You may know Romy & Michele's High School Reunion as one of the most beloved comedies of the '90s, but it's actually about personal branding. Here are some personal branding lessons inspired by this iconic film! 

Making the Brand | Marketing with a Pop Culture Twist

Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor

Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media? In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. 

How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content

If you're anything like me, you've put off launching a blog, podcast, or business idea for far too long because you couldn't land on the perfect name for it. Well, it's a beautiful day to stop overthinking and just do the damn thing! Here's my best advice on how to pick a name for your brand that not only works, but helps you get going! 

Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand

Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect. According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.” We've seen countless examples of this in pop culture, but also surrounding important public service announcements.  Are your communication efforts backfiring on you? Learn more in this episode! 

The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the guesswork out of content creation. Thanks to Miss Congeniality for the inspiration on this one!  Follow me on Twitter for more branding fun, @brianne2k

The Content Idea That Always Works, Inspired by Gracie Lou Freebush

Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY! Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean. In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand. I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN 

SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty

If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building. The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence. In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative. 

How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle

Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way. In this episode, we break down some brands who have done it right, along with some examples of what NOT to do.  

Crashing the Party: How to Leverage Trending Topics without Getting Canceled

My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode!  We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy!                                             Check out Britt online here: BrittHyatt.com Launch Your Daydream Twitter 

BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt

We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?! Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website. Check out Britt online here: BrittHyatt.com  Launch Your Daydream Twitter 

Why You and Your Favorite Musician Should Focus on a Personal Website

If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE.  As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose.  In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. 

What the Spice Girls Teach Us About Brand Purpose

In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead. From the books, to the movies, merch, and experiences, there's so much we can learn from HP.  Follow JZ: @jzjakez Website: http://jakezachariah.com/ 

The Marketing Wizardry of Harry Potter w/ Jake Zachariah

If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us! In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist.  We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead. Follow Christina @ThatChristinaG Medium Follow Adam @apierno Website Strategy Inside Everything Podcast Books

Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno

The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success. We dig into specifics like brand voice and other takeaways for content creators. Follow Jon-Stephen on Twitter at @jsstansel Website: https://www.jsstansel.com/ Podcast: ThoughtFeeder

How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel

In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships. But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes?  In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content.  Follow Anthony on Twitter at @AnthonyYepez. 

How Social Media Shapes an Athlete's Influence w/ Anthony Yepez

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit. Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

hubhopper

Making the Brand | Marketing with a Pop Culture Twist

hubhopper