Would you benefit from a cheat sheet for your own brand? In today's episode, I walk you through the process of creating a one page style guide. This visual incorporates all the go-to elements of your brand that you will refer to time and time again as you design any materials for your business.  ​I also talk about the can't-live-without online image creation tool that you can use to assemble this document. ​ Throughout the epsidoe, I refer to this style guide that I put together for Beehive Bakery.;  Please visit www.mybrandmybusiness.com/7 to see. Whether you are just getting started in pulling together the elements that make up your brand, or you would like a simple visual document to keep everyone involved in your business on brand, this episode is not to miss!  Resources:  Colour Affects Courses in London: http://www.colour-affects.co.uk/colour-courses  www.canva.com  

Marketing My Brand Podcast with Jenny Collinson

7: Creating a One Page Style Guide

If there's one thing you can do to propel your business forward, it's creating a website. Hiring design and development professionals is great if you have the resources and the time, but I promise you, you can also create a professional-looking, attractive website on your own.   Have you ever tried building your own website? Did you get discouraged with the coding or the interface? Did it end up looking like mush? In this podcast episode, I'll cover---  The three things you need to build your website  The three main things people are looking for on your website  The most visited page aside from your homepage (so make sure to spend time crafting this one!)  Why the Weebly website platform is the best option on which to build your first website (vs. WordPress)  Weebly interface tour  Resources Mentioned:  www.weebly.com   https://hc.weebly.com   https://wordpress.com/   http://www.httrack.com/    If you've tried building your site before and not had success, jump on to this podcast and learn about Weebly, the online software on which to easily create a fantastic-looking website to get your business up and running. Then head over to www.weebly.com to set up your own account and get started with some of the fantastic templates to get inspired. I can't wait to see what you create! ​ Download the Getting Started with Weebly PDF

6: Website Building Success with Weebly

 When you think about competitors in a business, what comes to mind? Other companies or businesses providing the same goods and services as what you are bringing to market? Evil characters dressed in all black, hiding in the shadows, ready to steal your next big idea?  I'm going to let you in on a little secret. Your two main competitors are actually your own fears, and getting the attention of your ideal customer.   In this podcast, I'll cover--  How to demolish your fears  How to get the attention of your ideal customers  The importance of habit  Why teachers or coaches just starting out are in a better position to teach and guide than more experienced experts.   Get ready to get inspired and crush the competition!  Download the Consistent Content Planner PDF 

5: Your 2 Main Competitors

You are setting up your own brand. You know you want to model your business on other businesses who are having success, but you need to also find a way to set yourself apart from any competition.  In this podcast, I'll cover--  A exercise to help you find your "content tilt"  What one woman did to became a YouTube millionaire   Differentiating your product via visual cues  Designing your brand so that every piece of it looks like it belongs in the same magazine ​Once you have found that one thing that makes you unique, you will have pushed past the first barrier of getting started, and paved the way toward building a unique and memorable business.   Resources mentioned:  Anne Geddes - www.annegeddes.com   Content, Inc by Joe Pulizzi - https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X   The Calico Patch - www.calicopatch.com   Tieks - https://tieks.com/  Christian Louboutin - http://us.christianlouboutin.com Tiffany's - http://www.tiffany.com Harry and David - https://www.harryanddavid.com/ Download the "What Makes My Brand Unique" PDF Worksheet

4: Finding Your Uniqueness

 In episode 2 of the Marketing My Brand Podcast, "Style Your Brand for Peak Profitability," I talked about using color psychology to quickly and confidently style your brand. In this episode, I cover the four color groupings in color psychology, which relate to the four seasons, Spring, Summer, Autumn and Winter. I'll go into more detail about the traits of each group, and suggest industries that would do well to use each. Then I'll offer three questions that you need to answer that will point you to the seasonal grouping that your specific business would do well to be styled in.  Happy styling!  Download the Choosing Your Brand's Season PDF 

3: Choosing My Brand's Season Mini Training

 In this episode I uncover a little-know tool so powerful that it points the way to styling your brand for what I call "peak profitability." Before I learned about this tool, I was a good designer, but would often get stuck on projects. Designing was fun, but it was tricky as well. Once I learned this tool, everything became clear and easier. I have become a confident designer because of this tool, and will show you how to use it as well to style your brand confidently and with direction.  Using this tool, you will be able to clearly sort through fonts, colors, imagery, photographic styles, textures, shapes, and graphics and know immediately what is going to work for your brand and what is not. Which send the signals and messages that you need to be sending to attract your ideal customers and clients, and which do not. Welcome, my friends, to the amazing tool of color psychology.   Resources Mentioned:  Angela Wright, Colour Affects, http://www.colour-affects.co.uk/   Impact of Color on Marketing study,  http://www.emeraldinsight.com/doi/abs/10.1108/00251740610673332   The interactive effects of colors and products on perceptions of brand logo appropriateness study, http://journals.sagepub.com/doi/abs/10.1177/1470593106061263   

2: Style Your Brand for Peak Profitability

 Have you been entertaining thoughts of starting your own business? Maybe you have taken steps to get this business up and running, and now you know that you need to create the look and feel of your brand to take your business up a notch and be taken seriously. You need your brand to look professional.   Things to figure out on your to-do list:  How to attract ideal clients  Come up with a logo  Figure out a color scheme  Find my ideal clients  Marketing materials & a website  How to launch a side business  Make my brand irresistible  It may seem overwhelming at first, but if you have the drive that those of us who are born entrepreneurs experience, then you have no choice but to move forward. And it is enjoyable, putting together the pieces to figure out what works. But you're also probably very busy. With day jobs, children, family, friends, and other engagements and commitments that keep coming up.   However, it is possible to get started. Take small steps that will lead you on the path to success and fulfillment. On a path that leads you to taking control over your life and living the life you have imagined.  I'm going to share secrets in this podcast that will put you leaps and bounds ahead of any competition. I've had enough of badly put together brands and don't want yours to suffer the same fate.   Ever since I was a young girl I have been extremely affected by color and design. I pick up on the colors people are wearing, the colors brands are using, and the colors we use to create the environment around us.   I have never been satisfied with our use of color. I think people dress too blandly, brands don't understand how to choose the correct colors and shades, and our environments are mostly uninspiring. I have lived in Maine, Massachusetts, Hamburg, Germany, and Bath, England. I have traveled in Canada, Mexico, France, Italy, the Czech Republic, Turkey, and Ireland. All of these places have some beautiful spots, some entertaining fashions, and some brands that get it. But overall, I think people lack confidence when it comes to color and design. We fall back on what seems classic or ordinary and are afraid to take chances with style.   In this podcast, I help entrepreneurs who are looking to style and market their brands with confidence. I'll share step by step instructions to get you through the tricky bits of putting together your business, and also help you prepare mentally, which can sometimes be the largest hurdle.   In this first episode I'll cover the difference between a brand and a commodity (can you guess which you want yours to be?) and talk about what goes in to people making a purchasing decision.  I'm so glad you've landed here and hope that I can help you make your brand and business the success that it deserves to be!  Episode 1 Visual Reminders PDF download 

1: Gak! Branding: Start Here

In the Marketing My Brand Podcast, I help entrepreneurs who are looking to style and market their brands with confidence. I'll share step by step instructions to get you through the tricky bits of putting together your business, and also help you prepare mentally, which can sometimes be the largest hurdle. I'll cover topics such as how to attract your ideal clients, create winning marketing materials and websites, and make your brand irresistible to your potential and current customers.

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Marketing My Brand Podcast with Jenny Collinson

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