Darren McStay shares his story of discovering acting classes as a way to deal with introversion and panic attacks. Today Darren is experiencing success with several acting roles in Finnish film and television, as well as through his entrepreneurial venture, 'Improve Your Voice' coaching services. Hosted by Heidi Akselin. 

Noticing The Obvious

British Actor, Singer and Voice Coach in Finland

Joel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands.  Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!

032 - Very Finnish Marketing and the Art of Online Community Building

My guest in this episode is Alan Weiss PhD. He’s a consultant, speaker, author, coach. We talk about: - the first ever consultant - the kind of people that welcome coaching - differentiating as a generalist in a competitive market  - being humble as an expert - small town Finland in 1963 (!) ... and more.

031 - Nobody Wants a Humble Expert - Alan Weiss

Risto Kuulasmaa is an entrepreneur and executive coach with a background in events, media and tv production. He has also just launched 3 travel startups in the midst of a global pandemic.

030 - Duudsonit, Madventures, Docventures, Tubecon & Self Development

Katja Presnal is an American Advertising Award-winning business and marketing strategist who has worked with Fortune 100-companies and startups. She recently launched Insider Society success accelerator for women entrepreneurs and her book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (together with Candice Kilpatrick Brathwaite) comes out in August 2021. https://www.linkedin.com/in/katjapresnal/ https://presnal5.com/

029 - Finnish Attitudes Towards Self-Promotion and the Stigma of Money

My guest in this episode is Andrew Deutsch CEO of Fangled Tech. We discuss some philosophy behind sales and marketing. How do we deal with the differences in selling with humility vs with boldness? Should we be mindful of adhering to culture differences when selling internationally? Is there a drawback to being too humble? And somehow we found ourselves discussing tactics behind selling a pig.

028 - Bold vs Humble: Sales & Marketing Philosophy

Ben Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience. Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education. https://www.mrbenburns.com/ https://thefutur.com/

027 - Busting Drug Dealers to Building Design Education with The Futur's Ben Burns

In this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership. He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.

026 - Executive Content and 10x-ing Results

In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki. Minna shares key points to building a memorable brand - to avoid being generic, have an opinion and prepare to go all the way with it. - to be consistent over a long period of time. www.minnakaitala.com

025 - Building Brands in Finland with Minna Kaitala

Kim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.

024 - Diversity, Inclusion and Finland's Startup Ecosystem

Anna Rosa Lappalainen is a product builder, business builder, service designer, communicator, negotiator, business development expert, and serial entrepreneur with many interests in emerging tech and the startup community in Finland. I've worked with her in the past and really enjoyed it because she's so passionate when it comes to talking about business and marketing and growing startups.

023 - Startups and Networking in Helsinki

Ramin Sohrab is an award-winning filmmaker, actor, martial artist and stunt cooridinator. He was born in Tehran, grew up in Helsinki, and found himself lost in terms of direction despite owning a successful marketing and PR company. Here, he tells the story of finding his way again. http://raminsohrab.com/

022 - Renouncing Success in Finland to Move to Hollywood

In this episode, Steven Keys talks to me from his home in the south of England. He is truly a man who is, by his own words, juggling many balls. He has been in sales most of his life, he has been a professional motorbike racer, owned and operated a successful bike dealership and these days he's a television writer, director and creator. He joins me now to talk about the art sales - or the way Steve puts it: Dream making!

021 - Take Pride in Being a Salesman : Buyers and Dream Makers!

Daniel Bogado is a Brit-born Paraguayan and producer/director of multiple award-winning documentaries for major broadcasters around the world. He's also an old friend from film school.  Here, we talk about his Netflix hit 'Killer Ratings.' We discuss the nuances of telling a compelling story through documentary. And Danny shares his opinion on the power of media to influence the masses.

020 - Producing a Hit Crime Documentary for Netflix

Tim Conley is a business coach and mentor. Some of the points we cover in this episode: - the influence of media on creating fear and anxiousness - lack of knowledge is not a flaw - intervening in a situation with unknown variables - the importance of core principles to live a good life

019 - Cancel Culture and Media Manipulation

This podcast contains reminders for myself - so that I can notice the obvious things in life. There are also occasional conversations with special friends.

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Noticing The Obvious

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