Steve and Sid discuss the challenges of entrepreneurship and sources they go to for inspiration, advice, and guidance. Guest: Sid Clevinger of Better Leads Box. Connect with Sid on Facebook and follow his Better Leads Box Facebook page where you find a feed full of informative videos. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – Founder of FourandHalf JOIN THE FACEBOOK GROUP AND SUBSCRIBE ON ITUNES

Lion's Leadership Den

28 - Sid Clevinger from Better Leads Box

Jessica Rhodes, Founder and Co-Owner at Interview Connections, discusses her growth from a one-person operation to a staff of twelve. Jessica invented the podcast guest booking industry. When she started booking podcast interviews for private clients in 2013, there were no other services like it in the market. Her team continues to innovate and uplevel the service they offer, Unlike most other podcast bookers who will only pitch you to contacts they already have in their database, Interview Connections Booking Agents will prioritize the best shows and guests possible for you and your goals, regardless of whether or not we have an existing relationship. Jessica discusses: How having a business coach at the beginning helped Struggles of running a business on your own How adding a partner with different skills sets helped the business grow How she used VAs at first and eventually transitioned into full-time staff. The importance of KPIs and systems/procedures for growth. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker. https://steverozenberg.comAlex Osenenko – Founder of FourandHalf

27 - Jessica Rhodes on Growing a Business

Steve, Alex and Enrique discuss his experience with merging his property management company with a larger one. Topics discusses include: How his hotel experience was useful in starting his property management company Make sure you are factoring in all the expenses like maintenance/repairs If you are self managing your rental property, you still should include a line item for property management expense. The importance of having a remote team and that your systems are working Why is a property management company scaleable like a hotel is? How are changes in the laws going to effect the industry? The story about Enrique’s merging his company with a larger company to allow him to grow. The advantages of being part of a larger company when it comes to resources, marketing, and opportunities. Advice to people who might be thinking about merging with a larger company Enrique Jevons from Mynd Property Management in Seattle, WA. We provide local expertise and professional results for an ever increasingly litigious rental market Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – Founder of FourandHalf Sponsored by FourandHalf Advertising opportunities available

26 - Enrique Jevons on Merging with Another Property Management Company

Vincent DeOrio of Mynd Property Management discusses real estate mergers and acquisitions and how they transition when two companies have different systems and procedures. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

25 - Vincent DeOrio on Real Estate Mergers and Acquisitions

Jeramy Poole joins Steve and Alex to discuss real estate video marketing, branding, and events bringing people in real estate together. Jeramy Poole is all about connecting people in real estate and you can find him in multiple places doing just that: VIVID Realty Group in Tacoma WA. CEO of Real Estate Social, a real estate focused video marketing agency. Host of “The Moment” – An award winning Real Estate Industry Talk Show Host of FEARLESS MASTERMINDS. A 3-Day mastermind experience for TOP producers looking to take their personal lives and businesses to the next level. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

24 - Jeramy Poole on Real Estate Video Marketing

Nick Raithel is the founder of 7-Hour Book and helps business people build their authority by publishing their own book in just seven hours. Are you looking to get started on the speaking circuit? How are you spreading the word about yourself? How are you establishing yourself the authority on a topic? What are you going to cover in your book? Think about the subjects you talk about the most. Write them down. These could be topics you cover in your book. Don’t worry about finding the perfect idea before you start. Just do it. The book is to help you establish yourself as the expert on a topic. What gold do you have that you are sitting on that you can leverage and turn into the book material? Are you looking to be an authority locally, people visiting your website, or others? Who is your audience? GuestNick Raithel is the founder of 7-Hour Book. Find Nick on his podcast 7 RULES FOR REAL ESTATE INVESTING and contentcorps.net. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

23 - Nick Raithel, the 7-Hour Book, and Becoming a Thought Leader

Todd Breen and Dave Holt talk about the struggles of starting up Surevestor, a company offering smart insurance for the rental home investor. They discuss how they brought this insurance concept to the US from Australia, and how offering it is significantly increasing owner sign-ups. Not only that, they are higher valued rental properties. Getting early adopters and creating case studies is the most important. You need some success stories for marketing the product. Ran into anti-trust issues when they first started looking at creating an insurance company. They started with 4 partners and ended up with 3. The product they were developing at first changed when they talked with Scheer. Each partner brings certain skills to the table with a complementary style which is important to have when you are looking for business partners.

22 – Todd Breen and Dave Holt – Surevestor

Andy Boyum from Roofstock joins Steve Rozenberg and Wes Owens to discuss Roofstock, a marketplace for investors who want to buy or sell single-family homes. Guest: Andy Boyum from Roofstock. Roofstock is the first online marketplace created exclusively for investing in single family rental homes. Created by investors for investors, Roofstock provides research, analytics, and insights to evaluate and purchase independently certified properties. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Wes Owens – Vice President of Citizen Home Solutions

21 - Andy Boyum from Roofstock, a Marketplace for Real Estate Investors

Don, Steve and Alex discuss how property managers that also have a sales team can use INVESTimate to forecast the performance of a residential property whether a client is selling or buying an investment property. Guest: Don Ganguly from InvestimateHomeUnion®’s INVESTimate® is an all-in-one website that allows investors to evaluate any single-family residential (SFR) property in the U.S. through an investment lens. INVESTimate® predicts a property’s value as an investment by estimating three factors: its price, rent, and operating expenses. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

20 - Don Ganguly from Investimate

We are thrilled to have Brad Sugars on the Lion’s Leadership Den Podcast to share his thoughts on capital, strategy and opportunity. Brad is one of the best-known names in business coaching. His innovative approach to mentorship sets him apart from the crowded field of business. He is also the author of 17 books with his newest Pulling Profits Out of a Hat available in April 2019. How do you know when it’s the right time to step away from the business and let it run without you? Have you developed someone that can run the business without you? Do you have a date set that you want to step back from the business? Are the systems and people in place to take over for you? Have you tested it by stepping back from the business for one week, two weeks, etc.? Can your business handle growth mode? Guest Brad Sugars, Chairman and Founder of ActionCOACH Hosts: Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker. Alex Osenenko – President and CEO of FourandHalf

19 – Brad Sugars on Capital, Strategy, Industry Opportunity

You might think selling air filters or maintenance scheduling software might not be all that exciting, but that is because you haven't talked with Drea and Ruth yet! These two energetic, enthusiastic go-getters have a gift for turning contacts into sales. Neither had prior experience in the property management industry, yet they soaked in all the information they could get their hands on and used this knowledge to up their sales game. Learn how they humanize their brands with their constant presence on social media and at conferences.  Their confidence in their products and the knowledge that they are positively changing customers' lives results in sales. Learn what is in their sales tool kits, what they do daily to become effective brand ambassadors, and how they continually learn and improve. Guests: Drea Poole of Property Meld which was designed to make the experience of maintenance pleasant while delivering excellent customer service. Ruth Rossbach of Filter Easy and air filter delivery service.   Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

Episode 18 - Drea Poole and Ruth Rossbach Humanizing Your Brand

Today we are discussing running and scaling a big business.   Guest: Doug Brien of Mynd ManagementDoug Brien, former Super Bowl winning NFL placekicker, doesn’t take anyone or anything for granted. The same consistency, resiliency, humility and positivity that propelled his NFL career has helped shape his mission and values as a CEO and co-founder. Doug founded Mynd Management in 2016 with his close friend, Colin Wiel after achieving great success together at Starwood Waypoint (NYSE: SWAY), formerly Waypoint Homes. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

Episode 17 – Doug Brien Running and Scaling a Big Business

Today we discuss BDMs and the importance of their role in property management companies. Guest: Mike Catalano Real Estate ConnectionsMike has nearly 20 years of leadership experience in developing real estate firms. He is currently the CEO of Real Estate Connections and CEO of NextGen Property Ventures, real estate investment and property management firms based in Los Gatos (REC), Santa Cruz (Portola PM), & Roseville (Sunburst Properties), California. He is a Board of Director for Fourandhalf, an internet marketing company specializing in property managers. He also sits on the board of HappyCo, an mobile platform for inspections and operations. He is a recognized thought leader and regular industry speaker on the topics of property management firm acquisitions, real estate investments, and real estate marketing best practices. He is a member of NAR (National Association of Realtors) and CAR (California Association of Realtors). Mike holds a Real Estate Broker’s license in California. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

Episode 16 – Mike Catalano BDMs and 2 Conversion Tips

<strong>Guest: Todd Breen</strong> of <a href="https://virtuallyincredible.com/" rel="noopener" target="_blank">Virtually Incredible</a>, <a href="https://surevestor.com/" rel="noopener" target="_blank">Surevestor</a> and <a href="https://www.homepropertymanagement.com/" rel="noopener" target="_blank">Home Property Management</a> Todd has always been a visionary in the property management industry and was one of the first to use video in his property management company.  His company Virtually Incredible started as a place to train others on how to use video in their business. It has since expanded over the years to include outsourcing solutions for property management companies such as leasing line, video SEO, and tenant screening services. Todd talks about how he scaled his different businesses by both using outsourcing as well as building an outsourcing company.   <h3>Visionary vs System Integrator Roles</h3> Steve discusses how the visionary role in a company is different than the systems integrator role and the importance of both.  Sometimes you need to wear two hats and have the visionary interject their ideas into a systemized company so it doesn't get stuck in a routine by-the-book mentality and risk missing new, fresh ideas.   <h3>Keeping your finger on the pulse of the company</h3> Todd, Steve, and Alex discuss how involved they are in different aspects of the business in order to keep an eye on how things are going and to be able to take KPIs and identify problems early to implement a correction. There are benefits to having team members evaluate performance themselves to come up with ways to improve systems.  A great company has a balance of upper management having their finger on the pulse of the company and making decisions on the company's path forward while also taking in account any feedback from the staff that has the better feel for the customer/client's experience.   <h3>Setting company values</h3> Establishing company values is important in business, and using these values in your praise/critique of staff performance has proven to be very effective in building companies with a strong core set of values shared by all employees. When hiring employees from a different culture, Todd found it was important for HR to screen for a match of values when hiring.   <h3>Do you have set values in your company? </h3> Join our <a href="https://www.facebook.com/groups/1568406203228593/" rel="noopener" target="_blank">Facebook group</a> and come discuss what you are doing at your company. Have you set your company's values? What are they? How do you use them with feedback on employee performance?   <strong>Hosts:</strong> <strong>Steve Rozenberg</strong> - Co Founder of <a href="https://www.empireindustriesllc.com/" rel="noopener" target="_blank">Empire Industries LLC</a>, investor, speaker. <strong>Alex Osenenko</strong> - President and CEO of <a href="https://fourandhalf.com" rel="noopener" target="_blank">FourandHalf</a> <hr/> <h2 class="center-text">JOIN THE <a href="https://www.facebook.com/groups/1568406203228593/" rel="noopener" target="_blank">FACEBOOK GROUP</a> AND <a href="https://itunes.apple.com/us/podcast/lions-leadership-den/id1444931594" rel="noopener" target="_blank">SUBSCRIBE ON ITUNES</a></h2> <h3 class="center-text">Sponsored by:</h3> <a href="https://fourandhalf.com/about/" rel="noopener" target="_blank"><img src="https://steverozenberg.com/wp-content/uploads/2018/11/fourandhalf.png" alt="fourandhalf" width="500" height="114" class="aligncenter size-full wp-image-870" /></a>

Guest: Todd Breen of Virtually Incredible, Surevestor and Home Property Management Todd has always been a visionary in the property management industry and was one of the first to use video in his property management company.  His company Virtually Incredible started as a place to train others on how to use video in their business. It has since expanded over the years to include outsourcing solutions for property management companies such as leasing line, video SEO, and tenant screening services. Todd talks about how he scaled his different businesses by both using outsourcing as well as building an outsourcing company.   Visionary vs System Integrator Roles Steve discusses how the visionary role in a company is different than the systems integrator role and the importance of both.  Sometimes you need to wear two hats and have the visionary interject their ideas into a systemized company so it doesn't get stuck in a routine by-the-book mentality and risk missing new, fresh ideas.   Keeping your finger on the pulse of the company Todd, Steve, and Alex discuss how involved they are in different aspects of the business in order to keep an eye on how things are going and to be able to take KPIs and identify problems early to implement a correction. There are benefits to having team members evaluate performance themselves to come up with ways to improve systems.  A great company has a balance of upper management having their finger on the pulse of the company and making decisions on the company's path forward while also taking in account any feedback from the staff that has the better feel for the customer/client's experience.   Setting company values Establishing company values is important in business, and using these values in your praise/critique of staff performance has proven to be very effective in building companies with a strong core set of values shared by all employees. When hiring employees from a different culture, Todd found it was important for HR to screen for a match of values when hiring.   Do you have set values in your company? Join our Facebook group and come discuss what you are doing at your company. Have you set your company's values? What are they? How do you use them with feedback on employee performance?   Hosts: Steve Rozenberg - Co Founder of Empire Industries LLC, investor, speaker. Alex Osenenko - President and CEO of FourandHalf JOIN THE FACEBOOK GROUP AND SUBSCRIBE ON ITUNES Sponsored by: 

Episode 15 - Todd Breen Outsourcing and Growing a Business

Year End Business Reviews and EOS Magic Steve and Alex discuss goals in today’s podcast. Did they meet year end goals? What happens when things start breaking in your company as you grow? How do you reorganize to allow growth in your company? How do you fix the problems permanently? Learn how Alex and Steve analyze their companies to pin point problems and design systems that will grow with the company. PM Grow Summit 2019 April 17-19 – Austin TXhttps://pmgrowsummit.com/ PM Grow is an opportunity. It’s an opportunity to build your business, launch your consulting career, and share ideas with other property management entrepreneurs who are on the cusp of something big. Join the PM Grow Summit if you are ready to grow your business, contribute to the improvement of the industry, and share ideas with other forward-looking professionals. Over the last two years, attendees have left this conference feeling motivated, empowered, and ready to do things differently. Hosts:Steve Rozenberg – Co Founder of Empire Industries LLC, investor, speaker.Alex Osenenko – President and CEO of FourandHalf

Episode 14 – Year End Business Reviews and EOS Magic

Learn the inside of business and why some explode in growth and leadership while others plummet to ground in flames... whether you are a new entreprenuer or a seasoned pro. We will talk with industry experts about their successes and more importantly their challenges being an owner and what failures became their biggest lessons in life and business.

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Lion's Leadership Den

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