Go Live On Video With The Confidence Of A Pro Nothing like the words “live video” to make you break out in a sweat. I’m talking about the kind of nerves you haven’t experienced since your 8th grade “Under the Sea” dance. Let’s keep it real, live video is intimidating...especially when you’re just getting started.  Over the years, I’ve stumbled over words, lost my train of thought, and said the wrong thing at the wrong time more often than I can count. When it comes to live video? You’ve gotta roll with the punches and get on with the show, my friend. But what if a mess up happens in front of, oh I don’t know...Rihanna? Or Elton John...Kim Kardashian...or Adam Lavigne? My guests on this episode know a thing or two about high stakes on live video. They’ve become experts in their field at acting natural, going off the cuff, and navigating live video faux pas.  These EXTRA! special guests are hands down the best in the biz. Did you guess it?! I’m sitting down with Jason Kennedy and Giuliana Rancic who you may know from their years and years on E! News.  Pinch me! But what you may not know about Jason and Giuliana is that, aside from being experts in front of the camera, they’re also entrepreneurs who have a digital course!  In this interview, the three of us discuss: The best piece of advice they’ve ever received in their career How to keep things under control when you veer away from the plan How to go off the cuff without getting worked up How to be engaging and ways to show up more naturally on video And my personal favorite, stories about a time when they were most nervous in front of the camera.  If going live on video is something you currently do inside of your biz -- or you know you need to do more of -- this episode is a can’t miss! Click to listen and learn from the pros (I know I did!)  Here’s a glance at this episode... [01:14] Being on video is a big part of being a digital course creator and a big part of being an online entrepreneur. That doesn't mean it's easy or comfortable. It takes skill and practice, and I have experts Giuliana Rancic and Jason Kennedy here to talk about that. [14:08] When it comes to live video, the more prepared you are the more comfortable you will be. Rehearse and practice! [19:35] Secret tip: Tilt your face, don't just move your eyes when reading a teleprompter! Make subtle movements to the left and right while keeping your eyes forward.  [28:56] One of the most common video mistakes is not acting natural and being yourself. Find what makes you feel comfortable and go with that. [36:54] We learn why you need to be authentic, don't rehearse jokes, and be careful with the level of spray tan you get.  [46:51] Jason's best advice ever received is to not be so hard on himself. Embrace your flaws, traits, gifts, and talents.  [49:13] Giuliana says there are no shortcuts. She realized her dreams because she was a hard worker and was willing to do the work. [59:55] Action steps: Put one of the things you learned today into practice.   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

Online Marketing Made Easy with Amy Porterfield

#401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic

The books that built my business -- library card not required. This episode is a celebration for bookworms and those who consider themselves “podcast people” alike.  I wouldn’t say I’m a bookworm by any stretch of the imagination. (More of an audiobook and podcast girl, myself.) But I DO know that books have played a major role in the growth of my business...not to mention my growth as an entrepreneur and, well, person.  And to celebrate this special 400th episode of Online Marketing Made Easy, I’m sharing the top 12 books that have fundamentally shaped how I’ve grown my business, taken care of my mental well-being, and given myself a break from the everyday hustle.  If you’ve ever wondered, “What books should I be reading as an entrepreneur?” I'm sharing why these books are at the top of my list.  Including topics, like: Business systems that free up your time to work in your genius zone (or log off early, lace up your sneakers, and hit the trails...whatever the day calls for) Why fear feels so lonely How one of America’s richest self-made women deals with setbacks (and A LOT of them) My most recent exploration: how to achieve more by doing less *praise hands* Saying no to opportunities because of the fear of being in front of people A little something special for my fellow Enneagram 2’s  ;)  How to know if you should keep pushing for something you believe in or keep working towards becoming your own boss or starting your own business The single book that got me to a place where I was finally hitting my goals...and struggling less along the way to achieving those goals If any of the above made you said, “Gimme that book rec, Amy!”, dive on in, my friend.  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#400: My Favorite Books & A 400th Episode Giveaway

Is It Time To Trade In Our Daily Affirmations? While this episode might not exactly feel like snuggling into a Barefoot Dreams blanket with a hot cup of chai… ...you, my friend, are still in for a feel-good episode….technically speaking. ;)  Today, I’m sitting down with the leading voice in the personal development and transformational space, Mel Robbins, to talk about anxiety and entrepreneurship. And we’re getting real. Like, super real.  If you’ve been around for a while, you know I’m very open about my longtime battle with anxiety and depression -- and I found a kindred spirit in Mel. YES, Mel’s considered a thought-leader in the personal development industry.  YES, she’s an international bestselling author, TedX talk celebrity, and creator of the wildly popular “five second rule.”  But what you might not know about this larger-than-life figure is that Mel lived with anxiety, panic attacks, and untreated childhood trauma for 35 years.  Mel’s unique vantage point of battling some major mental hurdles while working hard to build a successful business is something any entrepreneur who struggles with anxiety or depression can relate to.  (Myself included.) And it’s from that place that she’s sitting down with me today to share some of the most powerful, science backed techniques that you and I, dear listener, can use in our personal and professional life to find our grounding and nip self-doubt in the bud, including: One habit more powerful than all your other habits Why positive self talk is a bunch of bologna (and the science that agrees) Why mantras don’t work alone PLUS one piece of homework for you that will turn an anxious day around (and won’t take you more than 30 seconds.)  To the entrepreneur struggling with anxious thoughts, I hope this episode encourages you, equips you, and makes you feel WAY less alone. Be kind to yourself...you’re doing hard and brave things. And know that I’m cheering you on every step of the way! Here’s a glance at this episode... [05:14] Mel’s on a mission to save everyone else the heartache and headaches that she caused herself for 40 plus years.  [07:43] Through our own actions and attitudes we can have a positive impact on any problem or obstacle we face. We have the ability to figure it out.  [11:37] When you feel overwhelmed and hit a wall, there's a moment when you feel like giving up. Raise your hand and high-five yourself. It's neurologically impossible to criticize yourself when you are high-fiving yourself -- it actually creates positive programming in your brain. [22:47] Empower, support, and embrace yourself throughout the day. Having habits that celebrate you will increase your success. Set an intention and seal it with a high-five as you begin each day. [39:06] Mel shares how her first three courses were a flop. If you want to be an entrepreneur, you have to put stuff out there. You won't know what is going to work until you get feedback.  [47:30] The High 5 Challenge is an attempt for Mel to get 5 million people to wake up 5 days in a row and start their day with a high five in the mirror.  [51:37] Action steps: Go to the mirror and give yourself a high-five and share it on Instagram and tag Amy and Mel. Sign up for the challenge and buy the book. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#399: A Science-Backed Habit For Anxious Entrepreneurs with Mel Robbins

How To Be The Boss During Big Life Changes “Where you are in your journey, I hope you, too, will keep encountering challenges. It is a blessing to be able to survive them, to be able to keep putting one foot in front of the other -- to be in a position to make the climb up life’s mountain, knowing that the summit still lies ahead. And every experience… is a valuable teacher.” - Oprah Winfrey On January 1, 2021, I woke up in a new state. Literally...and mentally, to be honest. The first six months of 2021 were some of the most challenging months I’ve ever had...and hardly anyone knew.   I experienced three major life changes back to back, and even though some of those changes were really good...change is still change.  It knocked the wind out of me and struggled to find my footing. When it rained, it poured and I was caught with no umbrella...totally exposed.  Gene-Kelly wasn’t coming to save me. NOBODY was singing in this rain. And in this episode, I’m peeling back the curtain and letting you in on these three biiiig changes because I know I’m not unique in this feeling.  Sharing these raw stories with you isn’t always easy for me, but I think it’s important. Entrepreneurs, we’re human too. So here it is. Your permission to be totally...messily...freely human. To take up as much space with your process as you need to. To work through hard things as quickly as you’re able, but as slowly as you need. And now that I’m 6 months into the year and juuuust about on the other side of my storm, I want to share with you the habits and thought patterns that have made a world of a difference to me as I, an entrepreneur, took on...well, life.  My friend, if you’ve ever felt like a fraud as a leader or doubted your ability to make an impact because you’re struggling with life circumstances...I recorded every minute of this episode with you in mind. Click to listen and know that I’m cheering you on every step of the way. Here’s a glance at this episode... [10:22] Because of my depression, I reverted back to old behaviors and started to eat to calm myself. It affected my work and personal life. I love change, but this one was bigger than I had planned.  [13:22] Having anxiety and depression has helped me to better understand my students who struggle with mental illness. It has allowed me to have more compassion and understand how hard it can be to run a business and get through these things. It's not easy, but I believe it can be done. [21:21] Thoughts create feelings, feelings create actions, and actions create results. I know when I have a certain feeling, it comes from a thought. I'm now focused on moving forward and dealing with my thoughts and feelings in a more positive way. [23:03] If you're dealing with reverting to old habits or struggling with feeling confident in any which way, I know what that feels like. You need to be seen and heard and set an example for those in your audience who also may be struggling with the same insecurities. [26:37] I got a book deal. When I got the deal, things became weird. My head was full of doubt. Before this, I spent four months writing my proposal, and I felt like I was in the flow. After the deal, my progress stalled. I was on the hook and suddenly felt like nothing was good enough. [33:29] When we're more aware of self-sabotage or impostor syndrome, we have a better ability to stop it. Enjoy the good things that come into your life. You deserve them. [34:58] Think of what you've struggled with and then say, "this is normal." We all have our struggles. We can all be empowered and take away the judgment and accept that challenges happen. Keep moving forward and do the next right thing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#398: The Uphill Battle Of Being Your Own Boss & How To Keep Moving Forward

There are roadblocks I see come up again and again in otherwise incredibly capable business owners who set their sights on launching a profitable course. Want to know what they are? Keep reading! These roadblocks aren’t one off occurrences, they're proven patterns that are 100% avoidable when you know what to look for.  In this episode, I cover each of these possible pitfalls along with plenty of positivity, ideas, and step-by-step strategies to ensure you successfully avoid these mistakes. This special, and time-sensitive episode (for real, it's only live for 48 hours!) is actually a recording from my free masterclass, 5 Little-Known Mistakes *Most * Course Creators Make (and What to Do Instead). But because I know you, and I know you're busy hustling, I wanted to make it extra easy to get this valuable content into your hands.  Maybe… you're still working that full-time job… while dreaming of building a business of your own and becoming your own boss you've been working hard to get your business off the ground… you've been hustling and working your tail off… only to feel like it’s groundhogs day over and over again… never hitting the revenue goals you dreamt of when you went on your own you're a successful business owner dreaming of scaling and taking your business to even bigger heights No matter where you are, I want you to dive into this episode and ask yourself, “Where do you want to be in one year, and what’s going to help you get there?”  I can tell you one thing, spinning your wheels and doing the same things you’ve been doing is one sure-fire way to stay put right where you are.  And so, if you’re ready to really make things happen this year, I want you to join me in Digital Course Academy. The doors are open right now! (But they close soon -- Tuesday, September 28th at 4 pm PT, to be exact!)  And I don’t want you to miss your chance to do big, bold things and change the direction of your life this year! So, my friend… now is the time. YOU are a big deal, you have something to offer, and you’re the only person who can offer and teach it the way you do. 

48 Hour EXCLUSIVE: Five Little-Known Mistakes Most Course Creators Make (and What to Do Instead)

How One Woman Turned Her Personal Tragedy Into A Digital Course With A Mission For Good My student, Bevin Farrand, is setting us ALL straight when it comes to the trips we’re not taking… ...the risks we’ve been avoiding... ...and the life we’re not living.  You see, after unexpectedly losing her husband and the love of her life, Bevin decided it was time to stop living on the sidelines of her life.  And she used her own life experience to create a framework that helps hundreds of others exit the sidelines, get in life’s game, and do the damn thing -- whatever that “damn thing” is to them. Which is how Bevin’s course, Take The Damn Trip, was born.  (How AMAZING is that course name, by the way?) In this episode, Bevin is hosting a LIVE workshop for you -- my OMME listener -- that will help you discover your “why”, your “yes”, and how to start living boldly.  She’ll also be sharing how she came up with her course idea and what she tweaked to make her same course convert at an even higher rate. This is one of those episodes where you’ll not only walk away with a notebook full of practical steps for taking your digital course to the next level… ...but with a fire in your belly for all that life has to offer you. Don’t wait one more minute to start living fully! The doors to Digital Course Academy are officially open. If you're ready to take the leap and join me on this course creation journey, click the here! Here’s a glance at this episode... [03:53] Bevin's husband surprised her with a whirlwind trip to France. He passed away five days later. Bevin's life was flipped upside down.  [09:41] She reflected on what she has done differently, and she came up with the DAMN framework. She is all about saying the thing and doing the thing.  [14:11] Bevin explains how she transitioned to focusing on her DAMN framework but was resistant to niching down. Fast forward, niching down has made her over $47,000.  [21:21] The DAMN framework consists of Decide & Declare. A is Attend Your Own Party. M is Moments Not Missed. N is Now is the Time.  [31:20] With the D, we need to get clear on our why and our yes! Knowing your why makes hard times easier. For your yes, ask what you can talk about all day. Why do you want it? [52:04] We never know what's going to happen, so do the thing you want to do. This isn’t a reason to live scared, but instead to live fully! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand

Digital Course Fails From a So-Called Professional (*facepalm*) Aaaah, bloopers. I love a good blooper in any form -- from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram.  But today the tables turn and it’s yours truly who’s in the hot seat. *GULP* I’ve experienced more blunders than I can count in my 13 years of online business and I’m sharing the best (or maybe worst) of them in this episode. From blacking out…  to being blacklisted from Zoom…  to getting a liiiiittle tipsy on Live video…  to welcoming students who hadn’t signed up for my course…  to drenching my team with tequila while live on camera…  I’ve had enough bloopers to last me a lifetime. So I want to dedicate this episode to all of you who think that, if you’re going to create and launch a digital course, it all has to go as planned.  Because these bloopers span from my early digital course days all the way to this year -- yep, 2021 where I, the expert, should have my you-know-what sorted out. No matter how prepared, professional, or experienced you are -- life’s just a little messy.  I’ve learned instead that it’s our job as entrepreneurs to try new things and get out of our comfort zones. And yes, every now and then, that means things backfire. But in the grand scheme of things, we’re the luckiest. We get to try -- and in the meantime, we gather stories, memories, and a lot of lessons learned.  And at the end of the day, we’re still standing and our businesses are still okay…even if it isn’t always perfect.  Despite these bloopers (and some of them are seriously cringe-worthy), I’ve still been able to build a massively successful business. And you can do the same, my friend. Also, I want to invite you to my brand new, FREE Masterclass 5 Little-Known Mistakes  *Most * Course Creators Make and What to Do Instead. Let this be your first step (that isn’t as scary as doing a launch) towards creating a successful digital course.  You can do that by clicking here! Here’s a glance at this episode... [03:49] Everything doesn't have to be perfect to have a successful launch. Learn how I sprayed everybody with sparkling water and tequila and how laughing can still bring your team together. Even when things go wrong, you're going to be okay! [08:09] Here's a launch where Zoom went down right before the webinar. They had a tech glitch, and our 15 minute before the webinar email had gone out. Emails were flooding in from 1000 of subscribers, and I blacked out. But guess what, we were only five minutes late. Always have a backup plan! [13:56] The reminder email goes out, and it's 15 minutes before we go live. Attendees started receiving a buyer email that said here are your login details. Even with a tech savvy team, we still had a glitch. Life goes on! Tech glitches will not break you. [18:25] Try new things and get out of your comfort zone. You and your business will still be standing at the end of the day even when things don't go perfectly. [00:19:53] Action step: Sign up for the {BEST MASTERCLASS EVER CREATED} 5 Little-Known Mistakes *Most* Course Creators Make (+What to Do Instead). Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur

An Exclusive Module-by-Module Sneak Peek Into My Signature Program In all my years of podcasting, I have never done this. I’ve NEVER revealed, detail by detail, what’s inside one of my paid products for my podcast listeners...until now. In this extra special, first-of-it’s-kind episode, I’m breaking my own rules and taking you inside my signature program, Digital Course Academy.  I walk you through my 8-figure-producing digital course -- module by module -- and explain exactly how Digital Course Academy helps my students create and launch their profitable digital course. I’ll be sharing the lessons, topics, modules, tech, and the mindset taught inside the program. Plus, I’m answering ALL your questions about DCA along the way. Including: What is DCA? Who’s right for DCA? What exactly does DCA teach? How long does it take to go through DCA (and when can I expect to have my course up and running?) Does DCA teach me the tech required to make it all happen? What kind of results do DCA students actually see after the program? To be totally honest, I poured out my heart and soul in this episode.   DCA is transformative. I’ve seen it time and time again with my students...I know the power of this program.  So I hope you enjoy this extra special insider’s view into Digital Course Academy because it’s an absolute joy to share my heart’s work with you! If you’d like a little insider’s look into what DCA is all about, for a limited time, you can get access to a sneak peek of Module 1 for FREE! Get access here! Here’s a glance at this episode... [02:49] Digital Course Academy or DCA is the most comprehensive program for validating, creating, launching, and selling your digital course. It's a complete package put into seven modules that spans over a course of 10 weeks. [04:52] DCA is best for someone who knows the ideal community they want to serve and has an online presence around it. They also have a skill or expertise or know how to solve a problem. [09:03] You learn how to get clear on your topic, the type of course you should offer, your course name and how much to charge. As well as, how to create content and how to schedule important launch dates! You'll be set up for serious launch success! [11:37] Email lists are a huge part of the course. We teach you how to set everything up and how to engage with your subscribers.  Bonus -- you also get lifetime access and all future updates.  [13:25] Modules include: the seven key decisions, pre-selling and validating, outlining your course, sales page blueprint, creating a profitable webinar, crafting email sequences, and recording your course. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#395: REVEALED: Digital Course Academy Like You’ve Never Seen Before

3 Entrepreneurs Kicked Imposter Syndrome To The Curb (And You Can Too) I LOVE working with aspiring entrepreneurs...the ones still kicking it in the cubicle. The ones with notepads full of to-do lists and moments of inspiration scribbled down between meetings then stuffed into desk drawers. The ones juuuust starting out and who have a million and one questions.  And because I’ve worked with so many for so long...I recognize the questions that throw the brakes on for many, many aspiring entrepreneurs. That’s right… …there are questions that each and every aspiring entrepreneur asks that has the potential to put those big dreams on ice and keep your passionate, creative, capable, world-changing toosh in an office chair, working for someone else for waaaay too long. Questions like… “Who am I to teach something to others?" "Who would pay for what I have to offer?" "Who would want to hear what I have to say?” (Questions like this are why I do everything that I do.) Because these questions creep up on every single person who has ever tried something new. Which means that if every inventor, teacher, business owner, creator, or artist in history believed the voices that told them... “You knew it -- that seat’s taken. Don’t embarrass yourself, there’s no room for you.” ...then this world would be totally robbed of the bright, vibrant, diverse, and awe-inspiring gifts shared throughout history.  Which means there’s a place for you and your gifts at the table.  The world needs what you have to offer, my friend. And so in this episode, I want to help you push through that self doubt to make big decisions, take big risks, and go to bat for the dreams that you know are possible.  In fact, I invited 3 successful online entrepreneurs to share exactly how they worked through self doubt and imposter syndrome as they created a business and life that they really, truly love. And, of course, I share a few behind-the-scenes stories from my own business...because there’s not a single entrepreneur in history who doesn’t battle with imposter syndrome and self doubt on the reg.  Oh yeah...12 years later? It’s still a struggle. But it does get better. Self doubt doesn’t have to hold you back from living the big dreams that you have for yourself.  In fact, sometimes it’s the voice in your head saying, “You can’t” that allows you to say, sometimes for the first time, “Actually, I think I can.” There’s unspeakable power in that small but mighty statement, my friends. With just those few words, you become unstoppable.  So settle in, get quiet, and let’s talk about how to flip the script on that -- very normal, very scary, but very much in your control -- voice in your head. Here’s a glance at this episode... [03:53] Amel Derragui generated $23,000 in revenue on her first launch.  [06:29] She overcame her feelings of unworthiness by leaning on and embracing support. She doesn't think imposter syndrome ever goes away for good, listen to hear how she handles it these days.  [08:48] Rob Green generated $12,000 during the launch of his flash photography digital course. He's now on track to generate over $100,000 in his first year. [09:43] He had self-doubt, but he learned that action is the antidote to fear. When fears crept up, he would focus on taking the next step. [16:07] Masha Goins always dreamt of being an entrepreneur. She struggled with feelings of unworthiness, but went from dreaming to making $38,000 from her digital course in a short time. [17:23] She knew she was destined to be an entrepreneur, but she worried that she was creating a business in an oversaturated market. When feelings of unworthiness show up, she would consume less and create more! [21:33] Action steps: Lean into a supportive community. Action is the antidote for fear. Consume less and create more. Join the free 30-day bootcamp! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#394: How To Overcome Feelings Of Unworthiness & Create Entrepreneurial Freedom

It’s New Year’s Eve -- 4 months from now.  You have a frosty glass of champagne in hand and you’re feeling almost electric with a late-night energy that you haven’t felt in a long time. Because in a few minutes, it will be 2022.  And 4 months prior to this moment, you made a big -- and I mean, really big -- decision. You decided that you’d had enough change happen to you and you decided to create a change that would work for you.  This single change means that in 2022, someone might call you “boss”... you’re able to check “entrepreneur” as a job title… you’re free to take weeks-long vacations… and you are well on your way to retiring your spouse. Now, cut back to this moment -- September 1, 2021 -- a plain ol’ Wednesday. 4 months until you’re standing there with white-gold champagne and red hot momentum.  Which means this is no regular Wednesday. It’s officially the day we make that glittering vision a realistic and actionable game plan.  And to make it all SUPER easy for you, I sat down and recorded an 11-minute podcast episode walking you through a set of questions to help you identify exactly -- without a single question in your mind -- what your next steps should be to move forward as your own boss, an entrepreneur, and the one calling the shots.  But this exclusive episode is only available until September 12th -- and mark my words, there’s no reason to wait.  So give me 11 minutes...and then prepare to be well on your way (and well equipped!)  After this episode, I’ll send you a workbook tailored to your specific responses that will help you take action immediately, a video with guidance from yours truly, mantras to keep you on course, and so much more to support you as you move forward. You’re in control of what happens between boring old today and the start of 2022. Everything could change in just 11 minutes. Head here to get your workbook and goodies!

{Limited Time Episode} 11 Minutes To Your Exact Plan For Entrepreneurial Success

Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic.  The first digital course I ever created was on how to launch a book using social media. And when I finally launched my first-ever course into the world...it was a huuuuge flop.  I made a whopping $267 -- and I cried about it.  In retrospect, I can tell you my fatal flaw. I chose the entirely wrong digital course topic. Today, I’ve created and launched 8 successful digital courses that have generated over 35 million dollars in 12 years -- all because I finally chose the right digital course topic...one that my audience wanted and got them results. And I’m here to save you from the heartache I experienced during that first launch. Because choosing the right digital course topic is foundational to making sure that your audience will buy.  More specifically, the promise that you make in your digital course must get them the results that will make the most impact. But more on that in a sec... If you have zero digital course topic ideas...  ...or maybe you have a million topic ideas and couldn’t possibly choose one ...or maybe you’re totally stuck by thoughts like, “Honestly, what would I teach? I’m no expert.” ...this episode is for you. (Click for the episode and some serious course topic inspo!)  In it, you’ll hear from six of my students, and they’ll break down digital course topics that are working in the online space in real life, how they came up with their course topic, any hiccups they encountered along the way… and so much more.  Digital course topics like my student Braden’s.  Braden’s an attorney and tax pro who chose to teach online entrepreneurs how to legally set up their business so they could get back to the things they’re really, really good at.  The result? A flexible income that allows him to spend the kind of time with his loved ones. Or Hilary Kreuger who, after years as a stay-at-home mom, created her digital course teaching communication and personal development online.  5 figures in revenue later, she’s still a busy mom of 4...but now, she’s bringing home the bacon. You’ll hear about topics ranging from spirituality to marketing to travel and more. So no matter what industry you’re in, audience you serve, experience you bring to the table, or how “ready” you feel to teach a digital course, this episode is brimming with course topic inspo to get you well on your way to choosing yours. You’ve got this! Here’s a glance at this episode... [04:56] Adia Gooden has been a licensed clinical psychologist for ten years. She wanted to help more people and have more impact, so she created the You Are Unconditionally Worthy Course. Adia made over $26,000 on her first launch.  [09:58] Braden Drake is a small business attorney who created Legally Launched. His first launch generated $8,000. He has since made more courses and revenue while being able to spend time with those he loves most. [14:51] Hilary Krueger is a super mom who created a course called Talk Email to Me, and generated over $11,000 in revenue. She came up with the idea for the course when people kept telling her that they loved her emails.  [18:13] Sandra McLemore created the Travel Marketing Revolution digital course, showing travel advisors how to get new clients online. This has allowed her to build a 7-figure business.  [22:46] Scarlett Cochran helps professional women create streams of income to supplement their revenue and achieve financial freedom. She has generated multiple six figures with her courses. [26:08] Anne Marie Pizarrio was a nurse by trade but wanted to make a change. She launched her own holistic practice, and her course about Becoming an Akashic Records Guide and generated $10,000. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#393: Course Topic Inspiration: 6 Students Share How They Found Theirs

The difference between a “one-to-one” and “one-to-many” business model I live for a good debate. Journey or Queen? Blog or podcast? Seinfeld or Friends? And while we’re at it...were they really on a break? But if we’re talking about building an online business or adding a digital asset to your existing business, there’s one debate that comes up over and over again... Digital course or one-on-one coaching? (Orrrr… can both work in one business?) AKA which offer is best for you, your clients, or your business?  And how the heck can you know for sure? (After all, you sure don’t have the time or money to go all-in on the wrong thing.) Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you.  From my recording room straight to your morning walk (or daily commute...however you take your podcasts!) -- I’ll be guiding you through a self-assessment that’s sure to help you identify which offer is best suited to you, your clients, and your business (and life!) goals.  Here are the questions to consider:  Do you have information, know-how, or a skill set that could be turned into a digital course? Does what you teach have steps or a roadmap of some sort or could it be turned into that?  Could what you teach be taught to more than one person at a time?  Could your area of expertise be taught via video or audio? Do you like doing one-on-one coaching?  And while, based on my own business, you may think I’m “Team Digital Course” all the way...my answer might just surprise you. PLUS in this episode, we’ll discuss: The unique way that a digital course serves you and your customers (that you probably haven’t considered yet) The main differences between the two offerings Specific examples of how digital courses and one-on-one coaching work within my students’ real-life business And if allll of that still leaves you scratching your head, I’ve gone one step farther to make your dream-business-game-plan extra simple. I created a simple assessment that will take your unique goals, personal experience, and audience, and create an in-depth personalized assessment to give you the answers to this BIG question. CLICK HERE to take the quiz! That means you can walk away with a decision today and wake up tomorrow with clarity and confidence that your business is moving in the right direction.  No more debating.  Here’s a glance at this episode... [02:40] You can be more selective with one-on-one coaching. A digital course opens up opportunities for people who don't have the time or resources for one-on-one coaching. [06:06] A digital course gives you a much larger reach and ability to make an impact.  [09:08] You can offer just a digital course or multiple digital courses. I do group coaching within my programs, but no paid one-on-one programs.  [13:39] If you currently have a one-on-one coaching business, you already have a roadmap that could lead to a digital course. You already have a system, model, and framework.  [15:46] You could also offer a digital course alongside one-on-one coaching. This is something I used to do! [22:41] Question #1: Do you have information, know-how, or a skill set that can be turned into a digital course? [23:36] Question #2: Does what you teach have steps or a roadmap of some sort? Could it be turned into that? [24:14] Question #3: Could what you teach be taught to more than one person at a time? [27:20] Question #4: Could your area of expertise be taught via video or audio? [28:45] Question #5: Do you enjoy one-on-one coaching?.  [31:05] Action steps: Take my free two-minute quiz to create a personalized path for creating your block-buster selling digital course. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#392: One-On-One Coaching Vs. Digital Courses: What’s Best For You?

The Digital Course Industry Is BOOMING -- Here’s Why Not many of my friends understand what I do for work.  Do you ever feel this way? Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month. (He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”) If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about.  Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly? I’m tackling the basics of digital courses, including: What constitutes a digital course?  Are digital courses ever called something else? How can a digital course work within a business? And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.) This episode is for those of you who are new to the idea of creating a business online and how a digital course business can allow your business to scale beyond the limitations of one-on-one coaching or consulting.  This episode is also for us -- digital course creators and business owners -- to share with the people that we love the most. (I’m looking at you, Hobie!) Because our industry is here to stay -- you literally won’t believe just how much the virtual learning (a.k.a. digital course) industry is worth according to Forbes.  (I share these figures in the episode… and the future projections will leave you jaw dropped!) Digital courses aren’t going anywhere anytime soon, so let’s help get the world acquainted -- starting right here with this episode! Here’s a glance at this episode... [05:41] Digital courses are online educational programs that you work through on an online platform. [07:09] Danira created a digital course on how to make caramel apples and made over $62,000 on her very first launch.  [09:53] Amanda Ferguson launched an etiquette course and converted 91 students for a grand total of over $101,000.  [11:05] Mark Tew launched his digital course and made $108,000 during his 10-day launch.  [13:20] You can use a digital course as a standalone revenue generator for your business. Or, you can offer a digital course as an upsell or down-sell to your one-on-one coaching. [17:30] Digital course platforms include Udemy, Skillshare, MasterClass, and Coursera. These sites take a cut of the profit and offer limited promotion.  [19:08] Use a platform that you have more control over, like Kajabi. You can put your course on Kajabi and offer bonuses and incentives. [22:20] Action: Take the quiz to know where to start. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#391: What Is A Digital Course? The How, What, & Why They're Magic

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple ) What if you offered just ONE product in your business?  As an online entrepreneur, you most likely have one of two responses... You either sighed a big sigh of relief. (I don’t have to do 40 things at once!) Or, I just made you really nervous. (But I HAVE to do 40 things at once!) Whatever camp you find yourself in, hear me out. I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business.  And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!” Nooooot exactly.  In fact, I’ll prove it to you! In this episode, I sit down with one of my DCA students and online business owner, Joy Foster. Joy made one million dollars by selling ONE digital course. Bananas, right?. And here’s the best part... Joy’s story isn’t that unique.  Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners’ -- workshops that were strictly local and in-person. But after a while, that business model wasn’t financially viable anymore and she knew she needed to find a way to scale. So how did Joy go from struggling to make ends meet to million dollar status -- with ONE product offer? Joy’s breaking it ALL down in this episode, including: Her first failed course launch and what exactly didn’t work Why she downsized from multiple course offers to just one (and what that meant for her bottom line) The simple strategy Joy used to take her conversion rate from 1.48% to 15% How she resists “shiny object syndrome” and remains faithful to her one-course model What Joy believes she could have done to reach success sooner  And so much more! My dear entrepreneur, YES -- You can focus on less in your business and still  achieve more. So go for it...breathe that big ol’ sigh of relief! Listen now to kickstart your simplified business model...one that allows the time and freedom for you to be creative in your business. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better What kind of legacy do you dream of leaving?  What kind of impact will you make in this world?  If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you’ve never met Amy McLaren. Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago.  Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it.  Just like she has.  (And friends, I am here for it.)  But let me warn you --.Amy is a force to be reckoned with. Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that’s business as usual for Amy.  She doesn’t just talk the talk -- this girl walks the walk. And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life.  Together, we talk about: The myths of living a passion-filled life (which aren’t what you would expect) How to create more impact and leave a legacy you’re truly proud of Her charity, Village Impact, and how this corner of the world became her life’s work Knowing when you’re called to do something bigger (because timing is everything) and so much more! This girl and her friendship make my heart burst -- and I have a sense that you’ll walk away from this episode feeling the very same.  So grab your headphones and click to listen -- just wait 'til you see what’s possible! Here’s a glance at this episode... [10:31] Amy was a teacher, but she knew she wanted to do more. She was constantly thinking about travel adventures or living overseas. She was held back from changing by fear, but eventually took a leave and never went back.  [13:34] There's a myth that it costs too much money to live a passion-filled life. This isn’t the case and Amy is proof! [14:12] The other myth is that it's too time-consuming to live your passion-filled life. Here’s the truth, you can do something you're passionate about in five minutes a day. [14:42] Your passion doesn't have to be a side hustle. It really can become your full-time income! [15:40] Unlock your passion. Take a step back and draw a passion timeline. Look back at the things you loved and look for a common theme -- be intentional about incorporating passion into your life. [21:08] When following your passion, always come back to yourself and what you feel and believe in your heart. Don't let other people influence your passion or hold you back.  [22:27] If you really want to create more impact, be consistent and find ways to collaborate. Have a clear message and clear action steps. [29:10] Passion to Purpose: A Seven-Step Journey to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better was written to let everyone know that they can use their passion to do small things for good in the world.  [31:09] Action Challenge. Grab a pen and paper and answer these questions:  #1 What are you passionate about?  #2 What impact do you want to make?  #3 What Legacy do you want to leave? Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." 

#389: Impact, Legacy, & Living A Passion-Led Life with Amy McLaren

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

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Online Marketing Made Easy with Amy Porterfield

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