  Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.   Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.   In this broadcast, Justin and I talk about:   Justin’s company AdSkills and how long he’s been in the business of selling courses What payment model he prefers to use when delivering his services Justin’s foray into “pay what you want” pricing How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling” Some of his other findings from the split test experiments How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup What is Justin’s philosophy behind which product to offer as “pay what you want” “Pay what you want” as a way to acquire great testimonials and happy customers Ways to incentivize a higher contribution when using a “pay what you want” model How “pay what you want” changed Justin’s life and business  Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it   RELEVANT LINKS:   Website Facebook Instagram LinkedIn YouTube   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

In The Trenches

ITT 230: Pay What you Want Pricing with Justin Brooke

  Art Bell is the former TV executive who founded The Comedy Channel, which became Comedy Central. He continued his television career as President of CourtTV. After Art left the TV business, he took some writing courses and found he loved writing. Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour is his first book, not counting a humor book he wrote with a couple other guys while at Comedy Central.   Today, Art and I are going to talk about creative processes, the business of comedy, and the up and down journey that entrepreneurs and creatives go through.   In this broadcast, Art and I talk about:   Art’s journey to finding what he actually wanted to do for his career The inspiration behind his book Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour Why you need to use every skill in your toolkit, no matter the job How Art managed the leaps between professions The importance of knowing and believing that your idea is inevitable and how to use that knowledge to make it happen The various ways Art bootstrapped his idea for Comedy Central The single thing people are looking for when you pitch an idea Art’s best tips for divvying up roles after a merger or acquisition Some of Art’s most creative ideas when it comes to marketing Art’s best advice for creatives wanting to make a name for themselves   RELEVANT LINKS:   www.artbellwriter.com Instagram LinkedIn Facebook   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell

  David Jenyns is the author of SYSTEMology, host of the Business Systems Simplified podcast and a serial business owner. Recognised as a high achieving businessman, you will find many of his keynotes on YouTube.   In today’s episode, David and I discuss his proprietary 7-step process for systemizing your business. We break down the method for those looking to turn an early startup success into a repeatable process that can scale with you and your business. Because if you don’t have systems, you don’t have a business. Period.     In this broadcast, David and I talk about:   How the renowned Michael Gerber changed David’s business adventure The benefits of applying a systematic approach to starting a business Why you need to consider working on projects for free  Linearity of business growth and why is it important Identifying and understanding the values of being a system thinker Embracing systems and processes to systemize your business (even if you’re not tech savvy) David’s go-to process for evaluating businesses and their systems 10-15 must-have systems that move the needle in your business David’s 7 steps to system optimization (have a pen and paper ready) Changing the direction of your business with a 3-step 1-page outline Hiring a systems process professional so that you can finally step out of your business David’s best tip for increasing the value of your business   How to Connect with David:   system hub systemology.com Twitter: @davidjenyns   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 228: Inside SYSTEMology with David Jenyns

  Chris Prefontaine 3- time best-selling author, founder and CEO of SmartRealEstateCoach.com and host of the Smart Real Estate Coach Podcast. Chris founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary to help grow the company. Chris and his team coach investors on how to properly scale and automate their real estate investing businesses throughout North America, without using their own cash, credit, or taking out bank loans to buy a property. Chris and his family buy and sell homes in their own market every month and then mentor, coach, and consult students and associates all around North America to do the exact same thing.   I brought Chris onto the podcast today to talk about how to invest in real estate with no capital. Not only that, but Chris shares pretty much everything you need to know about real estate in 2020 and beyond.    In this broadcast, Chris and I talk about:   The low-down on how Chris broke into a saturated industry Effective real estate investing during the pandemic  The do’s and don’ts when buying property Chris’ best tips on purchasing property with no credit or money down How to capitalize on the economic forces during the next 6 months What the outlook for the real estate industry is in 2020 and beyond  Tips on making deals outside of the conventional loan system The best way to find a niche that interests you How to approach experts in your field of interest to mentor you Why you need to learn about economic trends in your desired niche   How to Connect with Chris:   SmartRealEstateCoach.com Check out Chris’ book: Real Estate On Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash Or Credit   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine

  Michael Neeley is an authority strategist, business mentor and podcasting veteran. Along with hosting many podcasts, Michael is a writer, a motivational speaker, a personal development coach, and the creator of the transformational program The Art of Forgetting.    In today’s conversation, Michael and I discuss the ins and outs of starting a podcast in 2020 from tax write offs to gaining tremendous traction relatively quickly. If you’re thinking about starting a podcast, then grab a pen and paper and take some notes.   In this broadcast, Michael and I talk about:   How have podcasts changed from 2003-2020 Why 2020 is the perfect year to start a podcast Clever ways to set the initial focus of your podcast The best way to plan your podcast episodes in advance Michael’s top recommendations regarding podcast sponsorships and advertising How to make money from your podcast The low down on tax write offs for podcasters Embracing evergreen content rather than hot button content Michael’s traction boosting podcast “growth hacks” Talking Tech - What you need to know about production, software, hardware, and hosting platforms   How to Connect with Michael:   www.michaelneeley.com THE SIMPLE 5-STEP PROCESS TO LAUNCH A ROCKIN’ PODCAST Facebook: @ArtOfForgetting Twitter: @michaelkneeley   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley

  David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.   In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.   In this broadcast, David and I talk about:   David’s incredible journey from stylist to consultant Using your appearance to differentiate yourself from the competition The importance of using your image and style intentionally to signal confidence, credibility and capability The four aspects of your clothing that you need to be aware of What is the most powerful item you can have in your wardrobe Understanding and implementing David’s “Triangle of Power” David’s explanation of the four pillars of Executive Presence Why you need to be aware of others perceptions of you David’s best tips on how to exude confidence while on video or audio calls The one item you should invest in for high-quality video calls What is the fastest and easiest way to establish a personal brand   How to Connect with David:   www.mcknightimagelab.com The Zen Executive Presence Instagram Facebook Twitter LinkedIn Get David’s free book Leading With Style   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 225: Leading with Style with David McKnight

  Daniel Scrivner is the CEO of Flow, which is a project management software. Previously he was the Head of Design at Digit and Square. He's worked for some of the most respected brands in the world including Apple, Nike, Disney, and Target.   In today’s broadcast, Daniel and I discuss how someone who worked at Apple and Square was able to take his accrued knowledge into different spaces and into his own company. We dive into many topics ranging from design to creative thinking in general.     In this broadcast, Daniel and I talk about:   The thing that sparked Daniel’s love for design Daniel’s take on the idea of a “silver bullet” to success Why you need to put in reps to establish soft skills of business and design How Daniel navigated unexpected career paths and the fear of failure The simple reason why Daniel feels uncomfortable when comfortable How Daniel still uses insights he gained from working at Apple and Square in his business Daniel’s creative process of “wide-open exploration” when starting a project The importance of separating user feedback from the creative process   How to Connect with Daniel:   getflow.com daniel@getflow.com   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner

  Nathan Hirsch is a serial entrepreneur and expert in remote hiring and e-commerce. He is the founder and CEO of FreeeUp.com and the co-founder and COO of Portlight. Nathan is an expert at building efficient systems and processes, sales strategies, and business management.    In today’s broadcast, Nathan Hirsch takes us behind-the-scenes of his acquisition and investment journey and he shares his bootstrap strategies to grow his business into a multimillion-dollar business in a little less than 4 years.    In this broadcast, Nathan and I talk about:   How Nathan began his entrepreneurial journey using the Amazon Marketplace Behind the scenes of Nathan’s acquisition journey How Nathan figured out what to prioritize in his business Where did Nathan know to put his effort when it came to software Nathan’s strategies to get his business “sales” ready The best rules of thumb when it comes to hiring developers How you can make your business a business that someone wants to buy The top 2 things Nathan had to invest in prior to the sale of his business How Nathan made the decision to sell his business to the person who bought it   How to Connect with Nathan:   freeeup.com outsourceschool.com facebook.com/freeeupmarketplace linkedin.com/in/nathanhirsch   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch

  Jovana Miljanovic was born and raised in Serbia. She built a brick and mortar style business where she ran in-person workshops from scratch and then pivoted to helping people around the world through her virtual education platform. Now Jovana helps women start and scale their businesses online, and she hosts her own podcast, the Jovana Miljanovic Podcast on YouTube.   In this broadcast, Jovana Miljanovic walks us through how to build your business in 2020 from scratch, regardless of the constantly shifting economic and social landscape that we’re all in. She also shares why you need to prioritize doing things that make you uncomfortable (in business and life) and how to stick to your goals for an extended period of time.   In this broadcast, Jovana and I talk about:   Behind the scenes of Jovana’s entrepreneurial journey The positives of bartering your services during the start-up phase to kick start your business How Jovana realized she needed to support women in business The reason why Jovana shifted to a predominantly online business Why Jovana feels like everything is an experiment when it comes to business and life How you can stop relying on your past success and start getting uncomfortable Jovana’s go-to structure for getting uncomfortable The best length of time for goal setting Why Jovana loves failing fast and making mistakes in her business How Jovana recommends remaining authentic on social media   How to Connect with Jovana:   jovanamiljanovic.us Jovana Miljanovic Podcast LinkedIn Instagram Facebook   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic

  Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the host of the Business Reimagined Podcast and is also the creator of the acclaimed Course Builder’s Laboratory training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.   I’ve had Danny on the podcast before where he shared how to grow a 7-figure business. If you want to hear his backstory, go ahead and give episode 44 a listen.   In today’s broadcast, Danny Iny walks us through the ins and outs of e-learning (what it is, how it works, how the e-learning industry is growing and changing, and how to take advantage of it by creating and selling courses online).   In this broadcast, Danny and I talk about:   The low-down on eCourses from 2015 to 2020 Danny’s top 2 tips so you can start making a meaningful amount of passive income How to figure out what you can spend to acquire a customer Understanding the difference between “edutainment” and “education” Why Danny believes you need to start with the transformation your eCourse provides before anything else How to offer community and support as an add-on to your eCourse Danny’s strategy behind choosing your ideal topic for your eCourse The 3 must know ingredients to a business that works well with online courses   How to Connect with Danny:   mirasee.com @DannyIny Teach Your Gift    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 221: How to Make Money with eCourses in 2020 with Danny Iny

  David Hassel is a serial entrepreneur and the co-founder and CEO of 15Five, which is what he views as his opportunity to help organizations and individuals reach their potential and become ‘organizationally-actualized’. He and his team have developed industry leading people management software to drive high performance for over 2000 customers via a suite of features, including weekly check ins.   I brought David onto the podcast today to talk about how to transition into remote work and optimize the online working space. This conversation is geared towards leaders, managers and owners who now find themselves being thrust into managing a remote team. We also talk about ways that you can optimize your remote work, even if your team is distributed across the world.   In this broadcast, David and I talk about:   How did David get to into the entrepreneurial lifestyle Was David’s company always focused on remote work What should you implement to make remote work effective How can you provide a sense of connection and belonging while working remotely What tools can you use to keep your team in contact What are the upsides when you apply remote work correctly Can remote work make your business more scalable Why you need a schedule with your remote workers The importance of doing emotional checking on your team calls Does David have set hours for his remote team How to care about high performance and culture simultaneously in your business What is 15Five and how can it help your business   How to Connect with David:   15five.com @dhassell   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 220: Ramping Up Remote Work with David Hassell

  Edward Kay works with associations who are frustrated by the inability to get digital and web technology working for them. Clients come to him who are struggling with terrible website-to-membership-database integration, lack of member self-service and important data isolated in unconnected systems. Edward is passionate about making tech deliver for membership organisations and associations.   On this week’s episode, I sit down with Edward Kay, a membership technology specialist and the founder of Tall Projects, which provides digital services for membership organizations and associations. I brought Edward on the call to talk about his journey into freelancing; specifically how he keeps his operation lean, how he moved away from trading time for money to a recurring revenue subscription model, and why it’s so important to niche down and then maybe niche down some more.   My big takeaway from this episode is that the crux of success is discipline work. And that it’s completely possible to land great clients and organize your business and lifestyle so that it serves you and not the other way around.   In this broadcast, Edward and I talk about:   What is Edward’s business journey How did Edward find his niche Why you need to keep your eyes and ears open for opportunities How did Edward move to a recurring revenue model Why you need to experiment with your pricing on different clients How can you ensure a project isn’t taking more time than you first quoted Why is it important to niche down The importance of expectations around retainers Is a retainer based system the best option for freelancers How can you be more disciplined in your business to make the most of your time What are Edward’s best practices to keep clients for the long haul Why you need to invest in a team for the long-term   How to Connect with Edward:   www.tallprojects.co.uk   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 219: How To Stop Trading Time For Money with Edward Kay

  Samir Patel is the founder and managing partner of Trophy Point Investment Group. He bought his first hotel when he was a junior in college. Samir has successfully served as an officer in the US Army serving as the chief operations officer of a 1,000 person organization. He has engaged in real estate transactions/investments, acquisition of businesses and creating businesses for 10 years.   In today’s episode, Samir and I discuss how to mitigate downside risk by spotting financial liabilities and closing them up and more broadly, handling the chaos.    In this broadcast, Samir and I talk about:   How does Samir turn companies around Where did Samir’s entrepreneurship journey begin How did Westpoint shape Samir’s business mindset How was Samir able to handle his side hustles while on active duty What caused Samir to pursue business ventures full-time What it’s like to turn around after bankruptcy The importance of honesty and knowing when to let people go The importance of communication and asking questions regarding loans What does Samir look for in terms of chaos and uncertainty What should brick and mortar stores prioritize  How the complexities of loans can be managed effectively    How to Connect with Samir:   Email - samir@trophypointinvestment.com LinkedIn Call - (470) 236-2489   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.    Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 218: How to Survive Financial Chaos with Samir Patel

Gaetano Caruana is the founder of EarlyParrot, which is a referral marketing software that has helped hundreds of businesses generate high-quality leads through referrals. EarlyParrot was built out of a need and soon evolved into a flexible platform that can be plugged into any sales firm.   Today, I sit down with Gaetano Caruana to discuss how to grow your email list and scale your revenue with an automated referral marketing system. I know that sounds like a lot, but it’s truly not that complex. We’ll also dive into how easy it is, how profitable it can be, how a referral program can increase your brand awareness and customer loyalty, why referrals are typically higher quality leads and why that matters to you and your business. Gaetano will also share how referral programs lower the cost of acquisition and so much more.   My big takeaway for this episode is for you to listen to the part where we talk about exclusivity. Now, I’m just going to leave it at that. You’ll have to listen to the rest of the episode to know what I’m talking about!   In this broadcast, Gaetano and I talk about:   What led Gaetano to founding EarlyParrot What are the steps it takes to incentivize word of mouth marketing Which incentives should you use when it comes to list building v.s. e-commerce Why you need to be smart and clear with the rewards you’re giving away What is a double-sided campaign and is it hard to implement How much does EarlyParrot usually charge to ensure everything is integrated properly Why you don’t have to give something expensive to get someone engaged Is there anything someone should be cognizant of when choosing your incentives How to promote your referral program for the best results What are some ways to lower the cost of acquisition In what ways is affiliate marketing different than referral marketing How difficult is it to integrate a referral marketing campaign into specific software How does having a referral program in place allow you to keep growing bigger and bigger What content can you use to promote your referral program How to plan for negativity or backlash What ways can you market your referral program without being spammy   How to Connect with Gaetano:   earlyparrot.com LinkedIn    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 217: Why You Need a Referral Marketing System (with the founder of EarlyParrot) Gaetano Caruana

Jennifer Lehner is a Digital Marketing Strategist and Adjunct Professor of Digital Marketing at Cleveland State University. She shows entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She creates online courses and trainings, while also speaking at businesses and universities about the fast-changing world of digital media and how important it is to know exactly how to use these new tools to differentiate yourself, to tell your story and take control of your future.   On this week’s episode, I’m sitting down with Jennifer Lerner to discuss how to start and grow a profitable recurring revenue membership site. But that’s not all we discuss! We also dive deep into membership sites, including why membership sites are all about the experience, how to grow a membership site that requires minimal content creation, what content to restrict and what to share, how to use events to reward existing members while generating new paid membership signups and so much more.   Typically I would highlight one of my biggest takeaways for the episode, but it’s kind of hard to do today because the whole episode is very solid! So if you want to launch, grow or run a recurring revenue membership site, then I think all the different components of what you’ll hear today will be worthwhile to you.   In this broadcast, Jen and I talk about:   What led Jen to creating her first membership site What was Jen’s original strategy when deciding what content to put together for her membership When did Jen start blogging and creating content How did Jen spin her lack of content into a positive How to know if you should have a monthly or yearly membership Should entrepreneurs gravitate towards creating experience and if so, how can they do this How can you generate new leads for your membership Why does Jen never do free trials Could someone run a membership site as a side hustle How can you ensure your other products aren’t being cannibalized by your membership Why you need to make sure your membership is promoted everywhere   How to Connect with Jen:   jenlehner.com LinkedIn  Twitter  Instagram  YouTube   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.      Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.  

ITT 216: How to Grow a Profitable Membership Site with Jen Lehner

In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.

hubhopper

In The Trenches

hubhopper