Episode #196. How do you create excitement around your offer? It sounds nice enough, but what are the actual steps and strategies to get it done?! Gayneté Jones is here to share all — and she’s even pulling out her Trello board to do it. With multiple successful businesses under her belt including the online business Cubicle Ditch Academy and product-based business Best, Periodt., Gayneté knows a thing or two hundred about creating excitement. Listen now to learn her best tips for utilizing close friends, tapping into testimonials and getting it all going in DMs! In This Episode You’ll Learn:How to have success in multiple businesses in an industry of nichingWhy tapping into your close friends can lead to incredible feedbackGayneté’s step-by-step process to build excitement for an offerHow to harness the power of friend recommendations in your businessWhy getting outside social media and email creates excitementFavorite Quotes“What is the big fear, that underlying thing that&apos;s stopping them from pressing purchase? Figure out what it is and you can attack that from the front end in order to make the rest of the launch easier.”“In order to get to that financial goal, you have to create excitement. In order to create excitement, you have to be excited. Are you creating something you&apos;re excited about? If not, figure out why and then create something that would get you excited.” “You have to think outside of email and social sometimes. That means reaching out to the media, using other people&apos;s networks, going to speaking events or talking on other people&apos;s podcasts. Excitement comes when people see you all over.”More about Gayneté: Gayneté (Edwards) Jones is a leading business consultant, keynote speaker, best-selling author, podcaster, contributor for Black Enterprise, founder of G.A.M.E. Changing Industries, and the creator of Cubicle Ditch Academy.  She has also recently founded Best, Periodt., a unique femcare brand changing the game.Having studied the behaviors, fears and desires of consumers (millennials in particular), she is the go-to Freedom Slayer to assist this often misinterpreted generation to shine brightly, helping them to not just learn how to turn passions into profits, but also how to build sustainable businesses that solve real problems for customers. Even with Best, Periodt. she has made it her mission to create real, meaningful change for period havers around the world.As a result of Gaynete&apos;s efforts, she has been featured in the likes of Forbes, Fox, Black Enterprise, Yahoo, NBC, MSN Money, Sheen Magazine, Huffington Post, Refinery29, Thrive Global, Medium and  Success to name a few.Find Gayneté:WebsiteInstagramBusiness InstagramFacebookBusiness Facebook

Go-To Gal with Jaclyn Mellone

How to Create Excitement For Your Offer Step By Step with Gayneté Jones

Episode #195. When is the right time to hire in your business? Should you hire an OBM? Is it a good idea to hire for a role that won’t generate income? It’s time to get your hiring questions answered! Business strategist Kristen Westcott is here to get into the nitty-gritty of hiring. If you’ve been thinking about hiring, press play and get ready to build your dream team. In This Episode You’ll Learn:The first thing to do when it feels chaotic in your businessHow to determine the right time to start hiring a teamShould you hire someone if that role won’t generate income?What hiring a launch team can and can’t do for youWhen to consider hiring an online business managerHow to build team culture when working with contractorsFavorite Quotes “Whether it&apos;s your first hire or your third or fourth hire when you&apos;re feeling overwhelmed, that&apos;s a sign that you need to hire.” “What in your business is making you feel heavy? Even if it&apos;s a two-minute task that’s weighing on you. If you&apos;re thinking about it all week long, it&apos;s not a two-minute task anymore. It&apos;s become a week-long task and it&apos;s draining your energy for all of those other tasks.” “Team culture is really important, especially when you are working with contractors because there’s the sense that they&apos;re still running their own business. So it&apos;s really important to do those team-building things.”  More about Kristen: Kristen Westcott is a business growth and systems strategist and founder of the Freedom Track Method who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn’t a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters and course creators scale without the frustration that massive growth often brings. Find Kristen:WebsiteInstagramFacebook Page

Do You Really Need an OBM? Rethinking Your Team with Kristen Westcott

Episode #194. Is that nagging, negative voice in your head keeping you from going after your goals? If I’m so great, why haven’t I done this... Why should I try if I’m just... Who am I to go for that crazy, impossible goal... In this on-air coaching call, you’ll get an inside look at how to break through imposter syndrome with perspective-shifting exercises and goal-focused action. Sick and tired of imposter syndrome holding you back? Press play and find out how to ditch those I’m-not-enough thoughts for a made-over, goal-getting mindset.In This Episode You’ll Learn:What imposter syndrome is actually an indication ofHow to break through imposter syndrome by focusing on your top priorityWhy shifting a big ask into a win-win scenario can help you go after your goals How to flip the focus from your flaws to the needs of your audienceActionable exercises to begin breaking down your imposter syndrome Favorite Quotes“That confidence of not knowing what you don&apos;t know leads to beginner&apos;s luck. As we become more of an expert, we know what we don&apos;t know. We&apos;re aware of what other people are doing and we&apos;re comparing ourselves. That opens up the door for comparison and imposter syndrome to come in.”“I don&apos;t want anyone to think, ‘Oh, imposter syndrome comes up when you&apos;re not doing well.’ I actually think it&apos;s vice versa. Because when we&apos;re pushing ourselves to that next level, thinking bigger and putting ourselves in those situations where we are being stretched, that&apos;s what brings up imposter syndrome.” “When we&apos;re feeling the weight of imposter syndrome, it&apos;s like we&apos;re holding a magnifying glass on ourselves and we’re looking at every possible flaw. Of course, we&apos;re going to be overwhelmed with negative thoughts! If we flip that spotlight around and put that on our audience, it’s no longer just about you.” Discussed on the ShowThe Biggest Productivity Killer for Women That No One Talks About“Which movie villain” QuizRelated EpisodeHow to Overcome Imposter Syndrome (And Other Mindset Crap That Holds You Back)More about Suzanne:Suzanne Dressler is a professional actress, singer, podcast host, and business owner. She has traveled the country as an artist and has performed on some of the most famous stages in the country, including the Metropolitan Opera and 54 Below in NYC. She is the host of There’s a Word For That!, a thought-provoking podcast that focuses on a different word/expression each week and the way we relate to it.She is also the owner and founder of Skyscraper Tutoring, LLC, a highly successful tutoring agency based in New York City. She loves gnocchi, almond milk, making lists, singing, yoga, boxing, and reading. Pink is her favorite color. Suzanne lives on the Upper West Side of Manhattan with her two kitties, Hamlet and Cressida.Find Suzanne:WebsitePodcastPersonal FacebookBusiness Facebook

How to Overcome Imposter Syndrome: On-Air Coaching Call with Suzanne Dressler

Episode #193. Rebecca Minkoff created a personal brand from her creative passion, and not only did she do that, but she’s also taken it further to support female entrepreneurs and share her journey to fearlessness. Wouldn’t you love to pick her brain?! In this episode, you’ll get a look behind the scenes of Rebecca’s business and brand to find out how she keeps up with it all, why she’s all for the scrappy side of starting a business, and what you can do to bring a fearless CEO drive to your business every day.  In This Episode You’ll Learn:How Rebecca gets things done behind the scenes (her secret hiring tips!)The essential question for your next hire that will keep you in your zone of geniusWhy leaning into the scrappy side of building a business can be a huge assetWhat fear and vulnerability can bring to your customer feedbackRebecca’s unique take on burnout and how to get back to your passionFavorite Quotes“When I decided I wanted to have my own company, I was like, ‘If I&apos;m gonna work this hard, I want it to be my name.’ Then everything was about, ‘What do I think? What do I want? How do I want to design this?’”“I have a mouth, I have a brand, and I have a platform. I need to use it for something far bigger than what I was doing just making women look great. Like, how do I make sure that her business is greater? How do I make sure she’s able to start a business or feel brave enough to ask for more if she works somewhere?”“You have to get really good at discerning, ‘Is this person giving me criticism so that I can change and improve? Or are they criticizing me to just make me feel bad?’ When you&apos;re getting criticism to improve, it&apos;s done from a place of help. Then, that&apos;s not scary. It still sucks, but you take a look in the mirror and say, ‘Oh, yeah, that might be right. OK, let me act on it quickly.’”“I never had burnout just starting out, making no money, and working all hours. I loved what I did so much. Anyone here who loved what they do so much. It didn’t matter. You weren’t burnt out. You were fueled by your own creation and your own momentum. How you get back to that takes some self-reflection to figure out.”Discussed on the Show: "Which movie villain" Quiz: jaclynmellone.com/quizMore about Rebecca:A global industry leader in accessible luxury handbags, accessories, footwear and apparel, Rebecca Minkoff’s modern bohemian designs are inspired by strong, confident and powerful women who embody the effortless, free-spirited lifestyle.In the Summer of 2018, Rebecca launched a podcast, Superwomen with Rebecca Minkoff. The podcast is consistently in the top 100 of her categories and has launched the #superwoman tribe across the world.In September of 2018, she established the Female Founder Collective, a network of businesses led by women who invest in women’s financial power across a socioeconomic spectrum by enabling and empowering female-owned businesses. This year, she became a bestselling author with her first book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Rebecca is married to director Gavin Bellour, and they reside in Brooklyn with their three children.Find Rebecca:Website: rebeccaminkoff.comInstagram: www.instagram.com/rebeccaminkoff/Facebook Page: www.facebook.com/rebeccaminkoff

How to Become Fearless and Build a Global Brand with Rebecca Minkoff

Episode #192. As entrepreneurs, we often have our focus on the financial and occupational aspects of life. Marissa Lawton is here to shed light on the entire wellness wheel and how we can use our freedom as business owners to bring greater wellness into our lives. From why we need to schedule wellness days to strategies for creating balance in our businesses, this episode has everything you need to act with intention and fill your wellness cup. In This Episode You’ll Learn:How to use your purpose to guide the kind of business you’re buildingWhat Marissa’s schedule looks like supporting students in a group program How entrepreneurs can use freedom to fill all their wellness needsThe ‘Wheel of Wellness’ exercise you need for your next wellness dayWhat it looks like to build wellness into your business and lifeFavorite Quotes“We&apos;re building our business to scale for the time freedom, financial freedom and location freedom that online business can give us but we don&apos;t know what to do with that freedom.”“When you’re 80% there, you’ve got to jump and then figure it out. You&apos;re going to make pivots and adjustments based on what you find, but you have to have findings to evaluate. We don&apos;t want to be stuck in action with no reflection, and we don&apos;t want to only be reflecting and not acting.”“A lot of us think of legacy in terms of generational wealth and that kind of thing, but there&apos;s also an emotional legacy. Sure, you might pass down the wealth that you made from your business, but what&apos;s the emotional legacy? How are your family, children and other people going to remember you emotionally? What&apos;s the spiritual legacy you&apos;re leaving? If you were to leave an impression on people, what is that impression?”Discussed on the Show:The Wellness Wheel: clarion.edu/student-life/health-fitness-and-wellness/office-of-health-promotions/wellness-wheel.htmlPower Hour Intensive: jaclynmellone.com/strategyMore about Marissa:Marissa Lawton is a former licensed psychotherapist and current champion for intentional living.After six years in the online space, building an education company, and helping over 100 students launch their own signature programs, Marissa has realized that most entrepreneurs aren&apos;t walking their talk.They may have built their online businesses to create more time and lifestyle freedom, but often all they&apos;ve done is simply trap themselves in another job.And she&apos;s on a mission to change that.By helping online business owners slow down, step away from the shoulds, and cultivate more magical moments in their lives, Marissa aims to help them hone in on the legacy they actually want to leave in the world.Find Marissa:Website: marissalawton.comFacebook: facebook.com/risslawtonInstagram: instagram.com/marissalawton_/

The Missing Link in the ‘Time-Freedom’ + ‘Sales On Autopilot’ Business Models with Marissa Lawton

Episode #191. If you’ve ever thought, &apos;No way would my clients pay more for this offer. How can I possibly raise rates? I don’t know anyone who would pay double what I’m charging&apos; ... this one is for you! For many business owners out there, it’s true. Their audience won’t pay more. The easy thing to do is to accept that as truth and keep your prices low. But don’t give up hope! It is possible to raise your rates without making your audience flinch. In this episode, you’ll learn where to turn when your audience won’t pay more, how your audience might need to change, and the actionable strategies to get you to a better income-building place.In This Episode You’ll Learn:What to do when your audience won’t pay raised ratesMy favorite way to get in front of an audience willing to pay moreHow your brand invites your audience to pay higher ratesWhy the psychographics of your audience make a huge differenceWhen raising your rates slowly might be the right choiceFavorite Quotes“You have to present yourself in a room where people won’t flinch at your prices. You need to put yourself in the metaphorical Whole Foods.”“You have to be the person who&apos;s going to show up with the energy that doesn&apos;t make people flinch at your raised rates. You need to have that energy, confidence, and certainty that you’ve got this to help your audience buy into that trust.” “You can only grow as big as your beliefs, so if your brain is like ‘Oh, whoa, no one&apos;s ever gonna pay this ridiculous amount of money,’ then let&apos;s get your brain on board.”Discussed on the Show:Go-to Gal Episode on Visibility with Beth Nydick - https://jaclynmellone.com/creating-your-own-opportunities-for-success-with-beth-nydick/

3 Keys to Raising Your Rates Without Making Your Audience Flinch

Episode #190. Do you ever struggle with finishing things? I will be the first to raise my hand high. In this episode, I’m sharing a behind-the-scenes look at how I finished the Inner Villain Voice Quiz while managing ADHD and pandemic energy lag. Joining me is Patricia Sung, host of Motherhood in ADHD! Listen now to hear our favorite strategies for getting things done, no matter the obstacle.In This Episode You’ll Learn:How Patricia opened up online as a mom with ADHD Savvy strategies for when you’re struggling to finish somethingWhy it’s ok to give yourself permission to start over How skipping to the editing phase can fix your blank page problemFinding the balance between setting deadlines and overworking Favorite Quotes“One of the things I love about ADHD brains is that we can create these crazy connections that other people wouldn&apos;t have thought of.”“It&apos;s okay to let go and start on something new. I see a lot of ADHD women, especially, who feel bad doing that. We&apos;ve had this reinforcement in our lives where it&apos;s not okay to switch things because maybe we switched ‘too frequently’. But it’s a valuable life skill to know when it’s time to let something go.” “There&apos;s a balance of wanting to set a deadline because then it will get done and people are relying on us. But also, we want to make sure we&apos;ve created enough space that we can get it done without killing ourselves.” Discussed on the Show:"Which movie villain" Quiz: jaclynmellone.com/quizMore about Patricia:Patricia Sung helps disorganized moms get their "it" together one step at a time and feel confident running their family life. After years of serial entrepreneurship and teaching middle school, she has a uniquely practical perspective on strategies for building a life that works when your brain is different. If you&apos;re looking for more than theoretical textbook advice, Patricia teaches from a unique viewpoint from her years of effective application in the classroom, as well as her own life. It is her hope that The Motherhood in ADHD Podcast is a lighthouse for mamas who have ADHD. An introverted midwesterner at heart, Patricia has adopted the word "y&apos;all" and resides in Houston, TX along with her two young boys and extroverted non-ADHD husband. Sign up for a class at bit.ly/adhdplan and pick up free resources at motherhoodinadhd.com. Find Patricia:Website: www.motherhoodinadhd.comInstagram: www.instagram.com/motherhoodinadhd/Facebook Group: www.facebook.com/groups/motherhoodinadhdFacebook Page: www.facebook.com/motherhoodinadhd/?ref=pages_you_manage

How to Actually Finish Projects, BTS of My Struggles + Favorite Solutions with Guest Host Patricia Sung

Episode #189. Picture this: you’ve just had your best month ever in business. You didn’t even think making this much was possible for you! After the celebration fades, you start to wonder. Will you ever hit this mark again? Where do you even go from here? In this on-air coaching call with web design wonder Erin Alexander, you’ll learn my favorite ways to leap out of scarcity and into abundance with a powerful combo of strategy and mindset.In This Episode You’ll Learn:What to do when you’ve had your best month ever - but worry it won’t happen againWhy revenue isn’t the only business goal you should setHow rethinking your identity can help you overcome money blocksWhy putting successful people on a pedestal limits your mindsetThe reason so hard to separate your worth from your incomeFavorite Quotes“It seems like our success is tied to money on a month-to-month basis. That&apos;s a totally unrealistic way to be assessing ourselves. It&apos;s unfair of us to even do this.”“As you&apos;re growing your business, your best month could turn into your worst month. You can get to a whole new level of business where your best month could turn into your worst month and that best month can get even better.”“We set goals all the time in our industry to double, triple 10x. But outside of this industry, I feel like that&apos;s not as common or normal. The cool thing is, those things are possible. But your brain has to be able to keep up with it.”Discussed on the Show:On-Air Coaching Form: jaclynmellone.com/onaircoaching"Which movie villain" Quiz: jaclynmellone.com/quizStrategic Growth Intensive: jaclynmellone.com/strategyMore about Erin:Erin Alexander is the owner of Product Powerhouse, a web design agency for product-based businesses. She helps shop owners build, grow, and scale using Shopify. She&apos;s also a wife, mom of two, and avid iced coffee drinker.Find Erin:Website: www.productpowerhouse.coFacebook: www.facebook.com/productpowerhouseInstagram: www.instagram.com/product.powerhouse/

I Had My Best Month Ever, But What If I Can't Do It Again? (On-Air Coaching Call with Erin Alexander)

Episode #188. If routine is the key to finding calm in a time of chaos, you can count me in! I may consider myself routine-resistant but Ashley Brown of Routine and Things has me totally inspired. Ashley is all about helping women consistently live their happiest life, one routine at a time. From your business to your personal life, routine can be a form of wellness and something that helps you enjoy life. Listen now to learn everything about building routines that help you find calmness in your everyday life and move forward with joy.In This Episode You’ll Learn:Where in the world to get started with life-changing routinesSecrets to sticking to routines when life gets in the wayWhy focusing on your home routines will help your businessHow to handle routines when things are unpredictableTips to start taking action on your business routinesHow to call out the self-sabotaging behaviors that ruin your routinesFavorite Quotes“Routine is an easier way for you to live a life that is not going to take you outside of who you are. Lean into routine.” “Routines are a form of wellness. If you can start a routine and maintain it, it will bring so much beauty, freedom, joy, and all of the good things that you want to fill your life.”“Build routines that support who you are naturally. Don&apos;t try to be like someone else because you see them crushing their bases. If you build routines that support who you are in your unique business, that&apos;s going to be the best for you.”Discussed on the Show:"Which movie villain" Quiz: https://jaclynmellone.com/quizMore about Ashley:Ashley Brown is a wife, mama of 2, and founder of Routine and Things, which equips women to consistently live their happiest life using routines. Ashley strongly believes routines are a form of wellness and can be a beautiful springboard for improving your home, yourself, and your life. She’s on a mission to see as many women as possible live life with ease by starting, maintaining, and enjoying routines!Find Ashley:Website: https://routineandthings.comFacebook: https://facebook.com/routineandthingsInstagram: https://instagram.com/routineandthings

How to Put Productivity on Autopilot with Ashley Brown

Episode #187. When is the right time to take a big leap in your business? Whether it’s quitting your full-time job and jumping into your own business or making a huge pivot in what your business offers, figuring out the right move can leave you paralyzed. In this on-air coaching call, you’ll learn some of my best tips for making a big move as I talk with Alli Williams of FinanciALLI Focused. We get into the numbers you need to know before a big change AND the mindset of what you want your life to look like once you take the leap. Feel a big shift coming your way? Listen to this episode and you’ll have a headstart breaking free of analysis paralysis and a clear plan of action.In This Episode You’ll Learn:How to find decision clarity when there’s pressure to go all inThe key to balancing mindset and strategy in decision-makingHow to bring more excitement into making a big leap The dream week exercise to help you visualize your next shiftTricks to easing a strategic brain into making a hard decisionWhy you need the mindset shift of seeking more rather than lessHow to ease the transition of quitting a job by giving yourself a paycheckFavorite Quotes“This conversation isn&apos;t just strategic and it isn’t just mindset. You need to have that strategic element, but also, if you’re just looking at the numbers, you’re discounting the real emotions at play, you&apos;re not looking at the full picture either.”“There&apos;s so much power in being able to do what you want and embracing that. I don&apos;t want you putting limits on yourself for what you&apos;re able to do or what you&apos;re allowed to dream about.”“It&apos;s important to know, not just what you want to be doing, but how you want to be feeling.”Discussed on the Show:On-Air Coaching Call: http://jaclynmellone.com/onaircoaching"Which movie villain" Quiz: https://jaclynmellone.com/quizMore about Alli:Alli is the founder and CEO of FinanciALLI Focused, a financial literacy company helping people create a flexible financial plan they can actually stick to (no deprivation here). She has helped hundreds of people pay off debt, build savings, spend on what they value, invest, and feel confident with their finances. She paid off over six figures of debt while still saving, investing, and buying season football tickets.Alli’s work has been featured on Business Insider, Authority Magazine, Thrive Global, GVL Today, Cola Today, WSPA 7 News, and more. Alli has her MBA in Finance and lives in South Carolina with her husband and son. She spends her time at football games (Go Gamecocks!) and with a Starbucks latte in her hand. Find Alli:Website: http://www.financiallifocused.comFacebook: https://www.facebook.com/financiallifocusedInstagram: https://www.instagram.com/financiallifocused/

How to Decide When to Make a Big Leap: On-Air Coaching Call with Alli Williams

Episode #186. How can we apply living simply to our businesses? Christine Terrio is here to share her S.I.M.P.L.Y framework and help us get unstuck in our businesses and beyond. In this episode, we chat about signs you may be stuck and stagnant, how to break yourself out of that state, and a new perspective on everyday life to motivate yourself in your business even if you consider yourself a procrastinator. Ready to get clear on your day-to-day life and simply live? Listen now to get a fresh new perspective on resistance and motivation.In This Episode You’ll Learn:How can negativity be a clear sign you’re stuckA new perspective to get out of a resistance stateSecret ways to celebrate your success every dayChristine’s SIMPLY strategy to re-train your brainFavorite Quotes“If you went one way or the other, what would the next steps be? Either way, there&apos;s no right or wrong decision. It&apos;s just part of the journey. You can try it one way, and maybe it didn&apos;t get you as far as you thought, and then try the other way. You&apos;re going to learn something from both experiences, and it&apos;s still going to move you forward.”“What really lights you up? What feels good to you? What fills you up? Those are the things that you want to get clear on. So when you set intentions, when you know what your values are, then you can show up and do the work that way.” “Sometimes when I have a great day, I try to take notice of that too, and say, ‘What did I do today that made it so great.’ Then, I try to repeat that. It&apos;s bringing awareness every day." More about Christine:Christine Terrio is a Certified Health Coach with a passion for all things health and wellness, and a desire to age well. Christine helps women take a new approach to healthy weight loss by ditching diets, prioritizing themselves, and filling up your cup first with things that bring you joy and feel good.Christine aims to empower clients to take their health into their own hands, build long-lasting sustainable habits to a healthier and happier life, and simply enjoy living life each day of their journey.Find Christine:WebsiteFacebookInstagram

How to Break Through Resistance with Christine Terrio

Episode #185. What if your business offered digital AND physical products in tandem? Subscription box guru Julie Ball is here to share how combining physical and digital offerings creates a unique experience for your clients. Listen now to find out why you might want to consider going physical, how to choose products your clients will love, and what it takes to deliver an unforgettable client experience no matter what business you’re in!In This Episode You’ll Learn:Why adding a physical product to your digital offer changes everythingHow to create a welcome box to surprise and delight your clientsWhat to buy and what *not* to buy when purchasing productsJulie’s smart resource for automating thank you notes How physical products combat buyer’s remorse and up program value!Favorite Quotes“I think we all need to wear shirts that say, ‘I&apos;m not for everyone and that&apos;s okay.’ That&apos;s why there are hundreds of coaches out there. That&apos;s why there are all kinds of different paths you can take in your life and in your business.” “A service-based business can incorporate a product without becoming a product-based business. This is just a little treat for your customers to make them feel really, really loved. The time, effort, gratitude and love you put into this shows and people will feel it.”“After high school, and even in college, I&apos;d look back at myself and I&apos;d say, ‘Oh, I had my priorities all wrong. I can&apos;t believe I was just a cheerleader.’ Well, fast forward to now and I am leading 1,000s of women through my monthly subscription box for female entrepreneurs. I&apos;m cheering them on in their business!”Discussed on the Show:Ubrands for Wholesale ProductsDiscount Mugs, 4 All Promos, 4ImprintThanks.ioBulkbookstore.com, Bookdepot.comsubscriptionboxbootcamp.com/welcomebox (use code: go-to for $10 off)More about Julie:Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. And through her coaching programs, podcast and book, she has helped hundreds of aspiring subscription box business owners turn their ideas into reality.Wife. Mom. Corporate girl turned Entrepreneur. Subscription Box Coach. Outdoor enthusiast. Music Lover. Featured in Forbes, Business Insider, USA Today, POPSUGAR, and more.Find Julie:WebsiteFacebookInstagramLinkedIn

Using the Welcome Box Strategy to Delight Your Clients/Students with Julie Ball

Episode #184. You are probably familiar with the term personal branding, but now it’s time to dig deeper. Phil Pallen is an expert brand strategist who gets to the root of how you show up and what you crave most in your business. Ever thought about personal branding as a way to manifest your business goals? Listen now for loads of inspiration on bringing your vision to life through your ah-mazing personal brand.In This Episode You’ll Learn:How personal branding digs deeper into your true selfWhy you can’t build your brand without knowing your goalsThe must-know tip to avoiding impulse branding mistakesWhy visual branding is the core of your personal brandWhat most entrepreneurs miss when taking personal brand photosFavorite Quotes“Personal branding is not about creating a superficial experience of you. It&apos;s going deep, being self-aware and creating an experience online that&apos;s consistent with how people experience you in real life.”“It&apos;s not actually an identity crisis. It&apos;s a friendly reminder that we evolve as human beings. With that evolution that&apos;s happening in real life, the same evolution has to happen online.”“Branding helps us visualize and actually get to our business goals. Branding is how I&apos;ve grown my career myself. I really believe that it&apos;s our most powerful business tool, and it&apos;s fun.” Discussed on the Show:Phil Pallen FreebiesMore about Phil:Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.Find Phil:WebsiteTwitterInstagramLinkedIn

Upleveling Your Personal Brand with Phil Pallen

Episode #183. When you choose your business model, are you thinking about what works for industry leaders or considering what works best for you? Diane Mayor is here to help you find your superpower and use it to build a business that doesn’t lead to burnout. In this episode, we chat about why so many business owners get stuck following a mentor’s business model or creating offers that just sound good but aren’t the most profitable. If I know one thing, it’s that business isn’t a one-size-fits-all kind of thing. Listen now to uncover the business model that will up your energy and enjoyment all day long!In This Episode You’ll Learn:Diane’s superpower strategy to figuring out where you fit in your businessWhat happens when you’ve copied someone else’s business model How to overcome your ego when an offer seems like a step backwardsDiane’s unique assessment to find your business model flowWhy hiring people just like you may be a big problem Favorite Quotes“The other F word in entrepreneurship is flow. Everything&apos;s easier when you&apos;re in flow, but nobody&apos;s telling you how to get into flow.” “Don&apos;t burn your business down to change your business model. I&apos;ve done it a couple of times and I don’t recommend it. It&apos;s more looking at what is working and what isn&apos;t working. How do you transform that into something that makes you excited to go to work?”“We see a lot in the business coaching space where they assume that everybody wants to make a million dollars doing it their way. Then, when you get into that stage of ‘this doesn&apos;t feel right to me’, you&apos;re encouraged to believe that it’s your mindset block or you didn&apos;t manifest hard enough."Discussed on the Show:Find Your Superpower with DianeMore about Diane:Diane’s a business strategist who helps entrepreneurs build successful lifestyle businesses.With over a decade of experience in the finance world in corporate, Diane knows exactly how to take small businesses from decision fatigue and information overwhelm to confidently taking the right action in the right way with the right people for their business.As the host of the Coffee and Converse Podcast, she shares success strategies for lifestyle entrepreneurs each week.In her spare time, this spreadsheet crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.Find Diane:WebsiteFacebookInstagram

Using Wealth Dynamics to Unlock Your Fastest Path to Wealth, Flow, and Fulfillment with Diane Mayor

Episode #182. As business owners we’re all broadcasters, so why don’t we learn some personal branding secrets from the broadcasting business? Sandy Waters is a co-host of one of the longest-running morning radio show teams and a podcaster herself. She teaches business owners how to use radio techniques to engage their audience and inspire loyal fans. Whether you’re hosting a podcast, creating content, or just showing up for your community on social media, you’ll be able to use these expert tips and tricks to bring more of your personality into your business and connect with your audience on another level.In This Episode You’ll Learn:Radio co-host secrets to bringing more of ‘you’ into your businessHow to be the most memorable tour guide in your area of expertiseThe key to teasing out little parts of your personality that make a huge impactWhy forgetting to show imperfection can actually make you seem unlikableFavorite Quotes“When you don&apos;t exaggerate who you are, you almost become generic. What&apos;s bringing the audience to you is how you connect with them by showing your personality and these little quirks that you have in your character.”“They say ‘Your ideal client is you six months ago.’ This is very common advice. But that&apos;s not always the best ideal client. Sometimes you&apos;re supporting someone who&apos;s very different and you were never that person. This is permission to be talking to people that are not like you.” “Really dig deep into your stories. Stories that your audience will be like, ‘Oh my gosh, Did she just say that out loud?’ Because those are the moments that are going to connect with your listener.”Discussed on the Show:The Comic Toolbox by John VorhausMore about Sandy:Sandy Waters is the co-host of the radio morning show Spezzano and Sandy on 98.9 The Buzz and host of the Seven Figure$ podcast: Smart Money Strategies for Women.She received the honor of being voted "Best Radio Personality (Female)" in City Newspaper&apos;s "Best of Rochester" awards in 2010. During her 20+ years in the business, she also served as a voice talent for radio, TV, and corporate as well as on-camera talent for TV.Sandy is very passionate about helping and dedicating her time to non-profit organizations such as UNYFEAT, RESOLVE, Willow, and the Zonta Club of Rochester along with being the annual MC at several fundraising events for The Gilda&apos;s Club of Rochester.Another passion of hers is educating people about personal finance. "Debt is not an option” is a phrase she often heard from her father. She believes that no matter the age or bank account balance, there is always something to learn. And that is why she started the $even Figure$ podcast featuring the expertise of financially successful people who share their formula to achieve financial freedom.Find Sandy:WebsiteFacebookInstagram

How to Stand Out and Create a Bond with Your Audience with Sandy Waters

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Go-To Gal with Jaclyn Mellone

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