In this episode we take a look at the various social media platforms and discuss how and why you should me using social media.  We live in a time where you can effectively build relationships with your potential customers without ever meeting them in person. It is networking on steroids if done properly. Video is a key component of social media and one that you need to wrap your head around. For us "boomers", as the youngins call us, this is hard to grasp. Video scares us. However it is a necessary part of building a business and we talk about how you can do it without putting yourself on video.We also go through the various platforms and talk about why you should or should not be on that particular platform.

KLT Authority Podcast

Social Media How Can my Local Business Leverage it S1E5

We are not only going to be talking about reviews and how to get more of them, but we are also going to be covering what to do it you get a bad review and how to respond to that review. You know that reviews are essential, and you know that your business needs more of them. The question is, how do you get more of them. Not only how to get more, but how do you get more positive reviews and limit the number of bad reviews that you receive. Then if you do get a bad review, what do you do about it, and how do you respond. That is what we will be covering in today's podcast episode.

How To Get More Reviews For Your Local Business

How to set up your Website so it Makes MoneyThis podcast and episode is for service based businesses. We do not help businesses that sell products through an online store or traditional Retail shop. The concepts are the same so you can still listen but this is aimed more at the service based businesses.You do not want a pretty site.You want a site the is designed for conversions .Yes you still want it to look good, but just looking good does not help the business.What is conversion based website?1. One that makes an offer and has a way to contact you above the fold.2. One that is optimized to get you the best results in the search engines. Make a call to action. That call to action needs to come in two formsGive them a way to contact youNot just a contact us link. Needs to at least also include a click to call buttonMake them an offerThink about the coupons you offer and make it evergreenMake the site Search Engine friendlyThis is an overview. Not an in depth walkthrough. That will come in training videos that we have for free and in our business training courses.Use wordpress - at the time of this podcast it is the best choice.Use a Wordpress Optimized hosting platformUse a CDN Content Delivery NetworkGet an SSL CertificateMake sure the site is SSL ReadyUse the Astra themeUse elementor and elementor proUse schema pro plugin by the astra teamUse a SEO plugin like Yoast SEOWe currently use SEO Press on our site and Yoast SEO on client sitesUse a caching pluginWe use Rocket CacheFree Version would be W3 Total CacheMake sure that you have a Privacy Policy and Term on the siteIf you have a location that a customer visits make sure you have the location address on the site and a google map embedded. If it is a single location business I would have that in the footer

How To Setup Your Website as a Local Service Based Business

Welcome to The KLT Authority Podcast - Helping You Grow Your Practice by leveraging the power of the internet and the technology available today. In today's episode we are going to reveal the most valuable asset you have online and why you probably do not even own it. This is a must listen to podcast. Do Not miss it.

KLTA S1E2 The Most Valuable Asset You Have Online

In today's market, having a presence online is absolutely required. Having a website is not enough. There is a lot to learn when it comes to managing your online presence for your business. It is worth taking the time to understand what you should be doing and how you should be doing it, even if you are going to hire out the actual execution. The challenge is there is so much information out there, and a lot of it is bad information. That is why we created this Podcast. We were tired of businesses reaching out to us after their online presence was ruined by bad information. Even worse, agencies that did not know what they were doing. So, today we introduce ourselves and talk about what makes us qualified to help you navigate the murky waters of marketing your business online.

Helping Grow Your Business Online - What Makes us Qualified?

The KLT Authority Podcast is dedicated to helping local businesses grow their revenue by leveraging the power of the internet and the technology available today. We bring a unique skill set. Big Shannon has spent his entire career in sales and marketing online. Little Shannon spent her career managing and leading employees. So she understands how to keep customers and employees happy.

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KLT Authority Podcast

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