More interesting than the actual game, the commercials on this year's Super Game made some impressive statements. John and Angel review their favorite ads based on how well they made the connection between the brand and the content. John's commercial and documentary background  leads to his belief that its not enough to have a memorable ad, it must remind you of the actual brand who made the ad. Fresh out the morning after the game, we review these ads and you can also listen to our podcast each week on Apple Podcasts, Spotify, Amazon, and anywhere you can listen to a podcast.Watch this episode on YouTube:https://youtu.be/q4edEdj1HhUOur Website is http://marketingmediacupcakes.com

Marketing, Media & Cupcakes

Super "Game" Commercial Review

Welcome to episode 75 of Marketing Media & Cupcakes, where we bring best practices for your business. This week John and Angel discuss best practices for your business. Angel has been training staff at her Fortune 500 company for many years. Traning is critical to having a consistent voice for your customers and clients. She shares 4 quick tips that can help your training be more effective. John is a licensed drone or (UAV) pilot. Aerial photography is a great way to enhance your business&apos;s brand when you can show beautiful aerial shots of a car dealership or commercial property or just showing off your location downtown.  However, there are risks you take when hiring a drone photographer or trying to do these shots on your own. John will explain why you need to take hiring a drone pilot seriously, and what to look for. Also, ways to make your pilot get great shots for you. Angel&apos;s 4 Training Tips 5:30 into the show1) Setting Expectations for the  training2) Make a schedule that divides, lecture with applied learning. No 8-hour lectures!3) Hands-on Time, or OJT4) Web/Computer-based trainingIf you have additional comments or questions email Angel at angel@marketingmediacupcakes.comWhat you need to know about hiring a drone photographer at 20:30 into the episode. 1) The need to have a UAV FAA license, DO NOT HIRE someone unlicensed2) Your pilot should have one-million-dollar insurance policy coverage.3) Create a shot list for your pilot4) You cannot fly a drone within five miles of an airport, and you are limited to 400 feet above the ground altitude. There are exceptions and a licensed operator will know what they are. For more information or questions email john@makertingmediacupcakes.comFind us at Marketing Media & Cupcakes website and on social mediaThanks for listening!John & Angel

4 Training Tips - Avoid A Drone Disaster

Email remains the most accepted way to connect with business communications. Even more so after 2020 and social media platforms becoming less reliable for existing. Angel reviews her best practices for composing emails.1) Be clear and concise 2) Proofread3) Copy back important point or responses4) Use subject lines keywords to get attention5) Don&apos;t say anything you don&apos;t want to regret later6) If the email has to bounce back and forth more than 3 times, call them. John repeats the phone calls and emails are still best practices for "first contact" situations with clients or customers. If someone DMs you on LinkedIn or Facebook, direct them to email you at your address. If people contact you via text or some other platform, tell them your best way to contact you is  (is a phone, email, cellphone) If your cellphone is not for business tell your customers if you give them it, please only use it for emergencies. Check your email daily. If your business email is on a website or on your business card, and you don&apos;t check it often, then remove it from those contacts. You are paid to solve problems not creating ones but having customers worried that you didn&apos;t get a message. Please subscribe to us and share us with your friends.To email Angel about cupcakes or customer serviceTo email John about media and building a brandFind us at Marketing Media & Cupcakes website and on social mediaThanks for listening!John & Angel

Email Best Practices

John and Angel are joined by guest Terry & Nay Dismore, small business owners, as they share ideas on how you can set effective realistic goals for 2021 for your business. They suggest that you shoot for small wins, finding areas that are nagging your productivity and set to resolve those issues. Listen to the right people. Don&apos;t let Covid talk discourage your mojo for success.Invest in yourself in 2021 so you can be a better business owner and leader. You can listen to Terry&apos;s podcast at Quiz The Diz on all podcast platforms. Nay&apos;s snacks can be found at SnackswithaTwist.com And like and subscribe to us at MarketingMediaCupcakes.com 

Setting Effective Goals For 2021

This week John & Angel discuss how the pandemic and the changing regulations have forced businesses to look at best practices. Angel shares tips on dealing with customers who are upset with late deliveries. Then John shares 5 of his personal favorite documentaries and how they relate to telling a story in our mediaFinally Angel shares 3 quick dishes you can make in just minutes to take to that surprise get together.1. Seven Layer Diphttps://emilybites.com/2019/01/7-layer-dip.html2. Jelly & Cream Cheesehttps://www.food.com/amp/recipe/jalapeno-jelly-cream-cheese-spread-1724483. Mini Cheesecakeshttps://www.somewhatsimple.com/mini-cheesecakes-with-oreo-crust/To email Angel about cupcakes or customer serviceTo email John about media and building a brandFind us at Marketing Media & Cupcakes website and on social mediaThanks for listening!John & Angel

Late Deliveries and Fast Finger Food Ideas.

There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers.John's 7 Words or Phrases you should avoid in your ad copy1) Quality2) Contract3) Guarantee4) Discount5) Cheaper6) Cutting Edge7) WWWPlus John also adds, "Life Changing" and "Limited Offer"  as bonus phrasesAngel's 7 Words you shouldn't use with your customers is:1. “I don’t understand”2. “Calm down"3. “There’s nothing we can do”4. “That’s impossible”5. “I’m not sure / I guess”6. “I’ll get back to you"7. “No”Watch John's short film about not poor customer service in the dark comedy Call Center TerrorAnd our Dessert segment we talk discuss when to use Pure Vanilla Extract and Imitation Vanilla ExtractHere's the article Angel was referring to:cooksvanilla.com/what-is-the-difference-between-pure-and-imitation-vanilla-extract/To email Angel about cupcakes or customer serviceTo email John about media and building a brandFind us at Marketing Media & Cupcakes website and on social mediaThanks for listening!John & Angel

Seven words you should NEVER use

On this podcast:Angel Shares 5 tips that will help your customer relationships with your business. John will share changes we are making as of this episode to upgrade Marketing Media and CupcakesAngel shares some holiday dessert ideas that are Easy As Pie! 5 Ways to improve Listening to your CustomersRemove Distractions - and make sure your team know you want them to completely focus on the customer they are working with. Don't Multitask!Listen for the emotions of your customer-  Much of this relates to the area of the country they are from. We also talk about emails and how to communicate that way. Customers are looking for a "Bid for Connection". If you fail, you likely will lose a customer. Don't Interrupt - No matter how much you understand the customers questions, do not interrupt, let the customer finish their thoughts. Plus we discuss how to answer emails. Echoing - Repeat back the customers concerns. Empathize but don't apologize. Verify Satisfaction - Make sure you have solved the problem and ask if there are any other concerns. Again, make sure your team knows, don't rush to get off the call. Big Changes To Our PodcastWe appreciate our audience who've been with us for so long. We feel we need dive deeper into our topics, so starting this episode, we are throwing out the clock and going longer on each podcast. In return we will only have two episodes a month. We have launched our website so go to MarketingMediaCupcakes.com now to find our episodes, how to connect and more to come. You can now find us on Twitter, Facebook & Instagram also under MarketingMediaCupcakes.Our focus will continue to be helping you with best practices for your business. Today's Dessert: Easy As Pie Angel shares simple ways you can make a pie. Store bought crusts, canned fillings, but with a little embellishment you can make a delicious treat for the holidays.  Here's an example: https://www.delish.com/cooking/recipe-ideas/a28158563/easy-apple-galette-recipe/To email Angel about cupcakes or customer serviceTo email John about media and building a brandFind us at Marketing Media & Cupcakes website and on social mediaThanks for listening!

5 Tips To Improve Listening To Your Customers

How important is believing and inspiring success in your business? Author & Podcast host Monica Guidry joins John and Angel to share about positive affirmation is not just some feel good team building activity but an actual best practice! Find out more about Monica:  monicacguidry.com and her podcast is at: wholeheART with Monica Guidry For more on John&apos;s media business: OndoMedia.comMore on Angel&apos;s Cupcakes: AngelsCustomCupcakes.com

Faith, Hope & Business

What can we learn from political ads about how to better communicate with our customers?  John and Angel discuss some of the points from a great article in  Center for Civic Design (link here) about how to communicate with voters. But if you remove the word voter and replace it with customers, the same rules apply. Key thoughts 1) Know your media 2) Have a professional media design 3) Answer questions 4) Have a conversationFind out more about John & Angel&apos;s businesses! Ondo MediaAngelsCustomCupcakes

Communications lessons learned from Political Ads

Attorney Rachel Alvarez from Orlando Florida joins us this week to dicuss best practices for you or your employees. We will disucss when can you use social media with your team to help your business, and how to best do that. And if you need to let an employee go the best ways to protect yourself. For more on Rachel AlvarezFor more on John's business Ondo MediaFor more on Angel's Custom CupcakesMore information on this topichttps://blog.hootsuite.com/social-media-best-practices/

What can or can't you post?

Terry Dismore is a business consultant, and radio show host. He shares about his brand new podcast, "Quiz the Diz" which is premiering this week. How you can ask him questions about life, business and living a prosperous life. Terry answers some of our questions on the podcast today.Find "Quiz the Diz" on all podcast apps. Like and share Marketing Media & Cupcakes on Facebook & Instagram 

Quiz the Diz

After John&apos;s brief rant about how he feels iPhones are not as easy to use as they use to be, he and Angel are joined by Lifestyle Strategist Monica Guidry. Monica is an entrepreneur and broadcaster who is helping her clients find passion in their business and lives. Fear is a big issue for most clients she meets with.Find out more about Monica:  monicacguidry.com and her podcast is at: wholeheART with Monica Guidry For more on John&apos;s media business: OndoMedia.comMore on Angel&apos;s Cupcakes: AngelsCustomCupcakes.com

Finding Purpose & Passion

Orlando Florida Bankruptcy attorney, Rachel M. Alvarez Esq. ,challenges the stereotypes of what bankruptcy is. Rachel will share when is the best time to consider a bankruptcy or when just a refinance or financial restructure is necessary. The main idea is you need to stay in control of your finances rather than letting credit card companies run your life and debt. She will explain the differences of Chapter 7 , 11 & 13. There are differences between personal and business bankruptcy. For more information on her bankruptcy class which helps people figure out how to better manage their finances. rachelalvarez.comAlso to find out more on John&apos;s media company Ondo Mediaand to find out more on Angel&apos;s Custom Cupcakes

Can bankruptcy be a new start for you?

Everyone knows 2020 has changed the thinking for business, it has also forced non-profits into developing new ways to share the needs with their donors. Michele Savoldi is the Sr. Manager of Corporate Relations for the Greater Cleveland Area Food Bank. She share with John & Angel how they have developed new ideas for online fundraising in 2020. We discuss how these trends will work out in 2021 as a hybrid fundraising plan may be the best way to develop new fundraising strategies.For more information on Greater Cleveland Food Bankor FeedingAmerica.OrgFor more information on Ondo Media&apos;s Fundraising Campaigns

Fundraising Tips for 2021

John and Angel discuss the 4 biggest problems small business owners deal with daily with marketing their small business. 1) Not Enough Time2) Consistency3) Content Creation5) Tracking the resultsJohn will share his thoughts in regard to this. Angel also shares a new Gluten Free recipe that will bring out the best flavor to your Gluten Free cupcakes6 cups Brown Rice Flower2 cups Potato starch1 cup Tapioca starch1 tablespoon of Xanthan gumFor more information and for your questions email us at john@ondomedia.comLike and share us on instagram and FacebookFind out more about AngelsCustomCupcakesFind out more about OndoMediaMarketing Media & Cupcakes@marketingmediacupcakes

Overcoming Your Digital Marketing Problems

This is a podcast full of ideas & encouragement for small businesses & start-ups. Hosted by small business owners John & Angel Ondo. John is a four-time Emmy award-winning TV/Film Producer. Angel leads customer service teams during the day and runs a home-based cupcake business on the weekends. With our guests, we encourage other small business owners to live the dream!

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Marketing, Media & Cupcakes

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