In this “flash-from-the-past” episode, Professor Shanita Akintonde, president, ShanitaSpeaks, LLC,  provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens.  @_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters 

Marketing Insights

Would You like to Buy an O-O-H (Out-of-Home )?

Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty!  #BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSA

"Boss Brands" - Attracting & Maintaining Consumer Loyalty

In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner).Similar Episodes:Walk it Like they Talk ItPolitical Correctness in MarketingMarketing for a Better World @_ShanitaSpeaks  Professor Shanita B. Akintonde | LinkedInwww.ShanitaSpeaks.com

Brands that Take a Stand

In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness.  To read more from Greg and Mark, visit https://marshall-johnstonmm.com/

Political Correctness in Marketing

Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love".   In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde  offers a big box  of ‘ear candy’ via an assortment of brand ‘love’  lessons.  Tune in and take a big bite!   #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE

Love Brands

Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s”  into Paid. In. Full. Like, Share & Spread the Word! @McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN

Wedding Brands: Top Brands, Songs and More!

Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: Marketing Shoes Shoos, and SKUs.@MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA

Marketing Shoes, Shoos, and SKUs

Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term.  How can you still engage students who desire a connection more than ever?How can you keep the student at the center of the learning process during these unprecedented times?What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent a year ago?Listen in for some insight from the front lines. Want to see more Marketing Management updates and/or see additional insight from Greg and Mark?  Click here. 

Teaching, Learning, Supporting and Pivoting during a Pandemic

Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble,  after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINTONDE @AmericanMarketingAssociation  @McGrawHill  @P&G #Marketing #Branding  #TalkAboutBias  #DiversityandInclusion 

Walk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)

Beginning your career in Selling is often a great way to begin your professional career!In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International.  Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step.  Discovering, marketing and selling BRAND YOU is where it all begins.  

Executive Perspective: The Importance of Selling: Building your Career in Marketing with Shane Hunt & Don Zebe

In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction.  If you have not done so already, be sure to listen to Part 1 of 2!Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE

Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2

Join Professor Shanita Akintonde as she provides creative marketing tips  for those brands  dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce1548618643544d7662f08d812d52467%7Cf919b1efc0c347358fca0928ec39d8d5%7C0&sdata=PClw7pg%2FY49AhHkC6SAzlt5X56YH3jtLQYbcxcItCrw%3D&reserved=0 Click here for tips on how McGraw Hill is handling COVID-19!The Impact of COVID-19 & How to Adapt: http://info.mheducation.com/BEC-Event-Recordings.html

Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2

Listen in for 4 Emerging Implications for Marketers from Global Crisis!Learn more about:·         Customer Interactions and Customer Experience·         Messaging Content·         Changes in Consumer Attitudes and Behaviors    and·         Some Anticipated NEW NORMAL in MarketingGuest Hosts:  Greg Marshall and Mark Johnston, Rollins Collegehttps://marshall-johnstonmm.com/

Implications for Marketers--Emerging from the Global Crisis

Join Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDEYou can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/

How "Short Brands" Equal Big Bucks

What is the role of marketing in crisis management?!?What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!How can marketing best assist the process of getting things back on track after the crisis is over?For a firm that didn’t have a crisis management plan at present, what should firms begin doing right away to make sure they are not caught short next time?Lean in to hear what researchers, master educators and authors Greg Marshall and Marshall Johnson, of Marketing Management 3e, have to say about this timely topic!To see timely updates to the McGraw-Hill response to the coronavirus, click here. Learn more about McGraw-Hill Marketing products here: bit.ly/MHEmarketing 

The Role of Marketing in Crisis Management

Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.

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Marketing Insights

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