Over the years I get asked a lot of questions from both salon owners and stylists who either jump into my DM’s, email me or hit me up at a live event.  So I thought I’d address some of them in this week’s episode… The salon owners often ask questions that are essentially about “How do you get team members to be more productive?” …The question is worded in many different ways, but essentially that is usually the essence of it. Whereas the stylists often ask questions like, “What do I need to do to become more in demand?”  Or “What's the fastest way to build your column and become a fully booked stylist?”  Or “What do I need to do to get busy? As you can see, they are very similar questions, but they just come at it from a different perspective. So, let's delve into that a bit… In this Episode: [00:54] A common theme that runs through the questions I am regularly asked by salon owners.  [01:58] How I got my very first client, and what I learned from this experience.  [04:10] The four books I have written and the impact that they have had on people in the salon industry.     [05:35] What my journey in the salon industry has consisted of.  [07:38] Factors that differentiate more successful salon owners from less successful ones. [10:03] Where I have received my business education from.  [10:54] The biggest challenge that salon owners are faced with, and how I dealt with this challenge as a salon owner myself.  [11:58] One of the big reasons that so many hairdressers don’t make money.  [14:30] Traits that make someone a “super stylist.”  [15:52] The online course I launched last year, and where you can find out more about it. Links and Resources: Register here for the webinar Grow My Salon Business Grow My Salon Business on Instagram Grow My Salon Business on Facebook Club House @antonywhitaker     

Grow My Salon Business Podcast

111 Antony Whitaker

There is a business trend that I'm seeing more of lately. It was happening anyway, but it has been accelerated by Covid, and social distancing, and people looking for new ways of living and working to avoid burnout.  The trend that I am talking about is that more salons are looking at 'charging by time' instead of charging for the specific service.  My guests today on the podcast are two sisters who are also business partners, Vicki and Jane, from the award-winning salon 'Reed hair' in the UK.  I'm really pleased to have them on the podcast today to get the opportunity to dig in deep about everything to do with charging by the amount of time and not for the specific service.  Reed hair made that transition a few years back and haven't looked back since, and on this podcast episode, they are totally open about what was involved in making the change.    In today's podcast, we discuss: The reasons behind why they changed What the challenges are (if any) for owners, staff and clients How to work out your hourly rate… and The impact it has on profitability. And lots more!   In this Episode: [0:01:02] A current trend taking place in the salon industry, which was accelerated by the Covid-19 pandemic.  [0:02:58] The background story of Reed Hair.  [0:04:25] Jane and Vicki’s different roles within their company.  [0:05:45] What sparked Vicki and Jane’s decision to change their business model from charging for a specific service to charging by time.  [0:09:08] The vision that Jane and Vicki had for Reed Hair from the beginning.  [0:12:06] Impact that the change in business model had on costs and revenue for Reed Hair.  [0:14:13] Client education and marketing that Jane and Vicki did when they changed their business model.  [0:15:23] Why the daily volume of clients at Reed Hair dropped when they moved to the charge-by-time model.  [0:17:12] How Jane and Vicki communicated their business model change to their clients over a period of time.  [0:18:23] The client base that Reed Hair attracts.  [0:19:40] Other changes that took place at Reed Hair alongside the change in business model. [0:21:47] The biggest challenge that Vicki and Jane faced when they made these major changes to their salon, and how they dealt with it.  [0:23:12] A formula to work out what a stylist should be charging per hour.  [0:26:51] The drop in assistants that Reed Hair experienced prior to their big reopening, and the reasoning behind the decision to remove assistants altogether.  [0:30:31] How Reed Hair’s clients handled the transition to a charge-by-time model.  [0:33:30] Different price levels of the stylists at Reed Hair.  [0:34:34] Responses from staff to the changes that were put in place at the salon.  [0:35:39] Ways that the charge-by-time model benefits stylists and clients.  [0:37:38] What a typical conversation with a new client at Reed Hair will consist of.  [0:40:48] How the commission system at Reed Hair works.  [0:43:15] The answer Reed Hair gives their clients when they aren’t sure how long their session is going to take.   [0:45:45] Clients that Reed Hair lost when they changed their business model.  [0:47:01] How the hourly rate at Reed Hair is broken down.  [0:48:04] Why women’s sessions are usually booked for longer than men’s. [0:50:41] Transparency that Reed Hair practices with their clients.  [0:53:06] An app for separating costs of products and services.  [0:54:52] How Reed Hair’s hourly rate accounts for the cost of products.   [0:58:21] The lack of hierarchy and a price ceiling at Reed Hair.  [01:00:30] Criteria that determine the hourly rate that stylists at Reed Hair can charge.  [01:01:26] Factors that resulted in an increase in Reed Hair’s profitability when they changed their business model.  [01:02:02] Vicki and Jane’s commitment to looking after their staff. [01:03:12] Key steps to making a success of the charge-for-time business model.  [01:04:39] How Jane and Vicki give back.   Links and Resources: Grow My Salon Business Website | Facebook | Instagram Reed Hair Website | Facebook | Instagram Episode 098 - Toby Dicker and Amanda Faith - Charging by the service or charging for time?

110 Vicki and Jane Reed

We are all at different stages of our professional journey, some of us are nearer the beginning than the end, and some of us are nearer the end than the beginning.  But regardless of where you are, there is always value in your story and there are always people that will have inspired you along the way.  My guest on today's Podcast is Paul Huege de Serville owner of the Serville salons and school in Auckland New Zealand, and he is definitely someone who has had an influence on my career right from the beginning.  Paul’s hairdressing career has spanned over 50 years but his passion for the industry, combined with his ability to constantly reinvent is what lays behind his longevity and continued success.  He has always been a trailblazer and his business has never stopped evolving, he isn’t just keeping up with the times, but he and his team continue to set a path for others to follow…  In today’s podcast we discuss: The importance of embracing change and evolving as a business Partnerships in business Leadership …   In this Episode: [0:02:49] What Paul’s long, inspiring career in the salon industry has looked like. [0:06:16] The importance of developing your own unique story as a hairdresser. [0:08:31] When I first met Paul, and the impact he had on me.  [0:09:37] Paul’s mission to elevate the hairdressing industry. [0:12:35] How and why the meaning attributed to awards has changed over time.  [0:15:00] Why Paul decided to start teaching.  [0:17:30] The mantra that has defined Paul’s career.  [0:18:10] How Paul’s business has evolved over time.  [0:21:59] Paul’s thoughts on the new salon business models which are becoming popular.  [0:23:45] The business model that Paul uses in his salons.  [0:24:42] How Paul became the owner of his first and second salons.  [0:27:13] Keys to the successful expansion of a business, according to Paul.  [0:29:15] Paul explains how he created his company’s culture.  [0:32:13] A trait that I have always admired in Paul.  [0:33:10] Paul’s strategy of visualizing the outcome of something before he begins.  [0:34:54] What inspired Paul to open a hairdressing academy, and how its size and scope has broadened since its founding in 1993.  [0:37:56] The number of students who go through Servilles Academy each year.  [0:39:02] Amount of the total revenue that Paul think salons should ideally be receiving from retail.  [0:39:39] Paul’s systematic approach to client consultations.  [0:42:04] Characteristics that Paul sees as his biggest strengths.  [0:43:30] The strategy that Paul had utilized to stay relevant, even after 40 years in the industry.  [0:45:11] One of the most important learnings that Paul has had throughout this life. [0:46:09] How Paul works to constantly improve himself. [0:48:14] The importance of listening. [0:49:51] Why Paul deleted his personal social media accounts.    Links and Resources: Grow My Salon Business   Servilles Website

109 Paul Huege de Serville

A question that I am often asked is, "Should I start a salon from scratch or buy an existing business?" This was the topic of a recent clubhouse event that I hosted, and I've recorded it for you as it's always a relevant topic that arouses a lot of interest. I know that you're going to enjoy it.Like most things, there is not a one-size-fits-all answer to cover all cases, and there are multiple things to factor in and some 'for and againsts' to consider before making a decision that is right for you. Sharing the mic with me today is Tina Black and Cindi Quinn-Ventura, both salon owners who, like myself, have either bought existing salons or started a business from scratch. We openly share our experiences of what worked and what didn't.For those who want more information, you should check out episode 63 on the Grow My Salon Business podcast that I did in 2020, where I discussed the same topic. In this Episode: [0:02:14] An introduction to my two guests, and the topic we are going to be co covering today. [0:03:11] My experience of starting a salon business from scratch compared to my experience of buying a salon.  [0:07:02] Why it’s so hard to answer the question of whether it’s better to build a salon from scratch or buy one.  [0:08:21] Major learnings that Tina had when she entered the salon industry.  [0:09:53] The business model that Tina has developed for her salons.  [0:13:10] Cindi’s educational and professional background, and how she made her way into the salon industry.  [0:16:16] Important lessons that Cindi learned when she transitioned from the corporate world to being the owner of a salon.  [0:19:52] Factors that indicate what a business is worth.  [0:25:00] The importance of culture in determining the success of a salon.  [0:27:53] A red flag to look out for when buying a salon business. [0:30:15] Challenges Cindi faced when bought her salon business.  [0:34:11] The gift that the COVID-19 pandemic gave to Cindi.  [0:36:15] Tina’s experience of buying a salon where the previous owner stayed on as part of the business.  [0:36:58] Advantages and disadvantages of having the previous owner stay on after the business has been sold.  [0:39:00] Why changing a culture as a new salon owner is so difficult.  [0:43:49] A for and against list comparing starting a business from scratch and buying an existing business:   Starting a business from scratch For: Create the culture you want from day one Employ people to fit the culture you want Create the salon design you want from scratch No negative history Against: Cost of fit-out No existing clients No existing staff No trading history Lacking salon systems and expertise Buying an existing business For: Existing infrastructure  Existing client base Existing staff Existing relationships with vendors and suppliers Existing systems Instant cash flow (in theory) Against: Possibly pay too much for the business Inherit a culture you may not like Inherit business relationships you may not like Existing staff often leave Staff and clients often resistant to change  [0:48:17] What Cindi would do differently if she could go back in time.  [0:49:10] The culture that Cindi is now trying to build.  [0:51:20] A panel member shares his successful experience with taking over existing salon businesses. [0:54:23] Final words of advice from Tina for anyone interested in buying an existing salon.   Links and Resources: Grow My Salon Business Club House @antonywhitaker  Instagram Grow My Salon Business Cindi Quinn-Ventura LinkedIn Instagram Tina Black Instagram

108 Tina Black and Cindi Quinn-Ventura

Believe it or not, there are some good things that have come from Covid. One of them is the increase in the amount of sharing and support that different individuals and groups offer. I imagine that other industries have found ways to connect and share information with each other too, but I think it’s something that the hairdressing industry excels at and should be proud of. My guest on this episode is James Alba who along with his wife Angela own ‘The B Hive’ salon in New Jersey. James isn’t a hairdresser but like others, he brings an entrepreneurial business brain to the salon industry as well as being the co-founder and host of the Beauty Business Reset. In this episode we discuss: Sustainable salons The good things that have come from Covid The changes that the industry is experiencing And lots more!

107 James Alba

Here we are, at the time of recording it’s September 2021, the last 18 months have been a rollercoaster ride and whether I talk to salon owners in the US the UK or Australia the uncertainty of what the future holds for business is challenging and can be stressful.  But one thing that is really important to hang onto is ‘hope’. Because at the best of times, it’s easy to be overwhelmed with the pressures that being in business brings.  But with the added challenges that come with COVID, and lockdowns, and debts and loan repayments, and staff shortages, it’s only natural that there are times when you might feel overwhelmed.  One of the good things though, that has come out of COVID is the realisation that as an owner that you are not alone. There are numerous professional Facebook groups, Clubhouse events and podcasts where there is an avalanche of encouragement and support.  So, I encourage you to tap into all the resources available to keep you motivated and in a strong positive mindset, because your mindset is the thing that as a leader you have to ‘protect’ because that is what will get you through. That brings me perfectly to my guest on today's Podcast, she is Sue Arens from the Studio Be Salons in Denver Colorado and like everyone she has [and still is] experiencing all the challenges and frustrations of being in business, and on today's podcast Sue shares openly some of the things that she and the team at Studio Be are doing to keep positive.  In this episode we discuss: Dealing with COVID in today's environment The importance of protecting your culture The changing needs and expectations of team members   And lots more!   In this Episode: [0:02:01] The importance of mindset, and what you can expect from today’s episode. [0:03:21] A brief rundown of the previous conversation that I had with Sue on the podcast (episode 33).  [0:04:11] Sue shares what her career path has entailed. [0:05:13] Growth that Sue’s business has experienced since the start of the COVID-19 pandemic. [0:08:35] One of the biggest learnings that Sue had because of COVID.  [0:09:20] The length of time that Sue closed her salons for, and how she managed the reopening process.  [0:11:42] How Sue helped her staff understand the new business model they have adopted since the pandemic.   [0:13:06] What “double booking” means in the context of a salon business.  [0:14:42] Factors that contributed to the $50 average ticket price increase in Sue’s salons.  [0:17:06] Sue shares the importance of her “call centre” staff, especially during the pandemic.  [0:18:24] Evolution that has occurred in the retail arm of Sue’s business.  [0:20:17] How Sue feels about her relationship with her distributor.  [0:22:36] Ingenuity and resourcefulness that arose as a result of the pandemic.  [0:23:21] Why Sue chose not to send colour kits home with her clients while their salons were closed. [0:24:58] The biggest challenge that Sue experienced in her business during lockdown, and challenges that she has experienced since reopening.   [0:27:00] Studio Be’s Apprenticeship Program that all staff members have to go through.  [0:28:12] Why Sue recently increased her prices. [0:30:12] Changes that Sue saw take place within her client base post-lockdown. [0:33:38] What Sue has spent a lot of time focusing on this past year with her leadership team. [0:37:02] Why Sue chose to hold her company’s annual culture event two weeks ago, despite the decline in profit that her company has suffered since the pandemic. [0:40:51] Sue’s opinion on how to build a healthy company culture.  [0:43:25] The ten core values which underpin the culture at Studio Be.  [0:46:20] How Sue motivates her team.  [0:48:54] Sue shares her feelings about changes that have occurred in the salon industry because of the pandemic.  [0:50:40] Changes that Sue would like to see in the salon industry.  [0:53:40] Studio Be’s approach to social media.  [0:58:18] Advice from Sue for any leaders who are feeling despondent about the future. [01:01:24] Where you can get in touch with Sue.    Links and Resources: Grow My Salon Business   Sue Arens LinkedIn | Email | Instagram    Studio Be Website

106 Sue Arens

Some hairdressers have a specific niche that they focus on, whether it’s education or colour or barbering, product development or photographic work, or entering competitions. And others are involved in everything the industry has to offer.  My guest on today's podcast is involved in everything he is Bruno Marc Giamattei of the multi-award-winning Marc Antoni Salons in the south of England and Bruno along with his family and a great team have created a fabulous business that excels in multiple areas of the industry.  Like, everyone, he’s been hit hard by COVID, but on today's podcast he openly shares everything that has made the business successful, and he also talks openly about the challenges that they continue to deal with along the way.  In today’s podcast we will discuss: Family businesses  Building team culture Hairdressing awards Dealing with no shows… Starting your own product line   In this Episode:   [0:02:57] Bruno shares how the hairdressing industry is inextricably linked to his family.  [0:05:15] How salon businesses worked when Bruno started his career, compared to how they work today.  [0:07:15] Changes that Bruno made to his father’s salon when he started working there.   [0:08:34] The first barbershop that Bruno owned, the prices he charged, and the number of clients he would see in a day.   [0:09:42] Why Bruno is much more interested in unisex hairdressing salons than barbershops.  [0:10:58] Roles that Bruno and his three brothers hold in the business (Marc Antoni Hair Salons).   [0:13:16] How Bruno and his brothers handle being in a family business.  [0:15:11] One of the elements of being part of a family business that Bruno is very grateful for.  [0:16:00] Negative impacts that the COVID-19 pandemic has had on Marc Antoni.   [0:18:38] Reasons that Bruno thinks young people aren’t choosing to become hairdressers. [0:20:45] The dynamics that hairdressers are having to navigate at the moment.  [0:22:42] Trends that Bruno has noticed are taking place in the hairdressing industry.  [0:25:06] Challenges that Bruno is facing as a result of social media.  [0:27:15] Realizations which sparked Bruno’s decision to openly vocalize his opinion about “no-shows.” [0:29:31] The strategy Bruno put in place to deal with “no-shows,” and how it is working out. [0:32:46] How people’s perceptions of awards in the hairdressing industry have changed.  [0:34:56] Why Bruno will continue to enter the British Hairdressing Awards.  [0:37:53] Bruno’s experience in the world of online education.  [0:39:56] Ways that Bruno likes to give back.  [0:42:06] The story of Bruno’s product line.  [0:44:24] Factors that Bruno didn’t take into consideration when he first started his product line.  [0:46:56] What Bruno would tell someone looking to start a product line now.  [0:49:01] Events which contribute to the creation of the team-oriented culture at Marc Antoni.  [0:51:17] How salon owners should be treating their new, young hairdressers.  [0:53:34] Guarantees that Marc Antoni makes to their new employees.  [0:56:59] An example of one of the young hairdressers who Bruno trained.  [01:00:28] What Bruno thinks is a realistic profit margin for a salon. [01:01:21] Bruno explains how some of the financials work at Marc Antoni.  [01:03:41] The employee structure at Marc Antoni, and the remuneration received within each tier.   [01:06:51] Bruno’s biggest strength, what he is driven by, how he keeps his work relevant, the most valuable lesson he has learned in life, and what he wishes he was better at. [01:09:30] Where you can get in touch with Bruno.     Links and Resources: Grow My Salon Business Club House @antonywhitaker    Bruno Marc Giamattei Instagram | Facebook   Marc Antoni Hair Salons Website | Instagram

105 Bruno Marc Giamattei

In this episode, I talk about salons in a post covid world and the emotional, financial and business roller-coaster of the last 18 months and what that means to you. Depending on where you live in the world will determine whereabouts on the roller-coaster ride you currently are and why you need to stop and think about your options as you navigate your way through the next 6 -12 months. In this Episode: [0:00:44] The importance of continually assessing where we are in our lives and our businesses. [0:01:44] A Mike Tyson quote which reflects the experience of people across the world as a result of the COVID-19 pandemic.  [0:03:51] Navigating work in a post-lockdown United Kingdom.  [0:04:10] Vulnerabilities in the salon industry that were highlighted by the pandemic.   [0:05:17] Adaptive strategies which allowed some salons to thrive during lockdowns.  [0:07:12] The time of recovery that we are currently in, and the reality that salon owners are now facing.  [0:08:10] Business elements that salon owners should focus on reinventing.  [0:09:48] How the vision of salon owners needs to evolve.    [0:12:20] A major obstacle to achieving success as a salon owner.  [0:13:06] “If you want to grow, you need to plan for growth.” [0:13:30] How the world looked in the decade that followed the last global pandemic. [0:13:45] What we do and don’t know about the future.    Links and Resources: Grow My Salon Business    

104 Antony Whitaker

The 3 P’s ‘Pricing, Productivity and Pay’ are always interlinked and hot topics of interest no matter what size salon or where you live. Last month I hosted a room on Clubhouse with my guest Michael Cole, and the topic of conversation centred around the ‘pricing of salon services’. I think that it’s an interesting episode that salon owners everywhere will enjoy. In this Episode: [0:00:43] An introduction to today’s topic, pricing, and guest, Michael Cole. [0:02:18] A quote from Michael which sums up the business side of hairdressing.  [0:03:04] Extremes on both ends of the salon pricing scale.  [0:05:05] Debunking the misconception that hairdressers who charge the most generate the most revenue.  [0:07:29] The model that Michael has developed to help hairdressers deal with the awkward issue of pricing. [0:09:08] Where you can access the chart that Michael created which will help you with your pricing issues.  [0:11:28] How hairdressing pricing systems have changed over the years. [0:12:30] Michael explains how his pricing chart works.    [0:15:00] The ease at which you can figure out average household income, and the algorithm that will tell you what hairdressers should charge in that area.  [0:16:35] Metrics that Michael looks at to determine if a salon is using the right pricing structure.  [0:18:38] Elements, other than the dollar value of your time, that are vital to take into account when structuring your prices. [0:20:22] The rapidly emerging salon trends being driven by Generation Z.    [0:22:41] Examples of the amounts of money that Gen Z hairdressers are bringing in.  [0:23:52] Why Michael loves Gen Z’s.   [0:26:44] A recap of the metrics that Michael thinks are most important for salons to track. [0:30:25] A phenomenon that Michael has noticed amongst Gen Z’s.  [0:32:42] Two of the major issues that older, more traditional salon owners are experiencing.  [0:32:20] How Gen Z’s interview their potential employers.    [0:35:07] Michael’s desire to help salon owners, and some of the feedback that he has received.  [0:36:44] Michael’s opinion of a peak demand system for salons.    [0:37:55] Why the internet is the most relevant business element in today’s world.  [0:40:36] What Michael feels about hairdressers separating the cost of the product and the cost of the labour. [0:42:53] One of the biggest challenges that hairdressers face when working out what to charge clients.   [0:45:51] Charging for time versus charging for service; Michael weighs in.  [0:48:32] Why hairdressers need to let go of the traditional ways of running a salon.   [0:49:08] Where you can hear more about the charging-for-time model.  [0:50:19] The shared opinion that Michael and I have on the best way to let clients know about price adjustments. [0:55:12] What Michael has learned from interviewing young salon owners.  [0:57:36] New consciousness that exists in the hairdressing industry.  [01:02:10] Final thoughts from Michael and I about the importance of keeping an open mind.   Links and Resources:   Grow My Salon Business Club House @antonywhitaker  Instagram | Facebook   Michael Cole Instagram | Facebook  

103 Michael Cole

There has never been a brand in the hairdressing industry that has as much global recognition and heritage attached to it as the name Vidal Sassoon.    Brands have to change or they cease to exist. They have to continually evolve and that will always present challenges and opportunities - both creatively and business-wise.   So, what’s it like having the responsibility of being the Chief Executive Officer of this most iconic brand and guiding the Sassoon organisation as it continues to evolve.    My guest on today's podcast is going to tell us, she is Debbie Webster the CEO or Chief Executive Officer of Sassoon Global   In today’s podcast we discuss: What that responsibility is like! How COVID has impacted the Sassoon salons and schools business. How the brand is evolving.   And lots more   In This Episode: [00:01:12] Joining me today is the CEO of Sassoon Global, Debbie Webster. [00:02:57] Who is Debbie Webster and how did she find herself at the helm of one of the largest and most recognizable brands in the salon business? [00:06:21] Did she ever imagine having such a prestigious role? [00:07:23] Does she have any formal business training? [00:10:32] How does she handle the weight of the responsibility of this role? [00:12:28] Debbie shares her favourite personal story with Vidal. [00:14:33] What happened to Sassoon Global during the pandemic? [00:17:55] Learn more about the current owners of the different divisions of Sassoon Global. [00:20:13] How has Sassoon evolved but managed to stay true to their heritage and roots? [00:23:53] What direction does Debbie think the brand should evolve into? [00:27:30] They’re launching a new flagship salon inside one of the Club Monaco stores in New York. Learn more. [00:29:32] Why does it seem that diffusion brands work in the salon industry? [00:30:50] Does she find that she has to treat the brand differently in different countries? [00:32:09] Are they looking to collaborate with freelancers as a way to evolve? [00:34:51] Is the shift toward freelance work going to be detrimental to apprenticeships? [00:36:10] Why she doesn’t think it’s too late to draw hairdressers back into the Sassoon ethos. [00:37:27] Her thoughts on franchises for Sassoon. [00:39:12] How has online shopping impacted their retail strategy? [00:42:17] What are some of the inevitable changes we’ll see post-Covid? [00:44:48] Is there a preferred way to model paying people in different countries? [00:47:04] Are there any unique advantages in one country over another? [00:48:22] Has she seen any generational differences in the new hairdressers coming up? [00:52:23] Learn what they are doing with newer hairdressers and strengthening their ABCs of cutting. [00:53:58] What is Debbie’s biggest strength? [00:54:22] She shares the biggest hurdle that she has overcome. [00:55:49] What drives her day in and day out? [00:56:31] The biggest lesson she’s learned in life is to believe in herself. [00:58:06] What does she wish she was better at? [00:59:05] Her thoughts on what it takes to be a great leader. [01:00:51] Connect with Debbie.   Links and Resources Grow My Salon Business   Debbie Webster Sassoon Global Email: debbie.webster@sassoonglobal.com

102 Debbie Webster

If you are a serious hairdresser, you will know the name ‘Eugene Souleiman’ and if you don’t, then you should! I talk to many of the biggest names in the hair industry and when it comes to the world of session work and creativity ‘Eugene’ consistently comes up as being a major creative force who always pushes the boundaries of what can be done with hair. We often marvel at the end result of the creative process, but I always think that the real magic is in what you don’t see, and that is how the hairdresser thinks about what they do. How they think about fashion, about art, about people, about creativity, about culture, about collaboration … and how they channel all of that into their work. Eugene is that rare breed of hairdresser who really is an artist [as much as he genuinely dislikes being called that]. His work inspires other editorial stylists and salon hairdressers the world over and along with a select few when it comes to creativity he is at the top of the pile. Today’s podcast is the second of a two-part series… In these two podcast episodes with Eugene we discuss: His journey into hair Transitioning from being a salon to editorial hairdresser The importance of humility and being open to new ideas How to nurture and develop creativity in others What it’s really like to be one of the most in-demand session hairdressers in the world… And lots more! In this Episode: [0:00:47] Welcome to the second half of our two-part interview with Eugene Souleiman [0:01:47] Where the idea for Eugene’s latest film venture originated. [0:03:07] The accessories that Eugene’s forest-like garden inspired him to create.  [0:04:47] How the pandemic has encouraged humans to connect more with nature.  [0:07:20] A visual description of the accessories that Eugene showed me during this episode. [0:08:08] What collaboration means to Eugene.  [0:09:28] How Eugene perceives the intersection between fashion and art.   [0:11:50] Wabi-sabi; the element that makes Eugene’s work identifiable as his own.   [0:13:53] Why Eugene doesn’t have a favourite campaign.  [0:15:09] The importance of confidence in Eugene’s line of work, and how Eugene has built his confidence over time.  [0:18:09] Being open-minded is the key to finding joy and magic in the creative world.  [0:19:03] Positive and negative aspects of social media, and Eugene’s personal relationship with it.  [0:22:50] The profound influence of youth culture on Eugene’s career.  [0:25:30] Eugene’s involvement in the movement towards a more diverse creative world.  [0:26:45] Important things that the COVID-19 pandemic has brought to the foreground in society.   [0:29:08] An interaction Eugene recently had with his daughter which epitomises one of the values that he holds highest.     [0:32:28] Eugene shares an example of an experience you can expect to have if you choose to do the work that he does. [0:35:29] What Eugene learns from the photographers he works with.  [0:38:35] Eugene’s biggest strength, why you shouldn’t try to stay relevant, and the most valuable life lesson Eugene has learned.   [0:41:54] How Eugene deals with adversity, and what he wishes he was better at.  [0:43:38] The way Eugene taught himself to read.   [0:45:59] Some of the things that Eugene would still love to do with his life.  [0:47:32] Where you can connect with Eugene, and watch his most recent film, The Folk Horror Tale.    Links and Resources: Grow My Salon Business   Eugene Souleiman Instagram A Folk Horror Tale Film

101 Eugene Souleiman

If you are a serious hairdresser, you will know the name ‘Eugene Souleiman’ and if you don’t, then you should! I talk to many of the biggest names in the hair industry and when it comes to the world of session work and creativity ‘Eugene’ consistently comes up as being a major creative force who always pushes the boundaries of what can be done with hair. We often marvel at the end result of the creative process, but I always think that the real magic is in what you don’t see, and that is how the hairdresser thinks about what they do. How they think about fashion, about art, about people, about creativity, about culture, about collaboration … and how they channel all of that into their work. Eugene is that rare breed of hairdresser who really is an artist [as much as he genuinely dislikes being called that]. His work inspires other editorial stylists and salon hairdressers the world over and along with a select few when it comes to creativity he is at the top of the pile. Today’s podcast is the first of a two-part series… In these two podcast episodes with Eugene we discuss: His journey into hair Transitioning from being a salon to editorial hairdresser The importance of humility and being open to new ideas How to nurture and develop creativity in others What it’s really like to be one of the most in-demand session hairdressers in the world… And lots more! [0:01:44] The inspirational work being done by Eugene Souleiman, and what you can expect to hear from the next two episodes with him. [0:03:23] Eugene’s school and tertiary education experiences. [0:05:23] When Eugene’s hairdressing journey began.   [0:07:11] The first job Eugene had as a hairdresser. [0:10:00] Eugene’s experience working for Trevor Sorbie. [0:12:43] Qualities that make Trevor Sorbie so special. [0:15:29] A hugely important lesson that Eugene learned from Trevor Sorbie.  [0:17:06] Why Eugene thinks barbering is a great starting point for hairdressers. [0:17:47] Factors that drove Eugene to leave the salon industry and focus on editorial work. [0:19:19] What Eugene didn’t like about working in a salon, although he does miss it.   [0:22:33] The skill which has been particularly valuable for Eugene throughout his career.      [0:25:03] Creativity is everywhere.  [0:26:19] Inspiration that Eugene draws from chef Heston Blumenthal and artist Mark Rothko. [0:28:48] Deeper meanings that lie behind what we see. [0:32:40] Eugene explains how humility enhances one’s ability to be creative. [0:34:10] Continuous learning and teaching that Eugene does in his line of work.  [0:37:13] Materials, other than hair, that Eugene works with.  [0:39:05] Eugene’s definition of an artist. [0:40:26] What living in New York taught Eugene.   [0:42:50] How Eugene feels about the time he spent in Australia.  [0:44:14] Eugene’s love for Paris.  [0:46:16] A tribute to Yohji Yamomoto. [0:49:35] How Eugene began to look at hair differently after working with Yohji.   [0:51:05] The influence that John Galliano had on Eugene.    [0:53:38] A Folk Horror Tale; the film that you need to watch. [0:57:18] Characteristics that Eugene admires in the people he works with.    Links and Resources: Grow My Salon Business   Eugene Souleiman Instagram A Folk Horror Tale Film

100 Eugene Souleiman

I always find that in someone else’s story there is inspiration and lessons for all of us about how their career has evolved, the choices they have made and the path they have taken along the way. This is definitely one of those stories. My guest on today's Podcast is Mark Woolley founder and creative director of ‘Electric’ a brand that encompasses award-winning salons, an ethical professional product line, an education academy, a photographic and film studio, and a farm in the English countryside. In today’s podcast we discuss: Knowing when it’s time to go out on your own… Creating a professional product brand, and… The ever-evolving salon business model. And lots more!   In this Episode:   [0:01:08] Welcoming today’s guest, Mark Woolley, founder of the Electric brand. [0:03:13] Where Mark grew up, and his first memorable salon experience which carved out his life path.  [0:05:34] Mark explains what his company does, and how they differentiate themselves. [0:07:40] How Mark divides his time between the different elements of his business. [0:09:50] A sentiment within the hairdressing field that Mark strongly disagrees with. [0:12:50] Why Mark’s salons are situated in more spread-out locations than most other salon brands. [0:14:00] Mark’s thoughts about the positives and negatives of franchising. [0:15:47] When Mark decided it was time to break out and start his own business.   [0:18:31] Negotiations that Mark had with his previous employers, and the state of their relationship today.   [0:21:08] Why Mark decided to call his business Electric.   [0:24:00] The progression towards more independent contracts in the hairdressing industry.    [0:25:28] Reasons that Mark is worried about the rise of independent operators.    [0:27:16] Trends that Mark has seen amongst the youth of today. [0:29:00] Why Mark doesn’t believe in the salon suite model.   [0:29:50] Mark explains the intention behind Electric Space, one of his most recent projects. [0:30:50] The tax system in the UK, and how that impacts self-employed salons.   [0:33:08] Different areas within Electric Space, and what they are used for.     [0:36:00] The experience that is provided to clients who visit Electric Space. [0:38:56] Why Mark decided to create a new product line. [0:41:44] Mark’s reaction when he was handed the IP ownership of his product.   [0:44:13] How people responded to Mark’s product initially. [0:45:30] Principles that are integral to Mark’s product line. [0:48:30] Where you can learn more about the farm where the ingredients for Mark’s products are grown.   [0:51:04] Mark shares his thoughts about why there is a lack of competitive haircare products being made in the UK.  [0:53:36] How Mark incorporates his love for all things British into his work. [0:55:41] The number of products that Mark has in his range, and why he doesn’t want to bring out too many more. [0:58:24] Technicalities that exist in the making of some haircare products. [1:00:38] People who Mark is inspired by.   [1:02:35] Openness to share knowledge within the hairdressing industry. [1:03:48] Factors that have been essential to Mark’s success.   [1:04:23] Mark shares a story which highlights the importance of trusting your intuition. [1:08:03] There is no right or wrong way to do things. [1:09:13] Where you can connect with Mark.   Links and Resources:   Grow My Salon Business   Mark Woolley Instagram   Electric Hair Website | Instagram | Facebook | LinkedIn | Twitter    

099 Mark Woolley

The world is full of salons! And oftentimes they all start to look and feel the same. But then occasionally you see something or talk to someone, and you realize that they have taken a different path, that they have different values and they have had the courage to pursue their own vision of what a salon should not only look and feel like, but also how it should operate as a business, and how it should integrate into the community and the lives of both the clients and the people who work there.  My guest on today's Podcast are Toby Dicker and Amanda Faith who are the co-founders and partners in The Chapel salon group based in and around London. In today’s podcast we discuss: The importance of nurturing the individual  The client experience… and how you make people feel and Charging for services based on time And lots more!   In this Episode: [0:01:18] An introduction to today’s guests, Amanda Faith and Toby Dicker, and what you can expect to learn from them in today’s episode. [0:03:03] Amanda shares where her love for hairdressing originated, and the passion she has for the industry. [0:05:05] The lightbulb moment that changed the course of Amanda’s career. [0:06:19] Skills Toby has which complement Amanda’s creativity, and the journey they are currently on together. [0:08:55] What Toby loves most about running his own business, despite the challenges.  [0:10:50] Why Amanda and Toby’s business, The Chapel Group, caught my eye.   [0:12:08] The inspirational goals that Amanda is trying to achieve through her salons. [0:15:05] Reasons that Toby and Amanda chose the locations where their 6 salons are situated. [0:16:40] Elements that differentiate Chapel salons from the numerous other salons that exist. [0:19:28] Care that Amanda and Toby took when deciding on the buildings in which they were going to open their salons. [0:21:48] Building community and individuality are key pieces of The Chapel’s model. [0:23:55] The process that Toby and Amanda have gone through in order to design salons that uphold the principles of The Chapel salon group.   [0:26:55] Everything in The Chapel salons has a purpose, even the colour of the walls. [0:29:44] Toby explains some of the expensive mistakes that he and Amanda have made along their journey. [0:32:04] Advice from Toby regarding buying versus renting properties. [0:33:13] The demanding nature of the work of a hair stylist, and the burnout that Amanda experienced as a result. [0:34:03] Amanda shares the process of recovery that she went on, and how she helps her team members to avoid the struggles she experienced.    [0:37:27] The importance of individualisation, and how price lists take away from this. [0:39:12] Impacts of the COVID-19 pandemic on The Chapel salons, and the factors that have contributed to their success through this difficult time.   [0:42:05] Responsibility that Amanda feels to help people be true to themselves. [0:43:47] Experiences with guests that chipped away at Amanda’s creativity. [0:45:23] Problems that Toby noticed with regular hairdressing price lists. [0:47:06] The decision Amanda and Toby made to charge by time, and the benefits that have come from this. [0:48:48] How the pricing system at The Chapel salons works. [0:50:43] The team dynamic that is the backbone of The Chapel salons.     [0:53:30] Exciting changes that Amanda expects to see in the hairdressing industry in the future. [0:54:37] Concerns that Toby has about the business models that many hairdressers are currently adopting.   [0:57:14] Toby shares more details about The Chapel’s pricing structure, and why they do not do online bookings.    [1:00:00] Almost everything is built into the hourly rate. [1:00:57] How Toby and Amanda manage prices for different markets, while maintaining consistency. [1:02:00] Relationship building with guests; a core pillar of The Chapel salons.     [1:03:54] Valuable advice from Amanda for anyone who wants to transition to a model like theirs. [1:06:50] Reasons that people choose to come to The Chapel salons over other salons. [1:08:34] Toby puts to rest the biggest hesitancies that people have around the charge-for-time model. [1:09:42] Ways that The Chapel offers an experience that is about so much more than cutting hair. [1:10:47] How the charge-for-time model benefits the hairdressers. [1:13:29] Why you won’t be able to find The Chapel on social media platforms, and ways that you can connect with Amanda and Toby.     Links and Resources:   Grow My Salon Business Club House @antonywhitaker    Amanda Faith Email: amanda@thechapel.co.uk   The Chapel Website | Instagram

098 Toby Dicker and Amanda Faith

Businesses are built by those who dare to dream and have the determination to turn the dream into reality.    Like everyone, the people who are successful in business don’t always have everything go their own way, they have plenty of challenges to overcome, they make mistakes, and they often go to the edge, but it’s the belief that they have in themselves, their vision and never give up attitude that gets them to where they want to go, and today's guest is a great example of that.   He is the founder and owner of the UNITE brand of hair products. And he just goes by the name Dale.   In today’s podcast we discuss: The origins and the ethos behind the Unite brand The changing product distribution models  The personal skills needed to succeed   In this Episode:   [0:02:18] When and where Anthony and Dale, today’s guest, first met, and Anthony’s first impression of Dale.   [0:04:07] Dale gives a brief rundown of who he is, and the journey he has taken to get to the point he is now at in his career. [0:06:19] The meaning behind the name of Dale’s brand, Unite.  [0:07:40] Reasons that Dale decided to leave the company he was working for and open his own. [0:09:13] Things Dale wish he had known when he founded Unite.   [0:11:19] Dale explains his strong belief in making retail part of a salon.   [0:12:40] Why having a strong team is key to successful expansion.   [0:15:30] How to find the right team members for you. [0:16:25] Dale shares the full story behind how the name Unite came about, and changes that he hopes to see in the hairdressing industry. [0:18:47] The original dream that Dale had for his career, and how that changed after he opened his first salon. [0:20:40] How Unite began, and the growth they saw in their first year and a half. [0:21:50] Unite’s biggest break.    [0:24:30] Benefits of Dale’s decision to keep Unite independent. [0:26:07] Inspiration that Dale draws from his father, and other people who he looks up to. [0:28:35] The formal and informal business training that Dale had. [0:30:56] Differing attitudes between the British and the Americans, and why Dale doesn’t think he would have been able to build Unite in England. [0:33:54] Where the future of distribution is heading.     [0:35:18] Making hairdressers lives easier is the goal of Unite; that is why they sell their products directly to Amazon. [0:38:34] How distribution works when it is going right, versus when it isn’t.   [0:40:38] An Amazon insider who you can expect to hear in an upcoming episode. [0:41:23] The relationship Unite has always maintained with studio salons.   [0:43:12] Why it is so important for salons to build specialized brands, and to know when to change. [0:46:08] Major brands which didn’t adapt, and the fate they succumbed to as a result. [0:47:16] Getting people motivated is one of the key skills that has contributed immensely to Dale’s success. [0:49:26] Factors that drive Dale.   [0:51:50] Valuable words of advice for any young hairdressers. [0:54:38] The belief Dale in himself and his company has which has helped him through every challenge he has been faced with. [0:55:54] Characteristics that Dale would like to improve within himself. [0:56:47] Where you can get in touch with Dale.     Links and Resources:   Grow My Salon Business Club House @antonywhitaker    Dale Instagram   Unite Website | Instagram

097 Andrew Dale

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!

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Grow My Salon Business Podcast

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