Quarantine.....there are varying magnitudes of lock down. Each state has different interpretations of what their citizens are *not* to do. My brother, Daniel McCarthy makes his Primer debut to talk about what is going on in his state of Michigan. He is leading an initiative at his law firm to address Michigan Governor Gretchen Whitmer with assistance from his clients on a proposal to re-open the State following April 30, 2020. A group of his clients voluntarily joined together and retained a reliable Expert who prepared an accurate modeling report. They’re asking the Governor to consider this report, as opposed to the U of M modeling, which is based on non-public data and methodologies. If you would like more information about how to do this in your state, contact Dan at mccarthyd@butzel.com. www.butzel.com ****LISTEN to this episode and subscribe at www.jimmccarthyvoiceovers.com/podcast Sponsored by Big Dot Lighting - Commercial LED Lighting Specialists and Big Dot Electrical, LLC www.bigdotlighting.com Follow Jim: @jimmccarthyvos www.jimmccarthyvoiceovers.com Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers. Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages.

JMVO Weekly Primer

059 - Dan McCarthy :: Planting the Seeds for Re-Opening Michigan - JMVO Weekly Primer Ep 59

058 - Kim McKeeman :: Marketing In The Midst of a Crisis

Last Friday I asked people to share with me their wins for the week, no matter how small they were. I didn't expect much.   ****LISTEN to this episode and subscribe at www.jimmccarthyvoiceovers.com/podcast   A few days and 100+ comments later, people are still commenting. In any dark time, it always helps to be grateful for what you have, identify the good things that are still and always have been there and keep pushing forward.   Sometimes it helps to hear the good in other people's lives so you can identify it in yours...so I read each one of the comments in this episode.   It's good.   Get up. Persist.   If you’re a VO talent who believes in super-serving your end client, join the Blue Collar Voice Over Association: https://www.facebook.com/groups/16289... Follow Jim: @jimmccarthyvos www.jimmccarthyvoiceovers.com Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers. Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages.  

Finding the Good - The JMVO Weekly Primer Episode 57

The economy is good and unemployment is very low. That *doesn’t* mean that you can rest on your laurels when it comes to company loyalty. ****Watch this episode and subscribe! The largest radio station operator in the US, iHeartMedia recently “displaced” over 1100 of their Programming, On-Air, and Production staff. The cuts came without warning, though the company in its various forms over the years wasn’t exactly a stranger to doling out pink slips on occasion en mass. Matt Dubiel owns a radio station in Chicago and he published a video shortly after the iHeartMedia bloodbath that empathized with those affected, but also placed blame squarely on their shoulders. You see, if you’re still on the air in any capacity, you could be building a social media presence that rivals the audience of your entire station. Actually, if you’re in a myriad of sales positions, you could be doing the same. This way, if your company decides to pull the rug out from under you, you simply plant your flag elsewhere and your audience won’t skip a beat. If one day you get pulled into your boss' office and they begin talking about "moving in a different direction", how "it's nothing you did" or "we wish you well in your future endeavors", you can look them square in the face and ask, "Okay, fine! But are you sure you've thought this through?" But you need to build that audience, which will eventually give you LEVERAGE. Follow Matt: @mattonair www.mattdubiel.com If you’re a VO talent who believes in super-serving your end client, join the Blue Collar Voice Over Association: https://www.facebook.com/groups/162890095034671/ Follow Jim: @jimmccarthyvos www.jimmccarthyvoiceovers.com Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers. Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages. Follow Jim here: Facebook Twitter Instagram 

Matt Dubiel :: Your Employment and The Power of Leverage - The JMVO Weekly Primer Ep 56

Yep...I thought myself as a failure for many years...this is about as real as I've been in a long time. ****LISTEN to this episode and subscribe at https://youtu.be/1f-0yWb4sTc Thanks to various elements of conditioning I've had early in life, I've felt the stigma of a hopeless future embrace me. I honestly don't think of myself as a successful voice over dude. I know what I am capable of pulling off...I also know there are many other talents much better than me. Their talent is to be emulated and admired. They have a true gift from God. I can imagine that this might be the case for quite a number of you, especially now when everyone's "best life" is being pushed out there these days. But take heart... Failing is a good thing. Without failure: -You'll never fully appreciate a win - The mental toughness is unparraleled to those who "seem" to win - Everyone fails...it's those who will eventually win who embrace it and manage to keep pushing forward - Failure helps you to see clearly what you DO have Links referenced: Join Blue Collar Voice Over Association: https://www.facebook.com/groups/162890095034671/ https://www.facebook.com/groups/ratemyvoiceover/?fref=gs&dti=162890095034671&hc_location=group Follow Jim: @jimmccarthyvos www.jimmccarthyvoiceovers.com

Networking and How I've Been a Failure - JMVO Weekly Primer Ep 55

Yeah...so...the audio production guy (me) had an issue with the recording of this episode due to various software changes. I promise you the quality of the info is.....um, sound! Bear with me..... ****WATCH this episode and subscribe! There is a ton of rate shaming that goes on in VO land these days especially when it comes to prospect who lowball. I have dubbed them "Hamburger Clients". If treated properly, they may become some of your biggest fans. A few takeaways: - NEVER balk at an opportunity - This new economy in the creative space will be powered by relationships - Sharpen your selling process - Learn how to pivot during the dance - They get a chance to see what it's like to work with you, so smile and put on a show - No one wants to stay where they are and typically would like to move up. if they're your fan, they'll probably take you along - More Hamburger Clients = more referrals - It's economically smart Links referenced: Join Blue Collar Voice Over Association. https://www.jonathanlockwood.com/blog/we-dont-need-each-other?fbclid=IwAR280C8yEp8khGZtPF8PE7u1pCvmbNwX0EO0o4vW5H4Oub9p-CYfxeeDonE Follow Jim: @jimmccarthyvos www.jimmccarthyvoiceovers.com

Hamburger Client Deep Dive and Rate Shaming - JMVO Weekly Primer Ep 54

We are living through event similar to the late 1930's. ****WATCH this episode and subscribe at https://youtu.be/5E58LcgO1Eo If you've ever had a meeting with me, it's likely that I've brought up the book "Pendulum" written by Michael Drew and Roy H. Williams. As always, the JMVO Weekly Primer is sponsored by

Witch Hunts, Cultural Attitude and Superheroes - JMVO Weekly Primer Ep 53

Teacher/parent nights have become a part of our world these past few years and they seem to get more interesting as the grades ascend. ****Watch this episode and subscribe to the podcast: https://youtu.be/3RgBZWLgHI8 I always am eager to hear about the state-run curriculum handed down to the schools while measuring each of my kid's teacher's enthusiasm for what they're told to teach for that year. This year was a bit different.... As my wife and I went from classroom to classroom meeting my daughter's teachers, there was one that *really* stood out. Mr. Svihlik aka "Mr.S" will be handling the History and Social Studies portion of my little girl's 8 grade experience. His philosophy wasn't about making sure that she came away with all the correct dates and who was involved with what battle. Instead he was more about her learning time management skills, strategically arguing grades, and even to a certain extent, salesmanship. As one might imagine, I was quite pleased. After all, it's not often that I seek out teachers to be on the show. Some of the things discussed: - failure is okay, the earlier you know how to do it and bounce back from it, the better - the problem with labeling kids as "gifted" - hiring a kid who strives diligently for a "B" over the kid who effortlessly earns an "A" - the immensely growing importance of trade schools As always, the JMVO Weekly Primer is sponsored by @Big Dot Lighting - Commercial LED Lighting Specialists. Cap-ex or Op-ex, we have a plan to help you convert your business, warehouse, plant, apartment complex or birdhouse to LED lighting. Check out the L.a.M.P. plan. http://www.bigdotlighting.com/lighting-as-a-service/ Plus, we're a full service electrical company too! Big Dot Electrical, LLC Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages. Follow Jim here: www.jimmccarthyvoiceovers.com Instagram & Twitter: @jimmccarthyvos LinkedIn: www.linkedin.com/in/jimmccarthyvoiceovers/

The Power of FAILURE :: Interview with my kid's teacher - JMVO Weekly Primer Ep 52

Yes, Spence is one of those one-word artists. Deservedly so. ****Watch this episode and subscribe/rate at https://youtu.be/yXIBzvPcrBs I met Spence in 2001 when I took the big radio career leap to what was then CBS/Las Vegas. I had been toiling away at i95 WRKI for several years and received an opportunity to work alongside greats like Gavin Spittle, Peter Sorensen, Thom Kaufold, Cat Thomas, Jb-kluc John Bernard, @John David Wells as well as Spence, who easily became a mentor of sorts and certainly a creative inspiration for me. Okay. That's it for the gushy platitudes for Spence. He needs only so much adjulation per day. In this episode, Spence and I breakdown his process for creating engaging and entertaining content on a weekly, if not daily basis for his role on Chet Buchanan's Morning Show on 98.5 KLUC. If you're someone getting into or has been podcasting for a short time, this episode is for you. Little did I know was that I became familiar with Spence's work way before I met him when he produced a parody song centered around a feud happening between pop princess Christina Aguilera and rap god Eminem. Hey...it was the year 2000 and people threw shade in song form. Spence wrote, composed and produced a "rebuttal" to Eminem from Christina that went viral. Well, viral for that time was going international on a multitude of radio stations. I read about it from my comfy studio in Brookfield, Connecticut with little suspicion that I would someday stand up as Spence's Best Man at his wedding. As always, the JMVO Weekly Primer is sponsored by @Big Dot Lighting - Commercial LED Lighting Specialists. Cap-ex or Op-ex, we have a plan to help you convert your business, warehouse, plant, apartment complex or birdhouse to LED lighting. Check out the L.a.M.P. plan. http://www.bigdotlighting.com/lighting-as-a-service/ Plus, we're a full service electrical company too! Big Dot Electrical, LLC Follow Spence: @spencetology   Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers. Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages. Follow Jim here: www.jimmccarthyvoiceovers.com Instagram & Twitter: @jimmccarthyvos LinkedIn: www.linkedin.com/in/jimmccarthyvoiceovers/

How to be CREATIVE with your Podcast! - JMVO Weekly Primer Ep 51 w Spence

Creatives are great at being immersed in their art. I know a ton of videographers, photographers, songwriters, musicians and graphic artists who are great at their craft. The one thing most of them share? The inability to emotionally remove themselves enough from their art to effectively sell it. ***Watch this episode: www.facebook.com/JMVOWeeklyPrimer In this episode, I am joined by

How to be both a Creative *and* a Salesperson - JMVO Weekly Primer Ep 50 w Mayur and Amanda

Man, I have to love self-producing my videos. Apologies for having to stare at the side of my head for the first 9 minutes of this episode... With that out of the way... We've all had those days where we don't want to wake up, workout, shower, get dressed, brush our teeth, grab something to eat and run out the door to fight traffic to get to a job that we're not crazy about. ***Listen to this episode: www.jimmccarthyvoiceovers.com/podcast ******Special thanks to Mercedes-Benz of Music City for allowing the primer the use of your beautiful showroom to host this episode! In those moments, it may help to know that there are people who would love to be able to do just one of those things. Imagine *loving* the sound of your kids bickering and fighting with each other. Beth Torres comes across sentiments like that almost on a daily basis. Beth is the President and CEO of Make A Wish Middle Tennessee. She and her team get to help grant wishes for kids fighting for their lives. Kids who are going through health issues that would scare most adults. The amazing thing is that these kids seem to have the most hope for themselve out of anyone. As always, the JMVO Weekly Primer is sponsored by Big Dot Lighting - Commercial LED Lighting Specialists. Cap-ex or Op-ex, we have a plan to help you convert your business, warehouse, plant, apartment complex or birdhhouse to LED lighting. Check out the L.a.M.P. plan. http://www.bigdotlighting.com/lighting-as-a-service/ Plus, we're a full service electrical company too! Big Dot Electrical, LLC Follow Beth:https://middletennessee.wish.org/Make-A-Wish Middle Tennessee@_Beth_Torres Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers. Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages. Follow Jim here:www.jimmccarthyvoiceovers.comInstagram & Twitter: @jimmccarthyvos LinkedIn: www.linkedin.com/in/jimmccarthyvoiceovers/

A BIG DOSE of Perspective - JMVO Weekly Primer Ep 49 w Beth Torres

The cannabis and CBD oil industry is in it's infancy. I think it's always fascinating to see how an industry that once was in prohibition gets marketed when it becomes legal. Watch this episode! Julian Espinosa is heading up the marketing for a new app called Cannacopia which will help consumers learn about which cannabis product will help with a myriad of health issues. Julian and I also discuss the somewhat negative perception of cannabis along with some of the names which don't exactly help the situation! His marketing techniques include his own methods of growth hacking which are on par to help get the industry to a point beyond the old and unfair stereotypes. As always, the JMVO Weekly Primer is sponsored by Big Dot Lighting - Commercial LED Lighting Specialists Specialists. Cap-ex or Op-ex, we have a plan to help you convert your business, warehouse, plant, apartment complex or birdhhouse to LED lighting. Check out the L.a.M.P. plan. Plus, we're a full service electrical company too! Big Dot Electrical, LLC Follow Julian: www.papidigital.com @papidigital   Jim has been a professional voice over/video and audio producer/branding dude since 1996. He's voiced well over 1000 scripts for clients who include the likes of Coca-Cola, Jose Cuervo, and Home Depot. He's produced hundreds of script-less unposed videos for hundreds of business folk, artists, musicians and speakers.   Jim has also coached hundreds of people from various backgrounds how to do voice overs and is available for coaching that includes demo production packages.   Follow Jim here: Website: www.jimmccarthyvoiceovers.com Facebook: www.facebook.com/jimmccarthyvos Twitter: https://www.twitter.com/jimmccarthyvos Instagram: https://www.instagram.com/jimmccarthyvos/ LinkedIn: http://www.linkedin.com/in/jimmccarthyvidsigs/    

Is This Marinating Your Mind In *Good* Stuff? - JMVO Weekly Primer Episode 48

If you were to start a business tomorrow, what questions would you have? That’s the question I asked on my Facebook page a few days before I recorded this podcast. The answers ranged from marketing to funding. Watch this episode! Todd Jackson is a business Attorney and broker. Over the past 27 years, his superpower has been setting up business owners for their exit. You see, what a lot of us who venture out to start a business don’t realize is that there may come a day where we may want to get out of it and cash in. It’s at that point we find out the difference between what we think it’s worth versus the what an interested buyer thinks it’s worth. Todd gets to have those hard conversations all the time. That’s why it’d be best for your business to get someone like Todd involved early! As always, the JMVO Weekly Primer is sponsored by Big Dot Lighting - Commercial LED Lighting Specialists. Cap-ex or Op-ex, we have a plan to help you convert your business, warehouse, plant, apartment complex or birdhhouse to LED lighting. Check out the L.a.M.P. plan. www.bigdotlighting.com/lighting-as-a-service/ Plus, we're a full service electrical company too! Big Dot Electrical, LLC Follow Todd: www.beaconexit.com

Exit Strategies :: Beginning with the End in Mind - JMVO Weekly Primer Ep 47 w Todd Jackson

Today it seems that everyone is an overnight marketing "expert".Watch this episode! For me, I know what I know due to years of message crafting with thousands of broadcasting clients across a myriad of industries. I am more of a "what is your big idea and how do we boil it down to the simplest way to say it?" marketing "expert". Much of my expertise derives from a series of books that still have an impact on me today.Laura Ries of the legendary marketing powerhouse Ries and Ries carries that legacy on today. Beginning with "The 22 Immutable Laws of Marketing", Ries' principles have shaped what we know as marketing long before "branding" became the massive buzzword that it is today.Follow Laura:@lauraries www.ries.com   Follow Jim: @jimmccarthyvos www.jimmccarthyvoiceovers.com  

What Is Your Word In Your Prospect's Mind? - JMVO Weekly Primer Ep 46 w Laura Ries

Most of my professional life began back at

The One Thing You're Forgetting In Your Marketing - JMVO Weekly Primer Ep 45 w Matt Wilson

Jim McCarthy is a Media Coach, Voice Over Talent, Business Video/Audio and Podcast Producer, Multi-Business Owner, Encourager of Entrepreneurs as well as an Entrepreneur himself. This is a show where Jim shoots the stuff with various people he finds interesting to get your mind right for the coming week!

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JMVO Weekly Primer

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