Being a working mother means juggling a lot of balls. Stress, overload, and exhaustion can make work a nightmare and in turn create an unhealthy home environment. Is it possible to simply let go and focus on the important things one at a time? Today, we sit down with Dr. Whitney Casares, a private practice pediatrician and mother. It was the combination of these two life paths that led her to write The New Baby Blueprint: Caring for You and Your Little One and her newest book The Working Mom Blueprint: Winning at Parenting Without Losing Yourself. Whitney discusses the significant changes to the pediatric approach that have occurred in the last decade, and how doctors are becoming more involved in the physical health of parents as well as the mental health of both parent and child. Whitney shares her experiences as a working mother trying to manage a time consuming career while figuring out how to care for a colicky newborn. She touches on her challenges with postpartum, and later, anxiety for both mommy and daughter. She created revolutionary ways to overcome these experiences, so much so that the American Academy of Pediatrics approached her about writing books to give advice to the large population that struggles with similar issues. We wrap up by exploring the way Whitney uses her books as credentials; allowing her access to organizations and corporations. There, she talks health, strategy, and awareness about the working mothers' needs, and how businesses can make simple changes that will save them time and money - and improve their working mothers' lives. If you are concerned about your company's approach to mental and physical health, this podcast is an eye-opener. Listen in, and learn about simple changes you can make to retain working mothers and help them flourish. Three Key Takeaways: Thought Leadership that comes from personal experience can be incredibly powerful. Thought Leadership needs to help organizations be proactive about creating a happy and healthy workplace. Using thought leadership to make small changes that accommodate working mothers can shape both careers and organizations.  

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Thought Leadership for Working Mothers | Dr. Whitney Casares | 351

When you can no longer meet face to face, how do you update vital information with medical professionals and the at-risk patients they serve? Our guest today is Traci Conley, the Thought Leadership Manager for Standard Imaging, Inc., a company that has become the leading supplier of calibration and quality assurance instruments for healthcare, including a broad range of solutions and support for radiation therapy. Traci is also the host of Out of the Gray, a podcast that looks at the world of Radiation Oncology. Traci started her role as Manager of Thought Leadership around the same time as the COVID-19 outbreak, which made the traditional means of communications with healthcare professionals and patients nearly impossible. In today's conversation, we discuss new methods being used by thought leaders in the healthcare field to maintain the spread of crucial information while keeping everyone safe. Before moving into the role of thought leadership practitioner, Traci worked as a radiation therapist. She shares how her work in the field gives her a unique view of medical processes and communication; a viewpoint that now allows her to help develop practical and effective solutions. This includes building communities to provide open communication, allowing the flow of questions and answers to better the whole. If you are struggling to find new ways to maintain communication, or want to build communities for your industry, this conversation will give you insight about practical steps toward success. Three Key Takeaways: When unable to meet in person, being able to deliver Thought Leadership through webinars and e-training is essential. Podcasts can provide a much-needed space for experts to share experiences. This is a great way to expand your Thought Leadership presence. When building communities of thought leadership, be careful to share the spotlight, and make sure everyone has a voice. 

Creating New Lines of Communication for Thought Leadership | Traci Conley | 350

Thought Leadership means peering around corners to predict changes, innovations, and challenges in your field. How far into the future is far enough? 5, 10, 20 years? Is it possible plan for 50 years down the road? We answer these questions with the help of today’s guest, Peter Griffiths. Peter is the City Strategist at ING Media, and an Urban Content Consultant specializing in building cities that will thrive and grow. We discuss how he is using thought leadership to get ahead of the curve, and develop the cities that will embrace and support humanity's future. Looking into the future means asking the right questions about the impact of today's choices, and how we can affect tomorrow's dreams and solve challenges before they arise. Peter finds the right questions thanks to a background in journalism; he looks for right answers by understanding that a unique view of the world is valuable, but so is the strength of collaboration. By being willing to merge his vision with the expertise of others, Peter makes the world better for us all. This conversation is an intriguing look into how thought leadership can help cities evolve, and also the ways that thought leadership can be used to predict - and plan for - humanity's future. Three Key Takeaways: Your thought leadership should allow others to get ahead of the curve and plan for tomorrow. Allow your thought leadership to take into account the experience and expertise of others, to benefit everyone. Thought leadership should be transactional, focusing on two-way conversations and an open exchange of ideas. 

Looking Into the Future through Thought Leadership | Peter Griffiths |349

Today’s guest is Leslie Ehm, Swagger Coach, Amazon #1 best-selling author of Swagger: Unleash Everything You Are and Become Everything You Want, speaker, and Chief Fire Starter at Combustion Training: a creativity-fueled training company that transforms people so that they can transform organizations. In today's conversation, Leslie tells us her story; from working as a TV host, script editor, and advertising creative director, she found her true voice and started her own training company, building creative companies through a foundation of support for creative and inspirational people. We discuss the slow growth of Combustion Training due to the need for trainers to be subject-matter experts in order to avoid the sub-par training experiences that she has seen in the past. From this realization came the origin and process of Leslie’s book, Swagger. Leslie shares the hard choices she made to keep her authentic voice, the methods she used to keep the words of others out of her mind, and how she connected her unique story to thought leadership. Plus, she shares the favors she called in to generate word-of-mouth for the book, and why paying back those favors is an important part of her publishing process. Three Key Takeaways: When bringing others onboard to spread your thought leadership, be picky. Only work with those who are the right fit for you. It is crucial to write your thought leadership book in your authentic, individual voice. If you ask others to promote your thought leadership, pay it back (and pay it forward).   

Being Your Confident and Authentic Self through Thought Leadership | Leslie Ehm | 348

We all have personal stories of triumph and growth. Our history, our experiences, shape us and drive the most insightful parts of our thought leadership. So why is it so hard for us to share those stories? Aliza Hughes is the Director of Thought Leadership at Zoecial Media, a company that provides social media management with the aim of growing the client’s audience and credibility through brand storytelling. We start our conversation by discussing how uncomfortable it can be to share personal stories in our thought leadership - the very stories that best illuminate our insights, strengths, and growth! Aliza shares her thoughts on telling personal stories, and how even tales of failure can  connect you to your audience, and connect you as humans in search of growth. Aliza also explains that LinkedIn is important - get that first post out! While a certain level of professional polish needs to be present, perfection isn’t required, and seeking it is just another method of procrastination. We discuss getting comfortable with yourself, and growing your audience by taking part in comments - on your own posts, and on posts made by others -  as well as how to turn those comments into full fledged posts of their own. This is a wonderful conversation for anyone looking to add a personal touch to their Linkedin and make audiences take notice! Three Key Takeaways: Don’t be afraid to have a more personal voice in your Thought Leadership content.        Passion plus expertise = Successful Thought Leadership. Don’t compare likes and comments to other thought leadership posts; everyone is at a different place in their journey. Instead, focus on beating your own personal best. 

Weaving Humanity into Thought Leadership Work | Aliza Hughes | 347

Regardless of the company we work for or the position we have we all have a personal story of what got us there. Why does it feel so hard to include your story both the successes and the failures in your thought leadership?   Aliza Hughes is the Director of Thought Leadership at Zoecial Media a company that provides social media management with the aim of growing the client’s audience and credibility through brand storytelling.   We start our conversation by discussing how uncomfortable it can be to share our personal stories that make us fully formed human beings. Aliza shares why sharing our personal stories even those of failure can help connect you to your audience in a way that will get you seen as more than a position for an organization.   When attempting to grow your Linkedin Aliza explains that you have to get that first post out.  While a certain level of professional polish needs to be present, perfect isn’t required, and seeking it will be a setback.  We also discuss getting comfortable and growing your audience by taking part in the comments of others' posts and turning those comments into full fledge posts of their own.   This is a wonderful conversation for anyone looking to add a personal touch to their Linkedin and make their posts fly!   Three Key Takeaways: Don’t be afraid to be personal in your Thought Leadership content. Having passion and expertise is a combination for successful Thought Leadership. Don’t compare the likes and comments on your Thought Leadership to others.  Everyone is at a different place in their journey. Instead, focus on beating your own personal best. 

Not that long ago, books about emotions, vulnerability, and transparency would have been found in the self-help section. Now, business books about those same "soft skills" top best-seller lists. What has changed and why have these skills become so important? Our guest on this episode is David Wood, a former consulting actuary to Fortune 100 companies and founder of the world’s largest coaching business, serving an audience of 150,000 coaches across 12 countries. He also hosts the Tough Conversations podcast, and is the author of Get Paid For Who You Are as well as an upcoming book titled Name that Mouse. David shares his journey, from developing his intellect while shutting down his emotional side, to his realization that there is a great need for emotional intelligence, vulnerability, and transparency on the path to excellence as a leader. We also discuss the change in the way these necessary soft-skills have been perceived in the last decade, and how they moved out of the self-help section and onto every major executive's must-have list of proficiencies. Further, David shares news about his upcoming book, Name That Mouse. Much like the "elephant in the room," there are often other smaller, more subtle problems in any workplace that are not discussed - "mice" that everyone ignores. David explains why simply naming "the mouse" and addressing it can alleviate anxiety, create transparency, and avoid negative feelings that are easily avoided. This conversation is a fascinating look at soft skills in the business world, and why they are essential for success. Three Key Takeaways: Thought Leadership needs to support emotional intelligence, communication, and authenticity within the corporate world. Thought Leadership can be used to enrich both career and our home life, giving us skills that are universal. Naming a problem can give it less power. Thought Leadership should help to bring these small, necessary issues into the light. 

The Effects of Soft Skills in Thought Leadership | David Wood | 346

Decades of economic principles have been written in stone, followed blindly by leaders and scholars alike. But, as with all things, stone erodes over time. Our guest today is ready to shatter the rock, and set minds free. Listen in! Today, we're honored to speak with David Weitzner, author of Connected Capitalism and Fifteen Paths.  David primarily identifies as a philosopher, but has spent time as a music industry executive, a professor of management, and has spent nearly two decades studying the philosophies that make our economic principals work. Now, he teaches at York University, where he advocates for co-creation, not management. David shares with us some of his deep thoughts, explaining the meaning of the term "Connected Capitalism,"and how it differs from Conscience Capitalism or ESG (Environmental, Social, and Governance). David also explains how Connected Capitalism offers a deeper sense of spiritualism and harmony; two traits which are often thought of as taboo in the modern business world - but traits that are helping today's leaders break old boundaries and forge new paths.. In this episode, we discuss the generational shift in business, and how employees are concerned about staying true to their values as well as finding success in their careers. This move away from the old mindset of "chasing the dollar" will, over time, change many of the financial models and practices that have stood for decades. This episode is full of philosophical, economical, and socially responsible advice that leaders and employees of any generation can put to use. It's the cutting edge of financial thought leadership - and it's all right here! Three Key Takeaways: People want Thought Leadership that answers big questions; ideas that will help them reopen, rebuild, or pivot their business for the pandemic and post-pandemic age. Thought Leadership can be the key to helping decision-makers open their process to new voices - without creating chaos.        Can your thought leadership help employees find meaning in their work? Does it connect them into a society, and help them find a sense of wonder in their job? 

The Spiritual Mindset of Thought Leadership | David Weitzner | 345

Great leaders have to handle tough situations. Inevitably, the time will come when you have to make a hard choice or deal with a crisis. Will you be prepared? Our guest today is Thomas Lahnthaler, Founder and CEO of The Crisis Compass, an organization which teaches leaders and companies innovative and resource-based crisis management. We start our conversation by discussing the concept of risk and how it relates to Thought Leadership. Thomas explains that "crisis points" are inevitable, and the future is always unknown. We get through crisis points by being prepared, stepping up, and making choices, not by ignoring possible difficulties. These crisis points are often a source of fear and tunnel vision, even for the best leaders. We tend to rely on assumptions, or feel as if a leader needs to take full responsibility and solve the problem alone. Thomas shares reasons why these assumptions can be dangerous, adding to the feeling of risk. He also addresses the way tunnel vision can be an advantage when specific insights are shared with others, adding a variety of focuses to your own point of view. Preparing your organization to handle crises means teaching them to share ideas, have empathy, and work in teams that are deeply diverse. These are only a few of the ways Thomas suggests a great leader keep themselves ready for any crisis, and be in the best position to deal with difficulties as they arise. Three Key Takeaways: When aiding others through a crisis, your thought leadership needs to create comfort, establish solid choices, and avoid feeling overwhelmed by risk. Exchanging ideas and perspectives is a great way to create thought leadership for crisis preparedness. Thought Leadership helps others have smart conversations and create positive teamwork skills, and those habits can carry you through any crisis. 

Making Better Decisions Through Thought Leadership | Thomas Lahnthaler | 344

Can creating a brand make your brand distinct, and give you a competitive advantage? Today, we dive into the deep end with a true shark of brand creation. We'll answer that question - and more! Kevin Harrington is an entrepreneur, business executive, and one of the most well-known hosts of the investment reality show Shark Tank. Kevin has decades of experience helping people like George Foreman and Tony Little build their brands, and generate billions of dollars in sales. And today, he's our guest! Kevin created his first infomercial in 1985, identifying an opportunity to fill late night and early morning dead air on cable networks. He's seen the rise and fall of many brands, and has become one of the foremost thought leaders in the sphere of productization. Today, he explains how he noticed the change in trends and habits surrounding television, and why he chose to sell millions of assets to move away from broadcast television and toward the internet. While Kevin has not been on Shark Tank for a few years, he still gets thousands of investment pitches per year. Now, he shares with us the checklist he uses to examine proposals, and why finding a "problem solver" is top of the list. Finally, we discuss ways to use a book to elevate your brand. Kevin uses examples from his own books, Key Person of Influence and Mentor to Millions, to illustrate how he elevated his brand by writing books, creating content, and being a guest on great podcasts!   Three Key Takeaways: Creating a top-shelf thought leadership brand can set you apart, and give you an advantage. Don’t be afraid to surround yourself with experts outside of your area of thought leadership, or to get a mentor that can help you find traction. Being a guest on podcasts can open new relationships and build broader audiences for your thought leadership. 

Creating Brand recognition in Thought Leadership | Kevin Harrington | 343

Trying to get your thought leadership to the employees of your company is never an easy task but attempting to reach 250000 employees in your organization can feel like trying to climb Everest. Making the tools to climb that mountain is what today’s guest excels at. Vishwas Anand is part of the Infosys Knowledge Institute which helps industry leaders develop a deeper understanding of business and technology trends through compelling insights. Vishwas shares how he aided in the creation of the Infosys Insight Store -- a platform people can use to access hundreds of articles, podcasts, and video. It is meticulously cataloged to make finding the right content simple without having to take a deep dive into it. Many companies are still trying to understand how to measure the success of thought leadership. Vishwas explains why vanity metrics such as likes and shares may not be as important as many think, in fact, they can end up being more of a distraction to the brand in the long run. If you have thought leadership content that needs to get out to your organization but struggle to make it accessible or reach those that need it most this is the perfect episode for you. Three Key Takeaways: The key to making a library of thought leadership content useful is creating a system that allows users to find the content they need with speed and ease. When creating thought leadership for a sub-brand you need to ensure it has synergy with the parent brand to avoid confusion. Authenticity, Accuracy, and Agility are the three As of thought leadership. 

Deploying Thought Leadership Inside the Organization | Vishwas Anand | 342

Join Peter Winick, CEO and founder of Thought Leadership Leverage, for the Leveraging Thought Leadership​ podcast as he explores the state of the thought leadership business with experts on the cutting edge of the industry. In conversation with today’s leading experts in the thought leadership business, explore trends in products, strategy, and technology that are in demand with today’s enterprise clients. Learn to create winning products that are well designed and scaleable for today’s clients and companies. Listen in as we cover best practices for creating value and monetizing leadership and training content in today’s extremely competitive marketplace.

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Leveraging Thought Leadership with Peter Winick

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