Richard Roy Mendonce is the Head of Digital Strategy at the Yashoda Group of Hospitals. He reveals how pivotal digital marketing is to building trust in the Healthcare industry. He focusses on the importance of harping on expertise and how it needs to be presented to those that are seeking healthcare advice and support.

Richard Roy Mendonce is the Head of Digital Strategy at the Yashoda Group of Hospitals. He reveals how pivotal digital marketing is to building trust in the Healthcare industry. He focusses on the importance of harping on expertise and how it needs to be presented to those that are seeking healthcare advice and support. 

OCD - Obsessive Consumer Disorder

11: Gaining the trust of patients - Richard Roy Mendonce

When you talk about providing printing and packaging solutions to brands, it's about providing the value that enhances the end consumers' experience while keeping in mind aspects such as constituents of the package &amp; retailing and logistics environments. Harsha Paruchuri is a Director at Pragati Offset, India’s most awarded printing and packaging solutions company. On this episode of OCD witness the evolution of printing technology and how organizations like Pragati Group have adopted it and married it with craftsmanship and imagination that deliver mass-personalisation!

When you talk about providing printing and packaging solutions to brands, it's about providing the value that enhances the end consumers' experience while keeping in mind aspects such as constituents of the package &amp; retailing and logistics environments. Harsha Paruchuri is a Director at Pragati Offset, India’s most awarded printing and packaging solutions company. On this episode of OCD witness the evolution of printing technology and how organizations like Pragati Group have adopted it and married it with craftsmanship and imagination that deliver mass-personalisation! 

10: Consumer experiences through packaging and printing - Harsha Paruchuri

Mahi Illindra is the founder of Script Tellers. Tune into a discussion around how Script Tellers is building a much-needed platform for the young and aspiring scriptwriters and storytellers from the Telugu states. This episode harps on talent pool utilisation and presentation of stories purposed for new-age exhibition platforms. Gain a behind-the-scenes perspective on the digital entertainment industry from an expert who's walking the talk.

Mahi Illindra is the founder of Script Tellers. Tune into a discussion around how Script Tellers is building a much-needed platform for the young and aspiring scriptwriters and storytellers from the Telugu states. This episode harps on talent pool utilisation and presentation of stories purposed for new-age exhibition platforms. Gain a behind-the-scenes perspective on the digital entertainment industry from an expert who's walking the talk. 

9: Lights. Camera. Action. Stream! - Mahi Illindra

The Indian audiences have developed a voracious appetite for content. They have plenty of choices. In conversation with Gautam, Himank Reddy from KWAN South, discuss how the advent of vernacular first content has paved the way for fresh talent to tell their myriad stories. He also dwells on sports and content being at the heart of his very existence and how he is nurturing his passion in this role he’s playing.

The Indian audiences have developed a voracious appetite for content. They have plenty of choices. In conversation with Gautam, Himank Reddy from KWAN South, discuss how the advent of vernacular first content has paved the way for fresh talent to tell their myriad stories. He also dwells on sports and content being at the heart of his very existence and how he is nurturing his passion in this role he’s playing. 

8: Future of the Indian content industry - Himank Reddy

From being a radio-jockey to setting up a creative agency, Shalini Kondepudi has done it all. Shalini talks about her agency, Nutshell Advertising and how it has grown over the years curating some good work for their brands in Hyderabad.

From being a radio-jockey to setting up a creative agency, Shalini Kondepudi has done it all. Shalini talks about her agency, Nutshell Advertising and how it has grown over the years curating some good work for their brands in Hyderabad. 

 7: Origins of an idea generation firm - Shalini Kondepudi

GenZ is proving to be a very different generation than their predecessors, They are pushing brands and marketers to re-invent themselves. This generation has converted influencing into a full-time job and this previously untapped potential is now coming to the forefront as an innovative solution for brands facing business problems. Charan Lakkaraju is a Forbes 30 under 30 awardee and founder, CEO of stuMagz; a digital campus ecosystem through which students get access to great career, learning and entertainment opportunities. The platform also facilitates meaningful brand and student associations.

GenZ is proving to be a very different generation than their predecessors, They are pushing brands and marketers to re-invent themselves. This generation has converted influencing into a full-time job and this previously untapped potential is now coming to the forefront as an innovative solution for brands facing business problems. Charan Lakkaraju is a Forbes 30 under 30 awardee and founder, CEO of stuMagz; a digital campus ecosystem through which students get access to great career, learning and entertainment opportunities. The platform also facilitates meaningful brand and student associations. 

6: Connecting with Gen Z - Charan Lakkaraju

Radio in India has come a long way from its first-ever broadcast on 23rd July 1927. In the decades since, radio has emerged as the ultimate survivor, adapting itself to the evolving personalities of its listeners. What is it about this platform that keeps the city tuned in each day? We got the answer to this and many more interesting insights with Radio Mirchi’s RJ Bhargavi.

Radio in India has come a long way from its first-ever broadcast on 23rd July 1927. In the decades since, radio has emerged as the ultimate survivor, adapting itself to the evolving personalities of its listeners. What is it about this platform that keeps the city tuned in each day? We got the answer to this and many more interesting insights with Radio Mirchi’s RJ Bhargavi. 

5: Celebrating the mind-theatre - RJ Bhargavi

Most people make the mistake of thinking design is what things look like. “Design is not just what things end up looking like and feeling like. Design is how it works.” These words by Steve Jobs perfectly encapsulate the role of design and its perceivable impact. In today’s digital world, design that goes beyond simply visual impact and instead facilitates two-way communication is what makes a brand tick with its consumers. On this episode, Abdul Ahad, Creative Director at PAD talks about how design within advertising is all set to evolve in the future.

Most people make the mistake of thinking design is what things look like. “Design is not just what things end up looking like and feeling like. Design is how it works.” These words by Steve Jobs perfectly encapsulate the role of design and its perceivable impact. In today’s digital world, design that goes beyond simply visual impact and instead facilitates two-way communication is what makes a brand tick with its consumers. On this episode, Abdul Ahad, Creative Director at PAD talks about how design within advertising is all set to evolve in the future. 

4: The impact of design on consumers, brands and communities - Abdul Ahad

Video is the most consumed content form today and its popularity has spiked along with the rise of social media. But how do you create a meaningful story that guarantees engagement with your consumer? Get the answers to these questions and a lot more dope on new-age video production from Naren Raparthi of Raasta Studios.

Video is the most consumed content form today and its popularity has spiked along with the rise of social media. But how do you create a meaningful story that guarantees engagement with your consumer? Get the answers to these questions and a lot more dope on new-age video production from Naren Raparthi of Raasta Studios. 

3: The art of visual storytelling - Naren Raparthi

In an episode full of consumer insights, Gautam is in conversation with Vipin Singh. Vipin is the newest partner at PAD. From reminiscing about their early careers to breaking down the psyche of the modern consumer, this episode is one hell of a ride for consumer behaviour geeks.

In an episode full of consumer insights, Gautam is in conversation with Vipin Singh. Vipin is the newest partner at PAD. From reminiscing about their early careers to breaking down the psyche of the modern consumer, this episode is one hell of a ride for consumer behaviour geeks. 

2: How well do you know your consumer? - Vipin Singh

Gautam flags off the series in conversation with Niranjan Pagadala, the co-founder of the well-established digital marketing firm, 8 Views. Niranjan speaks about consumer behaviour on digital platforms and how he believes we are at an advantage if we carry the same common-sense and learnings we derived with life before the advent of digital into the new world.

Gautam flags off the series in conversation with Niranjan Pagadala, the co-founder of the well-established digital marketing firm, 8 Views. Niranjan speaks about consumer behaviour on digital platforms and how he believes we are at an advantage if we carry the same common-sense and learnings we derived with life before the advent of digital into the new world. 

1: The digital age is here - Niranjan Pagadala

Obsessive Consumer Disorder is our introductory show on the channel PADCAST where entrepreneurs from different fields give us insights about consumer behaviour and their personal and professional learning from their respective lines of work. A dive into the world of businesses built around the evolving consumer psyche. This show is hosted by Gautam Reddy, co-founder of PAD, a company delivering creative and content services for brands.

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OCD - Obsessive Consumer Disorder

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