The pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandemic. They discuss finding the strength to rebuild a business, the importance of surrounding yourself with like minded people and how they can help pull you up in times of need.   KEY TAKEAWAYS You may face challenging times in business, and could even lose everything you have worked for. Losing everything you had and having to rebuild everything from the beginning again is a challenge that will make you stronger. Strengthening your business through a pandemic is a huge achievement. You have taken your business to a new level through the hardest time many entrepreneurs will have ever faced.   Having people in your life who are direct and honest with you can help motivate you. You need to have people pull you up in the right direction rather than holding you back by trying to protect you from failure. When something feels right to you, you will know and you will run with it.   Having people on the same level as you or slightly further ahead than you can help inspire you. Discussing your business with others in a similar industry can help you identify areas of your current model that need tweaking. Having people identify areas of your business model that are excelling can be really motivational, and give you the confidence boost you need.   Surround yourself with positive and like minded people in all aspects of your life. It doesn’t matter what class or sport you partake in, you will always be surrounded by people who want to do the same thing as you. By being around people that understand your passion as a business, this will help you streamline your business and excel.   BEST MOMENTS “I very quickly went through the ranks within the fight team.” “It was pain like i’ve never felt.” “This felt right.” “I probably would have had a full on meltdown in lockdown if it wasn’t for this.”   ABOUT THE GUEST Carl Denne Founder and Chief Instructor of HKA, I have been teaching kickboxing for over 20 years and running HKA since 1998. At Hastings Kickboxing Academy (HKA), we have put together different programmes for children, teenagers, and adults to help with their development, general fitness, and confidence. All while increasing their strength, performance and building their self-esteem. HKA is a family run business dedicated to the community. We give our time, experience and knowledge back to our students and help them become the confident leaders of tomorrow.   VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE HOST Gordon Burcham has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age.   In 1998, in the midst of his competitive career, he launched his own dojo, which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.   Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.   His is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! CONTACT METHOD Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

Martial Arts Business Podcast

Gaining Strength and Motivation After Losing Everything - Interview with Carl Denne

Today, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way.  KEY TAKEAWAYS  You have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or your trophies they care about what you can teach their children what other people can’t. To be disruptive takes courage. It takes courage to start up a franchise and it takes courage to not be a black belt in order to teach. As long as you are a great teacher, you can teach. It is always about giving people what they want, if you give people what they want, they will buy.  Learn the value of branding, PR and marketing. You can be the best martial arts teacher in the world, but if you haven't got members to teach in the first place you have got a serious problem. Unless you can sell, build a market and build a brand then you are not going to attract new clients.  If you are going to build a startup these days, you have a choice. You can either associate yourself with people who are already established in the industry and follow the model, or you can figure it all out yourself. Stay childlike and stay hungry for success.  If you change someone's life, you will get a reward for doing that. Making a difference in someone's life will ensure you get payback over and over again, whether that be helping people in Martial Arts or all other areas of their lives.  You only need so much money in life. Life is about helping other people in whatever way that you can. As long as you have a roof over your head and food to eat, you are all set. There are only so many cars you can buy and holidays you can take in life.  With the financial hit of the pandemic, you have got to bulletproof your finances so that if a recession comes around again, you have got yourself into a position where you do not have to worry about money. Ensure that you have the things in place so that you can provide for your family and leave your legacy behind.  BEST MOMENTS  "I always go with what's in someone's heart" "For me, I just wanted to be a martial Artist" “I just loved kicking people in the head.” “The younger you are the hungrier you are for success.” “There is no romance about finance.” “We’re all very vulnerable creatures.” VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham https://www.mattfiddes.com ABOUT THE GUEST Matt Fiddes is one of the most respected experts in the international world of martial arts and fitness. Matt’s achievements have seen him honoured at the highest level, after being inducted into the UK Martial Arts Hall of Fame and presented with the prestigious ‘Martial Arts Superstar Award’. He is a 7th Degree, Black Belt Master, in Tae Kwon Do and holds Black Belts in Kickboxing and Kung Fu is now one of the most in-demand personal trainers thanks to front covers and interviews in newspapers and magazines worldwide. He has numerous celebrity clientele including actors, supermodels and singers. Undoubtedly Matt’s biggest client was superstar Michael Jackson. Introduced to Matt by his close friend Uri Geller, Matt was Michael’s personal UK bodyguard for over a decade before his tragic death in June 2009.  ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts See omnystudio.com/listener for privacy information.

"I Just Wanted to be a Martial Artist" - Interview with 7th Degree Black Belt Master; Matt Fiddes

Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality.   KEY TAKEAWAYS It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the most money or the biggest business as that is not where happiness lies, it is about winning in your world.   Everyone is winning in life because they are alive. Unless a human being changes their perspective on what winning means to them, then they will always be chasing something different. They will always be looking towards the future rather than living in the present.   The word ‘win’ is an acronym for ‘what’s important now’. We’ve all got 24 hours in a day, the trick is what you do with it. Look at what is important to you right now and what you need to focus on to get you where you want to get to.   Follow one course until you’re successful. Choose the course you want to go down and have the discipline to see it through until the end. Focus all of your energy on that goal and do the best job you could possibly do to help you achieve it.   Daily habits create your reality. Focus on your daily habits of a winning mindset and go forth and create the dreams, goals and aspirations you have. Everything that you want to achieve is in the palm of your hands and nobody else's. It is not that other people are lucky it is that they are extremely focused.     BEST MOMENTS “If we’re always going to judge ourselves against other people, we’re going to push ourselves away from us, the real being, the person that we are.”   “Happiness for me is winning.”   “It is really important that you’re happy with the simple things in life”   “Start with gratitude, be thankful that you’re here and really set your state in the right way to move forward.”   VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts     See omnystudio.com/listener for privacy information.

How To Get That Winning Mindset.

Are you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to utilise YouTube Shorts to make your channel blow up.   KEY TAKEAWAYS YouTube is owned by Google and therefore it gets ranked highly on the Google search engine. YouTube is also the most used video platform and is a popular choice for people who want to learn new skills quickly and cheaply.   Since Lockdown 1.0 many martial arts club owners have decided to produce free Zoom content as they did not envision the lockdown to continue for this long. You can utilise YouTube to create free content which will eventually lead more people to your services. You can also charge for full lessons by providing them with links to unlisted videos.   The most important element of your YouTube channel is your average watch time. This is how long that somebody stays and views your video. When you have good watch time on a video you will get ranked higher, even higher than older channels. Newer videos often rank higher than older videos because it is more recent content.   YouTube has now introduced YouTube Shorts, a platform similar to TikTok. You can upload 60-second clips to your channel. If you do that every day for 30 days your channel will gain momentum and grow tremendously. People are currently loving shorts and therefore this a great way to boost your engagement.   YouTube has three types of metadata; Title; Description and Tags. Tags are short keyword phrases about your video which will give YouTube an idea about what your video is about. Tags mainly work during the first 24-48 hours of your video being live. YouTube will then see how people are responding when they watch your video and this will decide how to rank it.       BEST MOMENTS “This is the perfect opportunity.” “The longer you can keep people on your video, the more YouTube is going to pump you out in front of more and more people.” “You are going to blow up your channel.” “Have people click off Facebook and onto YouTube.” “Having great content increases watch time if the key.”   VALUABLE RESOURCES Facebook Business Gordon’s Book Gordon’s Website ABOUT THE GUEST David Walsh is a YouTube educator who has helped millions of creators and businesses do YouTube better. https://www.youtube.com/user/DavidWalshOnline ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, amid his competitive career, he launched his dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Contact Method: Gordon’s Facebook Gordon’s LinkedIn Gordon’s Twitter See omnystudio.com/listener for privacy information.

How To Elevate Your Business Virtually - Interview with David Walsh

Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe.   KEY TAKEAWAYS It is really important to look at how you as a leader develops in your business. Ultimately if you are not right then your business will not be right. When you are facing challenges and not feeling motivated you may notice that it negatively affects your business. Every single day in your business is of huge importance, it is the building blocks of what you may aspire to have.   The language that we tend to use needs to change, not just in our minds but out loud too. Stop using the word ‘tried’, when you say that you have tried something you are giving yourself an escape route. Change your mindset to believe that there is no ‘try’ there is only ‘do’.   There are many times when you may have said to yourself ‘I can’t do this’. Change your outlook and your mindset to ‘I haven’t learned this yet.’ When you catch yourself saying these detrimental words you cut off the possibility of you achieving something. Instead of thinking you can’t do something, look at what you need to learn in order to be able to do it.   There is no limit except the one that you impose on yourself each and every day. We must guard the garden of the mind because whether you think you can or you think you can’t you are absolutely right. It is only what we believe is what we will achieve, the question is what do you believe? If you are positive and believe in what you are doing then you will achieve whatever you put your mind to.   We have to be really careful about what we are saying to ourselves. It is really important to change the language we are using, say things such as ‘yes I can’, ‘I will’ and ‘I must.’ Set yourself goals to commit to and tell yourself that you will achieve them. The positive messages that you are feeding your brain with are really important to both your personal and professional success.   BEST MOMENTS “Every day we are battling ourselves, each other and our minds.” “You are the leader of you.” “It is that negative story that will create that negative outcome.”   VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts See omnystudio.com/policies/listener for privacy information.

The Importance Of This One Thing To Help You In Life And Business

The current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating with other local businesses as well as giving back to others in the community.   KEY TAKEAWAYS You either sign up for the recession or you don’t and that is entirely your choice. The reality is your mindset will outstrip any recession and if you work on growth through a recession then you will come out ten times stronger. It doesn’t matter what kind of industry you are in, the objective is to market and sell through the recession.   You have to have the belief in yourself to be able to pull yourself forwards in the upcoming months and yet be able to smash through this recession. The aim is to not only survive but to absolutely dominate and thrive in these times where great opportunities are presenting themselves.   Follow up on old leads. Those who have shown interest before or who have perhaps utilised free trials are a great source of free marketing to you. Make contact with anybody who has engaged with you or your company over the last twelve months. Utilise social media platforms to reach them and advise them of your new programmes and packages.   Talk to other local businesses about how you can help each other. Perhaps you could come up with an arrangement whereby they promote your business in exchange for you promoting theirs. This is a free marketing tool as it allows you to infiltrate their network. The more you connect with other companies the more data and potential customers you can collect.   Give your services to other people. Look into Facebook groups and local community groups (e.g. weight loss groups) whereby you can offer your services to help people. Offer your services for free to give back to people, if you want to get you to have to give. The participants will then experience what your business has to offer and are therefore more likely to sign up for the full package. This costs you nothing, bar your time.   BEST MOMENTS “I truly believe that where we are right now is going to be the greatest time for our business.”   “We need to be so focused on the possibilities, on the potential and on the opportunities that lie before us so that we’re not scrimping on marketing.”   “You’re not going to grow if you’re sitting there stagnant. If you want to grow you have to go.”   VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts See omnystudio.com/policies/listener for privacy information.

One is FREE! Facebook Marketing Tips For MA Schools

Is there a checklist for the ultimate success? There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside. Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune in now to know the answers! KEY TAKEAWAYS You have to be attractive. Not the be-pleasing-on-the-eyes attractive kind, but the have-complete-set-of-skills-to-sell kind. You need to build yourself up before you show yourself (and your products & services) to other people. Law of Attraction. It’s always about the energy you put out. If you give them those half-baked muffins, then most likely, as soon as they eat it, they’ll spew it out. Prepare something that you yourself are excited about and enjoy. No matter how elegant you dress up or how thick the air the perfume you surrounded yourself with, people can still see what is inside of you. Customers are expert readers; never underestimate them. And if it happens you deceive one, it would be hard to fake it till the very end since it wasn’t truly you who they trusted. Invest in yourself. Give it all for personal development, because it will have a domino effect on your external activities. BEST MOMENTS “You are the person that will make you happen or fail.” “Look in the mirror and be truly honest with yourself.” “The story you tell yourself is what it really becomes in the real world.” “What do I need to do different? What do I need to reshape myself?” VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts See omnystudio.com/listener for privacy information.

Your Requirements for Success

In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School! The first step in getting back your freedom is to ask yourself: What am I doing every single day in my business? Then, it’s time to list down your answers—every single thing you do every minute of every single day should be jotted down! This will help you determine what tasks are to be leveraged and not.  Discover more about this and how this can help when you listen in! KEY TAKEAWAYS Religiously account for everything that you do every single day in your business. Use the diary to compute how many hours are wasted. Try exchanging them with more valuable tasks.  Listing everything else down is extremely valuable. You can clearly see what is and what isn’t working in your martial arts school. It can be a great help to you in making the right decisions. Most likely, some tasks are meant to be leveraged. We feel drained after work because sometimes, work isn’t really at par with our capabilities and expectations. It’s either you know for yourself that you can do something much better or there is someone out there who can do it much better than you. There will be more important things that you can do with your time. Let others do the less important tasks of yours—like the operational and administrative tasks.  Have you thought for yourself that maybe you aren’t really busy? you just don’t use your time wisely?   Choose freedom. Leverage other people, so you can have your time to think more about how you can grow your business.      BEST MOMENTS   “Having choices is very important.” “Time is one thing that we can’t get back.” “Most people spend a lot of time on little things that compound over a period of time which are not productive.” “Get very clear on the things you dislike in your business, on what you’re battling in every business, and on what you want to get done.”   VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham  ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.  Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD   G Force Martial Arts     See omnystudio.com/listener for privacy information.

Building a Martial Arts School with Freedom

How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service. This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funnel today on the Martial Arts Business Podcast. KEY TAKEAWAYS Attention – Marketing Online & Offline, Communication Send email newsletters and post quality content regularly on your social media platforms. These will give visuals to your company. Communicate with previous and current clients, aside from the new prospects. You will never know who might need your services again. Prospect Conversion – Talk, Engage, Communicate, Build Rapport Once you get their attention, there’s a possibility that they’d ask for more information. Grab the opportunity to be presentable during this recruitment process. Engage and build a strong rapport with them. First impressions last in the business, remember that. Serve, Sell, Close – Service, Classes, Experience, Value If they decided already that they want to try your service, then congratulations on that accomplishment! But before patting yourself on the back, ensure that you CAN and you will give them a great service. Make it memorable and worth their time and money. Service – Talk, Engage, Communicate, Build Rapport Provide an excellent service so you can keep them, and gain more! Most likely, it’s from them that you’ll get great feedback and reliable recommendations. BEST MOMENTS “People are consuming content at a faster rate than ever.” “We’re in a busy world. We have to remember that people don’t take actions right away.” “Their marketing gets attention and triggers an inquiry but what they don’t do is log the inquiries of everybody.” “Your business starts from the attention you get, the marketing, and the exposure to your brand.” VALUABLE RESOURCES The Business of Martial Arts by Gordon Burcham ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts See omnystudio.com/listener for privacy information.

Martial Arts Marketing Conversion Funnel

Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience. Key Takeaways Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film. Having a team behind the scenes who work from the same page, and who recognise the goals of the business, is invaluable to any academy. Video is Zara’s primary form of marketing now, and mainly shot using mobile phones.  Video creates a greater sense of trust between the content creator and the viewer.  People can be scared away from video as they feel as though they have to be the star. But this isn’t the case. Get creative! Find different ways to tell your stories. Similarly, people can be daunted by the editing of video. Zara has made it her mission to teach the many simple ways of making your videos look astounding through simple, easy-to-learn means. Best Moments ‘Video goes deeper. You create a deeper connection with people’ ‘People know what they like because they like what they already know’ ‘Connection is what people want now’ ‘If I can do this, then people out there definitely can’  Valuable Resources The Martial Arts Business Podcast Zara Phythian Instagram - https://www.instagram.com/zaraphythian/?hl=en Double Take App - https://apps.apple.com/us/app/doubletake-by-filmic-pro/id1478041592 ABOUT THE HOST Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become a Black belt in Business Learn -Develop - grow and you will succeed CONTACT http://www.mabusinessmastery.com/ support@mabusinessmastery.com

Using This Important Tool To Build Your Martial Arts School Brand – with Zara Phythian

‘These elements are the business essentials that you can build your martial arts school on’ Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth. If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully. This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and why they will work.   KEY TAKEAWAYS Promotion There has never been an easier time to promote your business with the emergence of social media. Promotion results in awareness that means people start to ask questions about you and your business and brings the opportunity to serve. People will access your social media to help them make a decision about whether to get in contact with you. Serving Serving at the highest level is finding out what they want, what is the reason they have got in touch? What people want is more important than what you want to give them. Serving is about helping people get what they want not what you want to give them. Selling Selling is the teaching, the service and the communication.  It’s what you do, the environment, the way you are and the rapport you are building. Being good in these areas with systems, processes and great communication is effective selling. It’s all about how the experience and interactions make your prospective student feel. Closing The closing is the point at which you bring people into your school, where they commit to a course of action. They’ve experienced your classes; you know what they want and they’ve had a great experience so it’s important you close the sale. It’s a learnt behaviour and you need to get good at it. Connection You need to continually connect with your members, students and extended community such as the parents of students. Connection is a powerful part of retention for any Martial Arts School. Its connection at a human level and creating a connected caring community. People want to be part of something so building connection and community will cement all the elements of your business together.   BEST MOMENTS ‘You need to be out there so much that you are the first person they think of when they want to buy’ ‘Assume they are going to want to join your Martial Arts School and be confident in your service being the best’ ‘The more you connect with people, the more you will retain’    VALUABLE RESOURCES Martial Arts Business Podcast   ABOUT THE HOST Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!   Learn How to Become a Black belt in Business Learn -Develop - grow and you will succeed    CONTACT METHOD http://www.mabusinessmastery.com/ support@mabusinessmastery.com

The Martial Arts Business Essentials

Change can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth. In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change your entire life. Key Takeaways Without change we cannot grow. Fear keeps us rooted to the spot for much of our lives. But true development only comes when we embrace the new, and move towards it. It’s very easy to stay in our comfort zone, as it is usually the safest place to be. But this static through-line never leads to growth. In martial arts, Gordon often sees schools slowly deteriorating over time, as they are not led by people with vision. They seem to be stuck in the same mindset as they were when they began. The constant input in our lives, whether through literature, podcasts, or even through the company we keep, is the fuel that fires our creativity, and subsequently our desire for change and growth. Look at the results in your own life. Look at what you achieve in business and life. Are you happy with everything? What could you change in order to make those results and achievements perfect to you. People can often be negatively affected by those who change and grow. It’s important to not let this negativity affect you. Embrace the fact that you are developing. It’s fine to ask for outside help in order to change. Identify the things that need to change, and if you need to ask for help, then do it! Best Moments ‘Change needs to happen’ ‘We’re living in a world of fear’ ‘Without change you can’t grow’ ‘I’m changing every day!’ ’The definition of insanity is doing the same thing and expecting a different outcome’ ‘Part of this is being brutally honest with yourself' Valuable Resources The Martial Arts Business Podcast ABOUT THE HOST Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become a Black belt in Business Learn -Develop - grow and you will succeed CONTACT http://www.mabusinessmastery.com/ support@mabusinessmastery.com

How to Create Change

Most people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school! Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious, and best of all free to use. Listen in on this week’s show to find out what it is... Key Takeaways Facebook’s algorithm loves a share, a like/love and a comment. All of these engagements have a points value to them, that contribute to the algorithm. Facebook uses its algorithm to determine whether a user has engaged with your content previously in any way. If they have, your content will be better served to that user. The reason the same people seem to Like and Comment on your posts again and again, is because of the algorithm. The more they engage, the more they’ll see your posts. A thought-provoking topic, boosted to your fans, will kick-start engagement. This will, in turn, cause your content to be seen by your fans. Post a picture of the children you teach, lined up in a row, and then message your users to tell them to interact with the pictures of their children. Once the parents have commented about how much the school means to them, you can change the headline of the post to a more ad-centric one, in order to turn their comments into testimonials. Competitions are an easy way to get your fans to engage. Offering a prize in exchange for likes and shares will get those fans clicking in no time! Best Moments ’This tip will help you to think about using Facebook a little differently’ ’Sharing is massive!’ ’The reason they’re not engaging is because they can’t see it. The reason they’re not seeing it is because they’re not engaging. It’s crazy!’ ‘It’s understanding the algorithm and the way to play the game’ Valuable Resources The Martial Arts Business Podcast Bullied To Black Belt ABOUT THE HOST Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become a Black belt in Business Learn -Develop - grow and you will succeed CONTACT http://www.mabusinessmastery.com/ support@mabusinessmastery.com

Facebook Tip - A Trick That Will Help You For Free

You probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people.   KEY TAKEAWAYS It’s important to get back to people and following up on things you do. Keep following up persistently. Keep engaging with people who haven’t engaged in a while and ask them questions because you’ll find you’ll gain clients from visiting old leads. It’s your job as a business owner to get people to reply and to get people interested in your business. To serve you’ve got to be interested, chase and let people know about your business. You will leave a ridiculous amount of money on the table by not chasing and following up leads. You don’t need to do his every day but make sure you ask them open questions every once and a while. You can resurrect people who have previously been in your inbox that haven’t yet joined your club.   BEST MOMENTS ‘Test and see what’s working’ ‘Keep following up just to get a reply.’ ‘People don’t know how good you are unless you show them’ ‘The fortune is in the follow up’   VALUABLE RESOURCES Martial Arts Business Podcast   ABOUT THE HOST Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!   Learn How to Become a Black belt in Business Learn -Develop - grow and you will succeed    CONTACT METHOD http://www.mabusinessmastery.com/ support@mabusinessmastery.com    

The Fortune is in The Follow up

Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand? In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand. Key Takeaways Chris’s Instagram journey was somewhat unconventional. Instead of only documenting his success, he also showed people the failures, which drew people in, eager to see the entire entrepreneurial business journey up close for once. There are over 2 billion active users on Instagram, which means that your target audience is definitely there somewhere. Engagement is the fundamental key to Instagram success. People like to think that you are accessible, so interaction is vital to growing and keeping your audience. Chris has adopted a back-to-basics approach to Instagram education that takes in three key areas: Account growth, content, and monetisation. Instagram’s many features may seem overwhelming at first, but by using it each day, and developing your muscle memory for the network, you will eventually develop a natural ability to recognise which feature fits the content you are creating. Account growth comes through targeting the customers who fit your message. Make sure you use locale targeting, and get yourself in front of them whenever possible. Content is all about regular documentation of your day. Keep documenting and share often. Instagram content is dominated by stories, so build your story each day. Try and grow your account by interacting with ten new people a day. Interact and build a conversation. Try and add ten to fifteen new pieces of content each day. Show people that what you do is world class. Best Moments "Simplifying Instagram to make it profitable for your business” “I wanted to be different and show people that crap that goes on” “You’ve got to understand whether you can actually help them” “This is a pull, not a push” “Content is dominated by stories” “We’re in a world now where if you don’t ask, you don’t get” Valuable Resources The Martial Arts Business Podcast Martial Arts Business Mastery ABOUT THE HOST Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become a Black belt in Business Learn -Develop - grow and you will succeed CONTACT http://www.mabusinessmastery.com/ support@mabusinessmastery.com    

Instagram Expert Training with Chris Taylor

Welcome To The Martial Arts Business Podcast! Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business. Here’s your host 3x world martial arts champion, award-winning school owner, successful business coach and No.1 bestselling author Gordon Burcham. You can follow Gordon personally on Facebook, facebook.com/blackbeltinbusiness. Join our free Facebook group by searching “Martial Arts Business Mastery Community”, for some great advice, tips and support for building your martial arts empire. Keep learning, developing & growing and you will become a black belt in business. You can contact me at: support@mabusinessmastery.com Website: www.mabusinessmastery.com

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Martial Arts Business Podcast

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