COVID-19 has accelerated the massive growth of platform businesses. As platforms play an increasingly integrated role in how people live and organizations operate, trust is non-negotiable. But in such a dynamic and fast-moving environment, maintaining trust requires platform companies to keep up with new threats and continuously adapt.

On the Platform

Trust in a post-COVID world (Part 1)

Robin Murdoch is a guest speaker on The Information’s 411 Podcast series with Jessica Lessin. Listen as he discusses what hypergrowth companies can do to win customer loyalty from the ride-hailing sector.

The ride-hailing conundrum

Ride Hailing

Exploring committee-based governance for ethics and AI and the issues confronting companies and governments as it relates to ethics and technology rules out artificial intelligence.

Building Data and AI Ethics Committees

Accenture and Shopify discuss platform business models trends.

A Conversation with Shopify

Digital platforms are extending into a range of new services in the physical world. For some new services, the digital interaction is the most important, for others it’s the human touch that matters most. The key for digital players creating new services is to understand what consumers value at every point – and then design and deliver the experiences that meet those exact needs.

Blurred lines: Digital meets physical

Platform companies are under pressure to drive revenue growth in the SMB segment. Now there’s a targeted solution that does exactly that. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, reveal a new, connected approach to the SMB market that’s delivering some exceptional results. Right now, many platform companies struggle to drive growth in the SMB market. The old sales funnel approach is failing. It’s tough to convert leads. Talent’s in short supply. And there’s a disconnect between marketing, sales and service. The key to outperformance? Moving to a customer-led, integrated engagement approach that provides the best CX on the planet – continuously relevant, at every touchpoint, throughout the SMB customer lifecycle. The name of the solution? Growth Performance Services. Built on a human+ approach, with people augmented by smart machines, it’s unleashing new growth – from lead generation and conversion to long-term customer retention. Read more about our capabilities here: https://www.accenture.com/us-en/software-and-platform-essentials

What’s next for SMBs: Growth performance solutions (Part 4)

Platforms are transforming our world. And how they do it is also changing every minute. How can you connect with all the latest developments and hear about the hottest topics and trends? Tune in to our podcast series “On the Platform”. You’ll get first-hand insights and lively debate from some of the most innovative and influential platform thinkers around. The game is changing. Stay in touch with the new rules…before they’re written.

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On the Platform

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