In the age of social media, digital agencies are specializing to keep up with the competition. We speak to Nick Cooke, cofounder of The GOAT Agency about how they pitch influencer marketing to clients, their biggest wins, and more.

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EP 17: Influencer Agencies feat. Nick Cooke, The Goat Agency

Gibi ASMR is one of the most popular ASMR creators on YouTube. She's garnered over 2 million subscribers in 9 years. She shares her perspective on how marketers can work with influencers, what they need to know about this space, and how she leverages different ways to build connections with her followers.

EP 16: The ASMR Community feat. Gibi ASMR

Danielle Reardon, a former advertising executive with over 20 years of experience, crossed over the pond and made the switch to the world of influencer marketing. The catch; she's the influencer. Danielle applies her "yoda" level expertise to her up-and-coming health and wellness blog, The Well Intended.

EP 15: Health and Wellness, the Influencer's Perspective feat. The Well Intended

Many people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.

EP 14: Affiliate Programs feat. Amy Choi, Head of Brand Partnerships at ShopStyle

We speak to Troy Woolfolk, a fitness influencer and former football player about how brands can help influencers achieve their personal and professional goals - while benefitting from it.

EP 13: Fitness Influencers feat. Troy Woolfolk

We hear from Alex Jones, a freelance market intelligence researcher about how influencers can inform brands about their target audiences.

EP 12: Using Influencers for Market Research feat. Alex Jones

We talk to Steve Oriola, CEO of Julius, Influencer Marketing about the similarities between influencers growing their brand and entrepreneurs growing their businesses and startups.

EP 11: Influencers Are Entrepreneurs feat. Steve Oriola, CEO of Julius, Influencer Marketing

We talk to Dori Fern, head of content marketing at Neustar inc., about her perspectives as a #foodie on Instagram. 

EP 10: Foodie Culture feat. Dori Fern, Head of Content Marketing Strategy at Neustar Inc.

Megan Levy is the director of Branded Content and Influencer Marketing at Wellness Amplified, a boutique health and wellness agency based in NYC. She spoke to Danny about her experiences in the field, including insights, best practices, and perspectives on influencer marketing.

EP 09: The Wellness Space feat. Megan Levy, Director of Client Services at Wellness Amplified

We spoke to two food entrepreneurs, Darren Wong of Raindrop Cake and Caroline Tseng of Sweet Nova, about their experiences running a small business on social media, and the crossover between their worlds and the world of influencer marketing.

EP 08: From People to Purchase feat. Darren Wong of Raindrop Cake and Caroline Tseng of Sweet Nova

Traveling solo is a trend that’s taken social media by storm. Whether they’re seeking inspiration, thrills, or just some quality alone time, solo travelers use social media to stay in touch - and to post about their adventures.In this episode of Julius Profiles, we interviewed Juliette Leavy and Alexis Madison from Deutsch Inc., about their passion for Solo Travel. As both consumers of travel content and marketers themselves, Alexis and Juliette offered a unique perspective on a booming facet of the travel industry on social media. 

EP 07: Solo Travelers, feat. Alexis Madison and Juliette Leavey of Deutsch Inc.

In the first MINI episode of Julius Profiles, we talked to Stephen Elliott, a content marketer here at Julius. We talked about his journey into marketing, his perspectives on the future of influencer marketing, and his love for reddit.

EP 06: Learning About Influencer Marketing feat. Stephen Elliott, Content Marketer at Julius

EP 05: #AgencyLife feat. Carol Issa of MSL Group and Kelly Ramsawak of United Entertainment Group

Welcome back to the Julius Profiles Podcast, everybody! Today we are talking influencers, social media, and mental health and to help us in this pursuit we are joined by Lina Renzina of Ad Council and Ayelet Boussi from Cognitive Therapy for Women. The discussion covers the basics of the relationship between mental health and our current internet usage and the way we relate to the content on social platforms. We also look at mental wellbeing from the influencer’s perspective, considering the effect that this sort of career can have on a person’s mental state. We discuss the great impact that prominent figures can have in removing the stigma and creating relatable stories for their audience. Our guests offer us great insight from their contrasting points of departure, both personal and professional as we traverse the topics of Fyre Festival, wellness apps and breaks from social media. For this and a whole lot more, join us today!  Key Points From This Episode:•    Initial thoughts on the current influencer marketing landscape. •    The impact of influencers on the mental health space.  •    Celebrities’ and influencers’ roles in removing the stigma about mental health. •    The complicated nature of connecting with other people in social media.  •    Imagining more authentic influencer relationships and content. •    Taking off the creative handcuffs. •    The Creators for Good Summit and raising awareness within the industry. •    Word of mouth, hype and the debacle of Fyre Festival.•    Wellness technology and the market for mental wellbeing apps. •    Stress relief, inspiration and the boost that social media can give. •    Deleting your accounts and taking breaks from your social feeds. •    Imagining a better future for social media and influencer content.•    And much more! 

EP 04: The Power Of People with Dr. Ayelet Boussi and Lina Renzina

On today’s show we welcome two special guests, David Harrison, the SVP at Evins Communications, and Michael Lamp, the SVP of Digital at Hunter Public Relations. Today, we’re going to be talking about the PR perspective, the public relations perspective and how influencer marketing is impacting a traditional practice that’s been around for generations and generations of marketers. The digital frontier has really changed the landscape for a lot of different marketing activities and today we are going to be focused on PR. Social media marketing isn’t just about talking with your friends. It’s about understanding what you can put out there to engage on behalf of a brand. In this episode we’ll hear all about Michael and David’s personal experiences in the PR field and we will hone in on their expertise. For all this and more, keep listening! Key Points From This Episode:Hear more about Hunter Public Relations and how it has evolved over the years.Bringing it all in house at Evins.The differences between an advertising agency, a digital agency and a PR agency.Find out whether full service agencies exist.Paid influencer marketing and relationship building.The comparison of media relations to sort of influencer relations.The danger of influencers.The consumer standpoint on influencers versus journalists.Influencer versus influence.What a micro lead placement is.ROI for influencer and for PR, the world that’s coming together between the two of them.What the PR agency of the future looks like.Prominent pain points PR agencies have to deal with.Pro tip: To make good, you put the make good in the contract.What PR agencies need to think about when it comes to influencer marketing in 2019.And so much more!

EP 03: The PR Perspective feat. Michael Lamp and David Harrison

Influencer marketing moves at the speed of culture and it’s vital to put people first. Each month, Julius’ Danny Palestine interviews industry experts who do just that. Want to learn about the nuances of influencer marketing? This is the podcast for you.

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Julius Profiles

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