Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to grow. I also show you a free MSP pricing calculator I built to help you run your own numbers in minutes. If you are under 1 million in revenue and want predictable profit instead of stress, this will help you see exactly where you stand. Download the free tool, run your numbers, and stop guessing your pricing.

Most MSPs are guessing when it comes to pricing. They look at competitors, pick a random per user number, and hope the margins work out. That is not a strategy. In this video, I break down the simple math every MSP owner needs to understand before setting prices. We walk through technician cost, tool stack cost, gross margin targets, and what your per user rate actually needs to be if you want to grow. I also show you a free MSP pricing calculator I built to help you run your own numbers in minutes. If you are under 1 million in revenue and want predictable profit instead of stress, this will help you see exactly where you stand. Download the free tool, run your numbers, and stop guessing your pricing.

MSP Heroes Podcast by Growth Generators

Fix Your MSP Pricing With My New MSP Pricing Tool & Its FREE!

This one is different. I sat down with my friend Greg Bilzerian for a long-form, real conversation about MSPs, private equity, growth, exits, and what business owners are actually thinking. Greg has a unique background. He started in TV journalism, moved into consulting and AWS, and now works with a private equity group focused on acquiring and growing businesses. He talks to business owners every single day. That perspective is powerful. We break down: What private equity actually looks for in MSPs Why recurring revenue makes MSPs so attractive The biggest mistakes MSP owners make before selling What happens after you sell Why some acquisitions go wrong The ethics of PE and innovation How MSPs can become true strategic partners This is longer than my normal content. It is meant to feel like you are sitting at the table with us. Heads up: the camera overheated near the end. I was running it on a dummy battery and I am still learning. The video cuts out, but I saved the full audio through my mixer. The complete episode is available on the MSP Heroes Podcast. If you want the full conversation, grab the audio version in the link below. If you are an MSP owner thinking about growth, exit, or long-term strategy, this is worth your time. Enjoy the show.

This one is different.I sat down with my friend Greg Bilzerian for a long-form, real conversation about MSPs, private equity, growth, exits, and what business owners are actually thinking.Greg has a unique background. He started in TV journalism, moved into consulting and AWS, and now works with a private equity group focused on acquiring and growing businesses. He talks to business owners every single day. That perspective is powerful.We break down:What private equity actually looks for in MSPsWhy recurring revenue makes MSPs so attractiveThe biggest mistakes MSP owners make before sellingWhat happens after you sellWhy some acquisitions go wrongThe ethics of PE and innovationHow MSPs can become true strategic partnersThis is longer than my normal content. It is meant to feel like you are sitting at the table with us.Heads up: the camera overheated near the end. I was running it on a dummy battery and I am still learning. The video cuts out, but I saved the full audio through my mixer.The complete episode is available on the MSP Heroes Podcast. If you want the full conversation, grab the audio version in the link below.If you are an MSP owner thinking about growth, exit, or long-term strategy, this is worth your time.Enjoy the show.

What Private Equity REALLY Wants From MSP Owners

How long does it really take to close your first MSP client? The answer is not what most people want to hear. In this video, I break down the real factors that decide whether you land your first managed services client in 30 to 90 days or struggle for a year or more. We talk about target market clarity, pricing confidence, your website, your offer, prospecting activity, sales skills, and consistency. If you are starting an MSP or trying to get your first managed IT contract, this will help you figure out what is actually slowing you down and what to fix right now.

How long does it really take to close your first MSP client? The answer is not what most people want to hear. In this video, I break down the real factors that decide whether you land your first managed services client in 30 to 90 days or struggle for a year or more. We talk about target market clarity, pricing confidence, your website, your offer, prospecting activity, sales skills, and consistency. If you are starting an MSP or trying to get your first managed IT contract, this will help you figure out what is actually slowing you down and what to fix right now.

How Long Does It Take To Close Your First MSP Deal EXPOSED!

If you're an MSP owner or salesperson tired of dragging sales cycles, constant price objections, and an inconsistent pipeline, this is the complete training you've been waiting for. In just 40+ minutes, Harrison Barron from Growth Generators breaks down the exact proven system that helped him sell tens of thousands in MRR monthly and has now guided dozens of MSPs to 7-figure success. From mindset shifts (sell outcomes, not features) to building your ideal client profile, crafting irresistible offers, laser-targeted prospecting with tools like Lead Scrape, and a full sales funnel that delivers results this month – this is actionable gold you can implement immediately. Grab the free Buyer Persona worksheet and battle cards at growth-generators.com/resources, book a discovery call at growth-generators.com/discovery, and check out our MSP Heroes community for $7 for 7 days to surround yourself with the best MSP owners. Watch the $400K ransomware video for real-world proof, and download the MSP Sales Pro Blueprint for templates. Hit subscribe, like, and comment your biggest takeaway – I'll reply to as many as possible. Let's turn your MSP into a revenue machine.

If you're an MSP owner or salesperson tired of dragging sales cycles, constant price objections, and an inconsistent pipeline, this is the complete training you've been waiting for. In just 40+ minutes, Harrison Barron from Growth Generators breaks down the exact proven system that helped him sell tens of thousands in MRR monthly and has now guided dozens of MSPs to 7-figure success. From mindset shifts (sell outcomes, not features) to building your ideal client profile, crafting irresistible offers, laser-targeted prospecting with tools like Lead Scrape, and a full sales funnel that delivers results this month – this is actionable gold you can implement immediately. Grab the free Buyer Persona worksheet and battle cards at growth-generators.com/resources, book a discovery call at growth-generators.com/discovery, and check out our MSP Heroes community for $7 for 7 days to surround yourself with the best MSP owners. Watch the $400K ransomware video for real-world proof, and download the MSP Sales Pro Blueprint for templates. Hit subscribe, like, and comment your biggest takeaway – I'll reply to as many as possible. Let's turn your MSP into a revenue machine.

MSP Sales Training: From Zero to 7 Figure Pipeline FAST (Watch This!)

Most MSPs do not need more tools. They need the right tools. In this video, I break down the exact marketing tools MSPs should be using to generate real leads without wasting time or money. We cover the core categories every MSP needs including CRM and follow up, websites and conversions, email marketing, content and video, design tools, and tracking basics like Google Analytics and Search Console. This is a practical walkthrough based on what I use in my own MSP and at Growth Generators. No theory. No shiny objects. Just simple tools that help MSPs market better, follow up consistently, and grow with confidence.

Most MSPs do not need more tools. They need the right tools. In this video, I break down the exact marketing tools MSPs should be using to generate real leads without wasting time or money. We cover the core categories every MSP needs including CRM and follow up, websites and conversions, email marketing, content and video, design tools, and tracking basics like Google Analytics and Search Console. This is a practical walkthrough based on what I use in my own MSP and at Growth Generators. No theory. No shiny objects. Just simple tools that help MSPs market better, follow up consistently, and grow with confidence.

The Only MSP Marketing Tools You Actually Need

In this video, I test another AI website builder to see how fast and how well it can build a real MSP website. In the last video we looked at Wix, and this time we try a different AI tool to compare speed, layout, and content quality. I walk through building a niche MSP focused on law firms in Arizona and show you what I like, what I do not like, and what still needs work. AI is getting better, but it is not perfect. I break down how you can use AI to do most of the heavy lifting, get closer to great messaging, and then polish it the right way. If you are starting a new MSP or your current website is not converting, this will give you a practical path forward. I also share how to use a buyer persona and clear positioning to get way better results from any AI builder. If you want more step by step help building and marketing your MSP, check out Growth Generators and grab the resources linked below.

In this video, I test another AI website builder to see how fast and how well it can build a real MSP website. In the last video we looked at Wix, and this time we try a different AI tool to compare speed, layout, and content quality. I walk through building a niche MSP focused on law firms in Arizona and show you what I like, what I do not like, and what still needs work. AI is getting better, but it is not perfect. I break down how you can use AI to do most of the heavy lifting, get closer to great messaging, and then polish it the right way. If you are starting a new MSP or your current website is not converting, this will give you a practical path forward. I also share how to use a buyer persona and clear positioning to get way better results from any AI builder. If you want more step by step help building and marketing your MSP, check out Growth Generators and grab the resources linked below.

I Built an MSP Website With AI in 4 Minutes (And it was decent!)

Got a big meeting coming up and your MSP website is either outdated or does not exist? You are not alone. In this video, I show you how to build a clean, legit MSP website in record time using AI. No designers, no agencies, and no overthinking. This is about getting something live that looks professional and works when you need it now. I walk through creating a fake MSP from scratch, choosing a target market, generating messaging with ChatGPT, and using Wix AI to build a real website in just minutes. This is perfect if you need a website fast for a sales meeting, prospect call, or to stop feeling embarrassed about your current site. This is not about building the perfect website. It is about building a good enough website that helps you move forward and gives you confidence when talking to prospects. Clients do not expect a perfect site, but they do expect something that looks current and credible. If you want more help growing your MSP through sales and marketing that actually works, check out Growth Generators and the MSP Heroes membership. And if you enjoy this kind of real world MSP content, like the video, subscribe, and let me know what you want to see next.﻿

Got a big meeting coming up and your MSP website is either outdated or does not exist? You are not alone. In this video, I show you how to build a clean, legit MSP website in record time using AI. No designers, no agencies, and no overthinking. This is about getting something live that looks professional and works when you need it now.I walk through creating a fake MSP from scratch, choosing a target market, generating messaging with ChatGPT, and using Wix AI to build a real website in just minutes. This is perfect if you need a website fast for a sales meeting, prospect call, or to stop feeling embarrassed about your current site.This is not about building the perfect website. It is about building a good enough website that helps you move forward and gives you confidence when talking to prospects. Clients do not expect a perfect site, but they do expect something that looks current and credible.If you want more help growing your MSP through sales and marketing that actually works, check out Growth Generators and the MSP Heroes membership. And if you enjoy this kind of real world MSP content, like the video, subscribe, and let me know what you want to see next.﻿

Need an MSP Website by Tomorrow? Do This

How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find pain fast, and how to qualify prospects the right way. You will also learn what to track so you know it is working, plus the basic tools you need like a CRM and a power dialer. If you want more help, check out growth-generators.com for masterclasses, worksheets, and resources built for MSP sales and lead generation. Get my book The MSP Growth Playbook: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFhNSzM3MEZNSUVfcG5MYkFrTzhJMjk2UV9ud3xBQ3Jtc0tuS1J1NkVSZWktMHpmNzN0YlVpR2o0QmczdnpKdWpmVURhMDVhb3VKY3lvTXNMakRPSi1JVWJyeHdOMXdXV2VJbEYxaUlrdkhCOG80UTNrYzVBZU9SaWJhVTN3SGxCdHlWOWZiZTcwWTRka3M0SVdrRQ&q=https%3A%2F%2Famzn.to%2F3YW45ZX&v=ymEwD19Oo3g" rel="noopener noreferrer" target="_blank" style="background-color: revert;">https://amzn.to/3YW45ZX</a>

How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find pain fast, and how to qualify prospects the right way. You will also learn what to track so you know it is working, plus the basic tools you need like a CRM and a power dialer. If you want more help, check out growth-generators.com for masterclasses, worksheets, and resources built for MSP sales and lead generation.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

The MSP Cold Call Framework That Books Real Meetings

Most MSP marketing emails get deleted instantly because they’re too long, too generic, and sound like a boring brochure. In this video, I break down the exact framework for writing banger MSP marketing emails that actually get opened, read, and replied to. We’ll cover subject lines that work, how to hook people in the first sentence, how to focus on one real client pain point, and how to make replying easy. I’ll also share tools like GoHighLevel, HubSpot, and ActiveCampaign so you can AB test and improve your emails over time. If you want faster wins, more leads, and better conversations with business owners, this is the MSP email strategy you need. Get my book The MSP Growth Playbook: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkQ0Zk4zY19EeW9oSEcwS0kwcjZEYWdCQjVQQXxBQ3Jtc0tsbEFwM3ZfUEdpS1BLSHh1bTRFeU5kODJNLVNQYlVreFhDajA2elRneTljX2RwTXliYTJVdnJLTldjT1R5czRrNmNoNW8xVnZROGRNanRqdWJHU3hWS0NrSlZKNFItOU4xZzdzUG0zRUY2dDVZT1g5MA&q=https%3A%2F%2Famzn.to%2F3YW45ZX&v=y1EcIRtsaa8" rel="noopener noreferrer" target="_blank" style="background-color: revert;">https://amzn.to/3YW45ZX</a>

Most MSP marketing emails get deleted instantly because they’re too long, too generic, and sound like a boring brochure. In this video, I break down the exact framework for writing banger MSP marketing emails that actually get opened, read, and replied to. We’ll cover subject lines that work, how to hook people in the first sentence, how to focus on one real client pain point, and how to make replying easy. I’ll also share tools like GoHighLevel, HubSpot, and ActiveCampaign so you can AB test and improve your emails over time. If you want faster wins, more leads, and better conversations with business owners, this is the MSP email strategy you need.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSP Marketing Emails Suck (Here's the Fix)

Most MSPs think they need a better lead magnet to get more clients, but that’s not the real problem. A lead magnet is like a lottery ticket. It only works if people are already walking into the store. In this video, I break down why most MSP lead magnets fail, what actually drives organic leads, and how to build real visibility and trust so your marketing starts producing consistent inbound opportunities. If you want more MSP leads without relying on ads, this is the simple strategy you need to focus on first. Get my book The MSP Growth Playbook: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUkxQ0NuX2NYRXl2ZDBMSXpCcG0wY0tnalgyQXxBQ3Jtc0trUVQyUG9lc05rV3R4SEkxYUVhRUtWU2JEejNPT2ttSWlUTkNYc1V3ZWxUeWIyeXhMNzRBdnJKSFFvbFBweS02eGxwZTRJbjRCeWw2QjBKbE82VVBEdXNrQ09XZnh1cXAtaWdaRTB6RzNjaVlfSHdFMA&q=https%3A%2F%2Famzn.to%2F3YW45ZX&v=Aj2yRVBV0vM" rel="noopener noreferrer" target="_blank" style="background-color: revert;">https://amzn.to/3YW45ZX</a>

Most MSPs think they need a better lead magnet to get more clients, but that’s not the real problem. A lead magnet is like a lottery ticket. It only works if people are already walking into the store. In this video, I break down why most MSP lead magnets fail, what actually drives organic leads, and how to build real visibility and trust so your marketing starts producing consistent inbound opportunities. If you want more MSP leads without relying on ads, this is the simple strategy you need to focus on first.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Lead Magnets Don't Get MSP Leads (Here's Why)

Starting an MSP sounds like the perfect business… recurring revenue, freedom, and working for yourself. But here’s the truth: Most people should NOT start an MSP. In this video, I break down exactly who shouldn’t get into the MSP world, the biggest mindset traps, and why so many IT people burn out trying to build a service business they weren’t prepared for. This isn’t meant to scare you, it’s meant to save you years of frustration. If you’re thinking about starting an MSP, or you’re already running one and feeling stuck, this video will hit hard. Comment below: Which one of these points surprised you the most? And if you want real MSP growth strategies, sales systems, and no fluff advice, make sure you subscribe. Get my book The MSP Growth Playbook: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2tkOGY5WTQ2SmpzNW1iWHZ1cHhPdGRBN0Vzd3xBQ3Jtc0tuTEVCbDN4ZU85bXozbUIwbnQwRzN1ekZjUVNJUnY1YzFWcFJ3S1VpdE80aXhYS3E1OFVJRlVKVUVHVXY4ODMxTDFXWEstWHhjTlYyRDZmdVpXa0ZHV25USXRaaHBnVDJnQ3ZvclZFdXZUaXpVdFFuaw&q=https%3A%2F%2Famzn.to%2F3YW45ZX&v=UVuUDC57rFc" rel="noopener noreferrer" target="_blank" style="background-color: revert;">https://amzn.to/3YW45ZX</a>

Starting an MSP sounds like the perfect business… recurring revenue, freedom, and working for yourself.But here’s the truth:Most people should NOT start an MSP.In this video, I break down exactly who shouldn’t get into the MSP world, the biggest mindset traps, and why so many IT people burn out trying to build a service business they weren’t prepared for.This isn’t meant to scare you, it’s meant to save you years of frustration.If you’re thinking about starting an MSP, or you’re already running one and feeling stuck, this video will hit hard. Comment below: Which one of these points surprised you the most?And if you want real MSP growth strategies, sales systems, and no fluff advice, make sure you subscribe.Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most People Should NOT Start an MSP (Here's Why)

Most MSPs know Lansweeper by name, but very few actually understand what it can really do. In this video, I sit down with Tomas from Lansweeper to go behind the scenes of the platform. We walk through real features MSPs are using today to find hidden devices, uncover security risks, identify end of life systems, and turn network data into real revenue. We cover how agentless discovery works, how MSPs use Lansweeper for asset tracking, vulnerability visibility, lifecycle reporting, and even sales conversations. We also talk about the features most MSPs ignore and why that is costing them money. If you are an MSP owner, sales leader, or technical lead and you want better visibility, better conversations with clients, and more opportunities to sell the right services, this is a must watch.

Most MSPs know Lansweeper by name, but very few actually understand what it can really do.In this video, I sit down with Tomas from Lansweeper to go behind the scenes of the platform. We walk through real features MSPs are using today to find hidden devices, uncover security risks, identify end of life systems, and turn network data into real revenue.We cover how agentless discovery works, how MSPs use Lansweeper for asset tracking, vulnerability visibility, lifecycle reporting, and even sales conversations. We also talk about the features most MSPs ignore and why that is costing them money.If you are an MSP owner, sales leader, or technical lead and you want better visibility, better conversations with clients, and more opportunities to sell the right services, this is a must watch.

MSPs Are Sleeping on This Tool and It Makes No Sense

Most MSPs are not struggling because of competition. They are struggling because they are invisible. You might already be making money or even doing hundreds of thousands per year, but if leads feel random, sales feel hard, and marketing feels exhausting, this video is for you. In this video, I break down why most MSP marketing advice is incomplete, why posting more content and buying more tools is not fixing anything, and what actually needs to change for real growth to happen. If you feel busy but stuck, or like you are doing all the right things with nothing to show for it, you are not alone. You will learn the real reason MSPs feel burned out and frustrated, why systems matter more than hustle, why conversions beat clicks every single time, and why clarity always beats creativity when it comes to MSP marketing. I also walk through the simple framework MSPs use to go from invisible to predictable growth. If you want free MSP resources like buyer persona templates, pricing tools, and marketing guides, head over to growth-generators.com. There are over a dozen free downloads you can grab and implement right away. If you are serious about building a predictable MSP and want real systems for sales and marketing, check out MSP Heroes. It is $7 for 7 days and built for MSP owners who want clarity, not hype. Subscribe to the channel for MSP sales and marketing videos posted multiple times per week.

Most MSPs are not struggling because of competition. They are struggling because they are invisible. You might already be making money or even doing hundreds of thousands per year, but if leads feel random, sales feel hard, and marketing feels exhausting, this video is for you.In this video, I break down why most MSP marketing advice is incomplete, why posting more content and buying more tools is not fixing anything, and what actually needs to change for real growth to happen. If you feel busy but stuck, or like you are doing all the right things with nothing to show for it, you are not alone.You will learn the real reason MSPs feel burned out and frustrated, why systems matter more than hustle, why conversions beat clicks every single time, and why clarity always beats creativity when it comes to MSP marketing. I also walk through the simple framework MSPs use to go from invisible to predictable growth.If you want free MSP resources like buyer persona templates, pricing tools, and marketing guides, head over to growth-generators.com. There are over a dozen free downloads you can grab and implement right away.If you are serious about building a predictable MSP and want real systems for sales and marketing, check out MSP Heroes. It is $7 for 7 days and built for MSP owners who want clarity, not hype.Subscribe to the channel for MSP sales and marketing videos posted multiple times per week.

Why Most MSPs Feel Stuck Even When They're Doing Everything Right

Are free MSP tools actually free? In this video, I break down the truth about free RMM tools, PSA tools, and CRMs for MSPs. These are the core systems your business runs on, and choosing free options often costs you time, focus, and growth. I explain the real cost of free tools, when they might make sense, and why most MSPs are better off using proven software so they can focus on getting clients and selling services. If you keep asking for a free version, this video will save you a lot of headaches.

Are free MSP tools actually free?In this video, I break down the truth about free RMM tools, PSA tools, and CRMs for MSPs. These are the core systems your business runs on, and choosing free options often costs you time, focus, and growth.I explain the real cost of free tools, when they might make sense, and why most MSPs are better off using proven software so they can focus on getting clients and selling services.If you keep asking for a free version, this video will save you a lot of headaches.

The Truth About Free RMM and PSA Tools

Did you know that every MSP lead falls into one of three main categories? In this video, I break down the core concepts behind MSP lead generation using a simple whiteboard strategy. We cover inbound marketing, outbound marketing, and partnerships, along with the pros and cons of each. You will learn why relying on only one lead source is risky, how different MSP sizes should focus their efforts, and how combining these strategies creates consistent pipeline growth. If you want to stop guessing and start building a predictable MSP marketing system, this video will give you the clarity you need to move forward with confidence.

Did you know that every MSP lead falls into one of three main categories? In this video, I break down the core concepts behind MSP lead generation using a simple whiteboard strategy. We cover inbound marketing, outbound marketing, and partnerships, along with the pros and cons of each. You will learn why relying on only one lead source is risky, how different MSP sizes should focus their efforts, and how combining these strategies creates consistent pipeline growth. If you want to stop guessing and start building a predictable MSP marketing system, this video will give you the clarity you need to move forward with confidence.

Why Most MSP Lead Generation Fails

Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.

Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.

hubhopper

MSP Heroes Podcast by Growth Generators

hubhopper