Kelly Oubre Jr. (@kellyoubrejr) reveals how his clothes are an expression of himself. For this final episode, Mike Cherman (@mikecherman), founder and creative director of Chinatown Market, brings the innovation lab to Oubre’s new home in Phoenix, Arizona. There, the two rap about positivity, basketball and meld their separate brands together in a one-of-a-kind collaboration/design. Produced by At Will Media and in partnership with Chinatown Market and B/R Kicks.

Friends and Family

Ep. 3 | Kelly Oubre Jr.

Cole Bennett (@_ColeBennett_) explains why Birkenstock sandals are a year-round fashion accessory. He and Chinatown Market’s midwestern rebel Dillon Gerstung collaborate on some exclusive UV-activated merch while trading stories about growing up in a small town. Produced by At Will Media and in partnership with Chinatown Market and B/R Kicks.

Ep. 2 | Cole Bennett

Lil Yachty (@LilYachty) stops by the Chinatown Market (@ChinatownMarket) innovation lab to create with designer Josh Umil. In the process of making a remix on the iconic smiley t-shirt, the two discover they have a shared passion for music and thrift shopping, and uncover one of Yachty’s hidden talents. Produced by At Will Media and in partnership with Chinatown Market and B/R Kicks.

Ep. 1 | Lil Yachty

From the minds at B/R Kicks, Chinatown Market and At Will Media, this limited, three-part series, brings together friends and collaborators from the worlds of sports, music and design to talk about what drives their creativity and how they connect to the culture and community of streetwear. In this one-of-a-kind podcast, special guests and designers will create exclusive merchandise in every episode and listeners will have the chance to get their hands on the final product. 

Friends and Family - Coming Soon!

“Friends and Family” is a collaboration between B/R Kicks, Chinatown Market, and At Will Media and is devoted to the streetwear community and culture. In every episode, designers from Chinatown Market will collaborate with your favorite athletes, musicians and artists to create exclusive merch - and along the way they discover they have much more in common than just the brands they wear. Produced by At Will Media.

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Friends and Family

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