In episode 15, DeepCrawl’s Sam Marsden spoke with Niki Mosier who is the who is Senior SEO Manager at Two Octobers. During our conversation, we spoke about how to work effectively with large ecommerce clients, the difficulties of battling imposter syndrome, as well as some of the amazing things Niki learned at TechSEO Boost. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Open Dialog

Episode 15 - Niki Mosier - Open Dialog

In episode 14, DeepCrawl’s Sam Marsden spoke with Lily Ray who is the who is an SEO Director at Path Interactive. During our conversation, we spoke about the growing importance of EAT  and some of Lily’s upcoming research projects in this area, FAQ schema  and how to work effectively with clients to get them on board with SEO. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 14 - Lily Ray - Open Dialog

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 11, DeepCrawl’s Sam Marsden spoke with Jackie Chu who is the who is an SEO Lead at Dropbox. During our conversation, we spoke about Jackie’s experiences of working at large enterprise companies such as Square, Uber and now Dropbox. We also spoke in-depth about how Jackie get other teams to care about SEO and how to work effectively with developers and engineers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 13 - Jackie Chu - Open Dialog

Welcome to episode eleven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 12, DeepCrawl’s Sam Marsden spoke with Tanu Javeri who is the who is Senior Global SEO Strategist at IBM. Over the course of our conversation, we spoke about Tanu’s experiences of working in an SEO role for a large enterprise organisation and how to communicate SEO metrics to senior stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 12 - Tanu Javeri - Open Dialog

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 11, DeepCrawl’s Sam Marsden spoke with Grant Simmons who is the who is VP of Performance and Search Marketing at Homes.com. During our conversation, we spoke about Grant’s wide and varied experiences of working inhouse and agency side as well as delving into his website of profound quotes. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 11 - Grant Simmons - Open Dialog

Welcome to episode ten of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 10, DeepCrawl’s Sam Marsden spoke with Will Critchlow who is the founder and CEO at Distilled, a digital marketing agency specialising in SEO consulting, creative content and digital PR. Will shared his experiences of developing an SEO testing tool, interpreting the information shared by Google and building trust with development teams. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 10 - Will Critchlow - Open Dialog

Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 9, DeepCrawl’s Sam Marsden spoke with Chris San Filippo who is an SEO Consultant for the Pharmaceutical and Cyber Security companies. Over the course of our conversation, we spoke about the pros and cons of working inhouse, agency and freelancing, treating SEO as a culture and tips on cross-department development. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 9 - Chris San Filippo - Open Dialog

Welcome to episode eight of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 8, DeepCrawl’s Sam Marsden spoke with Jamie Alberico who is a Technical Website Consultant at Not a Robot. Over the course of our conversation we spoke about, Jamie’s experiences of working at Arrow Electronics, what it means to be an SEO Product Owner and how to work effectively with developers. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 8 - Jamie Alberico - Open Dialog

Welcome to episode seven of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 7, DeepCrawl’s Sam Marsden spoke with Chris Green who is the Head of Marketing Innovation at Footprint Digital. Over the course of our conversation we spoke about: What Chris has learnt from migrating hundreds of sites. We learnt why SEOs tend not to be the most popular people on projects and how you can go about changing this perception. We also found out about how we can avoid the trap of unconscious incompetence. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 7 - Chris Green - Open Dialog

Welcome to the episode six of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 5, DeepCrawl’s Sam Marsden spoke with Stephen Kenwright who is the Cofounder and Technical Director of Rise at Seven. Over the course of our conversation we spoke about: Stephen’s rise through Branded3 and how he’s worked with developers and senior stakeholders to grow the agency. Why agencies need to be careful in who they choose as clients. Why the north of England is turning into a digital powerhouse. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 6 - Stephen Kenwright - Open Dialog

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 5, DeepCrawl’s Sam Marsden spoke with Luke Carthy who is an eCommerce Consultant, and was the Digital Lead at Mayflex at the time of recording. Over the course of our chat, we learnt how Luke built an SEO dream team by getting developers to care about search and how he communicates effectively with the C-level stakeholders. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 5 - Luke Carthy - Open Dialog

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In episode 4, DeepCrawl’s Sam Marsden spoke with JP Sherman, who is the Manager of Search and Findability at Red Hat. Over the course of our conversation, JP told us about his unique route into SEO through the army and how he works between departments to improve internal search at Redhat. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 4 - JP Sherman - Open Dialog

In the third episode of open dialog, I spoke with Areej AbuAli, who is the Technical SEO Manager at Zoopla , one of the UK’s leading property sites. Over the course of our conversation we covered: How SEO recommendations are usually not the difficult part of working agency-side as much as getting them actioned and implemented.. The differences working agency side and inhouse and how to work effectively in both of these environments. The Women in Tech SEO Meetup and community which Areej founded. Areej also shared her experiences of how she’s improving her technical skills with the 100 days of code movement. If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Episode 3- Areej AbuAli - Open Dialog

Welcome to the second episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In our second episode, DeepCrawl’s Sam Marsden spoke with Arnout Hellemans, Freelance SEO and Analytics Consultant at OnlineMarkethink. Over the course of our conversation, Arnout shared some of his wide and varied experiences working with different development teams and senior stakeholders, telling us how he’s managed to leverage these to have meaningful impacts in large organisations.

Episode 2 - Arnout Hellemans - Open Dialog

Welcome to the very first episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients. In our first episode, DeepCrawl’s Sam Marsden spoke with Polly Pospelova, who is the Head of Search at Delete Agency. Over the course of the episode, Polly shared her experiences about: The benefits of starting out in SEO with a development background. How to leverage technical SEO expertise to work with a range of teams on enterprise projects How she hosted a Hackathon to optimise Delete’s website and get a perfect performance score in Lighthouse. 

Episode 1 - Polly Pospelova - Open Dialog

Open Dialog is a DeepCrawl podcast by the team at for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients. In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between.

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Open Dialog

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