Valentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.

KickoffLabs On Growth

How Woof 'N Meow is winning in the cutthroat world of cat litter

Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here:  Here's a short run down of things you'll learn. **Call 10-20 signups a day**Learn more about them and get them engaged. **Do reach out on Instagram/Facebook**Follow people who comment on competitors and suggest your product. **Advertise on Instagram**$10 a day bringing 200-300 signups a day. **Make referrals worth it**1 referral worth $30 credit. 2 gets early access to the card. 

How did BlackSteel get 10k signups in 6 weeks with $10 a day?

Get the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/

20,000 Leads in 30 Days with £1,000, a Water Bottle, and KickoffLabs

It wasn't just being in the right place at the right time. Conor brings out a ton of tactical advice for anyone looking to build an audience in this episode.

How did Conor Lewis raise 2.5 million dollars for a pillow fort?

This is the story of NoorKids and Amin Aaser. If you've ever wondered what it takes to turn a passion project into a thriving business then it's a good one.

What does the journey from corporate life to passion project to thriving business look like?

Kelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giveaway, and have now grown business over 460% since the start of the year.

How Big Island Coffee Roasters Built a Successful Online Business in a few Months

Today I’m talking to Luke Rafla-Yuan from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars. In this episode you’ll learn how KickoffLabs helped them validate the business, how they ran a referral campaign by keeping the rewards simple, built a product they wanted to buy, what percentage of your ideal crowdfunding raise you should spend on marketing, and how you could use Facebook Messenger to answer questions from potential customers during your launch.

Travlwear successfully funds over $95,000 on Indigogo after amazing KickoffLabs Campaign

Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000 people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their campaign, you'll see why it was a success. You'll also learn why a new CS grad from Stanford made a hard right turn to go to law school instead of cashing straight in as an app developer after school.

How Passfolio Went from Zero to 16,000 People on their App Waitlist

Sharon shared specific tactics they've used to get there with KickoffLabs and without spending a dime of company money on advertising. You'll learn how they seeded their campaign in online discussions, targeting specific customers online, built a VIP Program, and motivated people to share their brand!

How Esports One Mobilized a VIP Influencer Program to Crush Their Marketing Goals

Zenus leveraged KickoffLabs, saved a ton of money, and has been able to focus on their core product instead of lead generation tools. With zero dollars spent on ads, the KickoffLabs campaign has collected over 25,000 email addresses at a 33% conversion rate, with a 60% viral boost... word of mouth leads generated via KickoffLabs referral codes!

How Zenus collected 25,000 leads without ads using KickoffLabs

This episode is all about your questions. Today we answer whether or not you should try to restrict access by location or lead qualifications and if it's a good idea to announce weekly winners for your contest. If you have a question you'd like us to answer on the podcast you can email josh@kickofflabs.com.

Qualifying leads, choosing weekly winners, and setting your own rules!

Go behind the scenes as we deliver on a customer request for integration with existing Shopify stores in a weeks time. Learn how we validated the work and how we’ll prove success going forward.

Founder Chat: Launching Shopify Reward Campaigns for KickoffLabs

Lauralee and I tackle one of the most common questions we get from customers... “How can I improve my conversion rate and get more people sharing my campaign?” We'll walk you through how we evaluate campaigns and offer advice for how to improve yours.

How do I improve my conversion rate and get more people sharing my campaign?

Dana is the co-founder and creative director at Solo Eyewear. In anticipation of a Kickstarter campaign for their latest product SOLO Eyewear used KickoffLabs to power a referral rewards campaign which gathered more than 30,000 new email leads with a 98% viral boost!

How do you launch a new product line at your company?

This episode is all about your questions. Today we tackle combining user feedback and pre-launch campaigns and traffic generation outside of ads. If you have a question you'd like us to answer on the podcast you can email josh@kickofflabs.com.

Length of Prelaunch, User Surveys VS Waitlists, and Driving Traffic Outside of Ads

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

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KickoffLabs On Growth

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