What drives the Jain business community to achieve consistent financial success across generations? We sit down with Akhil Jain to understand the cultural and strategic roots of this prosperity. Chapters<a href="https://www.youtube.com/watch?v=twstHrkBKvI&pp=0gcJCWMAwfN6Pr3D" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">00:00</a> Intro<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=198s&pp=0gcJCWMAwfN6Pr3D" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">03:18</a> 3 Jain Business Secrets<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=374s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">06:14</a> JITO & Jain Community<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=446s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">07:26</a> The Muffler Man Legacy<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=600s&pp=0gcJCWMAwfN6Pr3D" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">10:00</a> Grandfather’s Business Story<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=738s&pp=0gcJCWMAwfN6Pr3D" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">12:18</a> NIFT, Discipline & Learning<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=1038s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">17:18</a> Family Business & Father’s Lessons<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=1334s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">22:14</a> Learning Business From the Ground Up<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=1647s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">27:27</a> How MADAME Entered Fashion<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=2043s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">34:03</a> Family Split & Business Governance<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=2564s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">42:44</a> From Gold Queen to MADAME<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=2746s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">45:46</a> 2016 Income Tax Raid<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=3030s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">50:30</a> ERP, Technology & Retail Growth<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=3380s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">56:20</a> Family Business Dictionary<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=3480s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">58:00</a> Family Charter & Succession<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=4170s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">01:09:30</a> E-commerce, Growth & Future Strategy<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=4822s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">01:20:22</a> Hisaab Barabar<a href="https://www.youtube.com/watch?v=twstHrkBKvI&t=5072s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">01:24:32</a> Rapid Fire In this episode of Nexxt in Line, we move beyond stereotypes to examine the practical principles of wealth creation that define many of India's most enduring family-run enterprises. Akhil Jain shares his perspective on the discipline, values, and long-term vision that allow family businesses to thrive in a competitive modern economy. This conversation provides a rare look at the intersection of tradition and corporate leadership. Whether you are managing your own venture or studying market history, these insights offer a framework for building a lasting business legacy through disciplined execution and community-backed principles. Subscribe for weekly business insights, and tell us in the comments: what specific topic regarding entrepreneurial success should we analyse next? 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What drives the Jain business community to achieve consistent financial success across generations? We sit down with Akhil Jain to understand the cultural and strategic roots of this prosperity.Chapters00:00 Intro03:18 3 Jain Business Secrets06:14 JITO & Jain Community07:26 The Muffler Man Legacy10:00 Grandfather’s Business Story12:18 NIFT, Discipline & Learning17:18 Family Business & Father’s Lessons22:14 Learning Business From the Ground Up27:27 How MADAME Entered Fashion34:03 Family Split & Business Governance42:44 From Gold Queen to MADAME45:46 2016 Income Tax Raid50:30 ERP, Technology & Retail Growth56:20 Family Business Dictionary58:00 Family Charter & Succession01:09:30 E-commerce, Growth & Future Strategy01:20:22 Hisaab Barabar01:24:32 Rapid FireIn this episode of Nexxt in Line, we move beyond stereotypes to examine the practical principles of wealth creation that define many of India's most enduring family-run enterprises. Akhil Jain shares his perspective on the discipline, values, and long-term vision that allow family businesses to thrive in a competitive modern economy.This conversation provides a rare look at the intersection of tradition and corporate leadership. Whether you are managing your own venture or studying market history, these insights offer a framework for building a lasting business legacy through disciplined execution and community-backed principles.Subscribe for weekly business insights, and tell us in the comments: what specific topic regarding entrepreneurial success should we analyse next?Follow us on:Website: http://nextinlinewithmohitgoel.com/Instagram:   / nexxtinlinewith_mohitgoel  Facebook: www.facebook.com/people/Nexxt-In-Line-with-Mohit-Goel/Follow Mohit Goel on:Instagram:   / mohitgoelofficial  

Nexxt in line with Mohit Goel

How Did Jain Families Become So Rich ? ft. Akhil Jain

In this episode of Next In Line, we sit down with Deepak Sangvhai, MD of Nilons, to unpack the story behind one of India’s leading pickle and food FMCG businesses. From losing his father at just 24 to taking Nilons from an ₹8 crore business to a much larger, professionally managed company, Deepak shares the decisions, mistakes and lessons that shaped the business. We discuss why FMCG companies need to own a category and a territory, why Nilons deliberately shut down 9–10 categories, the story behind its famous Tutti Frutti, building a professional team, raising external capital, giving up control, and the difficult journey from growth-at-all-costs to profitability. We also explore the Brahma–Vishnu–Mahesh framework for building organisations, the generational conflict between protecting a legacy and challenging the status quo, Gen Z's changing food habits, Q-commerce, distribution, and what the next generation should actually do when they enter a family business. And finally, Deepak answers some tough questions on control, succession, legacy and scale. Chapters 00:00 — Intro02:10 — Nilon's FMCG Dominance03:10 — Category & Territory04:30 — Tutti Frutti Dominance05:19 — Protect vs Disrupt: The Family Business Conflict05:54 — Brahma, Vishnu & Mahesh: Building the Right Team08:56 — How to Make a Successful FMCG Business11:32 — Nilon's Marketing and Ads12:52 — Hisaab Barabar: Family Business Dilemmas16:23 — How Nilons Started in 196220:38 — Origin of Tutti Frutti22:02 — Losing His Father at 24 & Choosing Plan B24:00 — Why Nilons Built a Professional Team25:21 — From ₹8 Crore to ₹80 Crore: Scaling Nilons32:25 — Why Nilons Needed External Capital34:30 — Equity Mistakes & the Cost of Growth35:47 — The Factory Mistake & the Ram Setu Lesson41:13 — Why Nilons Shut Down 9–10 Categories44:23 — Gen Z, Pickle & the Future of Food FMCG48:45 — Q-Commerce, Hyperlocal & Nilons’ Distribution Network55:47 — Family Business Dictionary: Legacy Layoff57:19 — Rapid Fire: Scale or Shutdown01:01:17 — Final Takeaways Follow us:Website: http://nextinlinewithmohitgoel.com/Instagram: https://www.instagram.com/nexxtinlinewith_mohitgoel/Facebook: www.facebook.com/people/Nexxt-In-Line-with-Mohit-Goel/ Follow Mohit Goel on: Instagram: https://www.instagram.com/mohitgoelofficial/ #podcast #nexxtinline #legacy #familybusiness

In this episode of Next In Line, we sit down with Deepak Sangvhai, MD of Nilons, to unpack the story behind one of India’s leading pickle and food FMCG businesses.From losing his father at just 24 to taking Nilons from an ₹8 crore business to a much larger, professionally managed company, Deepak shares the decisions, mistakes and lessons that shaped the business.We discuss why FMCG companies need to own a category and a territory, why Nilons deliberately shut down 9–10 categories, the story behind its famous Tutti Frutti, building a professional team, raising external capital, giving up control, and the difficult journey from growth-at-all-costs to profitability.We also explore the Brahma–Vishnu–Mahesh framework for building organisations, the generational conflict between protecting a legacy and challenging the status quo, Gen Z's changing food habits, Q-commerce, distribution, and what the next generation should actually do when they enter a family business.And finally, Deepak answers some tough questions on control, succession, legacy and scale.Chapters00:00 — Intro02:10 — Nilon's FMCG Dominance03:10 — Category & Territory04:30 — Tutti Frutti Dominance05:19 — Protect vs Disrupt: The Family Business Conflict05:54 — Brahma, Vishnu & Mahesh: Building the Right Team08:56 — How to Make a Successful FMCG Business11:32 — Nilon's Marketing and Ads12:52 — Hisaab Barabar: Family Business Dilemmas16:23 — How Nilons Started in 196220:38 — Origin of Tutti Frutti22:02 — Losing His Father at 24 & Choosing Plan B24:00 — Why Nilons Built a Professional Team25:21 — From ₹8 Crore to ₹80 Crore: Scaling Nilons32:25 — Why Nilons Needed External Capital34:30 — Equity Mistakes & the Cost of Growth35:47 — The Factory Mistake & the Ram Setu Lesson41:13 — Why Nilons Shut Down 9–10 Categories44:23 — Gen Z, Pickle & the Future of Food FMCG48:45 — Q-Commerce, Hyperlocal & Nilons’ Distribution Network55:47 — Family Business Dictionary: Legacy Layoff57:19 — Rapid Fire: Scale or Shutdown01:01:17 — Final TakeawaysFollow us:Website: http://nextinlinewithmohitgoel.com/Instagram: https://www.instagram.com/nexxtinlinewith_mohitgoel/Facebook: www.facebook.com/people/Nexxt-In-Line-with-Mohit-Goel/Follow Mohit Goel on: Instagram: https://www.instagram.com/mohitgoelofficial/#podcast #nexxtinline #legacy #familybusiness

What Brahma, Vishnu & Mahesh Teach Us About Building FMCG Brands

What makes Indian family businesses succeed — and what causes them to break down across generations? In this episode of Nexxt in Line, corporate veteran and author Rajiv Gupta breaks down the messy reality of family businesses: succession, professional CEOs, promoter dynamics, next-gen leadership, governance, and the culture of the traditional “Lala” company. Chapters: <a href="https://www.youtube.com/watch?v=A4kY2_UGOLw" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">0:00</a> Intro<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=144s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">2:24</a> 30 Years Inside India’s Biggest Businesses<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=247s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">4:07</a> Reliance was a Calculative Move<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=402s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">6:42</a> Why Missing a Deadline Was Never an Option at Reliance<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=713s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">11:53</a> What Makes Mukesh Ambani Different as a Leader?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=871s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">14:31</a> Tata, Birlas, DCM - What's their Secret of Governance?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=1036s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">17:16</a> A Tale of Family Business Disaster<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=1255s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">20:55</a> How Do You Earn the Trust of a Family That Never Hired a Professional CEO?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=1796s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">29:56</a> - Why Leave a Business After Growing It 300%?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=1937s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">32:17</a> - Why Did Rajiv Gupta Write “Lala Company”?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=2155s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">35:55</a> - The First 100 Days Every Next-Gen Should Get Right<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=2388s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">39:48</a> - How Founders Should Bring their Sons Into the Business?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=2777s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">46:17</a> - Daughter-Son Bias in Indian Family Business?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=3085s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">51:25</a> - Mohit shares his Sister's Dilemma <a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=3275s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">54:35</a> - Wealth Distribution Plan for Daughters<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=3490s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">58:10</a> - Tiger that does not Roar<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=3567s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">59:27</a> - Why Do Fathers Get So Angry With Their Sons<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=3828s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:03:48</a> - How Micromanagement Kills Passion<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=3960s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:06:00</a> - Rajiv's message to First Gen<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=4020s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:07:00</a> - Family Business Dictionary: Lala Syndrome<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=4090s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:08:10</a> - What Happens When the Founder No Longer Loves the Business?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=4286s&pp=0gcJCWMAwfN6Pr3D" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:11:26</a> - How Rajiv's Father Lost his Business?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=4490s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:14:50</a> - How Do You Tell Your Father You Don’t Want His Business?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=4721s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">1:18:41</a> - HISAAB BARABAR: What Would You Do?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=4927s" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">01:22:07</a> — RAPID FIRE: Who Stays and Who Gets Fired?<a href="https://www.youtube.com/watch?v=A4kY2_UGOLw&t=5152s&pp=0gcJCWMAwfN6Pr3D" rel="noopener noreferrer" target="_blank" style="background-color: rgba(0, 0, 0, 0.05); color: inherit;">01:25:52</a> — Mohit's Final Take Rajiv Gupta has held senior leadership roles at Reliance Petroleum Retail and Honda Cars. At 55, he left a stable corporate career to become CEO of Tricolite Electrical Industries, a 60-year-old family business that had never appointed an outsider CEO and had stagnated for more than a decade. In three years, he grew the company 300% in both top line and bottom line. He is now Chairperson of the School of Family Business at Masters' Union and author of The Good Indian Employee's Guide to Surviving a Lala Company. Learn how Indian family businesses operate and what working under Mukesh Ambani teaches us about professional leadership. Rajiv Gupta, a veteran who led the transition at Tricolite Electrical Industries, shares his experience inside Reliance and his perspective on the traditional Lala company. This conversation covers the friction between first-generation founders and the next generation, specifically focusing on why professional CEOs often struggle to integrate into promoter-led organizations. The session offers a practical playbook for navigating succession planning and governance. Rajiv explains the realities of daughter-son bias, wealth distribution, and why micromanagement frequently stifles growth. For anyone managing or entering a family enterprise, these insights provide actionable lessons on balancing legacy with modern management standards. Subscribe for weekly business leadership breakdowns, and let us know in the comments: what is the biggest challenge you face in your own organization? In this conversation, Rajiv speaks candidly about: What he learned from the execution culture at Reliance and working under Mukesh AmbaniWhy professional CEOs often fail inside family businessesHow first-generation founders and next-generation leaders clashThe 100-day blueprint for entering your family businessWhy daughters need real equity, roles and decision-making powerHow family businesses can prepare for successionHow an outsider can earn trust inside a promoter-led businessWhy legacy alone does not create effective leadership Why this episode matters? Indian family businesses are built on decades of relationships, sacrifice and accumulated knowledge. But as businesses move from one generation to the next, the rules often need to change. 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What makes Indian family businesses succeed — and what causes them to break down across generations? In this episode of Nexxt in Line, corporate veteran and author Rajiv Gupta breaks down the messy reality of family businesses: succession, professional CEOs, promoter dynamics, next-gen leadership, governance, and the culture of the traditional “Lala” company.Chapters:0:00 Intro2:24 30 Years Inside India’s Biggest Businesses4:07 Reliance was a Calculative Move6:42 Why Missing a Deadline Was Never an Option at Reliance11:53 What Makes Mukesh Ambani Different as a Leader?14:31 Tata, Birlas, DCM - What's their Secret of Governance?17:16 A Tale of Family Business Disaster20:55 How Do You Earn the Trust of a Family That Never Hired a Professional CEO?29:56 - Why Leave a Business After Growing It 300%?32:17 - Why Did Rajiv Gupta Write “Lala Company”?35:55 - The First 100 Days Every Next-Gen Should Get Right39:48 - How Founders Should Bring their Sons Into the Business?46:17 - Daughter-Son Bias in Indian Family Business?51:25 - Mohit shares his Sister's Dilemma 54:35 - Wealth Distribution Plan for Daughters58:10 - Tiger that does not Roar59:27 - Why Do Fathers Get So Angry With Their Sons1:03:48 - How Micromanagement Kills Passion1:06:00 - Rajiv's message to First Gen1:07:00 - Family Business Dictionary: Lala Syndrome1:08:10 - What Happens When the Founder No Longer Loves the Business?1:11:26 - How Rajiv's Father Lost his Business?1:14:50 - How Do You Tell Your Father You Don’t Want His Business?1:18:41 - HISAAB BARABAR: What Would You Do?01:22:07 — RAPID FIRE: Who Stays and Who Gets Fired?01:25:52 — Mohit's Final TakeRajiv Gupta has held senior leadership roles at Reliance Petroleum Retail and Honda Cars. At 55, he left a stable corporate career to become CEO of Tricolite Electrical Industries, a 60-year-old family business that had never appointed an outsider CEO and had stagnated for more than a decade. In three years, he grew the company 300% in both top line and bottom line.He is now Chairperson of the School of Family Business at Masters' Union and author of The Good Indian Employee's Guide to Surviving a Lala Company.Learn how Indian family businesses operate and what working under Mukesh Ambani teaches us about professional leadership.Rajiv Gupta, a veteran who led the transition at Tricolite Electrical Industries, shares his experience inside Reliance and his perspective on the traditional Lala company. This conversation covers the friction between first-generation founders and the next generation, specifically focusing on why professional CEOs often struggle to integrate into promoter-led organizations.The session offers a practical playbook for navigating succession planning and governance. Rajiv explains the realities of daughter-son bias, wealth distribution, and why micromanagement frequently stifles growth. For anyone managing or entering a family enterprise, these insights provide actionable lessons on balancing legacy with modern management standards.Subscribe for weekly business leadership breakdowns, and let us know in the comments: what is the biggest challenge you face in your own organization?In this conversation, Rajiv speaks candidly about:What he learned from the execution culture at Reliance and working under Mukesh AmbaniWhy professional CEOs often fail inside family businessesHow first-generation founders and next-generation leaders clashThe 100-day blueprint for entering your family businessWhy daughters need real equity, roles and decision-making powerHow family businesses can prepare for successionHow an outsider can earn trust inside a promoter-led businessWhy legacy alone does not create effective leadershipWhy this episode matters?Indian family businesses are built on decades of relationships, sacrifice and accumulated knowledge. But as businesses move from one generation to the next, the rules often need to change.Follow us on: Website: http://nextinlinewithmohitgoel.com/Instagram:   / nexxtinlinewith_mohitgoel  Facebook: www.facebook.com/people/Nexxt-In-Line-with-Mohit-Goel/Follow Mohit Goel on: Instagram:   / mohitgoelofficial  

What Reliance & Mukesh Ambani Teach Us About Indian Family Businesses Rajiv Gupta

Real stories of next-gen leaders and disruptors

Real stories of next-gen leaders and disruptors

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Nexxt in line with Mohit Goel

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