Kelsey Keathly of Norfleet Marketing & Photography is an equine photographer & marketing expert from Northern Illinois. Her business is multifaceted, with a focus on providing photography for breed show exhibitors and brand design and business coaching services for equestrian entrepreneurs. Giana and Sara sat down with her to chat horse show photography in the breed show industry   We’re on all places Podcasts are found!   Itunes: https://apple.co/2Usqxag   Spotify: https://spoti.fi/2UsqgnK  

Horses in Focus: An Equine Photography Podcast

012: Breed Show Photography with Norfleet Marketing & Photography

Giana and Sara have a talk about getting into private client photography at WEF and the Desert Horse Park as well as what they offer to their clients. Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

011: Private Client Photography at Horse Shows

Giana and Sara have a talk about the very controversial topic of horse show photography. Sharing opinions on coverage, quality, and pricing as well as being an OP with the new wave of private client photographers. Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

010: A Discussion on Horse Show Photography

We’re calling this the Season 2 relaunch! We’re back with another episode of Horses in Focus! With the stay-at-home orders in place due to COVID-19, Giana and Sara chat how they’re handling everything for both their business and personally

009: Navigating COVID-19

Shelley Paulson is an equestrian photographer based in Minnesota. With over 15 years in the industry, her work has graced multiple publications such as Horse Illustrated, Chronicle of the Horse, Young Rider, the Paint Horse Journal and countless others. Today we discuss with her having an IPS business model with your portrait clients, what it actually entails, and what the end result can mean for your business. http://shelleypaulson.com/

008: IPS with Shelley Paulson

  Join our host's Giana Terranova and Sara Shier as they talk about the two different models of IPS or digital delivery aka "shoot and burn" Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast  

007: IPS vs Shoot and Burn

 Join our host's Giana Terranova and Sara Shier as they talk about the importance of a website for your photography business and how it can help establish your brand! Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

006: Creating Your Website

 Kirstie Marie Photography is an award-winning equine photographer located in Texas with a passion for capturing the immeasurable bond between a girl and her horse. Join our host's Giana Terranova and Sara Shier as they chat with Kirstie about client experience, pinterest, commercial work and so much more! Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

005: Client Experience with Kirstie Marie Photography

Join our host's Giana Terranova and Sara Shier as they discuss how handling clients can make or break your business as well as tips for creating a client experience. Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast Thinking of Investing in a Client Resource Management? Get 25% off your first transaction with Dubsado https://www.dubsado.com/?c=sarashier Get 50% off with Honeybook http://share.honeybook.com/j6xrB

004: Handling Clients and Creating your Client Experience

Join our host's Giana Terranova and Sara Shier as they discuss model calls in the equine industry and if they may or may not be helping your business. Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

003: Yes or No to Model Calls in Equine Photography

Join our host's Giana Terranova and Sara Shier as they talk about the legal aspects of owning and running a business as well as important information when creating your contracts! Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

002: What You Need to be a Legal Business as an Equine Photographer

Join our host's Giana Terranova and Sara Shier's personal stories on when they made the plunge from a part-time to a full-time equine photographer and why, as well as tips to making the change to find success! Don't forget to subscribe to the show and join our exclusive insider's group for the show notes! Horses in Focus: An Equine Photography Podcast

001: Going Full Time as an Equine Photographer

How can I make this dream of photographing horses into an actual career? With slim to no resources, full-time equine photographers Giana Terranova and Sara Shier sit down twice a month to discuss all topics related to business, marketing, and the industry as a whole.

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Horses in Focus: An Equine Photography Podcast

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