We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.    We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will take our businesses through the roof, we tend to overlook the basics.    Regardless of the size of your business, you need to understand the fundamentals of marketing, take a step back, and consider what goals you're trying to achieve here and how you're going to achieve them.    In this episode, we revisit a few things digital marketers should remember. We talk about three of the most common mistakes that we see business owners make and ways to avoid them.    Tune in! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Growth Marketers - Digital Marketing Experts

82. Back to Basics: Digital Marketing Fundamentals Businesses Tend to Overlook

There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far the most effective way to reach customers and get people to buy. That said, it’s also one of the most unpredictable channels and you can’t really do anything to measure it.    In this episode of Growth Marketers Podcast, we want to get a little bit into this topic and talk about dark social specifically.   The term "dark social" refers to "invisible" sharing that takes place within messenger apps, but also through email and text messages.  For example, if you visit the website of any company right now, pick a link, and share the URL with a friend through Snapchat or Facebook Messenger, you have shared it through dark social.    Even though you didn't type the entire URL into your browser, the share will still appear as "direct" for the company. Since they won't know where the link is coming from, dark social can be a source of referral traffic that is attributed to the wrong channel.     So how to amplify the word of mouth in the context of dark social and have better control of measuring whether it’s actually working?    Enjoy the episode! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast 

81. The Truth About Attribution in Your Number One Marketing Channel

Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit more technical by nature, marketers tend to lose all hope due to a bunch of reasons.    People might say that it’s hard to market to this audience because of XYZ, but these are not the roadblocks that won’t let you market. These are the characteristics that make up their buyer persona. Understanding those characteristics should be the basis of your marketing rather than the excuse why you can’t reach them.    So if your audience consists of engineers, architects, or manufacturers, this podcast is for you. We talk about some myths and ways to overcome that as marketers in order to get in front of that audience.    Enjoy! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

80. How to Market to Engineers? Helpful Tips on Reaching More Technical Audience

In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.   We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the traditional marketing part of it is gone by the wayside. They are spending tons of money on data but not much thought goes into the real reason why these ads are supposed to work.    At the end of the day, the most important part of every ad is whether or not someone is going to stop once they see your ad. As marketers, we should not be forgetting about the creative side of the ads.    In today’s podcast, we dive into a couple of things you may not be considering in your marketing efforts and talk about the key ingredient in the B2B ads, which is often overlooked.   Tune in! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

79. The Missing Piece of Your Ad Campaign

As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marketing plan in many B2B organizations, but we believe it should be.    If you think about it, some of the largest brands really take their time to establish a strong brand and get people to like them and trust them way before they become their customers. They are working hard to build brand affinity - an emotional connection between a brand and its customers. It’s a combination of brand awareness, credibility, customer loyalty, and creating distinction around your brand that makes you more preferable over the competition.    In this episode of Growth Marketers Podcast, we talk about what brand affinity means and how you can build it as a B2B company. We also give some actionable tips on what you can do as an organization to build that brand affinity in your area and your particular niche.   So tune in for the podcast and send in more digital marketing questions. We’re always happy to help you out. Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

78. 5 Things B2B Companies Can Do To Build Brand Affinity

A lot of companies think they have a good approach to PR, but it is often not what it feels like. So we wanted to start from the basics and talk about why you need PR, what are some common mistakes in this area, and how organizations can avoid it.   In this episode of Growth Marketers Podcast, we dive into the idea of proactive PR and what it means to truly manage your reputation and manage your brand as an organization. We are also giving some advice on what we believe you should do as a company to build the reputation over time.    Tune in for the podcast. We hope you’ll enjoy it! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

77. Proactive vs Reactive Approach in Digital PR

In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it comes to marketing, different channels to use in B2B marketing, and more.    Here’s what we cover today:    ►What tasks should I give to an agency and what tasks should I do in-house?   ►MQL vs SQL: should I measure MQL?  ►Does social work for B2B?   Those questions are very relevant to many of you guys and for us as an agency as well, so hopefully, you’ll get some value from this episode.    Tune in for this episode and send in more digital marketing questions. We’re always happy to help you out. Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

76. Growth Marketers Podcast: Answering Questions from Our Listeners

Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now, but B2B marketers tend to have mixed feelings about it.  Some people love webinars, others hate them. Why is there such a difference in opinions?    One reason is that putting together a webinar is a lot of work and not everyone is eager to do it. There’s also a fear that they might spend a lot of time on preparation and nobody shows up. Plus, from a marketing standpoint, it can seem like an outdated method of lead generation.   However, those who are really opposed to making webinars underestimate the other side of it. There are multiple benefits you might not even think about - opportunities you can easily miss. For example, you can have 8 one-to-one calls a day or get 40 people to show up to your presentation in one hour. What’s more efficient?    In today’s episode of Growth Marketers Podcast, we’ve talked about the idea of running a webinar specifically for B2B. We share a lot of insights and good strategies that we implement ourselves and use for our clients. We also talk about the thought process you should have when creating the webinar so that it’s not salesy, robotic, or boring.   Tune in! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

75. Webinar Marketing in B2B: What Marketers Do Wrong and Why It Is Still Worth the Effort

Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The problem is, however, that they expect immediate results. But when it comes to digital marketing, this is not the best way to look at it.    In marketing in general it’s never a question of whether something will work. It’s a matter of how we can make it work. And oftentimes, performance tracking and micro KPIs are more important than immediate ROI and macro KPIs.    In today’s episode of Growth Marketers Podcast, we dive a little bit deeper into measuring the effectiveness of our marketing efforts - what it really takes to see results in digital marketing and whether or not this is the right question to ask. We will define efficacy vs efficiency and talk about what it means for us as marketers.    Hopefully, you will enjoy it. Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

74. Efficacy vs Efficiency: The Actual Meaning of Marketing Results

A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or services. And there’s generally been a lot of talk around demand generation lately.    One of the best ways to do it is through the process that we call building thought leadership. It’s essentially positioning yourself, your brand, or your company as an industry expert and opinion leader.   In this episode of the Growth Marketers podcast, we want to break down that topic and talk about different ways to generate demand or build a brand. Important note: we're talking specifically about demand generation, not lead generation.    So hopefully, you’ll find some actionable insights into building a true brand and creating thought leadership in your industry.   Enjoy! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

73. How to Leverage Thought Leadership to Generate Demand For Your Product or Service

Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. But when they try to combine everything, it’s really not effective. The results turn out to be mediocre at best. And they kind of see it but they believe in this concept that something is better than nothing - a good old cliché we keep hearing everywhere. In marketing, however, such a mindset can be a mistake.    Why? Well, marketing is not a linear path, and you can look at every channel to find proof. Say, if you do one-tenth of an SEO that your competitors are doing, you aren’t going to get one-tenth of the traffic. Most likely, you’ll get nothing.    This idea that something is better than nothing makes sense in a lot of aspects of life, but not in marketing. In this episode, we are discussing various real-life scenarios we’ve seen in digital marketing over the years that illustrate how exactly doing something for the sake of it does not play out the right way. Enjoy! Thanks for listening

72. Something is NOT better than nothing. Why minimal efforts won’t bring any results in marketing

Today on Growth Marketers podcast, we are talking about the marketing technology landscape. As marketers, we’re used to measuring everything, from impressions to clicks to conversions. But did you ever wonder whether you have too much technology? Today, we dive into our obsession as marketers with tracking, attribution, and other technology and explaining why it is actually hurting us.   Because of this idea that everything in digital marketing is so visible and trackable, it’s very easy to allow your technology to drive your marketing strategy, not the other way round. But if you let that happen, you’re going to limit yourself to whatever the capabilities of that software you currently have.    Heavy reliance on available tools makes us throw out some of our fundamental values of marketing, including everything we’ve learned about what it means to be a marketer and what the actual role of marketing is. At the end of the day, having too much technology hinders our ability to market properly.    What we talk about today is what we believe in as marketers and what we’ve seen be effective. And a lot of it has to do with forgetting that doing too much tracking and too much attribution can also be a problem.    Tune in to this podcast. Hopefully, you guys will enjoy it!  If you find it useful, let us know with your like, and don’t forget to subscribe to our channel to make sure you don’t miss future episodes. Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

71. Death by Technology. Why Too Much Technology Behind Digital Marketing Can Be a Problem | Growth Marketers Podcast

Welcome to another episode of the Growth Marketers podcast! Today we have a virtual guest, his name is Josh Wagner, and he is an Enterprise Account Executive at Lead MD. Josh has a pretty extensive background when it comes to entrepreneurship and growth in both marketing and sales. In this episode, we are having an interesting discussion about trends in B2B marketing, growth marketing tendencies, buzzwords, and terminology.    Very often, when it comes to marketing, businesses have no strategy whatsoever. Seems like every tool that comes up is to be tried out immediately. Josh and Taylor are talking about why it may not be the best strategy for a business. They also explain why you shouldn’t overemphasize the importance of the lead flow without understanding how that translates to the objectives of the business, and more!  So tune in for this, and many other great insights from Josh.  Hopefully, you will enjoy it! Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast 

70. Why Lead Volume On Its Own Will Not Open Any Doors for Business? | Growth Marketers Podcast

Today is a special episode as we have a super interesting guest in the studio! Meet Pete Maldonado, the CEO of CHOMPS - a high-quality and healthy protein snacks producing company. In this podcast, we dive into everything CHOMPS-related and everything Pete went through as a founder and as a CEO of a business specifically when it comes to marketing. What are some of the things they were able to do very early on in order to build a brand and build a following in a very saturated industry? And as of recent, what did they have to do in terms of shifts with COVID-19, how it affected their marketing, and how did they manage to scale at the same time? Tune in for a bunch of great insights. Hopefully, you’ll like the episode and find value in what we have to say.    Like what you hear? Subscribe to our podcast to make sure you don’t miss new episodes. Also, we’re constantly on the lookout for new topics to discuss, so if you have questions you’d like us to answer, let us know. Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

69. How to Start and Grow a Value-driven Business? Marketing Insight from Pete Maldonado | Growth Marketers

Today we’re going to discuss a question that we get asked not just every day but multiple times a day. It’s backlinks. Do backlinks still matter? Are backlinks important? How are they going to help me? How do I get more backlinks? It’s an important topic for every marketer, so today, we’ve decided to tackle it to the best of our ability.    We’re going to share with you everything we’ve learned from conversations we’ve had and the data we’ve seen over the years of doing SEO for our clients. Tune in to discover how backlinks impact your search engine optimization, your website’s visibility, and ranking, and what you should consider when developing a strategy around building backlinks for your website. Enjoy!    Like what you hear? Subscribe to our podcast to make sure you don’t miss new episodes. Also, we’re constantly on the lookout for new topics to discuss, so if you have questions you’d like us to answer, let us know. Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

68. Do Backlinks Still Matter When it Comes to SEO? | Growth Marketers

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.

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Growth Marketers - Digital Marketing Experts

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