How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.Episode Resources:School of Marketing Masterclass: Sign Up NowIs Google AdWords Worth It for Small Business?: For Subscribers OnlyWork with PPC for Small Biz: Visit WebsiteSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Little Fish Podcast

The Power of Google Ads for Local Businesses w/ John Pfeiffer

Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign.Episode Resources:Small Business Starter Guide for Facebook Ads: For Subscribers OnlyWork with the SeeSharp Group: Visit WebsiteSchool of Marketing Masterclass: Sign Up NowSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

How to Stop Wasting Money on Facebook Ads w/ Alex Lau

If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process.Episode Resources:FREE QUIZ: Which Social Media Channel is Right for You?: For Subscribers OnlyBook Recommendation: Social Media Success for Every Brand: Buy HereSchool of Marketing Masterclass: Sign Up NowSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Rethinking Social Media for Your Small Business w/ Katie Lantukh

Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business.Episode Resources:How to Set Up Conversions in Google Analytics: (VIDEO): For Subscribers OnlyS2 Ep5: How to Get Found in Local Google Searches (VIDEO): Watch HereFREE Digital Summary Spreadsheet Template: For Subscribers OnlySchool of Marketing Masterclass: Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

How to Measure the Effectiveness of Your Marketing w/ Gary Donson

What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid.Episode Resources:10 DIY Design Tools for Small Businesses: For Subscribers Only Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

How Compelling Design Builds Trust with Customers w/ Kailey & Ryan

To start building a relationship with a potential customer online, offer value in exchange for their email address. It’s called a lead magnet. In this episode, experienced content creator and agency owner, Wes Gay shares his tips for creating an irresistible lead magnet that your prospects will love.Episode Resources:The Ultimate Guide to Creating a Lead Magnet: https://hirewayfinder.com/littlefishSubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

3 Steps to Create an Irresistible Lead Magnet w/ Wes Gay

Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In this episode, marketing automation guru Chris L. Davis bestows his years of wisdom and shares the 4 essential metrics to measure the effectiveness of your marketing. This episode is jam-packed with practical marketing tips that you can immediately implement into your business.Episode Resources:Free Minicourse w/ Chris: Increase the Engagement of Your Marketing in 3 Easy StepsMarketing Metrics Scorecard: For Subscribers Only Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Jumpstart Your Business with Email Automation w/ Chris L. Davis

Writing content has become a necessity for the modern business owner. But you're not an experienced, full-time writer. How do you get the most bang for your buck when it comes to writing? In this episode, bestselling author Joshua Harris shares his practical tips and strategies. Learn how to write compelling words that will reach your audience.Episode Resources:7 Tips for Writing Compelling Content: For Subscribers Only Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

How to Write Words That Reach Your Audience w/ Joshua Harris

Your website can be your most valuable sales tool, but so many businesses aren't utilizing their website to its full potential. In this episode, Joel Eschenbach draws on his 12 years of experience to help you fix 5 common website mistakes and start getting results.Episode Resources:5 Major Mistakes PDF: For Subscribers OnlyHomepage Cheatsheet: For Subscribers Only The Anatomy of an Effective Website Walkthrough Video: For Subscribers OnlyADA Compliance with AccessiBe: https://accessibe.com/a/ljjwnmo Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

5 Major Website Mistakes & How to Fix Them w/ Joel Eschenbach

We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand.Episode Resources:Marketing Made Simple Book: https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791One-Liner Worksheet: For Subscribers Only Marketing Made Simple Action Guide: For Subscribers OnlySubscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!

Marketing Made Simple: A Step-by-Step Process

It's more important than ever to have a digital marketing plan for your business. In season 3: The School of Marketing, industry-leading experts will teach you how to build a practical marketing strategy that just works. To get exclusive resources for every episode, subscribe at thelittlefishpodcast.com

Season 3: The School of Marketing

To get the most out of your Social Media marketing efforts, you want to build an audience of raving fans and brand advocates. The best way to do that? Create compelling content. In this episode, we talk to the founder of Oak & Stone Clothing, Ricardo Aviles. He shares why it’s essential to understand your unique audience, how high-quality narrative-driven content drives more social media engagement, and why you should take your time when creating your brand. https://oakandstoneclothing.comWe are a group of athletes that set out to solve a common problem: modern menswear isn't made for our physique. Oak & Stone Clothing Co. is our solution to this problem. Modern Menswear Designed For The Athlete.Recorded at: https://81astudios.comNeed a website or help with marketing?https://www.notiondesigngroup.com

Compelling Content: The Best Social Media Strategy w/ Ricardo Aviles

In this episode, Chau and Cat Le (and their dog, Gracie) discuss their life-changing transition from working at Microsoft to owning a successful self-defense gym, how determining your values will shape important business decisions, and why you should fully commit and stop being a “wantrepreneur.” We also talk about the recent challenges of COVID-19 and its effect on their business at the time of this recording.https://www.kmseattle.comRecommended Reading List: Jacko Willink - Extreme Ownership Mike Michalowicz - The Pumpkin Plan Building A StoryBrand, Donald MillerMarketing Made Simple, Donald Miller & Dr. J.J. PetersonOpening a gym? Listen to Alex Hormozi’s PodcastImagine having the ability and strength to confidently defend yourself. At KMS teaches Krav Maga - a proven self-defense method that gives you the physical and mental strength to conquer any challenge.Recorded at: https://81astudios.comNeed a website or help with marketing?https://www.notiondesigngroup.com

Don’t Be A Wantrepreneur w/ Krav Maga Seattle

In this episode, Dave Eschenbach (Joel’s dad) shares the valuable lessons he learned from owning and operating 6 different businesses over the course of 4 decades. He discusses the risks of starting a business, why you should offer better service than your competitors, how your business goals change over your lifetime, and much more!Recorded at: https://81astudios.comNeed a website or help with marketing?https://www.notiondesigngroup.com

Lessons Learned from 40 Years of Business w/ Dave Eschenbach

Whether you’re looking to land more lucrative clients or get that next speaking opportunity, writing a book brings you instant credibility in your industry. In this episode, author and publisher Barbara Dee shares why every business leader should write a book and the simple 4-step blueprint to write your own eBook in a matter of days.Master Class: https://www.archerinspiredlearning.com/sales-letter-order-pagehttps://suncoastdigitalpress.com/FREE eBook Blueprint Tool: barbara@suncoastdigitalpress.comAs a master-certified business and personal coach, and author of four books, Barbara Dee helps people from all backgrounds become published authors. Her specialty is nonfiction business and self-help books whose primary purpose is to catapult the author’s reputation, personal brand, and credibility.Recorded at: https://81astudios.comNeed a website or help with marketing?https://www.notiondesigngroup.com

Why Every Business Leader Should Write A Book w/ Barbara Dee

Did you know that the largest part of our economy and the biggest portion of our society is supported by the smallest organizations? We call them the Little Fish. In this podcast, we honor, celebrate, and learn from those leaders.

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Little Fish Podcast

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