This interview is part of the ASAE Foundation Global Management Series: Year 2 Global Growth Strategies co-sponsored by MCI Group. In part 2 of this interview with Nikki Walker, VP, global association management and consulting, MCI Group, we learn the key considerations for entering new markets and achieving success. The interview was conducted at the 2015 ASAE Annual Conference in Detroit, Michigan. To learn more or download the full report, please visit http://bit.ly/1PIRXzD.

MCI Group's Podcast

Key Considerations for Entering New Markets: Part 2

In this interview with Robbin Zhao, from MCI China you will learn about the current healthcare status in China, what continuing education in China looks like and about existing opportunities. Don't miss Part 1 of this interview with Robbin Zhao here: http://mcigroup.podomatic.com/.

China Healthcare Industry: Interview with Robbin Zhao (Part 2)

In this interview with Robbin Zhao, from MCI China you will learn about the current healthcare status in China, what continuing education in China looks like and about existing opportunities. Don't miss Part 2 of this interview with Robbin Zhao here: http://mcigroup.podomatic.com/.

China Healthcare Industry: Interview with Robbin Zhao (Part 1)

Part 1 of this interview is with Chester Chu, Director, Association Management and Consulting, MCI Singapore who was recently interviewed at the 2014 ASAE Annual Conference in Nashville, TN. Don't miss Part 2 of this interview with Chester Chu here: http://mcigroup.podomatic.com/.

Managing an Association's Grassroots Structure (Part 1): Chester Chu

Part 2 of this interview is with Chester Chu, Director, Association Management and Consulting, MCI Singapore who was recently interviewed at the 2014 ASAE Annual Conference in Nashville, TN. Don't miss Part 1 of this interview with Chester Chu here: http://mcigroup.podomatic.com/.

Managing an Association's Grassroots Structure (Part 2): Chester Chu

Part 2 of this interview is with Florence Chua, Director, Association Management and Consulting, MCI Group who was recently interviewed at the 2014 ASAE Annual Conference in Nashville, TN. In Part 2 of this interview we discuss methods for establishing successful business models in China. Don't miss Part 1 of this interview with Florence Chua here: http://mcigroup.podomatic.com/. You can also download the Achieving Global Growth Study here: http://bit.ly/1v6cd6j.

Operation and Business Models in China (Part 2) - Florence Chua

Part 1 of this interview is with Florence Chua, Director, Association Management and Consulting, MCI Group who was recently interviewed at the 2014 ASAE Annual Conference in Nashville, TN. In Part 1 of this interview we discuss methods for establishing successful business models in China. Don't miss Part 2 of this interview with Florence Chua here: http://mcigroup.podomatic.com/. You can also download the Achieving Global Growth Study here: http://bit.ly/1v6cd6j.

Operation and Business Models in China (Part 1) - Florence Chua

Part 2 of this interview is with Murat Dogru, MCI Account Manager and EMEA Community and Corporate Relations Manager at the 2014 ASAE Annual Conference in Nashville, TN. In Part 2 of this interview we discuss what it takes to successfully sell education in Europe. When EMEA decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how EMEA tailored its courses to the European market. Learn more at www.GrowGlobally.org.

Successfully Selling Education in Europe (Part 2) - Murat Dogru

Part 1 of this interview is with Murat Dogru, MCI Account Manager and EMEA Community and Corporate Relations Manager at the 2014 ASAE Annual Conference in Nashville, TN. In Part 1 of this interview we discuss what it takes to successfully sell education in Europe. When EMEA decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how EMEA tailored its courses to the European market. Learn more at www.GrowGlobally.org.

Successfully Selling Education in Europe (Part 1) - Murat Dogru

The ASAE Foundation and MCI Group joined forces to examine how associations are operating internationally. Working together, The ASAE Foundation and MCI will deliver a 5 year, multi-phase research initiative to study these strategies and gain a better understanding of U.S. associations’ global strategic approach and operating environment. This interview is with MCI Group’s Nikki Walker on the recent release of the first year study, Achieving Global Growth, which is available for download at http://bit.ly/AchievingGlobalGrowth.

Release of Year 1 Study Results on Global Strategy & Ops Practice – Nikki Walker Interview

Maria Tong, Senior Account Director, AM&C, MCI China, MCI Group is interviewed in Washington, DC by Peter Turner on the importance for U.S. based associations to establish and develop key partnerships in China in order to thrive in the Chinese market. Visit http://GrowGlobally.org to learn more.

Partnering in China

Part 1 of this two-part vidcast series explores exciting opportunities for U.S. based associations in Dubai with changes in the UAE laws and the opening of the Association Centre in Dubai. Local UAE officials began to see they could achieve a stronger position among the world’s association community by lowering barriers to establishing regional HQ nonprofit operations in Dubai to serve the UAE, GCC and MENA. Such a strategy could position the UAE as a leading business destination for foreign associations in the GCC and MENA. This is a candid interview with Ajay Bojwhani, Deputy Managing Director, MCI Group Dubai discussing these recent changes and opportunities. Visit MCI Group on http://GrowGlobally.org to learn more.

U.S. Associations Look to Dubai (Part 1)

This podcast interview is Part 2 of a presentation entitled “Different Market Entry Strategies for China & Europe” presented at the ASAE Annual Meeting in Atlanta in August 2013 with SLAS CEO Greg Dummer and MCI Group's Sabine Dupont and Florence Chua. Part 2 provides an “in region” perspective shared by two leading consultants who drove the two different approaches needed by SLAS to promote market penetration. Visit MCI Group on http://GrowGlobally.org to learn more.

Deploying Different Market Entry Strategies (Part 2) – Sabine Dupont and Florence Chua

The Society for Laboratory Automation and Screening is an international community of more than 15,000 individual scientists, engineers, researchers, technologists and others from academic, government and commercial laboratories. SLAS promotes and encourages research and discovery through laboratory technology. Part 1 of this interview is with Gregory Dummer, the chief executive office of SLAS on their recent launch of two “go to market” strategies for China and Europe. Visit MCI Group on http://GrowGlobally.org to learn more.

Deploying Different Market Strategies (Part 1): Gregory Dummer

The American College of Chest Physicians (ACCP) is an interdisciplinary professional organization with almost 19,000 members worldwide. Around 2 years ago, the ACCP Board of Regents recognized that their programs and products would fill a real need for a global medical community, and started to explore growing beyond a traditional professional organization. This is an interview with Mark J. Rosen, MD, FCCP on what drove their research project and what lessons they've learned in implementing this initiative. Visit MCI Group on http://GrowGlobally.org to learn more.

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MCI Group's Podcast

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