Lambo Goal is going on pause. More on that in the show. I know... it's tough. Trust me. We have to say no to some good things right now to say yes to some great things. And there are some great things coming (don't worry, Lambo Goal isn't going away forever). But today's show with Cory McCabe is all about using video to bring people closer to buying what you have to sell. If you want people to buy from you, they need to know, like, and trust you. Video is the fastest way to build those relationships. But is it the right time for you to go all in on video? See, I thought it was for me with seanwes tv back in 2014. I ended up doing a total of 186 episodes, but then I put the video show on pause. It was the wrong time. I share what's next for seanwes tv, why we paused the video show after 186 episodes, and why it's coming back in 2017. You'll learn how to recognize the right time to go all in on video and what to do before you start doing video.

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070: Build Trust and Accelerate the Buyer’s Journey With Video

Email marketing is tough. What should you send and when? How much is too much? What if you're afraid of annoying people? All you want to do is create a lasting connection with people. You just want a fan for life. How do you do that? In today's episode, we go a little more advanced and show you how to build out an initial autoresponder sequence to sell your products. If you don't already have a product to sell, we tell you how to get data from subscribers to figure out exactly what to build and exactly what people will respond to. We talk about consistency, staying top of mind with email, mentioning and selling related products (downsells), and why you should focus on one product type and create related products instead of switching to something completely different. Learn what to do when people don't buy, whether you should sell in every email (at a micro and macro level), why you should speak to one person, and why your message should be polarizing. If this wasn't enough, we answer a TON of questions (probably many you have), so be sure to listen to this episode if you want ideas for improving your email game.

069: How to Sell More Products, Stay Top of Mind, and Create Lasting Fans With Email

How do you find motivation? Motivation seems to be elusive. We can hardly ever find it or harness it when we need it, so where does it come from? The people who are motivated know it doesn’t start with motivation, it always starts with doing. The motivation is found in the doing. You have to take action! But how do you DO when you don’t have motivation? We talk about how to intentionally enter a state of a flow and set yourself up to be motivated—and stay motivated.

068: How to Be Motivated to Take Action Even When You Don’t Want To

In July of 2016, I wrote a book called Overlap (http://OverlapBook.com). It’s a 75,000-word book and I wrote it in 14 days. How? I had a productive routine. I would shut down at 9:00 PM, lights off at 10:00 PM, wake up at 4:30 AM, go for a run, and start writing by 6:00 AM. That’s a lot of things, and they didn’t happen all at once. I worked toward this for many months prior, and it took a lot of steps to get there. We talk about chaining habits together in this episode and creating micro successes. Instead of defining success as this big, perfect vision of the life you want for yourself, I encourage you to redefine success. A successful morning routine starts the night before, so first, define success by when you go to bed. Do that for a couple weeks consistently. Then define success by when you wake up. Keep moving the marker. Once you establish a new baseline, redefine success. This is a very practical episode. If you feel like you have trouble sticking to a routine, or you’ve fallen off a routine you had in the past, or you don’t have habits you want, this episode will help you get back on the horse.

067: Sticking to a Routine and Chaining Habits

We all want to leave our mark on the world. We want to make a difference, we want to be remembered, and we want to leave an impact. How do you define your big goal? When I was six years old, I had a big goal. Then life happened to me and I became "realistic". It took me 20 years to recover from "realistic" thinking. I don't want a "realistic" life, I want unprecedented results! You have to be unrealistic. You have to think big. But how big? How do you find your big goal? How do you know if it's big enough? Do you need to know how much money it will take to get there? Does it matter? Should your goal be about yourself first and then others? Cory wants to know all of these things, and that's exactly what we talk about in this episode. One of the big take aways is: can you put your goal on a poster on the wall? Sounds like a weird question, but it can actually give you some clarity. If you can't picture your goal on a poster, chances are it's too vague.

066: Accomplish Great Things and Leave Your Mark on the World

What is a mastermind group? A mastermind group is typically comprised of 4 to 8 peers who meet regularly to help one another improve, stay accountable, and increase success. In this episode, we talk about why you should be in a mastermind group, how to find a mastermind group, how to start a mastermind group, and what goes on inside a mastermind group. The mastermind sessions I'm a part of are comprised of four parts: 1. Updates 2. Goals 3. Challenges 4. Commitments We go into much greater depth and detail on what each of those four parts contain (as well as share a bonus 5th part that's possibly the most important). This is the perfect episode for you if you're interested in joining or starting your own mastermind group. You'll learn how a mastermind group differs from having a mentor or a coach but why it's just as critical to your success.

065: Why You Should Be in a Mastermind Group

What in the world is Small Scale Sabbaticals? Some teachers and professors actually take off a whole year every seven years as a sabbatical, but I'm talking about something more frequent. Yes, we typically take off a day every week, but I always wondered: why isn't there anything in between weekends and a year-long sabbatical? In 2014, I decided to start taking a week off every seventh week. I'd work six weeks and then take a week off. I even started paying all of my employees to take a week off. The results have been incredible. We've never looked back. In this episode, we talk about the different kinds of sabbaticals, what to do if you think you can't afford to take a sabbatical, whether or not it's possible with a day job, and how you'll be even MORE productive and get a greater amount of work done than if you never took off time in the first place. We actually see an overall spike in productivity. Learn to get more work done, feel healthier and well-rested, and have a happy team.

064: The Importance of Taking Sabbaticals and Why You Need Breaks

We're entering into a new season of the show with this episode. You may have noticed there have not been any new episodes on the feed lately. That probably seems strange with how much I talk about the importance of consistency. Strange is certainly a good word to describe the situation! I hate leaving people hanging and the last thing I want to be is unreliable. The reason is I didn't hear from my co-host, Matt, for many weeks. Not a peep. I couldn't fathom what had possibly happened for him to have gone dark for so long. Was he okay? Was he just that busy? I waited for a long time, holding onto hope that I'd hear from him soon so I could learn what in the world was going on! I was in a really tough spot with no information to act on. After a number of weeks, the team decided there's nothing else we can do but move on with the show. Cory, who is on almost every episode with us, would step up as co-host. It would be a different show but a good show, and we set out to record our first episode together, Cory and I. That was the plan, until just 15 minutes before Cory and I hit record. Matt called me.

063: What’s Next for Lambo Goal

If the people around you aren't getting you closer to your goal, they're taking you away from it. You have to get everyone on board. Everyone in your life needs to know your goal. Every single day you need to be communicating your goal to the people in your life. Every day, you start fresh. If you haven't communicated it TODAY, you haven't communicated it. Friends, family, relatives, audience... everyone needs to know. Communicate your vision. Get everyone on the same page. Yes, you will turn people off, but only the people that were already taking you away from your goal.

062: Everyone Needs to Know Your Goal

You're setting "realistic" goals. You need to set BIG goals. Massive goals. But setting big goals isn't enough. Most of you can do this. Many of you have done it. But you're missing something. You also must take massive ACTION. Once you have a large goal, now you must take 10X action to achieve it. Never lower a target. Only increase action. Right now, you're taking 1X action. That means you're taking as much action as you think is necessary to reach your goals. That's not enough. You need to take 10X the amount of action you think is necessary. Take the amount of action you think is required to reach your goal. Now multiple that amount of action by 10. That is how much action you must take.

061: Never Lower a Target

This is the 3rd and final part of our series on Making Your First $1,000. In the first two episodes, we helped you find your business idea and get paying customers. Making an extra $1,000 is cool, but you know what's cooler? Making an extra $1,000 every single month. If you want to make $1,000, the first steps are identical to those of starting a business. If you're going to start a business, why not put in the systems to keep the money coming in? We talk about how to setup a recurring business model, how to scale, and how to break outside of the limited scope you're thinking in. The last section of this episode is the best: we talk about thinking big. Thinking on a whole other level. Don't teach one person, lead a conference workshop for 50 people. Don't mow one lawn, get a crew together and develop processes and dominate. Whether it's your first $1,000 or an extra $1,000 that you're looking to make, this episode is for everyone and it's going to really help you blow it out of the water.

060: How to Make Your First $1,000 (Part 3 of 3): Keeping the Money Coming In

This is Part 2 of 3 in our series on Making Your First $1,000. Now that you have your business idea, we're going to focus on getting customers. There are a lot of ways to get customers. Many of them are longer term investments and cost money. We're going to start with the easiest. That's word of mouth referral. The first place to start is with the people you know. These are your friends and family. This group is the most commonly overlooked and that's a huge mistake. These people are your base. You don't even have to concern yourself with whether your friends or family will buy from you—it doesn't matter. You need to make yourself known to them because that awareness will result in referral business. It's not about getting your Aunt to buy from you. It's about leveraging your base by making sure your Aunt is aware so she can recommend you to her neighbor.

059: How to Make Your First $1,000 (Part 2 of 3): Getting Paying Customers

We've got an EPIC series lined up for you. Over the course of the next 3 episodes, we're going to help you make your first $1,000. Today, we're kicking things off by helping you find your business idea. Now, you may be wondering why you have to have a business idea if you just want to make $1,000. Well, I have news for you: if you make $1,000, you have a business. If you don't believe me, just ask the government—because they're going to tax you like a business if you make $1,000. It turns out, the first steps to making your first $1,000 are the same steps to building a business. That starts with finding your business idea. In this episode we talk about the difference between a passion business and a cash flow business, and how getting good at something and making money from it can actually lead to becoming passionate about something.

058: How to Make Your First $1,000 (Part 1 of 3): Finding Your Business Idea

This was originally a bonus After Show that we decided to share as its own episode. We talk about positioning yourself around the right people and being someone that a mentor would want to invest in. You'll hear Matt talk about big numbers in this episode, but remember that you are the average of your five closest friends. Matt says he's the poorest of his five closest friends and adds that, "the only people I surround myself with that don’t make more than I do is my family." Matt started talking about his mentors (again, this was previously just an After Show conversion for members). I was curious about how he found his mentors, so I asked. Mentorship is something that is given. If you ask for it, what you're doing is asking for consulting (which is a paid service). To get a mentor, you have a be a person someone wants to invest their time in and you have to go places where you can find these people.

057: How to Find a Mentor

My friend, James Clear, wrote a very thought-provoking article, titled The Four Burners Theory: The Downside of Work-Life Balance. You should go check it out. Imagine a stovetop with four burners. Each burner represents one of the following areas of your life: 1. Health 2. Work 3. Family 4. Friends The premise is that: In order to be successful you have to cut off one of your burners. And in order to be really successful you have to cut off two. I found James’ article very thought-provoking and wanted to have a conversation about it with Matt. We wouldn’t suggest taking the theory as law, but it provided some great food for thought. For instance, I find the lack of a “Personal Time” category peculiar. One could argue that would go under “Health” but that seems like stretching it. Regardless, we really just took the theory at face value as a starting point for a conversation. I don’t expect you to agree with everything. Certainly your priorities are unique. I just expect you to think. If I get you to think, I’ve done my job. Thanks again to James Clear for writing such a thought-provoking article.

056: The Four Burners Theory: The Downside of Work-Life Balance

Set big goals, take massive action, and build a thriving business.

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