Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly. 

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Nothing Works: Why Marketing Needs To Be Customized

In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.

How ONEFIRE Uses Databox Visualization To Track Marketing Performance

What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts

Lessons To Learn From FACEBOOK's Rebrand

In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.

How Google's New BERT Search Algorithm Update May Affect Your SEO

We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers.  This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.Show Links:ONEFIRE Gen-Z InformationGrow-Up Podcast Feedback

Has Your Business Started Marketing To Gen Z?

We're heading back to the Grow Up archives for today's episode which aired last season.While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch.Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on the opportunity.  Technology has made the barrier to entry for online businesses lower than ever.Show Links:We Are NationsManheadShopify

Technology in eSports goes beyond the games that are played

We're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing.Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy.Show Links:Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/ Mekky Media Relations - http://www.mekkymedia.com/Mekky Facebook - https://www.facebook.com/mekkymediaONEFIRE - https://onefire.com 

How A PR Strategy and Influencer Marketing Can Help Your Business Grow Better

In this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.

Don’t Overlook These Opportunities to Remove Friction from the Customer Experience

Drawing on real life examples, Jason and Mark discuss keeping your business goals top-of-mind when you approach a website project. In this episode, Jason and Mark explain why Growth Driven Design is the key to an effective website project.

How Changing Your Approach to Web Design Can Help You Reach Your Business Goals

Jason and Mark talk with Zach Benson about how his company, Assistagram, helps individuals and businesses increase influence on Instagram. In this episode, learn how you can start driving business results on Instagram today. Show Links:Assistagram.us

How to Use Instagram to Expand Your Influence with Assistagram's Zach Benson

ONEFIRE CEO and Grow Up co-host Jason Parkinson attended INBOUND 2019 in Boston. In this episode, Mark and Jason discuss HubSpot's newest features, marketing trends, and the insights that Jason picked up during his trip.Show Links:Gong.io

What Jason Learned at INBOUND 2019 and How It Can Help Grow Your Business

Most colleges and universities struggle to recruit and retain international students. Using technology, you can enhance the student experience for this group. Technology can help build familiarity, introduce your campus from afar, and create lasting connections. Virtual reality, personalized video, and more can help make international students feel at home, far from home.

How to Use Technology For International Student Recruitment and Retention

Educating partners about the specific ins and outs of a business can be a long and frustrating process for many business owners. While finding an agency with industry expertise can provide relief, it's critical to stick with the process and allow the marketing strategy (and the professionals hired to execute it) time to deliver results. If not, many companies find themselves right back at square one.

The Importance of Industry Expertise

When B2B companies are busy serving clients, they often ignore their own marketing. Credible businesses with busy owners leave their social media channels, company blog, and website on the shelf collecting dust. Prospects can get the wrong impression about a business if their marketing assets are outdated. Choosing the right strategic partner can help.Show Links:From Likes To Leads Webinar

How to Make Time For Your Own Marketing When You're Serving Other Clients

Not every business needs to compete nationally. In fact, some need to reach a specific group of people or a specific area. Narrowing your marketing focus effectively is possible, with the right approach. Explore the strategies and tactics that will bring more people to your physical location(s).

How To Narrow Your Marketing Reach To Attract The Right Leads

Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.

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