Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.    "Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."

Founder's Craft with Mike Gonzalez

Retain customers for life with a personalization strategy.

Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.

400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion

Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.  Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership. 

3 Bizarre Questions that Lead to Clarity

What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him.  Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access. 

The Power of an Endurance Mindset w/ Alex Judd

In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.

What is Identity Based Strategy? w/ Lauren Shippy

Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with digital organizing expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation. To find out more about Shawn visit: http://thedigitalorganizer.com  

How to Simplify Your Inbox w/ Shawn Lemon

How to choose the right technology for your business. Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.

Digital Minimalism: Is the tech in your business overwhelming? Listen to This!

Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone. Download the free step-by-step guide here: http://askmikegonzalez.com/digitaldeclutter/

Digital Minimalism: Do you need a Digital Declutter?

As any business owner would assume, providing more services is a good thing right? Not as much as you would think…

3 practices to position you as an expert.

Mike Gonzalez talks about Artificial Intelligence (AI), Innovation and its connection to our ideologies.

What You Believe Determines What You Create

Why is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me 3 and a half years and $20,000 to make a 5-page website that still isn’t live? Why did it take 3 years to analyze, reflect and plan for a new direction in my business?

The Hidden Cost of Hesitation

We all reach a point to where we have to decide to scale or maintain the status quo. For those of you that want to lighten your load from the responsibility of wearing multiple hats, and have more time to do the things you love, keep reading this article.

How to Delegate Aspects of Your Role in 5 Steps

Mike Gonzalez sits down with Sr. Pastor of Christ Fellowship, Todd Mullins to unpack the steps he took to become a "Visionary Leader". Todd shares actionable steps to craft and cast a big vision for your organization. 

How to Craft and Cast a Big Vision

In this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization. Music in this episode: - AllttA - Instrumental by AllttA - Cut to Black - Instrumental by Lemaitre

Todd Mullins - How to Design Core Values

In this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins. Music in this episode: - AllttA - Instrumental by AllttA - Cut to Black - Instrumental by Lemaitre    

Josh Kellam - 8 Tips to Master the Art of Dealmaking

The Founder’s Craft is a podcast where Mike Gonzalez shares insights, tactics on how to scale a remote team and the overall lessons learned from over 15 years of running a successful digital agency. Also, enjoy exclusive interviews with business leaders on principles that lead to their success.

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Founder's Craft with Mike Gonzalez

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