It's a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers. There are few things more joyful than enjoying the work you do while serving the people who make your business a success. Sadly, there are many businesses where it's painfully obvious the owners don't really like their clientele. Sure...they appreciate getting paid, and in turn being able to pay their bills...but, they don't like their customers. This can lead to profound entrepreneurial depression. Because, these business owners' entire livelihood is now completely dependent upon people they don't even like. How do you love your customers? Join Michael to hear a most surprising answer.

Global Studio Marketing Podcast

GS 146 - How To Love Your Customers

One of the most common statements you'll hear from entrepreneurs is this: "I never thought it would be this difficult to get sales." This is completely understandable. It's the dream of all entrepreneurs that they are going to introduce a product or service to the market that is SO amazing, they won't even need marketing. They'll just put the sign up, "We're open for business" and there will be lines instantly forming outside. As most know, this isn't how it works. But, how DOES it work? Join Michael as he shares how you can sail your way into record sales.

GS 145 - Sailing Your Way Into Higher Sales

Good marketers never lie. They don’t have to. First of all, they are involved early enough in the development of products and services to make sure they are excellent. And, they also know, as has been taught here with great frequency, the truth always comes out eventually. Believe what you may or may not about the ethics of being honest all of the time...it's just plain good marketing strategy. But, that being said, many of you, well...do suffer from another problem. Join Michael as he speaks on the topic of "The Things You Shouldn't Say" when it comes to your marketing. 

GS 144 - The Things You Shouldn't Say

Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the "Great Discoverers" in world history.  Many entrepreneurs are seeking their own form of discovery...although it's something which is profoundly different. They are hoping TO BE discovered. So many are looking for that special event in the life of their business pursuits when they will be "discovered". When everything will take off. When their business life will become so much easier. Join Michael as he provides an important insight into "getting discovered" in business.

GS 143 - The Untold Truth About Being Discovered

Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.  In fact, in the full universe of marketing, lead development is one of the smaller planets.  In a fully functioning sales ecosystem, there are many things that can go right or wrong. Each one of these can have a dramatic impact on an organization's profits and sales.   The number one reason most businesses are losing sales is a surprising one. And, it's completely avoidable. Perhaps that's good news as well. You can fix this, and see dramatic improvement in your revenues. Join Michael as he shares this key marketing principle. 

GS 142 - The Number One Reason Companies Are Losing Sales

Much of marketing and advertising is a waste of money.  You might as well take a pile of cash, walk to the front door of your business and toss it in the air. If you watch, you'll see the neighboring businesses around you are doing much the same. There are hundred dollar bills just fluttering through the air like a Monarch butterfly migration. But, it's not the marketing's fault. It not the advertising's fault. It's because of poor strategy. Join Michael as he shares a critical secret to getting impressive return on investment with your marketing. 

GS 141 - Getting Your Marketing In Gear

It's commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving. You need to understand their wants, their needs, their hopes, their dreams. Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand. What fewer entrepreneurs comprehend is that getting to know their customers requires a unique approach and a well trained ear. And, this skill is required in order to generate serious sales. Join Michael as he shares the importance of listening to the whispered secrets of marketing.

GS 140 - The Whispered Secrets Of Marketing

Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap? Have you ever seen a Venus Fly Trap and what it's capable of doing? It's a strange plant, indigenous to the East Coast of the United States in sub tropical areas of North and South Carolina. These plants have the unique ability to attract flies and then snap them in a trap. It's a carnivorous plant and it's quite amazing to witness. Yet, there is something important about this plant's ability to trap that is useful when thinking about drawing the attention of prospects. Join Michael as he explains how the Venus Fly Trap can inform us about an important concept of successful marketing. 

GS 139 - The Marketing Lesson Of The Venus Fly Trap

More entrepreneurs than not end up being disappointed with their marketing efforts. They feel they put so many resources in terms of time and money into their marketing budgets, yet mostly they feel let down when it comes to results. Could it be their services or products just aren't all that sellable? Is the market not responding well to their offering? Maybe. But, the problem could be much more fundamental...and strategically fixed. Join Michael as he explains the entertainment factor of marketing and why it's essential to business success.

GS 138 - The Entertainment Factor Of Marketing

Everything we really needed to learn about being an entrepreneur was already shown to us by the time we were 4 or 5 years old. Maybe not everything...but many of the essential concepts. You just didn't realize that marketing and sales was happening all around you. In the shows you were watching, the kids you were hanging out with...and yes...even the games you were playing. Take for instance, the game of Musical Chairs. Did you have any idea within the concept of this game often played at Birthday Parties and County Fairs there was a marketing lesson like none other? Join Michael as he reveals the marketing magic behind Musical Chairs.

GS 137 - The Marketing Magic Of Musical Chairs

Everyone is in such a hurry these days. It's hard enough getting your prospects' attention for even a few moments...let alone having them buy something from you. It's really not that they aren't interested in your products or services...it's that they don't have the time in their schedule to even consider thinking about them. This is why marketing is so challenging. This is why it's difficult to get sales. This leads to frustration as people invest so much of their time and precious resources into their marketing...only to get such a small return on this investment. But, there is a solution to this frustration. Join Michael as he shares how you can super size your sales without increasing your marketing budget. 

GS 136 - How To Super Size Your Sales

If you were to research the strategies of hundreds and hundreds of entrepreneurs through the years, you would discover many patterns of success. And...patterns of failure. Following these studies, you would be able to view a business plan, and almost instantly know whether there would be certain victory in the future...or merely the agony of defeat. It comes down to identifying one of the most frequent variables you see in a failing strategy. Join Michael as he reveals one of the most common fatal flaws in an entrepreneur's business plan...and shares how to fix it.

GS 135 - The Cure For The Starving Entrepreneur

One of the key decisions an entrepreneur will need to make early on in their career is to determine just how personal they'll want to get with their marketing. At face value, this probably is not a complicated decision for many business owners. If they are mostly a private individual, and they want to keep their business life and personal life separate, they will say...let's keep this all strictly business. Yet...that's not really how business actually works. Or ever really did. Join Michael as he shares the powerful truth about building your personal brand.

GS 134 - Getting Personal With Your Marketing

At its fundamental roots...marketing is ALL about relationships. One of the best ways to build relationships is through networking. Yet, so many entrepreneurs get networking all wrong. Some despise the concept of networking so much they avoid it at all costs. And, this refusal to participate ends up being severely detrimental to their business growth. Meanwhile, others approach networking with awkwardness and ineffectiveness.  So how should we network in a way that will allow us to successfully and painlessly grow meaningful relationships? Join Michael as he reveals this answer by sharing the story of the peacock and the chicken. 

GS 133 - The Networking Secret Of The Peacock And Chicken

If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer. The question? It's this. "Should you lie to your customers?" Pretty much every one of these marketers and entrepreneurs would respond, "No...generally, it's not a good idea to lie to your customers." "In fact. It's a terrible idea to lie to your customers. It's bad etiquette...and really poor marketing." Yet. So many of them do lie. At least when it comes to one strategic element of their marketing. And, that's a mistake. Join Michael as he shares the most urgent of marketing mistakes.

GS 132 - The Most Urgent Of Marketing Mistakes

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain...let’s tell the world.

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Global Studio Marketing Podcast

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