Tuula Rose has an enviable illustration style: it's cool, sleek and approved by brands like Nike and British Vogue. Not only that but her personal style is also on point. In this episode, she talks about how her content creation has adapted and evolved in lockdown, how she's working with huge brands and why not all business women have to fit a cookie cutter mould to be a success.

No Bull Business Women

Influencer and Fashion Illustrator, Tuula Rose: "Always go with your gut and keep to your own style"

In today's episode in partnership with Office x Nike, we meet Shaunie Brett, who after working in a fashion tech startup decided she wanted to do a year of no clothes purchasing. She shares how that turned into a movement that then kick started her new career in fashion business sustainability, and how building a capsule wardrobe is the new smart way that we can make our consumer habits more sustainable. 

Fashion Sustainability Consultant, Shaunie Brett: "It turned from a moment, into a movement and now the industry has shifted"

Sapphire Bates is the founder of the Coven - a membership platform with a community of over 950 female entrepreneurs, founders and freelancers. The Coven offers a place for women in business to connect and promises to make the jump into self-employment an enjoyable one. Sapphire also teaches other women to start and run their own online memberships, encouraging collaboration over competition - so how did she and our host Sarah fall out publicly over their social media communities? In this special episode, Sarah and Sapphire chat openly about their feud, how misunderstandings occur even when you're succeeding in your own lane and most importantly, how you overcome them and move on.  

The Coven Founder: "I'm never going to grow if I'm busy stressing about what everyone else is doing"

Milly Cundall is the founder of healthy tomato sauce brand, Kidchup. In 2015, she was looking for a low-sugar tomato ketchup for her son and when she realised one didn't exist, she made her own. Her entrepreneur story is a little different because she has recently made the tough decision to close her business. In this open and honest chat, she tells us why she decided to call it a day, what she's learned from the experience and why ultimately, shutting down your business doesn't have to be viewed as a failure.

Kidchup Founder: "You shouldn't be afraid to fail, that's where the next idea comes from"

Archive 12 is a boutique bridal shop in Belfast run by Claire Leese. It started out as the go-to place to pick up beautiful vintage dresses and has since evolved into a designer dress shop, selling exclusive pieces to Ireland's savviest brides. Claire is a pivot queen, before moving her career into bridal wear, she was a fashion stylist on Game of Thrones. In business, she listens to her customers and is constantly changing up what she offers. In this episode she gives her fascinating insights into how she stays one step ahead of the game, second guessing what people want and building a winning retail model off the back of it.

Archive 12 Bridal Founder: "To stay a step ahead, you have to know what's selling or not selling and move on quickly"

Nicola Elliott Moss worked for years as a magazine editor before retraining as nutritionist and aromatherapist. In 2005 she launched Neom Organics. She defies the stereotypes of many people working in the wellness industry by being outspoken and truly a no bull business woman. In this episode she talks about the challenges she faced to launch the company, her current job and how it compares to her journalist career and how you successfully roll with the punches in business. 

Founder of Neom Organics London: "Starting a business is like walking up Mount Everest in your flip flops"

Carrie-Anne Roberts is a business woman, single mum and the perfect embodiment of the 'No Bull Business Woman' title. She's so unapologetically herself that you'll love her and her company but if you don't, she's not going to lose sleep over it. She built a cool mum-merch brand, Mere Soeur from nothing after her son was born and really does prove that attitude and determination can lead you anywhere. She talks us through how she got started, the process of working with big brands like Made.com and how she turns negativity on social media into cold, hard cash. 

Mere Soeur Founder: "This success is not normal, it's beyond anything I could have imagined when I gave birth"

Nicole Crentsil is a public speaker, curator & festival director. She's passionate about supporting and promoting diversity through various industries and in 2017, she co-founded The Black Girl Festival, an event celebrating Black British women and girls. In this episode she explains why creating a community is key to not only survival but business growth and how she's building a movement that truly represents women of colour.

Co-founder of Back Girl Fest: "We are black women, so when a brand speaks to us, they speak to our community"

Susie Willis is the founder of clean, luxury beauty brand, Romilly Wilde. She knows her audience inside out - she doesn't try to appeal to everyone and as a result has built a cult-like following with consumers and celebs alike. In this episode she talks to us about how she used her knowledge from a previous baby-food business and applied it to the beauty industry, why she uses data to drive sales and how her products stand out in a saturated market. 

Beauty Brand Founder: "You've got to understand customers, you're p*issing money up the wall otherwise"

Steph Douglas launched her gifting business in 2014. She was a new mum and inundated with floral bouquets that she didn't have time to care for so her alternative gift box company, 'Don't Buy Her Flowers', was born. Steph has grown the business from her spare room to a warehouse filled with staff. She talks frankly about how she's built the company, why five year plans are not for her and how she has grown without investment.  

Don't Buy Her Flowers Founder: "Does anyone have a 5 year plan? Because we don't."

Rubi Rasheed is a fashion influencer - known for her blog Pose and Repeat. She works with huge brands, has thousands of followers and over a million views on her YouTube channel but her path to fashion blogging was a bit unconventional. She was working her way up in father's company which she was set to take over when she decided that it wasn't for her. If you've ever thought about giving up your corporate life for lifestyle blogging, this episode is a must-hear. Rubi explains the pressures of running a family business, and how she made the switch.

Pose and Repeat Blogger: "If you're making enough or more money through your side hustle than your job, it's probably time to leave"

Gabriela Hersham is a go-getter. She's also a mother of two small children and the co-founder and CEO of Huckletree. Her combination of optimism and realism has helped her create a unique co-working empire which helps the businesses that use them to thrive. Huckletree was born in London's Shoreditch and has now got branches all over London and in Manchester, Dublin and Oslo. In this episode, she gets real about what it takes to own your own company and be a mother and she tells us why celebrating wins in business is not only important for morale but paramount to the success and growth of your venture.

Huckletree Co-Founder: "Celebrate everything... appreciate all the little wins"

Marawa Ibrahim is a hula-hooping acrobat, author, teacher and leader of the all star dance troupe, the Majorettes. She's performed at the London Olympic ceremonies and has countless world records, including one for spinning 200 hoops at once.In this episode she tells us straight how she juggles being a creative with making money, she talks us through her career highlights and gives us a pep talk on knowing your own worth. 

Hula-hooping world champion Marawa: "If you take gigs for free, the whole industry suffers"

Lucy Greenwood is one of the co-founders of the sustainable dungaree brand, Lucy and Yak. She and her partner Chris have turned ethical clothing on its head - their dungarees are cool, eye catching, comfortable and most importantly, don't screw anyone over. In this episode she tells us the amazing story of how they began selling from the back of a camper van, the relationship they have with their Indian factory and why hiring the right team is paramount to success. 

Lucy and Yak co-founder: "We want to get to know the people making the stuff"

Frankie Noller is an up and coming artist specialising in line drawing, spray painting and customising clothing. She makes retro pictures look cool and as a result, brands are crawling over each other to work with her. In this episode, she explains how she went from graffiti shop assistant, to set assistant, to artist. She's all about networking and tells us how she navigates the London creative scene, using every contact successfully to get ahead.

Artist Frankie Noller: "Chat to everyone and just be confident"

No Bull Business School founder Sarah Akwisombe meets the best businesswomen in the game. From founders to artists to C-level executives, each woman shares her own perspective on what it takes to be successful in business.

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No Bull Business Women

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