In-store bakeries are making a comeback as shoppers increase store visits and extend their shopping list to include more premium and celebratory items. Learn which consumer – and retail – habits will stick and what the holiday season holds for baked goods, both from the center-store bakery aisle and the perimeter in-store bakery department. Guests include experts from IRI’s Fresh Center of Excellence, including Jonna Parker, Principal; Aaron Lavin, Consultant, Client Insights; and Kaitlin Dietrich, Client Insights Analyst.  

IRI Growth Insights

A Refresh of Baked Goods

Transformation is built into the DNA of Church & Dwight, a leader in the household and personal care industry. Special guest Paul Wood, chief customer officer, joins IRI’s KK Davey, president of strategic analytics, and Russ Dunham, executive vice president of IRI’s strategic solutions group, to talk about the lasting impact of the pandemic, innovation, Church & Dwight’s social reach and strategies for continued growth. 

Growing through Innovation, Insights and Acquisition

Sales of fresh foods, from produce and bakery to deli and meat, remain elevated from pre-pandemic levels. A solid sign the increase in home-prepared meals will stick. However, to meet consumer needs, greater attention needs to be paid to convenience and solutions across the store. Join Jonna Parker, Principal of IRI’s Fresh Center of Excellence, and special guest Anne-Marie Roerink, President of 210 Analytics, for strategies that address today’s market.

Fresh Scorecard: Summer 2021

After a tremendous trial in 2020, sales of plant-based meat alternatives are slowing. Knowing who meat alternative consumers are (hint: they are more likely to buy meat as well), gaps in the market and opportunities to inform the shopper better, this subcategory can relight the fire. Featured guests are Jonna Parker, Principal of IRI’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics.

A Recipe to Reignite Meat Alternatives

There’s a lot of complexity in the simple joy of Hershey’s candy. Kristen Riggs, senior vice president and chief growth officer at The Hershey Co., talks with KK Davey, IRI’s president of Strategic Analytics, and Kathryn Bennett, principal IRI team lead for Hershey, about the confection giant’s approach to driving category growth, reframing innovation, understanding the changing behaviors of consumers, partnering with retailers in an omnichannel environment and the insights layered data provide.

Candy Brings Joy. Always.

Shoppers who are willing to pay more for sustainability attributes make up roughly 19% of shoppers but a healthy 27% of fresh food spending. IRI’s new podcast shares insights on why investing in sustainability and transparency is a winning strategy for fresh and highlights the product attributes that are most important to sustainability-minded shoppers.   Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk about the sustainability claims that are now table stakes for reaching these shoppers. They also share approaches for providing personalized fresh offerings that engage these consumers, as well as insights on how better communication on sustainability initiatives can create a halo effect that entices other sustainability-curious consumers.  

Fresh Opportunities for Sustainability-Minded Shoppers

Like many industries in consumer packaged goods, confections had to pivot as the pandemic raged through the U.S. and around the world. Creativity and agility lead to success across many categories, confections included. Join IRI’s Vice President of Confections, Dan Sadler, and Larry Levin, Executive Vice President, Market and Shopper Intelligence, as they discuss how confections manufacturers and retailers created an omnichannel experience sparked by leveraging the power of e-commerce to drive everyday and holiday confection sales.

Confections: Navigating the Omnichannel World

New Product Pacesetters is one of IRI's most anticipated annual reports. In this episode, IRI's Larry Levin, EVP of Market and Shopper Intelligence, and Joan Driggs, VP, Thought Leadership and Content, talk about the impact of the pandemic on new product launches and future innovation. How can some of the backstories of top Pacesetters influence your next product launch? Download the IRI 2020 New Product Pacesetters report and the list of Top 200 IRI New Product Pacesetters.

Celebrating the Successes of New Product Pacesetters

IRI’s Growth Insights’ C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. This exclusive interview with Michelle Hulst, chief operating officer of The Trade Desk, provides valuable perspectives on the changing media market and its implications for consumers, advertisers and publishers. Jennifer Pelino, SVP of Omnichannel for IRI’s Media Center of Excellence, spoke with Hulst about her current work and her insights from more than 20 years of leadership in advertising and data management. Topics discussed include the speed of market evolution, building relationships using data-driven advertising, the ever-changing economic and pandemic behaviors challenging marketers, and the new opportunities presented by connected television, retail media platforms and more.

Michelle Hulst, COO, The Trade Desk

Based on research recently published in IRI’s Understand Me, Don't Define Me report, Lynne Gillis, principal of IRI’s Survey & Segmentation Practice, shares insights into what matters to Gen Z and how they connect with brands, their product discovery process and approach to shopping. Brands and marketers will learn what matters to this influential generation, especially as they begin to flex their economic muscle.

Gen Z Ups the Ante to Win Their Brand Loyalty

The U.S. cannabis business is roughly $25 billion, but with more states legalizing recreational marijuana and the evolution of CBD and other cannabinoids attracting more buyers, BDSA predicts the market will reach $40 billion by 2025. Join IRI’s Larry Levin, EVP of Market and Shopper Intelligence, Jessica Lukas, Senior Vice President of BDSA, and Aaron Morris, President and CEO of Wyld, as they discuss the next frontier of growth in the CPG industry and how Wyld, a leader in dispensary cannabis, found success launching several new products in mainstream CPG.

Cannabis: The Route to Success

Spanning ages from 6 to 24, Gen Zs will be shaped by events, including a global pandemic and social unrest. The young adults in this population are already asserting their perspectives on inclusivity, sustainability, the workplace and their interaction with brands, among other vital topics. Jennifer Pelino, IRI's executive vice president of Omnichannel Media, and Shelley Zalis, CEO of The Female Quotient, discuss the research behind the recently published "Understand Me, Don't Define Me" report, and introduce listeners to Gen Z's views and spheres of influence.

Get to Know Gen Z

IRI's Growth Insights' C-Suite Conversations feature industry leaders who share their boots-on-the-ground experiences and best practices to ensure our industry thrives. This episode features Kirk Perry, IRI's new president and CEO. Perry talks to IRI's John McIndoe, chief marketing officer, about navigating IRI at the intersection of CPG and technology. Perry also shares his perspective on the importance of an authentic and inclusive leadership style and the power of leveraging data to find the sweet spot between fundamentals and innovation.

Navigating from the Intersection of CPG and Tech

Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they’ll continue to look for a variety healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker, principal of IRI’s Fresh Center of Excellence, talk fresh strategies for an omnichannel world.

The Role of Fresh in an Omnichannel World

Perishables benefited from increased home consumption and the increase in online shopping. But how will perishables’ role change for our post-pandemic life? In this episode of Fresh Perspectives with Jonna and Sally, Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker, principal of IRI’s Fresh Center of Excellence share opportunities for fresh premium products and celebratory occasions, as well as convenient options and connecting fresh with products throughout the store.

The Role of Perishables in Our Post-Pandemic Life

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

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