Last year, an estimated 13.8 million Aussies spent around $5 billion dollars over the 4-day Black Friday period. That’s a whopping lot of cash, and it represents a huge opportunity for product-based businesses. If you're a founder and want to get in on this sales opportunity, but are unsure how to go about it, this episode is for you. We chat with digital marketing and e-commerce expert Gabriella Singh about how to design and deliver your best Black Friday campaign ever. You'll learn: How to design your epic Black Friday offer How to set sales targets and allocate your marketing spend How to design a creative campaign that lives across all stages of the marketing funnel - from awareness, to consideration, through to purchase ~ Connect with us ~ If you need a little more help, we've designed a Black Friday Crash Course to help you deliver your campaign and have your best sales weekend ever! Access the course at www.ladybrains.com.au/blackfriday-course Sign up for our non-spammy monthly newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains Chat with us in the Facebook group: the lady-brains clubhouse

Lady-Land

Bonus: Unsure if Black Friday is right for your brand?

GREATEST HITS - recorded in 2020. Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.  You’ll learn:  Why Jodie thinks the business failed, and what she would do differently if she had her time again  How her identity was wrapped up in being an entrepreneur, and what this meant for her after Shoes of Prey closed its doors   The challenges with the mass on-demand manufacturing business model   How she raised over $27 million in funding to scale the business globally   The importance of being curious and doing your research when building a business   ~ Connect with us ~ Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Jodie Fox - Shoes of Prey

GREATEST HITS - recorded in 2020. How do you build a multi-million dollar retail empire by becoming best friends with rejection? Jo Horgan is one of Australia’s most successful entrepreneurs – she is the founder and driving force behind multimillion-dollar beauty giant MECCA. At 27, Jo had an idea to create a new beauty concept in Australia, BUT she had no retail experience, no distribution experience and only 4 years’ in beauty, yet she succeeded in getting some of the world’s biggest brands to buy into her vision. 22 years on, MECCA has emerged as the global leader in beauty innovation, and Jo, as one of Australia's most successful entrepreneurs. In this chat we covered: How being persistent and unrelenting got brands like NARS on board in the beginning The unique way Jo deals with rejection, and uses it to her advantage How ‘fake it til you make it’ still applies, despite the fact she’s achieved incredible levels of success Her top tip for bringing a deal to a close The key drivers of MECCA’s growth over the last 10 years How Direct-to-Consumer brands are revolutionising the beauty industry How to build a good reputation, and keep it ~ Connect with us ~ Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au  Follow us on Instagram: @lady.brains  Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Jo Horgan - MECCA

GREATEST HITS - recorded in 2020. Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press. In this chat we covered:  How Kip&Co secured their first 10 stockists from a trade show in Melbourne   The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR   Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers   The impact of COVID on their supply chain   The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important ~ Connect with us ~ Sign up to our monthly newsletter: www.ladybrains.com.au  Follow us on Instagram: @lady.brains  Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Alex McCabe - Kip&Co

GREATEST HITS - Recorded in 2020 Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.   In this chat we covered:  How Kip&Co secured their first 10 stockists from a trade show in Melbourne   The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR   Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers   The impact of COVID on their supply chain   The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important   Sign up to our monthly newsletter at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook group, the lady-brains clubhouse See omnystudio.com/listener for privacy information.

In this special episode of INSIDE LADY-BRAINS Caitlin and Anna answer all your burning questions about what it’s like running their business, from how the pair first met, to what margarita they drink when celebrating their wins. In this chat you’ll find out: How they came up with the idea for lady-brains, and what previous business ideas didn’t quite make the cut How they decided when to quit their day jobs and take the plunge into becoming full time business owners The conversation that helped them understand how to bring together each other’s different work styles and much more!  ~ Connect with us ~ Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au  Follow us on Instagram: @lady.brains Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Inside LB: Ask us anything.

For Bobby Clark turning her artistic passion into a business hasn’t come easy. She’s battled with the fear of not being seen as a true artist, not having the skills to set up good business practices and valuing her time and creativity properly. Up until recently, she’s kind of been winging it. In this chat you’ll learn:  How Bobby discovered $1.5 million of lost sales due to abandoned carts, and what she plans on doing about it  Bobby’s advice for valuing your work as a creative, and why you need to do more than just price out your time  The one simple action that helped her overcome 4 years of creative block, and encouraged her to pick up the paintbrush again   Bobby’s struggle with the fear of judgement and how she has learned to overcome it  How Bobby attracted her very first customers as an artist, and how tapping into existing networks of designers and creatives in Melbourne helped her business gain early traction  How launching ecommerce on her website changed the game and gave her a steady stream of income for the first time  ~ Connect with us ~ Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au Follow us on Instagram: @lady.brains Chat to us in the Facebook group: the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here. 

Bobby Clark - Artist

Welcome to the first of many INSIDE LADY-BRAINS chat episodes, where we take you behind the scenes and share all the things we’ve learnt starting and growing our own business. In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss: Why it pays to generate FOMO and community engagement BEFORE launching a product Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns) ~ Connect with us ~ Shop the merch at www.ladybrains.com.au/shop Sign up to our monthly newsletter at www.ladybrains.com.au  Follow us on Instagram @lady.brains Chat to us in the Facebook group, the lady-brains clubhouse Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Inside LB: Launching our first range of merch ?

Welcome to the first of many INSIDE LADY-BRAINS chat episodes, where we take you behind the scenes and teach you all the things we’ve learnt starting and growing our own business. In this episode we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey!  SHOP THE DROP: https://bit.ly/lb-merch In this episode, we discuss: Why it pays to generate FOMO and community engagement BEFORE launching a product Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns) You can get your hands on your very own LB merch here: https://bit.ly/lb-merch Find us at www.ladybrains.com.au   Follow us on Instagram @lady.brains  Chat to us in the Facebook group, the lady-brains clubhouse See omnystudio.com/listener for privacy information.

INSIDE LADY-BRAINS: Launching our first range of merch!

Welcome to Lady-Land, a podcast by Lady-Brains. Join your hosts and Lady-Brains co-founders Caitlin Judd and Anna Mackenzie as they talk shop with inspiring female founders about what it really takes to build a successful business. Find out more about the show and join the gang at www.ladybrains.com.auFollow us on Instagram at lady.brains

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Lady-Land

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