reach out to us on Twitter @ipglab.As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! See acast.com/privacy for privacy and opt-out information.

Floor 9

Episode 126: What iOS 15 Means for Consumer Privacy (Featuring Arielle Gracia)

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple’s announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple’s approach towards the fitness markets differs from the likes of Peloton. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Episode 125: Apple Event Recap: iPhone 13, Fitness+, and more

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originated from streaming services, as the film industry struggles to adapt to the streaming era over the course of the pandemic. We also discuss how the growing cultural relevance of video games impacts the future development of movies.Check out the Twitter debate that birthed this episode here: https://twitter.com/adamjsimon/status/1428203793133576192 You can follow Kyle on Twitter @TyleKurner and find more of his work on www.tylekurner.com. Follow Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Episode 124: The Uncertain Future of Movies (Ft. Kyle Turner)

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy;  and TikTok’s extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Episode 123: Hyperloop Hype, Onlyfans Drama, & TikTok Shopping

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe’s new Payment Links product, and more.Plus, learn about what “cheugy” means by referring to this alignment chart. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Episode 122: News on the Metaverse, NFTs, and FinTech

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference, Scott linked up with Jake to talk about AR’s main use cases in marketing today, how marketers can decide if AR is a good fit for their brands, and what marketers can do now to utilize AR experiences to reach consumers, especially those who’re on 5G networks. In addition, they also discussed the long-term prospects of AR in marketing as well as answering some questions from the audience. If you’re interested in learning more about how to leverage AR to reach the mobile audience of today and tomorrow, this episode is a must-listen!As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglaxb. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

Episode 121: AR Ads for the 5G Age (crossover special with Five by Ericsson Emodo)

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard’s article on this topic if you like what you hear and want to read more about the development trajectory of major U.S. social media platforms and what they mean for marketers.Before the main conversation, Adam and Scott round up the latest tech and media news of the past two weeks, including two streaming updates from Disney, as well as Apple reportedly working on a “Buy Now, Pay Later” service. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 120 - The "Turducken" Future of Social Media

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok’s new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants.  You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 119: Google Delays Killing Cookies, TikTok Launches Mini-apps, Facebook Shop Updates, and More

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR’s expanding role in the consumer journey. We also discuss the computing paradigm shift that AR is set to bring, and what brands can do today to prepare for that future, especially with Snap’s AR products. You can watch the Snap Partner Summit keynote here: https://snappartnersummit.com, and learn more about Snap’s ad products here: https://forbusiness.snapchat.com. You can find Carolina on Twitter @cvarguelles. After the chat with Carolina, you’ll hear this week’s MAGNA Minute, where Luke Stillman shares MAGNA’s latest forecast on global ad spending. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.   See acast.com/privacy for privacy and opt-out information.

Episode 118: How Brands Can Prepare for the AR Future (ft. Carolina Arguelles from Snap)

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual, we are here to help you decode this jam-packed keynote and better understand what these new features mean to brands.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 117: Highlights from Apple WWDC 2021

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 116: Facebook F8 Event Recap

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring AR, this episode is a must listen!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 115: Decoding Snapchat’s AR Platform Ambition

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features,  new business-friendly features in Maps and AR, and everything else brands need to know from Google’s latest developer event.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 114: Google I/O Event Recap

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: Tesla removes Bitcoin payment option over energy use concerns [Electrek] TikTok Begins Testing In-App Shopping to Challenge Facebook [Bloomberg]TikTok launching jobs service for Gen Z [Axios] Google goes nuclear against Roku by adding YouTube TV to the main YouTube app [The Verge] Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators [TechCrunch]MAGNA Minute on the continued growth of podcastingTake part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 113: Tesla stops taking bitcoin, TikTok takes on LinkedIn, Google vs. Roku, and more

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: Twitter buying Scroll to boost its subscription services [The Verge]YouTube rolling out new feature to make its connected TV ads more shoppable [TechCrunch]Facebook launching its Nextdoor clone [TechCrunch]Boost Mobile’s Unlimited Plus plan now includes free access to K Health’s telemedicine service [The Verge]The value of Dogecoin continues its unbelievable surge [NYT]Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  See acast.com/privacy for privacy and opt-out information.

Episode 112: Twitter buys Scroll, Facebook Neighborhoods, the Crazy Rise of Dogecoin, and More

Welcome to the IPG Media Lab's original podcast, welcome to Floor 9. For over a decade, we’ve been evaluating new technology, identifying how it changes consumer behavior and media consumption, and providing our clients with actionable insights to help navigate the evolving media landscape.

hubhopper

Floor 9

hubhopper