OTT service and system providers need to discover viewer interests to increase purchases and reduce costs. In many OTT systems, 10% of the content produces 90% of viewer engagement and revenues. Intense and growing OTT competition provides limited profit from viewing content. Unpopular content distracts audience viewing and increases costs. The wrong insertion of content or promotions can lose viewers and result in negative reviews. Listen to this session to discover how Plum Research gathers and measures viewer engagement activities across multiple devices and services to help OTT providers attract more viewers and generate more profit. This Session Covers: What are OTT Engagement Analytics?Why are OTT Engagement Analytics Important?Who Needs a OTT Engagement Analytics Solution?How does OTT Engagement Analytics Work?Why Gather Engagement Info from Multiple Devices?What is Needed to Implement OTT Engagement Analytics?How Long Does it take to Setup OTT Engagement Analytics Solution?What Equipment are Needed for OTT Multi-Device Engagement Analytics?Is any Special OTT Engagement Analytics User Training Needed?Will OTT Multi-Device Engagement Analytics Work with Most OTT Systems?Are there Industry Standards for OTT Multi-Device Engagement Analytics?What Additional information is Available about OTT Engagement Analytics?

Internet TV Plus Podcast

127 - OTT Engagement Analytics

Setting up streaming TV distribution distribution deals can be difficult, time consuming, and the wrong platform & service options can result in little if no revenue. Equally, papering deals without first getting familiar with platform nuances, shelving limitations and trick functions including SEARCH can be as damaging as not doing a deal at all. Companies need OTT distribution to offset shrinking revenues. Reaching out to key players and platforms is time consuming. Turning those conversations into signed deals and subsequent launches tales even longer. This podcast covers ways to find good streaming TV platforms for your content, how to manage them, and ways to maximize your revenues. Topics Covered: What is OTT Distribution? Why is a OTT Distribution Important? What Surprises Companies about OTT Distribution? Who Needs to do OTT Distribution? How does OTT Distribution Work - Basically? What is Needed to Implement OTT Distribution? How Long Does it take to Setup a OTT Distribution Solution? What Services and/or Equipment are Needed for OTT Distribution? Are there Other Benefits to OTT Distribution Solution? Any Special OTT Distribution User Training Needed? Will OTT Distribution Work with Most Systems?  

126 - OTT Distribution

Content owners, broadcasters, and distributors need to know how to develop, distribute, and manage video apps for multiple types of viewing devices. It is important for them to understand the key features to include and how apps they can earn and optimize revenues. App promotion and distribution channels, options, and strategies are important to reaching the right audiences. Managing apps can be complex and costly if they are not designed well. Listen to this session to discover the key features in TV apps, how they can work for many types of devices, and ways to distribute and promote video Apps. Topics Covered in This Session:    

TV Apps Development

TV broadcasters and OTT service providers can add new revenues by selling advertising services on multiple platforms. Using an integrated ad management platform can enable television service providers to sell video and digital ads across cross-media platforms increasing revenues. Ad inventory management automation and optimization is critical to ad targeting, insertion, and campaign optimization. Having an integrated ad management system allows for better media analytics which allows for ad inventory capacity forecasting, sellouts, and can manage pricing based on real time ad insertion demands. This session covers how multi-platform ad management systems can enable TV broadcasters and OTT service providers to setup and manage cross-platform campaigns which allows them to sell digital ad campaigns to existing and new advertising clients.  This Session Covers: What is and Cross-Media Advertising? Why is a Cross-Media Advertising Important?What Surprises Companies about Cross-Media Advertising?Who Needs a Cross-Media Advertising Solution?How does Cross-Media Advertising Work - Basically?What Changes are Needed to Implement Cross-Media Advertising?How Long Does it take to Setup a Cross-Media Advertising Solution?What Services and/or Equipment are Needed for Cross-Media Advertising?Are there Other Benefits to Cross-Media Advertising Solution?Any Special Cross-Media Advertising User Training Needed? Will Cross-Media Advertising Work with Most Systems?Are there Industry Standards for Cross-Media Advertising?

TV and OTT Cross-Media Advertising

Advertisers want to know which marketing campaigns and advertising messages influence or result in the purchase of their products and services. Advertising budgets have been shifting from TV to Internet platforms that can measure and demonstrate results. Gathering and processing engagement data from multiple TV systems has been difficult. New OTT distribution options have resulted in incorrect or fraudulent ad inserts. Listen to this session to discover how TV advertising attribution systems can provide ad influence measurements, the types of TV ad engagement data and ways to capture them, and how to verify that ads are being delivered to the right audiences.

123 - TV Advertising Attribution

TV channels need to implement advanced advertising to increase their ad revenue. The advanced TV advertising possibilities deliver the reach of TV and the targeting of digital using today’s distribution methods – Over-the-Air, Cable, Satellite, and OTT. Implementing the available advancements in TV advertising can be done without rebuilding a TV channel’s operations and without converting to Next Gen TV (ATSC 3.0). Listen to this session to discover new advanced TV advertising options and ways to implement them on traditional and OTT systems.   Topics Covered: What is Advanced TV Advertising? Who Needs Advanced TV Advertising Solutions? Fundamental Components of Advanced TV Advertising Advanced TV Advertising Industry Standards Advanced TV Advertising Distribution Platforms Key Requirements for Advanced TV Advertising Cable, Broadcast Network, and Local Advertising Differences Required Advanced TV Advertising System Changes Advanced TV Advertising Setup Time How Advanced TV Advertising can be Measured TV Advertising Privacy Advertising and ATSC 3.0

122 - Advanced TV Advertising Implementation

Online TV movies, shows, and streaming video channels can earn higher revenue per impression from advertising than broadcast Superbowl ads because of ad targeting and multi-device delivery platforms. The sources of ads can come direct sold deals or programmatically delivered through ad servers like Google Ad Manager (DFP), Freewheel (mostly broadcast), SpotX, Springserve, and others. OTT Advertising technology has rapidly evolved to combine dynamic ad insertion (DAI) with advanced viewer demographic, behavioral, and other ad targeting and personalization options. However, there are still challenges and limitations with existing standards and device capabilities. Listen to this session to understand how OTT advertising technology works and enables online video service providers to implement and optimize.   Topics Covered: What is OTT Advertising Who uses OTT Advertising What Surprises Most Companies about OTT Advertising Advertising Video On Demand (AVOD) platforms Key Benefits and Opportunities for AVOD Services Key Challenges for AVOD Services How OTT Advertising is Different than Broadcast Ad Insertion OTT Advertising System Operation (basic) What is Needed to Setup an OTT Advertising Service (equipment, services) Time it takes to Setup an OTT Advertising Platform Where Ads Come from for OTT Service Providers Challenges of Providing OTT Ads? Server Side Ad Insertion (SSAI) Training Required for OTT Providers Industry Standards for Advertising Video on Demand    

121 - OTT Advertising Technology, Implementation, and Optimization

OTT Services Industry is now facing intense competition. According to Parks Associates research, there were over 226 OTT service providers in the United States at the beginning of 2019.New OTT providers are offering lower prices, customer churn is over 18%, and streaming TV viewers expecting key features. OTT providers can compete by choosing the right mix of content, features, and services key customers and grow new revenues. Topics Covered: OTT Services Key Components of a Successful OTT Service OTT Service Provider Content Choices Content Sources for OTT Services Providers Key OTT Content Licensing Terms Content Delivery Quality Requirements Ways to Manage Content Quality Key OTT Device Types Costs of Setting Up and Managing OTT Devices Device Support Strategies Key OTT Business Models OTT Service Pricing OTT Service Distribution Territories Costs for OTT Service Distribution

120 - How to Become a Valuable OTT Service Provider

Cloud video editing and production enables producers, editors, and graphic effects people to create amazing content without the need to purchase, setup, and maintain hardware and software. High production value connected video editors are now available with advanced features such as 8k production, remote multiuser collaborative capabilities, and multiformat rendering and distribution. However, there are some new challenges and risks to be careful of when using cloud video editors. Listen to this session to learn about cloud video editing platform features, operation, key benefits, and how to overcome risks and challenges.   Topics Covered: What is Cloud Video Production? Why is Cloud Video Production Important? Who needs Cloud Video Production solution? How does Cloud Video Production work (basic)? What Changes are Needed to Implement Cloud Video Production? How Long Does it take to Setup a Cloud Video Production Solution? What Services and/or Equipment are Needed for Cloud Video Production? Are there Other Benefits to Cloud Video Production Solution? Any Special Training Required for Operators or Users? Will Cloud Video Production Work with Most Systems? What Additional information is Available?

119 - Cloud Video Production and Distribution

Searching, selecting and licensing music for movies, TV shows, games, and videos is typically difficult, time consuming, and can be expensive. Finding and categorizing music clips may require visiting multiple distribution companies. Seeing how candidate music selections work with video clips can require multiple steps and systems. Multiple license rights are required including music, lyrics, performance, synchronization, and others. To solve this challenge, Crumbs Music Media has setup a music licensing website and one step music licensing system. Listen to this session to discover key ways to find, try, and license music for video and other media formats.

118 - Licensing Music for Movies, TV Show, Games, and Videos

With each passing year there are more and more OTT services on the market and customers are tasked with determining which ones are going to be most valuable for them. Similarly service providers are scrambling to ensure that their services make the cut. This session explains how service providers can maximize the value for their customers and furthermore, retain them in the long run.

116 - Best Practices in Delivering Value To Your OTT Subscribers

Broadcasters and TV service providers want to learn new ways to earn revenue from the metadata they purchase and/or create. Metadata can be expensive and it is typically not in formats that are easily categorizable and organizable. There are several new options available that use metadata to create revenue producing service ranging from smarter content recommendation engines to interactive direct sales services. This session describes how to better manage and convert your movie and TV metadata into new revenue producing services.

115 - Monetizing Movie and TV Metadata Through New Consumer Engagement Options

Broadcasters and content owners want to rapidly setup systems to offer their channels and programs online with multiple customer revenue producing features. Internet TV streaming systems are complicated and time consuming to setup, need to be constantly updated to support many types of viewing devices, and they need to include services and features such as TVOD, AVOD, and other capabilities to earn revenue and keep subscribers happy. This session explains how to rapidly setup an online TV system that with key revenue producing capabilities, features, and options.

114 - Rapid OTT Deployment - Key Requirements, Features, and Options

TV broadcasters and new media content providers want to have their own content channels with highly engaging media. Finding and licensing quality video content can be time consuming and costly. Getting continuous content that appeals to Millennials and generation X is hard. Branding needs to be added to the channel without detracting from the content value. This session covers a system that continually provides popular quality short format videos, licenses them, and combines the media into branded linear channels. Questions Answered: What is a Short Video TV Channel? Why are Short Video TV Channels Important? Who needs a Short Video TV Channel solution? How do you create Short Video TV Channel (basic)? What Changes are Needed to Implement Short Video TV Channels? How Long Does it take to Setup Short Video TV Channel Solution? What Services and/or Equipment are Needed to Provide Short Video TV Channels? Are there Other Benefits to Branded Short Video TV Channel Solution? Any Special Training Required for Operators or Users? Will Short Video TV Channel Work with Most Systems? Are there Industry Standards for Short Video TV Channel? What Additional information is Available? About Guest Curt Marvis: Curt Marvis is currently CEO and Co-Founder of The QYOU. Marvis previously served as Lionsgate’s President of Digital Media, helping the company evolve into a leading next generation filmed entertainment studio. Reporting to Lionsgate's top management team, Mr. Marvis was responsible for guiding the Company's portfolio of digital businesses including Lionsgate's broad spectrum of digital delivery agreements for its filmed entertainment content. In addition, Mr. Marvis successfully launched original content channels on YouTube, original series in partnership with Hulu and Machinima and several social and mobile games based on iconic Lionsgate properties such as Dirty Dancing and Weeds. Prior to joining Lionsgate, Marvis was Co-founder and CEO of CinemaNow. An innovator in digital entertainment technology and distribution, the brand name CinemaNow is now owned by Best Buy and is their digital movie store while the original CinemaNow platform was purchased by ROVI and now powers numerous digital storefronts at retail and directly via consumer electronics devices.

113 - Creating a TV Channel from Short Videos

Interactive video can provide a dramatic increase in video viewing experience while gathering highly valuable marketing information. Creating interactive video experiences can be hard to plan and setup and gathering the engagement information from many sources and engagement options can be difficult. To solve this challenge, the company Verse.com has created an interactive video development platform that simplifies the interactive development process and provides a simple and standardized way to gather and analyze viewer topic and engagement activity information. Listen to this session to learn how you can easily create interactive videos that provide your viewers with a better experience and allow you to gather viewing interests and other engagement information.   Questions Answered: What is interactive video? Why is interactive video Important? Who needs interactive video solution? How does interactive video work (basic)? What is Verse.com? Why did you start Verse? Who are some of your key clients? What Changes are Needed to Implement interactive video? How Long Does it take to Setup interactive video Solution? What Services and/or Equipment are Needed for interactive video? Are there Other Benefits to interactive video Solution? Any Special Training Required for Operators or Users? Is interactive video Work with Most Systems? Are there Industry Standards for interactive video? What Additional information is Available? About Guest Dan Bigman: Dan Bigman joined VERSE after 17 years in digital leadership roles at The New York Times and Forbes, helping two of the biggest brands in media reinvent themselves for the Internet age. He directed NYTimes.com's award-winning coverage of the invasion of Iraq, the 2004 presidential campaign and co-founded, with Andrew Ross Sorkin, the well-known DealBook news service. As managing editor of Forbes, he was integral in creating and deploying the company’s revolutionary contributor platform — which quadrupled site traffic to more than 70 million unique visitors a month — and ran online and print coverage of industries ranging from pharmaceuticals and healthcare to automotive, energy and media.

112 - Interactive Video - Creating Better and More Measurable Viewer Experiences

Internet TV Plus Podcast helps TV industry professionals, producers, and promoters to discover, setup, and run new TV systems and services. Each week, Internet TV Plus podcast covers emerging television tech and business solutions. Expert guests share changing television technologies, explain new terms, and share implementation tips.

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Internet TV Plus Podcast

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