In the latest episode, Gessica and Andy were joined by Claire Rozain from Gameloft.

Mobile Growth Nightmares Podcast

Mobile Growth Nightmares Season 2 Episode 7 — Claire Rozain from Gameloft

In the latest episode, Gessica and Andy were joined by Adam Hadi, VP of Marketing at Current. Later, in the ‘Brilliant or Bullshit’ part of this episode, the hosts and Adam discuss the positives and negatives of TikTok’s impact on the music industry.

Mobile Growth Nightmares Season 2 Episode 6 — Adam Hadi from Current

In today’s episode, our hosts were joined by Marta Fogel, Head of Performance Marketing at 7Mind. In the ‘Brilliant or Bullshit’ part of this episode, the hosts and Marta discuss the recent news of Applovin’s controversial acquisition of Adjust

Mobile Growth Nightmares Season 2 Episode 5 — Marta Fogel from 7Mind

Back after a mid-season break, our hosts were joined by Clément Halloo, Head of Marketing at Fabulous.

Mobile Growth Nightmares Season 2 Episode 4 — Clément Halloo from Fabulous

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

MGN Season 2 #3 with Christinne Cuyugan from Drops

Mobile Growth Nightmares Season 2 Episode 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Naom, like Andy, has a background at Soundcloud and has worked with various startups for over seven years in the fields of product and growth.

MGN Season 2 #1 with Noam Auerbach

Season 2 Episode 1 of Mobile Growth Nightmares is a Halloween special with Simon Lejeune, former Head of User Acquisition at Hopper. In the "Brilliant or Bullshit" section of this episode, we asked the guest for their take on Apple’s process of killing the IDFA (Article: https://www.forbes.com/sites/johnkoetsier/2020/06/29/apple-killed-the-idfa-what-else-dies/?sh=21c8d200262f)

MGN Season 2 #1 Halloween special with Simon Lejeune

Mobile Growth Nightmares Episode 11 — Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud. Brilliant or Bullshit is of course back again; this time, the guests chat about Facebook's attempts to tap into the TikTok market with Instagram Reals. https://techcrunch.com/2018/11/09/lasso-facebook-app-store/

MGN #11 Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro & Dora Trostanetsky

Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co. The Brilliant or Bullshit covers the Forbes article featuring the recent Influencer Marketing Summit: https://www.forbes.com/sites/matzucker/2019/09/25/influencer-marketing-solutions-but-no-hero/#61f34fe53e8a A book recommended by Lucas to learn the greatest sales tactics: Predictable Revenue by Aaron Ross and Marylou Tyler: https://www.amazon.de/dp/0984380213/

MGN #10 Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co

Episode 9 of MGN was recorded at App Growth Summit (AGS) in Berlin together with Ada Dubrawska, from the Messaging team at Clue and Catherine Bostian, CRM Manager at Delivery Hero.

MGN #9 Recorded at AGS 2019 with Ada Dubrawska from Clue and Catherine Bostian from Delivery Hero

Episode 8 of MGN was recorded at Mobile App Unlocked (MAU) in Las Vegas together with Adam Lovallo, the mastermind behind MAU and grow.co, and Fabien-Pierre Nicolas, VP of Marketing at SmartNews.

MGN #8 Recorded at MAU 2019 with Adam Lovallo from grow.co and Fabien-Pierre Nicolas from SmartNews

Episode 7 of MGN is a special one, it was recorded live at App Promotion Summit in Berlin together with Lenette Yap, UA manager at Wargaming and Jacques Frish, Digital Marketing Director at Glovo. In the "Brilliant or Bullshit" section of this episode, we asked both the speakers and the audience for their take on "Adjust and Acquire.io acquisition" https://www.adjust.com/blog/adjust-acquires-acquiredio/

MGN #7 Live recording at APS Berlin with Lenette Yap from Wargaming and Jacques Frisch from Glovo

All aboard! Episode 6 of MGN features André Kempe, Admiral of the fleet at GrowBoat.io, previously Co-Founder & CMO at Rechaaarge by Solidaryti.com. André Kempe is a mobile marketing expert who has been in the mobile industry from pretty much the beginning. In the "Brilliant or Bullshit" section of this episode, we discuss the AdExchanger article with the bold headline: "There are no organic downloads" https://adexchanger.com/data-driven-thinking/there-are-no-organic-app-downloads/

MGN #6 - All aboard! with André Kempe, Admiral of the fleet @ GrowBoat.io

The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8

MGN #5 - "Counting on virality is stupid" - with Lisa Kennelly, CMO @ Fishbrain

Behind every success, there are multiple mistakes. In this podcast, Andy Carvell and Gessica Bicego are not afraid to face their fears and talk about failures, missed opportunities and embarrassing blunders leading to lessons learned in the world of mobile growth. Huge thanks to Julian for the great job with editing!

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Mobile Growth Nightmares Podcast

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