Podcasting is one of the best ways to build authority and trust with your audience. Whether you’re planning on launching a podcast of your own, or you want to land more placements as a guest on podcasts, Scout Sobel is the go-to expert you want to talk to.   Scout is the founder of Scout’s Agency, co-host of the popular Okay Sis podcast, and the host of SCOUT podcast. She’s also the author of The Emotional Entrepreneur, a book that helps Millennial and Gen Z women navigate the emotional challenges of launching, running, and scaling a business. She joins the podcast to chat about starting a podcast, growing your new podcast, and pitching yourself as an irresistible podcast guest. Scout also shares her personal story on how being diagnosed with bipolar disorder made her a better entrepreneur.   This is a raw and honest conversation about riding the ups and downs of entrepreneurship, sprinkled with tons of tangible tips on how you can find success in the world of podcasting.   Time Stamps: Scout’s journey into the world of podcasting [2:13] How podcasting has changed over the years [8:23] Tangible tips for starting a podcast successfully [11:24] Should you monetize your podcast? [14:10] How ads and brand partnerships work on podcasts [15:00] How to grow your podcast and increase your number of downloads [22:17] Sending a stand out podcast pitch [26:01] How being diagnosed with bipolar disorder made Scout a better entrepreneur [28:40] Scout’s tips for pulling yourself out of a slump [35:49] Tips for balancing a busy schedule [40:46] About Scout’s book, The Emotional Entrepreneur [44:53] Resources: Scout’s website: https://www.scoutsobel.com/  Instagram: https://www.instagram.com/scoutsobel/ Get Yourself as a Guest on Podcasts course: https://scoutsagency.teachable.com/p/get-yourself-as-a-guest-on-podcasts/ (get 20% off with code HERLIFEBYDESIGN)  

Her Life By Design

Growing Your New Podcast and Pitching Yourself as a Guest w/ Scout Sobel

Let’s face it - the landscape of the influencer industry is constantly changing. As a newer industry, influencers of all sizes are forced to navigate this field by rolling with the punches. In today’s episode, I’m joined by Julianne Fraser, founder and CEO of Dialogue New York, which is a digital marketing consultancy with an emphasis on influencer marketing. Their mission is to connect brands with aligned creators as a means of fostering meaningful dialogues that truly resonate with consumers.   Julianne and I dive into a conversation all about the shifting landscape of the influencer industry and what this all means. We discuss how the power is shifting into the hands of micro-influencers, how to position yourself and your page to attract brand partnerships, and the nitty-gritty details of building a business from the ground up.    Time Stamps: Why is there such a misconception about influencers? How Julianne’s past experience inspired her to start Dialogue New York First steps to creating an agency Setting boundaries and creating space between work and yourself Shifting the power into the hands of micro-influencers The importance of showing up as yourself How TikTok and Reels have changed the landscape of brand partnerships How to position yourself to attract brand partnerships Julianne’s tips for setting boundaries with social media Resources: Dialogue NYC’s Website: https://www.dialoguenyc.com/  Instagram: https://www.instagram.com/dialoguenyc/  

The Power of Micro-Influencers and How to Attract Brand Partners w/ Julianne Fraser

Ever feel like you just do not have enough time in your day to get everything done, only to realize by 5 PM that your hours just don’t match up with the tasks you’ve actually checked off your list? As female entrepreneurs, we have a never-ending to-do list and seemingly not enough hours in a day.   That is why I’m so excited to have Kierra Asnaukas on the podcast today. Kierra is a productivity coach who helps entrepreneurs conquer their chaotic schedules, set strong boundaries, and do the right things at the right time for the right reasons. She’s also the Amazon best-selling author of “Permission to Pivot Granted”.    We’re chatting all about how to be more productive, how to manage a chaotic schedule, how to set boundaries on social media and in life, and really just getting into all things time management and being a more effective and productive entrepreneur. So grab a pen and notebook, tune in, and let’s get started.   Time Stamps: [2:44] Kierra’s GREAT morning routine and EASY evening routine [9:36] How Kierra became a productivity coach [14:40] Pivoting and owning all her different titles [17:06] Finding confidence as a new coach and moving past imposter syndrome [19:35] The conquer your chaos blueprint [26:14] Identifying the needle moving tasks and the tasks to outsource [31:26] Setting social media boundaries for yourself [36:49] Examples of Kierra’s personal and business boundaries Resources: Conquer Your Chaos Blueprint: https://conqueryourchaosblueprint.com/  Instagram: https://www.instagram.com/missunconventional_/  Permission to Pivot Granted  

Time Management, Productivity, and Setting Boundaries w/ Kierra Asnaukas

Pivoting your business is one of the scariest transitions any influencer, blogger, and entrepreneur can make. But as a multi-passionate female entrepreneur, pivoting is a natural evolution you’re likely to go through at least once in your career. If you’re wondering how pivoting and profitability fit in the same frame, this episode is for you,   Marie Wold is a business mentor to ambitious online coaches who want to make bank while making a difference. She had a profitable business as a fitness influencer and fitness coach, and is now on track to a 7-figure year as a business mentor. She joins the podcast today to share how you can build a profitable coaching business, all while setting social media boundaries to protect your peace. Tune in as we discuss the importance of personal branding, how to navigate rude comments, the different mindset blocks at every level, and tips for communicating the value of your offer.   Time Stamps: [2:26] Pivoting from fitness influencer, fitness coach, to business mentor  [11:51] Influencer energy vs. entrepreneur energy [15:50] Managing consumption and setting social media boundaries [21:17] Tips for building a memorable personal brand [28:34] The different mindset blocks that come with scaling your income [34:12] Communicating the value of your offer   Resources: Marie’s Website: https://mariewold.com/  Instagram: https://www.instagram.com/marieewold/  Grind and Be Grateful Podcast: https://mariewold.com/grind-and-be-grateful/   

Building a Profitable Coaching Business and Setting Social Media Boundaries w/ Marie Wold

You’ve heard the saying “quality over quantity” many times. But no one embodies what that statement means on the level that Natanya Bravo does. Natanya is the founder of the Bravo Life. The Bravo Life, now a global community of over 30,000 women, was created to inspire women around the world to realize and actualize their full potential. It provides coaching resources and live experiences for women worldwide who are committed to living their best lives as their best selves.   Natanya joins the podcast today to share her knowledge, strategies, and know-how when it comes to attracting quality clients and scaling to 7-figures with one offer. We chat about finding clarity on your purpose, getting clear on concrete results and transformations, marketing your offer, overcoming mindset blocks, and so much more. If you feel the overwhelming need to overproduce by creating a large product suite, this episode is for you. Tune in as Natanya shares her insight, advice, and strategies on how simplification can ultimately amplify your impact.     Time Stamps: How Natanya became a business strategist and mindset coach [2:01] Finding clarity on your purpose [4:01] Getting clear on the concrete transformation and results that you provide [7:41] Talking to your target audience and learning how to communicate your offer [10:23] Common mindset blocks during the launch process [15:38] Why focusing on quality over quantity will help you attract clients [21:59] How Natanya scaled her program to 7-figures [26:25] Growing a team to support a 7-figure business [30:26] Resources: Natanya’s Website: https://thebravolife.com/  Instagram: https://www.instagram.com/thebravolife/

Attracting Quality Clients and Scaling to 7-Figures with One Offer w/ Natanya Bravo

The Influence to Empire Mastermind is by far my favorite product and offer. The women who join the program are so inspirational, and getting to be a part of their journey is an honor. In today’s episode, I’m shining the spotlight on 3 current students in the Influence to Empire Mastermind.   Meet Julie, a style coach, Mille, an Instagram coach and YouTuber, and Steph, a doctor in physical therapy and movement and nutrition coach. Julie, Millie, and Steph chat about their journey through entrepreneurship from monetizing their audience, the marketing and messaging that has been the most effective in converting followers into customers, the hardest part of their entrepreneurial journey, and so much more.       Time Stamps: [1:36] Meet Julie, Millie, and Steph [3:27] How Julie decided on what to create for her audience [7:41] How Millie monetized her strengths and expertise [9:54] How Steph went from physical therapist to a movement and nutrition coach [13:16] The messaging and marketing strategies that turned their followers into customers [20:09] The hardest part of their entrepreneurial journey so far [30:19] What has been the most impactful at moving the needle forward in their respective businesses  [36:39] Their experience inside the Influence to Empire Mastermind Resources: Julie’s Instagram: https://www.instagram.com/juliekrausxo/  Steph’s Instagram: https://www.instagram.com/stephdorworth/  Millie’s Instagram: https://www.instagram.com/itsmodernmillie/ 

Hear from Current Students About The Influence to Empire Mastermind!

So you’re thinking about launching a product to your audience. You’ve spent months to years cultivating a following on social media, secured brand collaborations under your belt, and now you want to create something of your own and create an impact. Deya Kuhnle is the founder of the Digital Business Manager Bootcamp, but for the past four years, she’s been supporting six and seven-figure entrepreneurs with their funnels, launch strategies, launch management projects, and team management. She’s also our extraordinary launch and funnels support coach in my Influence to Empire Mastermind.   If you’re freaking out at the word “funnel,” don’t fret. Deya explains what a funnel is and why they’re important in today’s episode. Deya walks you through how you can figure out what product to launch to your audience by uncovering and playing into your strengths. She also discusses the different types of offers that you can create for your audience, all while sharing the recipe for a profitable launch.    If you’re ready to go from solopreneur to entrepreneur, this episode is a must. Tune in and take notes as Deya removes your concerns and confusion surrounding funnels and launches.       Time Stamps: [8:52] What is a funnel  [12:42] How Deya picked up her funnel expertise [15:48] Easy takeaways for figuring out what product to create [20:38] Different types of offers you can create [25:24] Starting small and validating your offer [27:35] Pricing your online course [30:50] First steps for validating your mini-course offer [32:36] Finessing the process of launching your first product [38:01] 2 things people get wrong with launching [40:57] 2 tips for launching  Resources: Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist Deya’s Instagram: https://www.instagram.com/mynameisdeya/  Digital Business Manager Bootcamp website: https://dbmbootcamp.com/ 

How to Know What Product to Launch to Your Audience and the Recipe for a Profitable Launch w/ Mastermind Coach Deya Kuhnle

One of the coolest things about my Influence to Empire Mastermind is that I learn so much from our supporting coaches. In today’s episode, I’m joined by none other than Viv Okafor. Viv is a brand coach and content strategist who helps intentional experts clarify, connect, and convert through content.   We dive deep into a discussion all about creating a content plan and showing up online consistently. Viv shares her expert insight on the biggest mistake you can make with your content, the key to establishing your unique brand, how to start finding your brand clarity, planning content around your mission statement, and much more juicy content secrets.   Time Stamps: [7:13] The biggest mistake you can make with your content [9:15] What does a brand coach/content strategist do? [10:59] Why having brand clarity matters [13:23] How Viv became a brand coach and content strategist [24:15] The 3 P’s of finding your brand clarity [29:28] Creating content that aligns with your mission statement [34:49] Playing into your content strengths [38:39] How to market your product smoothly   Resources: Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist Viv’s Instagram: https://www.instagram.com/thevoguide/  Viv’s website: https://www.thevoguide.com/  Clarity to Authority Program: https://clarity-to-authority.mykajabi.com/sales-page 

How to Create a Content Plan and Show up Online Consistently w/ Mastermind Coach Viv Okafor

Travel has and will always be a very important part of my life. I’m so excited for today’s episode as I am joined by Rachel Rudwall, an Emmy nominated on-camera host, producer, camera writer, and photographer. She has traveled to all 7 continents, lived in 3 countries, and visited nearly 70 nations.   We talk all about becoming a travel producer as she shares tips for storytelling through video. We also have a conversation about the impact and power travel can have on us as humans, and what it means to be a global citizen. If you’re looking for a reason to scratch that travel itch, this episode is for you. Tune in and get lost in Rachel’s world as we discuss the biggest lessons learned on the road and how we can all become more responsible travelers.   Time Stamps: [3:59] Rachel’s favorite destinations [11:39] How Rachel fell in love with travel and became a travel producer [16:18] Producing travel video content [20:03] Tips for storytelling through video [26:33] The biggest lesson Rachel learned from her travels [31:44] How to become a more responsible travelers   Resources: Rachel’s Instagram: https://www.instagram.com/rachelroams/  Rachel’s website: http://www.rachelroams.com/ 

Becoming a Travel Producer, the Power of Travel and Being a Global Citizen w/ Rachel Rudwall

If you watch my Instagram stories, you’re familiar with the product created by my guest on today’s episode. I’m so excited to introduce you to Ali Bonar, the creator of the world’s first granola butter. Not only am I a huge fan of Ali’s product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image. You’re in for a real treat as Ali shares how she created the world’s first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses.   Time Stamps: [2:52] Ali’s struggle with eating disorders [7:09] Using Instagram to keep her accountable [9:38] How Ali created the world’s first granola butter [14:49] Kween’s slow and steady growth [17:58] Healing the root causes of her eating disorders to heal the larger picture [24:25] Getting her product into stores [41:44] 3 tips for starting an e-commerce brand   Resources: Ali’s Instagram: https://www.instagram.com/alibonar/ Kween Granola Butter: https://kween.co/  Ali’s podcast: https://kween.co/pages/kweencast

Creating the World’s First Granola Butter, Scaling an E-Commerce Biz, and Healing Your Body Image w/ Ali Bonar

Up until recently, marketing your brand required spending big bucks on advertising. But it’s 2021 and reaching your ideal clients and customers through traditional and new media doesn’t have to cost a fortune. Christina Nicholson is my guest on today’s episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years.   Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an important discussion that helps entrepreneurs decide what kind of press is right for them and their business, tips for pitching media outlets, and why pitching to podcasts is a great growth exposure opportunity. Tune in as Christina shares million-dollar tips for earning media placements and how you can make the most out of a podcast feature.       Time Stamps: [1:52] What is PR and who is it for [7:19] Which type of press is right for your business [11:39] Tips for pitching to media outlets [20:07] Why you should be focusing on podcasts [26:38] Tips for pitching to podcasts [29:21] How to make the most out of your podcast feature [34:48] Tips for podcast growth [36:10] Time management as an entrepreneur   Resources: Website: https://www.mediamavenandmore.com/podcast/ Instagram: https://www.instagram.com/christinaallday/ Free pitch for media placement: Pitchpublicityprofit.com Free pitch for podcast placement: podcastclout.com/pat

Pitching Yourself for Podcasts and Media Placements w/ Christina Nicholson

How do you define influence? The term “influencer” comes with a lot of preconceived notions and connotations. I’m joined by Eric Dahan, co-founder and CEO of the top influencer marketing company Open Influence. His company designs and coordinates influencer campaigns for major companies like Amazon, Netflix, Cartier, and Google.   In today’s episode, Eric walks you through the future of the influencer marketing industry. He also walks you through the key things Open Influence looks at when it comes to attracting and matching influencers for brand collabs. If you’re a micro-influencer who fails to see the value you bring to the industry, or if you need some advice for breaking into the industry, this episode is for you. Tune in and take notes as Eric shares expert industry insights into the world of influencer marketing.   Time Stamps: [1:54] What does it mean to be an Influencer? [6:20] Behind-the-scenes of Open Influence and how they work with brands [8:47] What Open Influence looks for in Influencers [15:41] Advice for micro and brand new influencers [17:51] What’s the deal with TikTok and is it the new Instagram? [20:44] How brands measure successful Influencer campaigns [23:18] Trends, growth, and the future of Influencer marketing Resources: Website: https://openinfluence.com/  Eric’s LinkedIn: https://www.linkedin.com/in/eric-dahan-3b428b62/ 

Attracting Brand Collabs, Micro-Influencers, and the Future of the Influencer Marketing Industry w/ Eric Dahan

No one accidentally builds a 7-figure business and no one does it overnight. Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority in their industry so that they can confidently launch their signature offer. She has helped hundreds of students and clients get clear on their messaging, confidently increase their prices, and have successful five-figure launches.   In today’s episode, Maya is diving into the nitty-gritty strategies to help you launch high-ticket offers and scale your business with confidence. We’re chatting about the problem with trends, finding your zone of genius, creating a solid personal brand, how to show up as a thought leader, and finding confidence in launching a high-ticket offer.   Time Stamps: [1:41] Maya’s definition of success [2:44] How Maya got to where she is by starting on Myspace [7:16] What Maya did to establish her expertise online [11:32] Finding your zone of genius and creating a solid personal brand [14:08] Establishing yourself as a thought leader [16:04] Maya’s definition of a high-ticket offer [17:44] Tips for filling up high-ticket spots [21:56] Why Maya launched her activewear line, Rebellious [28:48] How Maya scaled from 6 to 7-figures Resources: Website: https://www.mayaelious.com/  Impact Weekend: https://builttoimpact.com/  Instagram: https://www.instagram.com/mayaelious/

Personal Branding, High-Ticket Offers, and Scaling to 7 Figures w/ Maya Elious

It’s no secret that real estate can be a great investment. Real estate can be a great opportunity for investing and growing your money while having fun doing it. Personally, I’ve been dipping my toes in research, learning more about the benefits of short-term versus long-term rentals. That is how I came across my guests, Annette Grant and Sarah Karakaian.   Annette and Sarah are the founders and host of “Thanks for Visiting,” a podcast and educational resource for those who are interested in building their own Airbnb rental businesses. They join the podcast today to chat about the ins and outs of running a short-term rental business through Airbnb. We don’t shy away from topics like what you should be looking for when you invest in property, managing multiple properties, what good profit margins look like, and their favorite and least favorite parts of owning and operating an Airbnb business.   If owning your own Airbnb or short-term vacation rental is something you daydream about, this episode is for you. Tune in and realize that making your Airbnb business dreams come true isn’t as far-fetched as you might think.   Time Stamps: [1:59] Annette and Sarah’s favorite and least favorite parts of owning an Airbnb business [4:20] How Annette and Sarah started their Airbnb short-term rental business [8:54] When are you ready for your second investment property? [12:51] Difference between short-term vs. long-term rental properties [16:24] How to manage multiple properties at once [21:20] What to look for in your first short-term rentals [26:07] What do good profit margins look like in this industry? [32:08] How Annette and Sarah transitioned into online education Resources: Website: https://www.thanksforvisiting.me/  Instagram: https://www.instagram.com/thanksforvisiting_/  Podcast: https://podcasts.apple.com/us/podcast/thanks-for-visiting/id1451872835  Free Masterclass: https://www.thanksforvisiting.me/workshop/ 

Building a Short-Term Rental Revenue Stream w/ Annette Grant & Sarah Karakaian

Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you’re making the best choice for you and your brand?   Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients.   Time Stamps: [2:47] How Bali became the inspiration for Chelsea’s career path [6:47] When should you start focusing on branding? [10:21] Tips for defining your brand identity [13:49] General design tips for approachable vs. luxury branding [15:20] The most common mistakes people make with their branding [18:11] A brief lesson in color psychology [20:20] Tips for landing freelance design clients [23:57] The key to cold pitching   Resources: Website: https://www.honeyandcocreative.com/  Instagram: https://www.instagram.com/honeyandcocreative/ 

Finding Your Brand Identity and Building a Design Agency w/ Chelsea Blackwell

Her Life By Design is a podcast that discusses all things influencer marketing, creating a career online, navigating life as an ambitious female and much more. Your host is Christina Galbato - social media influencer, creative entrepreneur and online educator. Join her each week to gain the strategies and motivation you need to create a life and career entirely of your own design.

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Her Life By Design

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