How can my videos go viral? Is it true videos should be short? Can I do this myself? Can everything have humor? Does it cost to audition actors? Joseph answers all this and more as we sit and talk about how he made the shift from traditional commercials to taking the web by storm with humor.  Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." Visit our blog to get link and learn more!

Fox Talks Business Podcast

Why Humor Belongs In Business

This month I made a trip back home to visit my Mom.  It has been over 2 years since I have been here but the path to getting on the plane was not as straight forward as it used to feel.  It did re-teach me a valuable lesson that I had forgotten about where to find my answers.   

Going Home Again

Have you ever found yourself sitting at your desk and wishing that you had the nerve to jump ship and do something different. It can be exciting and scary all at once especially if you are thinking of moving into a whole new field of work.  During my conversation with Joseph we talk about this and how the skills you have been gaining your whole life may be just the ticket to succeed and soar higher in the new field.  He gives us his Top 3 Sales Practices that you can use today to set yourself apart from others starting today. What his company Uvaro has to offer and how anyone at any income can benefit from it.  Along with talking about jumping ship we also jumped down some interesting rabbit holes!  Joseph is the CEO of Uvaro, a tech sales career accelerator, and of Kiite, a sales enablement platform purpose-built to provide sales teams with the information they need when they need it.  graduate of the University of Waterloo’s Computer Engineering program, Joseph’s a repeat Founder & CEO, and with multiple successful exits, and speaks frequently on the topics of sales leadership, diversity, and corporate social responsibility.  He is an active early-stage investor who ensures that the majority of his investments are into women-led companies. Joseph also sits on the boards of Communitech, the Golden Triangle Angel Network, and the Kitchener-Waterloo Symphony. Visit our blog for more details and links!

Making The Move To Tech

With Halloween a month away it got me thinking about scary things! Often times we have a goal that we put aside because we come up with all the excuses. Sure sometimes they may be valid or is it that you are just scared? Scared to try, scared on what it would be like if you did accomplish it.  I talk about how I fell into this trap and how I got myself out of it.  Do you have a goal that you keep putting aside out of fear? 

Doing Scary Things

Brand yourself, your business, your cattle! I am sure you have heard how important branding is for business but really getting a grasp on what branding actually means beyond a logo or merch is important. That's why I was thrilled to have Marc on the show.  Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents. Marc is on a mission to help the world après… one brand at a time. Marc lives outside of Boulder, CO with his saintly wife and three dirty kids.

Storytelling Your Brand

Have you ever had a customer who now wants more then what you agreed on? How do you handle these types of situations when they get out of control? Who can you turn to? I share some steps you can take to see if you are in a bad relationship and how I tell clients to "Take A Hike" 

Telling Clients to Take A Hike

Today's guest is a strategist coach, implementer, and founder of Acorn Studio, a business coaching and marketing consultancy. Erin passionately believes that healthy, sustainable small businesses can change the world. She helps companies develop a clear brand message that speaks to the heart of their customers and implement it into a marketing plan designed to reach the company's specific growth goals. As a Storybrand Certified Guide and a Business Made Simple Certified Coach, Erin draws on her background in photography, design and entrepreneurship to help business owners confidently grow a business they love. 

How to Figuring Out Marketing

I HATE September! Back to rushing, schedules, lunches, homework, forms, other's timetables, grumpy morning people and so on. Seems like every year I go through this! This year though...this year need to be different and I am trying a few strategies to help make that more of a reality and start enjoying my Septembers again even if it is just a little bit.   

Back to Realty

We have all heard that there are givers and takers in this world but how do you figure out which ones are which. My guest today E.A. has created a Givers Code and University to help you know just what to look out for.  E.A. had humble beginnings as the son of a milkman where he learned the value of a days work and how asking the right question can change everything.  Visit our website here to learn  Follow us on social media here Facebook  Instagram  YouTube LinkedIn

Givers and Takers

Can you get free stuff and promote it and that be a collaboration? Yes of course you can, but there are some things that you need to be aware of before you do that.   Look there is nothing wrong with accepting gifts or even accepting companies that send you stuff to try and review if you like it.  When you "end up the creek" is when you blur the lines between genuine interest in the item and just wanting them to keep coming in for nothing.  I talk about this and what to think about while you are deciding if this is a collaboration or just advertising.  I also give you 3 things to check out, just because I like them.

Up the Creek

I pulled the original episode scheduled for this week because I wanted to share an important lesson about wording that turned into an overhaul, that turned into many hours researching, that turned into a college course.  Tune in to find out how I used a "simple" phrase from my childhood in my work that lead to me learning so much more then I could have imagined.  Thank you to Anne Hilb from Graymake for helping with our research and teaching us more about her valuable work in DEI.  Find out more about them at https://www.graymake.com/  

Bad wording

Robert Riopel sits with me to give away his “Clues” to help you start to take a different look at business, life and even what it means to walk a pig! You’ll have to tune in to hear how that last one connects! We laugh, we share ideas and a challenge was set!  If that wasn’t enough to intrigue you here is a more about him: Robert Raymond Riopel is an international Best-Selling author, App Designer, Entrepreneur and Trainer who has spent the past 18+ years travelling around the world sharing his passion. He has also shared the stage with and trained many of the top trainers and thought leaders in the world today. With his high energy and heartfelt style, Robert draws on his journey from humble beginnings to financial freedom at the age of 32, to inspire individuals into tapping into their greatness. Realizing that he is not the only person that struggles, Robert’s “Clues” open individuals up to the possibilities that lie within them and that is why he is a highly sought after presenter. Visit us at https://foxtalksbusiness.ca/blog to connect with Robert further and get your FREE copy of his book! 

Clues in Biz, Life and Pig Walking

Setting big goals is a rush for me. IN BUSINESS. Personally, not so much, mostly when it comes to fitness. In this week's episode (link in bio) I talk about how I sabotaged myself for too long and how I finally got out of that trap. How are you are setting personal goals? What #goal is on your list, business or personal! I want to hear about them! Connect with me on LinkedIn: Instagram:  Facebook:  Visit my website: https://foxtalksbusiness.ca/blog

Bad Goal Habits

Today’s guest is Aurora Winter, MBA. She is a bestselling author, TV-producer, media coach, ghostwriter, and successful serial entrepreneur. Aurora uses her film-making expertise and neuroscience to help people communicate and get results, whether it’s raising 7 figures for a startup, negotiating for a raise, or enrolling a new client. Do you want to write a book? Do you want to create multiple streams of income with your successful business, brand, and book? Well then this episode is one you do not want to miss! We talk about all this and so much more!  Don’t forget to visit our blog here to find more ways to connect with her.  Click here to get her book for free this week! 

Words Into Wealth

Victoria went from a penniless immigrant to a successful business woman, generating over $500 million in retail sales. She’s dealt with most major retailers around the world and has had her own tv show for 24 years straight (19 years on HSN and currently on ShopHQ monthly).Victoria has written a book titled Million Dollar Hobbies, which will be released in 2022 through a traditional publisher. She is also host of the podcast Million Dollar Hobbies.  Don't forget to visit our blog post for this episode to get your freebies!  https://foxtalksbusiness.ca/blog/f/million-dollar-hobbies

Million Dollar Hobbies

This podcast is designed for entrepreneurs. Whether you've been in business for 1 day or 100 years. We're going to explore the Good, the Bad and the Motivational of business life and after hours. I'm going to hold no punches, get right to the nitty gritty and be honest about my own failures and how I learned to turn them into successes. But be warned we are going to laugh together and learn to laugh at yourself cause if you're not having fun why are you doing it?

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Fox Talks Business Podcast

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